We caught up with photographer and fashion and beauty creator Federica to discuss the importance of static images for creators, navigating the world of influencer marketing, and the importance of protecting your peace on social media. 

Check out the full interview below!

Tell us about your background and how you started to build your following. 

I started to be on social media when Myspace and Netlog were the most famous platforms (so a long time ago!). I always loved to spend time on social media and for me, it was a hobby.

Beside that, I always studied Art (even when I was a child) and I continued to study it through high school and also at the Griffith Academy (where I studied Cinema and Photography). I think those mix of interests (art + social media) brought me to where I am right now. I’ve been on Instagram for years and I started to build a community in my free time.

Which platforms do you predominantly use? Which is your favourite?

My main audience is on Instagram where I have a community of 37.5K+ amazing young supporters. I love Instagram and it’s my favourite app to use. I prefer to focus on one social network to better boost my online presence but I’m also building my community on TikTok and recently I’m starting to use Twitter and LinkedIn also (amazing platforms!).

What type of content do you create, and which type works best for your audience?

My favourite content (and my community’s favourite) was and it will forever be (I guess) the permanent Instagram feed post with one static image. You know, Reels and Stories are new stuff and I feel a little old school sometimes.

Obviously I create Reels and Stories to reach more non-followers and to engage with my community but I love feed posts. As a photographer I see in images and pictures a lot. Videos are cool and fun but one image can literally tell a story with one frame. I also like carousels with different pictures and sometimes they work great!

How would you define “influencer marketing”?

I live in Italy and here when you say “influencer” the majority of people will laugh at you, seriously. Here it’s hard to understand that it’s a full time job. I like to define myself as a Content Creator which I think fits with me but I think “influencer marketing” it’s a huge underwater world that needs to be uncovered. I love this world but sometimes it’s hard to navigate in it.

I also see a lot of different ideas, and misunderstandings about it. I just think it might need to be more transparent, clear and defined.

Have you worked with brands before? How do you decide which brands to work with?

I have worked with brands for years and in 2022 I decided to switch to the next level. I started creating content for free, just for fun and to explore the collaborative universe.

Now, I’m very experienced and that’s why I only accept deals in line with my values, ideas and vibes. Of course I only accept partnerships with a budget in line with my profile. Now that’s my job and I’m super confident about what I do.

How do you think influencer marketing will change over the next 12 months?

It’s hard to answer. This year I personally saw a lot of interest in UGC for example. I love to create that kind of content and I do it daily for different brands and agencies. I think influencer marketing will slightly become similar to the UGC world which will be more wide, open and creative.

How has influencer marketing changed since you began working within social media?

It has changed a lot. Being an influencer was super difficult and exclusive to few fortunate ones. Now even small or micro influencers can work, with even 1k/10k+ followers. Years ago it was about followers, now it’s about engagement and that’s why the game has changed so much. Then TikTok and the covid pandemic both made a huge impact. People now tend to buy stuff after seeing a video on TikTok.

Influencer marketing changes every day and that’s why I like it!

Do you use any software to help create and edit your content?

Yes, I like to include in my workflow softwares like Adobe Premiere Pro, Photoshop, or Canva. I also like some apps such as InShot, CapCut, Lightroom mobile, Meitu. It depends on what the content is and what edits it requires.

How do you balance your online and offline lives?

During 2022 I moved home for the first time in my life (I’m 27 years old). It was an amazing thing because now I’m independent but it was also super stressful. The best part of having

an online job is that you can do it from anywhere and when you want. Now I live with my boyfriend and I’m learning how to balance my work and the couple-life. It’s a little bit hard but I’m on my way to finding a strategy to live my online and offline life better.

Which influencers inspire you?

During my career I was so inspired by Italian influencers such as Anna Penello, Alice Basso or Giulia de Lellis. At one point I figured out that following particular profiles wasn’t good for me, because aspiring to be as successful as someone else isn’t the way to success. Everyone is different. Now I learned to be inspired by myself, from the lessons I learn and for the personal achieved goals.

Where would you like to take your career as an influencer?

Personally, I’m focusing more on the Content Creator side of the Influencer career. So I would love to see myself more productive and smart. I’m still learning and experimenting. I’m focusing on creating content for brand’s digital usage and to design ad strategies for brands.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

The gaming sphere has always been seen as a “boys club”, but recent data shows a more balanced picture. A survey in March 2023 showed that 47% of video game players were women. However, the popular streaming site Twitch doesn’t seem to reflect this.  

In 2022 female Twitch streamers constituted only 35% of Twitch’s streamer base, while males made up a whopping 65%. Nevertheless,  female UK Twitch streamers have thrived on the site!      

Twitch is filled to the brim with different streamers from all types of niches, game genres and locations worldwide. Female UK Twitch streamers offer a wide variety of content, including action intensive FPS games to immersive role-playing games – the female UK Twitch streamer scene has it all!

UK female Twitch streamers are defying expectations and gaining visibility! Many popular female streamers have partnered with global brands and esports teams. One notable example is popular UK female Twitch streamer Wolfabelle who has recently joined the prestigious ranks of TSM. 

As streaming has exploded in popularity, brands have taken notice. Companies like Lenovo Legion and Asus ROG have created “Stream Teams.” Apparel brands like GymShark, streamer sites like Crunchyroll, and even movies like the recent Dungeons & Dragons film recognize the value of streaming and more specifically UK female Twitch streamers. The question now is, who will be the next brand to capitalise on this trend?

If you’re looking for some of the top UK female Twitch streamers for your next campaign don’t worry, we’ve got you covered.

Our top 15 UK female Twitch streamers

Sweet Anita – 1.9M

First and foremost, Sweet Anita. She is the UK’s Top Female streamer with a whooping 1.9 Million Followers on Twitch! She streams a variety of games from Overwatch, Apex Legends and Among Us. On her stream and in her spare time, she also advocates for animal rescue and neurodivergent awareness as she has Tourette’s syndrome herself.

Talia Mar – 746K

Singer, songwriter and streamer extraordinaire, Talia Mar streams a variety of games including Among Us and, more recently, Valorant. She streams herself reacting to trending content such as Sidemen videos and “try not to laugh” compilations.

Apricot (ask about V Tubers) – 403K  

Apricot or better known by her Vtuber name Froot. Vtubers or Virtual Youtubers are a new wave of streamers where the person behind the stream will show themselves as their 2D/3D Character Models. Apricot usually streams a variety of games from FPS like Apex Legends To MOBA’s like Smite.

Kiwo – 341K 

Kiwo is best known for her exceptional roleplay on games like GTA 5 and even streamed D&D campaigns. She usually streams GTA 5 roleplay on the private servers where she plays a variety of characters from hardened cops to crazy criminals.

Wolfabelle – 293K 

Member of the Lenovo Legion UKI Stream team and the newest content creator to the Esport team TSM, Wolfabellle is another roleplay and variety streamer playing games such as FFXIV, GTA 5 and Valorant.

Freyzplayz – 277K 

Freyzplayz, also known as Freya, is a variety streamer that does everything. No matter if you’re looking for a fright in Outlast or some Fall Guys Action, Freyz has you covered.

Chloe Lock – 227K 

Self-proclaimed to be “good and bad at games”, Chloe is a variety streamer who plays everything. But at the moment is focusing on the Uncharted Series of games.

Geenelly – 187K 

If she’s not being plastered on a billboard for a Samsung campaign in Piccadilly Circus, geenelly is back at home streaming Fortnite & Minecraft in her cosy set-up!

LEAH – 175K 

Leah or Leahviathan is a streamer, gaming host and TTRPG fan. You may have already seen her presenting at the BAFTAGameAwards or even as her character in Dying Light 2. Catch her on Twitch streaming variety including Apex & League of Legends.

Ashi – 118K 

The second Vtuber on the list is known for her GTA RP antics and more recently taking on the brand new The Legend Of Zelda game.

Karagii – 77.2K 

Content creator for Legendary Esport Team T1, Karagii is an FPS streamer who shows her skills in Valorant. Whether she’s smoking Corners with Omen or watching Corners with Cypher, Karagii has you covered.

Alyska – 76.3K

Another member of the Lenovo Legion Stream team, Alyska is a variety streamer who truly plays everything. If a new hot game is out chances are you’ll find Alyska playing it.

Holiwhirl – 68.8K 

You can usually find Holiwhirl dominating the outlands of Apex Legends showing her high-level skill and mechanics in her Master Solo Queue Games.

Kay Wordley – 43.6K 

As a self-confessed Riot Games addict and Fnatic content creator, you can catch Kay streaming any Riot Game from Valorant to TFT or even hosting watch parties for Fnatics Valorant Matches.

LexieMariex – 41.2K 

Lexie is known for her interactions with her audience and viewers, often doing Q&A and Agony Aunt segments in between playing matches on Valorant.

FAQs

Who is the #1 female Twitch streamer?

As of the writing of this blog, the most subscribed female streamer is the South Korean streamer Jinnytty.

What percentage of Twitch streamers are female?

In 2022 Female Twitch Streamers only made up 35% of Twitch’s streamer base.

What is the most popular game among female Twitch streamers?

Valorant is the most popular game for female Twitch streamers. 

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

@ Socially Powerful

YouTube is an ideal home for technology influencers, but why?

YouTube is known for its long-form and visual content, allowing creators to endorse their products & brands in ways other socials just can’t. In our case, we are talking about the biggest tech influencers with their cool gadgets and gizmos.

YouTube is the second most popular social media platform boasting 2.1 billion active users worldwide, with 122 million users per day. Those are some impressive stats,  and yes, they include your grandma Rosie when she sends you a cringe-worthy video from 2006.

This makes the platform an ideal medium for technology influencers to showcase their expertise through tantalising tech tutorials, riveting reviews, product comparisons, and in-depth DIY demonstrations of your dream gaming rig being pieced together. All in all, whatever the content, us nerds are picky; we want to know about the latest tech in the most engaging and informative way possible. YouTube is the platform for this.

With this in mind, we want to take you on a deep dive into our top tech influencers on YouTube. So stick around and read on because you’re about to embark on a journey to discover the best technology influencers in the game, celebrating their electrifying content & intricate personalities.

Introducing our top 20 Technology Influencers

Marques Brownlee

Who better to start this list than the man, the myth, the legend, Marques Brownlee. With his unrivalled knowledge, witty charm, and infectious enthusiasm, Marques takes the tech world by storm, one gadget at a time. Whether conducting in-depth reviews on smartphones or laptops, Marques always captivates and informs his audience daily, making it no surprise that he has amassed a whopping 16.9 million followers.

Unbox Therapy

If you haven’t heard of this technology influencer, you have been living under a USB port. Unbox Therapy, the tech titan with 18.2 million subscribers, is one of the undisputed legends of unboxing and gadget exploration. (I mean, it’s in his name) If a hot new gadget is hitting the market, you can bet your motherboard that Unbox Therapy has already torn into it with the excitement of an adolescent child on their birthday. Unbox Therapy effortlessly blends charm, humour, and a passion for tech, making him a key figure in the space.

Linus tech tips

It’s time to fix your gaze on Linus Tech Tips, a must-have personality on any technology influencer list! From epic PC builds to riveting tech experiments, Linus Tech captures his audience with charm, boundless energy and a sprinkle of Canadian humour when talking about his passion for tech. Linus’s influence is prominent through his Wikitubia accolade-winning Favourite Tech Channel in 2021, so if you need a talking tech textbook or are just looking for a good old laugh, Linus is your guy!

IJustine

IJustine is the tech maven whose content knows no bounds. From breaking down the greatest gaming consoles to in-depth tech reviews, unboxing and vlogs across the board, she simply is the queen of entertainment & insights in tech. Her success is noted through her 7 million followers and brand collaborations, including the high-end Luggage brand Samsara.

Austin Evans

Austin Evans is a sight to behold. With his sharp wit and uncanny ability to break down the most  complex tech, from custom gaming rigs to Phones and high-octane cars, his content can’t go unnoticed. His ability to delve into the tech ecosystem weaving masterful stories to hook his audience into the expansive circuit board of technology, is a sight to behold, and his followers agree too, with over 5.38 million subscribers.

MrMobile 

You’re due for a new phone upgrade? Don’t worry; MrMobile’s (Michel Fisher) got you covered with in-depth product reviews and hands-on experiences for everything mobile and tablets. He’s teamed up with Future PlC – a multimedia company revolving around everything tech, further discerning Fisher’s clear niche and passion. He has amassed an impressive 1.22m subscribers.

Mrwhoseyourboss

Mr who? Mr whoseyourboss, the technology influencer with a staggering 14.7 million subscribers, that’s who. He intertwines a peak level of tech prowess paired with palpable charm and British humour to yield high engagement and audience reach. On top of his creative content, he often collaborates with big names Like Vikstar123 from the Sidemen, creating humorous and trending content outfitted in his unique style.

Sara Dietschy

Sara is a multifaceted influencer with content revolving around tech, creativity and entrepreneurship, attracting a broad and eagle-eyed fan base of over 916k subscribers. Regarding her technology prowess, Dietschy doesn’t limit herself to showing knowledge across the board, from cameras and drone reviews to laptop comparisons and tech apparel demos; Dietschy also advocates entrepreneurship motivating her audience daily.

LGR

Get ready to blast from the past with LGR’s retro-fitted tech content. With over 1.62m subscribers under his belt, LGR fits a niche within the market with his old-school pc reviews, retro gaming lets plays, unboxings and elusive tech tales. It’s like stepping into a time machine where floppy disks and pedantic loading screens reign supreme.

OzTalksHW

It’s time to introduce the wizard of gaming tech and pc builds, OzTalksHW, as he dazzles his audience with magical cutting-edge tech content revolving around custom pc builds, detailed gaming specs tailored to your needs paired with a spell-binding persona to entrance his audience of 371k followers. So if you’re in the market for a powerful PC rig to handle your gaming demand, let OzTalksHW conjure suggestions.

UrAvgConsumer

Meet Ur everyday AvgConsumer (the not-so-average technology influencer with 3.22 million subscribers. Regarding gadgets, UrAvgConsumer will help you discern the newest tech, from smartphones and earbuds to smart home devices, desktop setups, work apparel and gaming devices, helping you navigate the ever-evolving tech landscape like a pro.

Omardizer

Now we focus on one of our fave technology influencers in the UAE, known as Omardizer, a tech superstar with a sizable follower count of 4.09 million subscribers. Regarding tech and gadget reviews, Omardozar has the Midas touch, fearlessly delving into the latest tech trends, gadgets, and toys on the market.

Haider Tech

Technology influencers are in full force today. That’s why it’s rare to find someone that stands out from the crowd – you know where we’re going with this. Haider Tech is a master of his craft, broadening his tech knowledge exponentially. From smartphones and cool toy gadgets that pack a punch to tablets and smart devices that redefine portability, he explores the tech galaxy, showcasing the best and brightest stars balancing user practicality and fun in his content. He has a growing audience with 574k subscribers.

Created by Ella

It’s time to spotlight Created by Ella, a courageous computer science university student by day and tantalising tech influencer by night. She has amassed 271k subscribers and is here to show that geekiness and glam go hand in hand. Her content revolves around cutting-edge technology and user innovations with core content pillars, including tech comparisons, reviews and unboxing videos that just leave you yearning for more.

Techmeout

Techmeout is a creator you have to follow – non-negotiable! Is it her ability to find and review the hottest tech trends and gadgets? Yes. Is it because of her mastery of smartphones to discern the best apps to download for IOS and Android, respectively? Double yes!! And is it because of her experience collaborating with brands like Rivian – an electric car company showing her expertise and reach in the tech space, triple yes!!! Tech me out is a rising star with 391K subscribers and earns a spot on our technology influencers list.

Krystal Lora

Jolt your interests for Krystal Lora, a tech influencer turning heads with 330k followers and counting. Putting her on our list was a no-brainer when going through her electrifying channel. From smartphone and laptop hardware, informative product reviews & experiments, creative DIY videos showcasing stylish desktop designs and surprising knowledge of the latest cars making, Loras’ channel the golden CPU that powers your interest.

The Tech Chap 

The Tech Chap is a tech influencer that is the epitome of English satire. I mean, his name couldn’t be any more British. Armed with a sharp wit, a cuppa in hand, and a passion for laptops, phones, and PC hardware, this chap is here to help you with all your tech troubleshooting. Regarding specific user issues around product pricing and firmware, The Tech Chap is like Sherlock Holmes deceiving your needs and wants – it’s no shock he has over 1.38 million subscribers.

Oliur / UltraLinx

Oliur is one of those technology influencers that we all gravitate towards. Whether through his DIY magic for workspaces and houseware, his knowledge in all your favourite tech amenities like Monitors, phones, speakers and electric cars or his personal touch of lifestyle content, Oliur is unforgettable in content and persona. He has over 279k followers.

Hayls World 

Welcome to Hayls World, a tech influencer supercharging the space with a staggering 1.5 million subscribers. Her tech-centric content allows you to transport to a world of tech tips and tricks, secret hardware features, crazy gadget findings, reviews, and product demos and tutorials.

Russell Stannard (Teacher Training Videos)

Lastly, we have tech influencer and teacher extraordinaire Russel Stannard, with 75.5k followers. What makes Russel unique in the tech community is his ability to not only review and showcase the latest and greatest gadgets, gizmos and trending software like AI but also educate his audience on how to harness the power of these technologies and make the most out of them, ultimately jumpstarting our and your user – product experience.

FAQs

How do technology influencers make money?

Typically, the most common ways for tech creators to make money are through sponsored posts and affiliate marketing, where brands will reach out to creators to promote their product or service on respective social media platforms or have them work on commission for every affiliate link sale.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

@ Socially Powerful

Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy! 

Fashion Spotlight: New Tech

Crocs launches AR game in Minecraft  

Crocs has worked with Minecraft to launch an interactive AR experience in-game. Choose Your Mode allows Minecraft players to engage in two AR-powered games inspired by the footwear brand. The two AR-themed games can be accessed in two ways: owners of the limited-edition Crocs can scan the charm on their shoes; and non-owners can scan a QR code located on the campaign’s official landing page.

Fashion Spotlight: New Collaborations

ASOS x Hirestreet

ASOS has worked with Hirestreet to launch its first ever rental collection. The collection includes over 180 different women’s occasion wear outfits and is available in various sizes. Retail prices range up to £275, and individual items are available to hire for four, 10 and 30-day periods starting from £20.

Fashion Spotlight: Content

Nike: What Type of Runner Are You?

For the release of the new Pegasus trainer, Nike created a personality filter where TikTokers can find out what type of runner they are. Nike released a fun and engaging TikTok ad, showing mascots of the different personality types, and sponsored influencers across Europe to take the filter quiz and encourage their audiences to do the same. The supporting hashtag #NikePegasus has over 124.8M views to date.

@nike

What is your running personality? Take the test now and discover what gets you moving.

♬ Promoted Music – nike

@rosiebreenx

ALWAYS taking it at my own pace with @Nike 👏🏽 I’m not in a competition with anybody but myself! Try the quiz and let me know what type of runner you are! #NikePegasus #RunTok

♬ Loony Bunny – Laurent Dury

Clockhouse: GRWM

Clockhouse has leaned into the popular GRWM TikTok format, and used influencers to create outfits for specific events/outings, to make the content relatable. Content was initially posted to the creators’ own channels, before being reposted and boosted from the Clockhouse brand account. A significant number of videos on the account have over 1M views.

@clockhouse

GRWM for date night, according to @linda.szaa 🥂 #clockhouse #ckhstyle #TikTokFashion #ootd #outfitinspo #datenight

♬ Lovingcall – Official Sound Studio

@clockhouse

Another day, another banging outfit for @Richlove Rockson ❤️ #clockhouse #ckhstyle #tiktokfashion #grwm

♬ I Can Feel It v3 – Nick Sena and Danny Echevarria

Shein x O Beach 

Shein and O Beach in Ibiza collaborated for a takeover event for the venue’s opening party for Summer ‘23. Inviting influencers and reality stars from across Europe, attendees used the hashtag #SheinxOBeachIbiza across Instagram and TikTok. The hashtag on TikTok has over 2.2M views, and over 279 posts created on Instagram.

@demijones

Shein bikini ready for O Beach opening today😏🫶💖 #shein #sheinfinds #sheinbikini #obeach #ibiza @SHEIN UK @SHEIN

♬ original sound – yurrr

@benoit_chevalier

Incroyable weekend avec @SHEIN France 😍 #SHEINparty #sheinxobeachibiza #MeetSHEIN

♬ I’m Good (Blue) – Cupido

Speedo: Bikini Breakdowns

Speedo worked with influencers to promote its new summer FLU3NTE collection. Influencers created try-on videos, showing the new swimsuits on, discussing new elements and features, and why they were perfect for the summer. Influencers were allowed to create videos in their own style, adding authenticity to the content produced. Content was posted to the influencers’ own channels, and to Speedo’s, and boosted from the brand channel.

@speedo

@Isabela Grutman giving is all the inspo for summer outfits wearing the FLU3NTE collection #summeroutfit #summeroutfitinspo

♬ original sound – Speedo

@raeannlangas

Speedo is back and cooler than ever with the Fluente collection! I love how this collection combines sporty and trendy elements so you can be ready for anything AND look hot. I saved my favorite for last so be sure to watch til the end 🙂 I am wearing a size L in all of these pieces! Check the Fluente collection now available at us.speedo.com @speedousa @speedo #speedo #ad

♬ Hey Lover – The Daughters Of Eve

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

@ Socially Powerful

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

Loose powder transition

The trend taking over TikTok this month is a makeup transition involving loose powder. Beauty creators start with bare faces, blow the powder towards the camera, and seamlessly transition to a glamorous makeup look. The trend is used in conjunction with the filter BLUSSY, giving a luminescent glow.

@brynnemarieeee

dont blink

♬ original sound – Labrinth

@jilliannicolesmith

Replying to @Morgan Holian ok i had to try this

♬ original sound – Labrinth

Brand Spotlight

H&M

H&M is taking a deep drive into the cosmetics world with new stores. Opening in Oslo, alongside a beauty flagship store, H&M hopes to bring a new and upgraded in-store experience to customers, offering H&M own-brand cosmetics, as well as exclusive ranges from cult favourite Huda Beauty.

Collab spotlight

Clinique x Kate Spade

Clinique has teamed up with Kate Spade for a lip gloss collaboration, tapping into TikTok’s Black Honey lip colour obsession and the early 2000s nostalgia that’s sweeping through Gen Z audiences. TikTok and Instagram will be the main marketing channels for the collab by both Clinique and Kate Spade—so keep your eyes peeled for the launch in early June. 

Creator spotlight

Chloe Roberts

Chloe is a fashion and beauty creator who uses TikTok to share her “makeup obsessed world.” She regularly shares GRWM videos, product and tool trials and tutorials, as well as skincare routines. With a number of viral makeup videos under her name, she has amassed over 175.4K followers on TikTok.

@chloelouiseroberts

Crocodile world was actually a blast 🐊 #grwm #suprise

♬ original sound – Chloe Roberts

@chloelouiseroberts

Replying to @Megan THE MAKEUP TUT you’ve all requested 🫶🏼🫶🏼 #makeup #beauty

♬ original sound – Chloe Roberts

Content spotlight

Glossier G Suite Lip Cremes

Glossier partnered with lifestyle and makeup gurus to promote its new G Suit Lip Cremes. The brand used a diverse range of creators to showcase the products on different skintones. Creators mentioned the demi-matte finish and how comfortable the product was to wear. All Glossier sponsored content is accompanied with #GlossierPartner.

@thetennillelife

Okay babes, I’m officially IN LOVE with the new G Suit lip cremes x @glossier  GlossierPartner Just look at these gorgeous colors! 😍 The application is everything – so luxurious and buttery-smooth and they don’t stain your lips! Now the hard part, which color is your fave? 💋

♬ Lo-Fi hip hop that feels melancholy(968938) – Mikrostatik

@jaeldorotan

OKAYYY, which shade stole your heart?? Literally in love with the @glossier G Suit collection 💘 it’s in the formulation that I absolutely love, a velvety, demi-matte cream finish with high colour payoff. Dab or swipe, it’s up to you! #glossierpartner #glossier #glossiercheck #glossiermakeup #glossiergsuit #gsuit #lips #makeup

♬ I Think I Like When It Rains – WILLIS

YSL Beauty x Yasmin Finney

Following Yasmin Finney’s announcement as the newest (and first ever trans and UK) YSL Beauty ambassador, YSL sponsored creators to recreate the look Yasmin wore in her YSL beauty photoshoot. All content tagged YSL Beauty on TikTok, and used the “Paid partnership” toggle.

@sophie.floyd

recreating this beautiful @YSL Beauty Yasmin Finney look. ♥️ #makeup #ad

♬ Drop the Look – Chloe Caillet

@sarahnewsfx

Recreating the @YSL Beauty x Yasmin Finney Makeup🖤 Products- All hours foundation MW2, Touché Éclat 62W, Couture Blush 06, Colour Couture Clutch Eyeshadow Palette Desert Nude (coming soon!), Crushliner 1, Lash Clash Mascara, Rouge Pur Couture The Bold Lipstick 1971 #ad #makeup #beauty

♬ original sound – Sarah New

Lancôme: #TeintIdoleUltrawear

To announce the launch of the reformulated Teint Idole Ultrawear foundation, Lancôme sponsored beauty creators to create quick review videos of the product. Offering application tips, and discussing the product’s formula and 45 shades, videos were accompanied by the hashtag #TeintIdoleUltrawear, which has received over 254M views to date.

@estare

ad • NEW @Lancôme #teintidoleultrawear Foundation! Available in 45 shades, find yours #makeup #lancome #beautytok

♬ original sound – estare

@leilanikeaa

AD | @Lancôme have reformulated their #teintidoleultrawear iconic foundation! 😍✨#makeup

♬ original sound – Leila Nikea

Jo Malone: Sofia Richie Grainge 

Jo Malone was quick to the post in nabbing TikTok’s new idol: Sofia Richie Grainge. Sofia joined TikTok in late April, and took over the platform showing her wedding, appealing to the younger generation. Jo Malone partnered with Sofia to find her signature scent, positioning the brand as accessible and desirable to younger audiences.

@jomalonelondon

We partnered with @Sofia Richie Grainge to find her #JoMaloneLondon signature scent, which scents would you wear? #SofiaRichieGrainge

♬ original sound – Jo Malone London

Maybelline New York: Superstay Vinyl Liquid Lip

Promoting its Superstay Vinyl Liquid Lipstick, Maybelline used lifestyle and beauty creators to post wear tests to their own channels. These videos were creative, with one influencer who is known for TikTok pickle taste tests trialling the product against a pickle, and another pair of influencers showing the same shade on different skintones.

@ash_holme

Lippy 1 – 0 Basilisk @Maybelline New York Superstay Vinyl Ink doesn’t budge & still glossy! Wearing shade fearless #vinylink #makeupdecoded #maybelline #ad

♬ original sound – ASH

@wendyandmay1

We haven’t been this pleasantly surprised by a drug store lippie for a while!!! – @Maybelline New York Fearless Superstay Vinyl Liquid Lip IB @jazzi manalo 💄 @Monica Ravichandran ✨ #colourtheory #wendyandmay #maybellinesuperstay #maybellinevinylink #colourtheorymakeup

♬ original sound – spedupaudiossss

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

@ Socially Powerful

You might be thinking ‘what’s the point in Instagram Stories if they only last 24 hours?’, but in internet time, that’s plenty. Finding Instagram Story ideas to fill those 24 hours can be tough. 

You must also remember that 500 million Instagram users access this feature every day, with 58% stating that they’re more interested in a brand after viewing their Stories. That makes them pretty worthwhile in our books. 

Instagram Stories have the capacity to be more real and raw with the content they share, compared to Instagram posts, with unedited, in-the-moment pictures and videos often prioritised. However, only sharing this content to your Stories can soon become rather repetitive and boring for your audience. If you want to keep them engaged, you’ll need to start getting creative and planning ahead. 

With Pride month fast approaching, it is wise to plan your Instagram Story ideas in advance so that they remain engaging, fresh and interactive throughout the month of June. Content planning can be a tedious task, but recruiting the help of an Instagram marketing agency can make it a lot easier. Industry experts can plan a month-long content calendar filled with exciting Instagram Story ideas to spotlight your allyship for the coming month. 

Wanting fresh Instagram Story content? 

Read on!

Instagram Story ideas for increasing follower engagement

Conduct a poll

The great thing about polls is that they can be about anything you want them to be about. Not only this, but they serve as a way of getting more content ideas and feedback from your audience without being overly pushy for answers. 

Say you own a press-on nail business. You can poll your audience on their design choices, purchasing considerations and wearability expectations. The social media marketer for this press-on nail business could even use the Poll feature to discover that a percentage of their audience don’t know how to apply their own nails; creating the opportunity for a future Instagram Story dedicated to teaching others how to apply their own press-on nails.

Host a Q&A

A Q&A allows your audience to get to know your team better. 

Here are just a few of the benefits:

1. You can quickly and directly connect with your audience in a low-effort way
2. Based on the questions you get, you can create an FAQs highlight that will live on your profile and help all future visitors 
3. You will discover information gaps between you and your audience

Spotlight your customers

Spotlighting your customers is a great way to kill two birds with one stone. While maintaining a relationship with an existing customer, you are also attracting new ones by leveraging social proof that your product or service is enjoyable. In turn, this will increase your credibility and serve as a testimonial for your brand.

Quiz your followers!

Everyone loves a quiz, making this Instagram Story feature one of the most fun and engaging ways to interact with your followers through your Stories. Alongside this, Instagram quizzes can also offer interesting insights. 

This Pride month, if it is relevant to your brand, consider opting for a quiz that tests your audience’s knowledge on the history of Pride month.

Re-post user-generated content

If you are struggling with Instagram Story ideas, reposting UGC is an easy, yet effective way to overcome this challenge. Pride month is all about lifting others up and celebrating differences, so be mindful of those whose content you share.

Ways to set yourself up for UGC success are:

1. Start a hashtag and encourage your followers to incorporate it into any content they share about your brand
2. Search relevant hashtags to find posts that are related to your brand without directly tagging you

Host a giveaway

Who doesn’t love a freebie?

Hosting a giveaway is a great way to increase your reach and this Pride month is all about that! They act as incentives for others to share your content with their own network of followers, strengthening their loyalty to you. 

When hosting a giveaway, make sure you create an in-feed Post featuring all of its details and entry requirements. This way, whenever you promote it on your Story (which you can do multiple times), users will be able to access it and enter at any time.

Cool Instagram Story ideas for products/services

Share testimonials and reviews

As mentioned earlier, testimonials are a great way to improve your brand’s credibility. 

When you find a favourable review you can turn it into an aesthetically pleasing Story. Once the 24 hours are up, consider adding it to a Story Highlight for future visitors to read. 

Top Tip: create a testimonial/review template that you can simply pop your customer’s review into each time and share with ease. 

Highlight your products/services 

Every now and then you’ll want to promote your products/services in Stories. This keeps things fresh and reminds your followers of what you have to offer. 

Say you have a sale going on over on your website, posting a Story of the sale items on your Story and making use of the Shopping Sticker is a great way to drive traffic to that product and generate sales.

Announce discounts and special deals

Discounts and special deals are a win-win. People love them, and your brand generates more sales. That is why you’ll want to share this information with your audience via Stories. From here, you can share a link to your website, creating a seamless shopping experience. 

These Instagram Story ideas in particular should be loud and entice the viewer to click through, so make use of all of the animated stickers and colourful fonts that Instagram has to offer. 

Instagram Story ideas for educational content

Pride month is all about educating others, whether that’s on the history of Pride, social media advocates to follow or stories about famous members of the LGBTQ+ community. 

If this is your goal this June, then consider doing the following:

Share community news

With an array of Pride-related activities and events taking place throughout the month of June, consider sharing the information with your audience via your Stories. Being a reliable source of information will build trust with your audience. On a similar note, sharing your opinion on Pride-related news this month could make you a thought leader in the LGBTQ+ space. 

Post tutorials

Valuable, short tutorials add value to your audience. For this to work, your tutorial must be to-the-point and include bold visuals to keep your audience swiping right.

If you’re a beauty brand, consider sharing a one-Story graphic on potential makeup looks your audience could rock at their next Pride parade. Something as simple as this makes it easily digestible and shareable! 

There you have it – a detailed list of Instagram Story ideas to make sure you never run out of content this June!

FAQs

How do you make a catchy Story on Instagram?

To attract attention, get creative! Include Emojis, Stickers, colourful fonts and fun language that includes CTAs.

How can I increase my Story views?

1. Add an engagement-driving Sticker (ie, a Poll, Emoji Slider or Quiz)
2. Add an extra Story at the end of the day 
3. Share exclusive content on Stories (for brands this could be a 24-hour discount code and for creators a personal story)

What is the current Instagram Story trend?

The ‘Add Yours’ Sticker creates a public thread in Stories. You can customise the prompt (such as ‘show me a picture of your pet’) and wait to see who responds to it with a picture on their Story. For brands, this is a great way to encourage UGC.

How do I make my Instagram Stories interesting?

To hold your audience’s attention you can:

1. Start a ‘this or that’ game on your Story
2. Show how something is made
3. Share a buying guide
4. Create fun graphics with useful tips
5. Create a fun quiz
6. Start a trend using the ‘Add Yours’ Sticker
7. Participate in a Story trend

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our influencer marketing & social media blogs here.

@ Socially Powerful

Snapchat slipped off the map slightly in the past few years, but new Snapchat updates have given the platform a new lease of life. 

With Snapchat updates including new monetisation features for Snap creators, a brand new AI bestie, larger options for discovery and sharing, and more interactive marketing features, Snapchat is set to become a dream for users, brands and creators. 

Snapchat Updates: Engagement insights

As of 2023, Snapchat has over 383 million active users, and over 350 million Spotlight users, which is also showing a 170% uplift in annual viewership. 

The audience is still skewed towards younger audiences, with the majority aged between 18 and 24, but this can climb up to 35. 

But what are the updates the platform has implemented to keep this number climbing, and more importantly, will they work?

Snapchat Updates: Creator

Creator monetisation: Crystals

Snapchat’s update for creator monetisation has made the platform become a creator favourite, attracting some of social’s biggest names. Snapchat’s Snap Stars revenue stream reportedly splits revenue 50/50—a significantly more lucrative split than other platforms offer. 

Creators within Snap Stars are paid in Crystals—the exchange rate works out to $1 to 10 Crystals, and can be paid out once a creator has earned over 1,000 Crystals (or $100). 

Snapchat also allows Stars to earn through gifts. This is where users essentially tip their favourite creators by sending sticker-like or filter gifts, to even more expensive items like Bitmoji outfits and Lenses. Users need to purchase Snap Tokens in order to send virtual gifts.

Stories Revenue Share Program

Creators with over 50K followers, 25M views, or 12 hours of view time are eligible for Snapchat’s Stories Revenue Share Program. Creators within the program can place ads within their Stories, generating recurring revenue. 

The Program allows users over 18 to share their Story content with friends and a wider audience from one account, and even schedule Stories to go live at any time. Scheduled Stories is particularly useful given Snapchat’s new feature of tagging locations. 

Snapchat Updates: New features 

My AI

One of Snapchat’s newest features is MyAI—an artificial intelligence bestie for Snapchatters. The tool can hold a conversation, help you find gift ideas, answer trivia, and more. Users can start a chat with the bot just as they would with a real friend. 

Snapchatters can even bring their AI into group chat conversations by @’ing them, and asking questions on behalf of the group. 

The bot was initially only available to Snap+ subscribers, but has since rolled out to all users. The bot has gone viral on multiple other social platforms for people posting funny conversations, but also for safety concerns. 

The AI bot is still learning and developing, and runs on a custom version of AI tech provided by ChatGPT’s maker OpenAI. The bot can often switch from responsible adult to mischievous friend within the same conversation.

After Dark

After Dark is Snapchat’s edited version of BeReal. It’s where users can make and send content to their friends after 8PM, but recipients can only view the content after posting their own Story. The feature was added to allow users to create a space to “relive last night’s escapades.” 

This feature can not only be used by Snapchatter, but brands. Brands could post exclusive After Dark discount codes and deals to their most loyal fans. 

Snapchat Updates: Marketing opportunities 

AR Enterprises Services (ARES)

ARES allows brands to use AR tech to enhance brand experiences for users through the Shopping Suite. Through the Shopping Suite, users can access three AR elements; the 3D Viewer, AR Try-On, and the Fit Finder. Tools available within the Shopping Suite work in tandem to provide bespoke virtual shopping experiences for brands and users. 

Snapchat has been at the forefront of AR tech since its conception. ARES has made third-party integrations seamless, offering a fluid shopping experience to users that brands can leverage. AR tech makes shopping interactive and fun for users.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

The gaming industry has come a long way in recent decades. With the rise in esports popularity, the birth of multiple new streaming platforms and the desire for community now more than ever, the gaming industry is booming, with a few top gaming companies leading the way. 

With an anticipated projected revenue of $365 billion for 2023, much of the industry’s success is synonymous with tech breakthroughs, new business strategies and cleverly-crafted marketing campaigns for launches. 

The rise in gaming marketing agencies is a major contributor to modern-day gaming companies being able to push the creative boundaries when it comes to launches and this blog will pay tribute to the noteworthy campaigns rolled out over the years. 

Keep reading to discover the top gaming companies that have contributed to the immense success of the gaming industry thus far!

The top gaming companies dominating the scene 

Riot Games – K/DA for League of Legends

To promote the League of Legends World Championship in 2018, Riot Games created K/DA, a virtual K-pop group consisting of four themed versions of League of Legends characters, Ahri, Akali, Evelynn and Kia’Sa. 

Voiced by (G)I-dle members, Soyeon and Miyeon, Madison Beer and Jaira Burns, the group was unveiled at the world championships with an augmented reality live performance. Since the campaign’s launch, the performance video has amassed 58M views, and the Pop/Stars music video has reached 551M views. Both videos acted as great adverts for the game, while forming its own fandom, gaining Riot Games more leads than ever before. 

To many, creating an entire K-pop group to promote something might seem far fetched. However, it is definitely worth looking into creating music videos to promote your latest game launch, at least. If the song is good/catchy, it will automatically gain traction and convert solid leads over time.

Bungie – Believe for Halo 3 

Believe is considered to be Halo 3’s most successful ad campaign, featuring a string of video advertisements with the tagline ‘Believe’, beginning September 11th 2007. 

The videos were estimated to cost around $10 million to create and were directed by Rupert Sanders, a legend in the video game advertising industry. A massive diorama spanning 1,200 square feet and 12 feet tall was used to film a single battle scene from the game, with handcrafted human and Covenant figures represented at one-twelfth scale. Halo 3 fans could pan the length of the diorama on the Believe website. 

Over 10,000 retail stores across the US held midnight launch parties for Halo’s release, along with multiple others across the globe. Within the first 24 hours of its release, the game made $170 million in US sales alone, generating the most amount of money than any other American entertainment property up to that point. By 2008, Halo had sold 8.1 million units worldwide and, to date, has sold in excess of 14.5 million copies. 

If you are to take anything from the success of Halo’s Believe campaign, it should be to spend more time on your ad ideas and try to connect them with fundamental human emotions.

Sega – Sega does what Nintendon’t 

To promote the Mega Drive in the early 1990s, Sega sought to battle Nintendo’s market leader position, attaching the slogan “Sega (or Genesis in North America) does what Nintendon’t” to a video ad that highlighted the features of its new gaming console. Take a look:

At the time, Sega knew that all school children and teenagers wanted to be part of the Genesis group, and used emotional, logical and ethical appeal to connect to this. As a result, Sega’s sales amounted to double of its competitor, Nintendo, for four holiday seasons after the ad was released. 

We understand that assigning celebrities to feature in your campaign ads is a little excessive, particularly for small companies, however, regardless of size, all companies can adopt the key aspect of Sega’s ad – highlighting your product features.

Ubisoft – My Life as an NPC for Assassin’s Creed

Ubisoft’s My Life as an NPC campaign is proof that humour is often a great way to drive results. In this social campaign, dozens of NPCs took over Ubisoft’s Facebook and Instagram accounts to share what their life looks like in the game. Here’s an example of the sort of things they produced:

Even if your games don’t have the virality that Assassin’s Creed does, you can still use this quirky, funny and offbeat approach to promote them on social media. Instagram Reels, short videos, social media takeovers etc are all a great way to popularise your game and make it relatable to new and old players alike.

Tips for creating gaming ads

Connect with users through a story

You may have noticed that most of the examples we have shared employ some kind of storytelling in one way or another. The reason for this? Players like to choose games that run a different story from their own. It allows them to escape to another world to de-stress, be entertained or join a new community of like minded players. 

Gaming marketers like to pair their compelling stories with impactful visuals. Check out Playstation’s Double Life advert:

Know your players’ motivations

As a gaming marketer, you should know exactly why people are choosing to play your game. 

For example, if you are promoting a cosy game with stand-out design elements and encourages problem solving, you are most likely looking for casual gamers with interests in design and decor. Taking it one step further, you’ll soon realise that the main motivations for puzzle gamers are thinking, relaxing, passing time and exercising cognitive skills. You should be targeting people with these interests.

Advertise in-game

The best place to market games is within already existing ones. A lot of mobile games nowadays give players the option to watch an ad for more advantages in that game. This is a great way to be seen by more relevant players, increasing your likelihood of more downloads. 

In-game ads are also great for brand awareness. While the largest franchises of games might not be available to smaller businesses, you can target various free-to-play titles instead.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful

We spoke to lifestyle, travel and beauty influencer Rahma (@____rahma on Instagram, and @rahmaxali on TikTok), to discuss making a hobby a career, changes in the influencer marketing space, and balancing online and offline. 

Check out the full blog below! 

Tell us about your background and how you started to build your following. 

My background is actually in Biology, I never considered myself to be creative whatsoever. I went on a girl’s trip to Malta in my last year of uni, and vlogged to capture the moment for myself and during the editing process, I had a sudden urge to give YouTube a try. Editing really allowed me to express a creative side I never knew I had and for a long time creating content was just a hobby.

When vlogging, do you tend to plan your days around what you want your next vlog to be about, or plan your vlogs around whatever you are doing that day? 

When vlogging no two days are the same. If I know I’m doing something exciting I plan my days around the vlog, however I’m quite spontaneous and like to vlog what I’m up to day to day.

@rahmaxali

Wedding glam 🧕🏾🫶🏾✨@Morphe 2 @Lancôme @Charlotte Tilbury @e.l.f. Cosmetics @elfcosmetics @maccosmetics @Sephora UK @MorpheOfficial @Rose Inc @NARS Cosmetics @BourjoisParis @COSRX Official @Supergoop #somalitiktok #hijabitiktok #hijabi #somali #muslimtiktok #dirac

♬ original sound – Rahma Ali

Which platforms do you predominantly use? Which is your favourite? 

I enjoy each platform for its unique reasons. YouTube will always have a place in my heart as it’s where my journey as a creator began. TikTok is fast-paced and the algorithm always introduces me to new things, whilst Instagram is quite aesthetic and allows you to keep up with what your friends and family are up to on Stories.

What type of content do you create, and which type works best for your audience? 

I create a lot of vlogs. I enjoy travelling and YouTube allows me to share my experiences and connect with new people.

How would you define “influencer marketing”? 

Influencer marketing is a form of social media marketing. Creators all have different interests so they are placed between a brand/product and their audience. Usually, a creator will align with what they are sharing with their audience which is a great way to share beneficial products and services. I have often been more inclined to try products recommended by influencers if I enjoy their other content.

@rahmaxali

Date/Timir Cake 🫶🏾✨ #ramdanseries #ramdanbaking #bakingrecipe #datecake #timircake #muslimtiktok #somalitiktok #ramdanmubarak

♬ original sound – ᴍᴏʜᴀ__ᴛʏᴘɪɴɢ🖤✨🎵

 

Have you worked with brands before? How do you decide which brands to work with? 

I have worked with quite a few brands, and if I enjoy the product/service that a brand is selling I decide to work with them. However, if I have no interest I would rather wait for offers that align with me and my audience.

How do you think influencer marketing will change over the next 12 months? 

Of course, influencer marketing will drastically change in the next 12 months. The space is always changing with new trends, platforms and software features, such as short-form videos becoming more prevalent in our consumption. I’m sure a new social media platform will come along and draw all of our attention soon.

How has influencer marketing changed since you began working within social media?

When I first started creating content, TikTok wasn’t around. There has also been a huge shift in brands working with micro-influencers. I believe everyone has influence and sometimes you trust what your friends recommend without needing a huge platform. Also, social norms are changing, you don’t have to look a certain way or come from a specific background, anyone can create content.

Do you use any software to help create and edit your content? 

I use my phone a large amount of the time, it’s always in my hands and the cameras are becoming better by the day! For vlogs I use my Canon G7X Mark 2; I’ve actually been using the same camera for 3 years and it hasn’t let me down and I use iMovie to edit. I learnt how to edit from scratch with my first vlog and learn new techniques all the time through YouTube.

How do you balance your online and offline lives? 

The easiest way to balance your life on and offline is to be yourself, you won’t feel the pressure of having to present yourself in a certain way, and you don’t always have to be done-up or funny, be genuine and you’ll attract an audience that appreciates you for you.

Which influencers inspire you? 

At the moment I’m inspired by fitness creators, it’s an aspect of my life I’m working on so I take inspiration from workouts, recipes and exercise classes such as Pilates. I gave Pilates a try last week despite being fairly unathletic and it was such a good decision, sometimes you have to step out of your comfort zone to get new experiences.

Where would you like to take your career as an influencer? 

It’s less about where I’d like to take my career and more about where I’d like my career to take me. I enjoy going with the flow but I’d love to spend more time travelling in 2023.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here. For our previous Influencer Session, click here!

@ Socially Powerful

It’s no secret that social media content is becoming more and more saturated, making it increasingly more difficult for brands and creators alike to stand out from their competitors. 

Luckily, through extensive social listening and years of trial and error, we now know which variables affect growth and engagement online and can tune into these to help you take your marketing efforts this Pride month, up a notch.

Instagram is a frontrunner when it comes to achieving exceptional social media marketing results. Its more recent introduction of Reels has made it even easier for more brands and creators to elevate their content and widen their reach. Just like usual hashtag strategies, a careful selection of Instagram Reels hashtags can ensure that this content is seen by the right people and engaged with sufficiently. The Instagram Reels algorithm also highly favours hashtags that are intentionally set and follow the basic rules when it comes to hashtag best practices. Click here for more information on how you can use the Instagram Reels algorithm to your advantage.

If you are unsure where to begin with your Instagram Reels hashtags strategies, then hiring the help of an Instagram marketing agency is the best way to alleviate your worries. The agency experts will handpick trending hashtags to help elevate and circulate your content. However, if you are ready to take on the challenge alone, then keep reading for all you need to know about maximising your Pride month marketing efforts using Instagram Reels hashtags.

Let’s begin!

Top trending Instagram Reels hashtags 

The top 30 trending hashtags for your Reels are:

1. #reels
2. #reelsinstagram
3. #reelsvideo
4. #reelitfeelit
5. #reelsindia
6. #holareels
7. #reelsbrasil
8. #reelsteady
9. #outfitoftheday
10. #reelseat
11. #instagramreels
12. #viralvideos
13. #reelsinsta
14. #reelsofinstagram
15. #k
16. #music
17. #reelsportswear
18. #reelshutter
19. #bhfyp
20. #outfitinspiration
21. #disney
22. #tiktokindia
23. #videooftheday
24. #instareel
25. #streetwearstyle
26. #foryoupage
27. #fyp
28. #instafeeds
29. #indianreels

Consider mixing some of the top trending Pride hashtags into your caption to maximise your reach:

1. #pride
2. #gay
3. #LGBT
4. #love
5. #loveislove
6. #LGBTQ
7. #instagay
8. #gayboy
9. #pridemonth
10. #gaypride

How to find Instagram Reels hashtags to incorporate into your captions

Search

Instagram’s search function is known to benefit creators and brands in more ways than one. 

To conduct hashtag research, simply type your keyword into the search bar and click on the ‘Tags’ tab. From here, you will see the most popular hashtags used in relation to your keyword, with the number of posts containing that hashtag next to it. 

For example:

Competitor research

Without blatantly copying them, it is wise to look to your competitors when putting together your list of Instagram Reels hashtags. You are most likely aware of the top performing brands and creators within your industry, so take a look at their top performing Reels and make note of the hashtags used and in what way they are being used. 

Other social networks 

Taking trending hashtags from other social networks – particularly TikTok – that haven’t yet caught on over on Reels is a great way to skyrocket content to the top of the trending list.

Social listening

Making use of social listening tools is vital if you want valuable information about what your target audience wants from your brand. What’s great is that this data can be applied to hashtags too. 

Top trending Instagram Reels hashtags according to industry

Fitness Instagram Reels hashtags 

1. #fitness 
2. #fitnessmotivation
3. #fitnessreels
4. #health
5. #lifestyle
6. #gymlife
7. #muscle
8. #instagood
9. #gymmotivation
10. #beastmode

Travel hashtags 

1. #travelling
2. #travelblogger
3. #traveling
4. #travel
5. #travelmore
6. #travelbug
7. #traveldiary
8. #instatravel
9. #travelholic
10. #travelers 

Food hashtags 

1. #mealsandreels
2. #foodgasm
3. #yum
4. #eat
5. #foodpics
6. #dinner
7. #foodpic
8. #lunch
9. #foodphotography
10. #breakfast

Fashion hashtags

1. #fashion
2. #fashionstyle
3. #fashionmodel
4. #fashionweek
5. #fashiongram
6. #style
7. #styleblogger
8. #styleblog
9. #makeupforever
10. #beautytips

Funny hashtags 

1. #funny
2. #memes
3. #funnymemes
4. #dailydose
5. #memestagram
6. #funnyreels
7. #funnymeme
8. #funnyvideo
9. #comedyreels
10. #lol

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs here.

@ Socially Powerful