How to Engage Your Audience with Live Streaming

January 27th, 2022 by

Live streaming is an incredibly powerful way to connect with audiences and personalise your brand’s messaging. Using a live streaming platform to maximise your social media reach, you can live stream content to huge audiences and offer your followers a glimpse into your brand. 

Live streaming growth has been huge in recent years, with the market increasing from $30 billion in 2016 to an anticipated value of over $184 billion by 2027. This growth has made marketers sit up and pay attention. 

Why you should use live streaming platforms 

Live streaming allows you to connect with audiences in an authentic, personal way. It opens a gateway to let your audience see into who runs your brand and the personalities behind it. Consumers are craving deeper connections with brands, and need authenticity in order to trust them. 

Live streams allow viewers to interact with your brand or hosts in real-time. This means questions can be answered immediately, which can be the make or break between a purchasing decision. 

The top live streaming platforms

Live streaming is relatively simple to set up. Most social platforms have evolved into live streaming platforms, with built-in capabilities, including Facebook, Instagram, YouTube, Twitter, LinkedIn, and many others. However, each live streaming platform offers access to a different audience. 

If you already have a strong presence on your chosen live streaming platform, you can already reach a huge audience through live streaming. If you don’t have the audience you want, using live streaming can help you achieve it. 

Facebook 

Facebook is one of the most popular live streaming platforms available, with a huge 2.7 billion monthly active users. Facebook Live has been available since 2016 and has made a huge impact on the platform. 

As one of the largest live streaming platforms, live videos receive 10X more comments than regular videos, and have a 3X longer watch time. The power of live streaming on Facebook is huge, with over 40% of businesses using live streaming on Facebook. 

Instagram 

Although not as big as Facebook, Instagram is the best live streaming platform to engage younger audiences. Popular with those aged between 18 and 34, Instagram Live lends itself perfectly to offer visual live streams. Although brands are limited to live streaming from a mobile device, Instagram Live allows brands to give viewers a glimpse into their personality, and to tailor their content for their audience. 

YouTube

YouTube was the original video-based social platform, and still plays a huge role for marketers with live streaming. With 2 billion monthly users, YouTube is widely considered the second biggest search engine in the world, just behind Google. 

Live streaming performs incredibly well on YouTube, with many brands racking up millions of concurrent views. A main benefit of YouTube as a live streaming platform is that videos are saved after you stream. 

LinkedIn

LinkedIn is the go-to and biggest live streaming platform for networking. With more than 766 million users across the globe, it’s an ideal way to reach audiences, especially for users in sales or B2B. 

LinkedIn Live is available for both members and business pages and earns an impressive seven times more reactions and 24 times as many comments than standard video posts.

TikTok

TikTok is the most-downloaded social platform in the world. Live streaming on TikTok works incredibly well due to the authentic nature of the platform. Unedited content thrives on TikTok, so live streaming fits naturally into any TikTok strategy. 

TikTok also offers shoppable live streaming. Brands and influencers can host live streams and promote specific products that users can buy within the platform. 

Twitch

Twitch is a social media platform that is specifically designed for live streaming. Although predominantly used by streamers, brands can create their own channels or use streamers for collaborations. Twitch audiences are highly engaged and are open to branded content. 

FAQ’s


What are live stream platforms?

Live streaming platforms host videos and allow users to upload or broadcast content to their audiences. Both social platforms and specific-live streaming platforms allow brands to broadcast live content to assist with lead generation, building brand awareness, and advertising. 

What is the best platform for live streaming?

The best platform for live streaming depends on the audience you want to target. Each platform offers its own unique demographics, so brands need to take time to consider where their audience is most active and willing to engage. 

How does live streaming work?

Live streaming is when the streamed video is sent over the Internet in real time, without first being recorded and stored. Each platform has its own requirements to set up live streams. 

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Posted in Social Media Platforms

The Most Effective Types of Social Media Marketing in 2022

January 27th, 2022 by

It’s safe to say that the various types of social media marketing available can be overwhelming. With so many platforms, demographics and media formats to consider, finding the basis for a social media marketing strategy can be tough. 

When each social platform offered its own unique media formats, it was much easier to decide which platform would most benefit your brand. However, since they have all begun offering similar experiences, brands need to consider exactly how users of each platform interact with content, and which platforms are favoured. 

We have grouped together the different types of social media marketing available on platforms to help you define which types of social media marketing posts and the types of social media marketing campaigns that will ensure your success. 

Types of social media marketing

Social audio platforms

The types of social media marketing services available on Clubhouse, Twitter Spaces and Spotify offer live conversations on specific topics. 

Social audio platforms thrived during various COVID lockdowns, where people at home were unable to speak to others regularly in real life. The main advantage for brands using audio platforms and services is the high attention and engagement received from listeners. 

Using these platforms allows you to host engaging conversations that can build your reputation as a leader within your niche and introduce you to audiences already interested in your industry. 

You can host industry panels, broadcast news and announcements, host Q&As, record interviews and post them as podcasts or build your business’ thought leadership through a mini show. 

Social video platforms 

One of the most engaging types of social marketing is video. Video platforms including TikTok, YouTube, Instagram Stories and Reels, and Facebook Watch offer videos in long and short formats. 

Video platforms are the best for capturing and keeping an audience’s attention, driving brand awareness, and bringing products to life. All video content published should be designed to entertain, educate and inspire your audience; videos made to sell won’t engage your audience.

Shoppable social platforms 

One of the newest types of social media marketing is shoppable platforms. With social commerce growing, many social platforms have begun implementing commerce features. Pinterest Product Pins, Facebook Shops, Instagram Shops, and TikTok are leading the way with in-app purchases. 

Shoppable social platforms allow users to discover, research and purchase from brands directly, all in one space. By taking advantage of mobile-friendly features that allow your audience to purchase from you without having to leave a social media app, you make your audience’s buying journey faster and easier. 

Social live stream platforms 

Live streaming has become increasingly popular over the past couple of years. Twitch, YouTube, Instagram, TikTok and Facebook all offer live streaming capabilities. Live streams can vary from an individual showing themselves and what they’re doing on their screen to professionally organized panels with multiple speakers.

Livestreams offer users the chance to interact with the hosts in real-time, so it’s important to monitor and engage with comments during the stream.

Disappearing content 

Ephemeral content is a great engagement tool for brands. Available on Snapchat, Instagram Stories, Facebook Stories, LinkedIn Stories, and soon to be TikTok Stories, brands can use in-the-moment content to share information or engage audiences for up to 24 hours. 

Ephemeral content allows businesses to show a more personable and human side, with more genuine and less polished content. You can host polls, share teasers and countdowns to product or campaign launches, show behind the scenes content or just share daily updates. 

FAQ’s


What are the types of social media marketing?

We have narrowed down the types of social media marketing to: audio platforms, video platforms, shoppable platforms, live stream platforms and disappearing content. 

What are the three main types of social networking marketing?

The main three ways to network with new audiences is by using audio platforms, video platforms and live stream platforms. 

Which social media is best for marketing?

The social media that is best for marketing depends wholly on the brand and audience. Brands need to consider where their audience is most active, and how they want to be marketed to and engaged with. 

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Monthly Beauty Roundup

January 27th, 2022 by

Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month? 

Trend Spotlight

Clean Beauty 

This month’s beauty trend is Clean Beauty. Rather than meaning cruelty free and vegan, this trend relates to how makeup is applied. Going for the “clean girl” aesthetic look, TikTok creators have been showing their routines for no makeup, makeup looks. 

@breakfastatbetsysMy favorite makeup lately🤍 ##cleangirlmakeup ##everydaymakeup ##glowyskin ##fyp♬ Love Grows (Where My Rosemary Goes) – Edison Lighthouse

@makeupbymonicaa✨💅🏾 ##cleanmakeup##browngirlmakeup##makeuptutorial##makeuptips##makeup♬ this is what falling in love feels like – JVKE


Creator Spotlight

@dollyholly

Holly McAllister is a beauty influencer and MUA on TikTok, Instagram and YouTube. She has been growing quickly on TikTok, with many of her videos making the For You Page and going viral. 

She regularly posts upbeat and glam GRWMs, taking her audience through each makeup product and step. She currently has nearly 100K followers on TikTok. 

@dollyholllyInsta hollymcallisterrr♬ Forever – Labrinth

Content Spotlight 

Dior: #ForeverSisterhood

To promote its Forever Skin Glow foundation, Dior activated global influencers across Instagram and TikTok using the hashtag #ForeverSisterhood. The amount of influencer content has resulted in a lot of UGC and the supporting hashtag on TikTok has over 8.5 million views. 

 

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@kamgregory #ad New @Dior Forever Foundation is a 10/10🤍 #diorforever #foreversisterhood ♬ original sound – kamille <3

Essie: Nail Strengthener

Essie used influencers and In-Feed ads on TikTok to promote its nail strengthening polish. Essie reposted content created by the influencers to its branded page. Influencers demonstrated painting the strengthener and then showed their nails throughout the day, doing tasks that would typically damage nails. 

@essiethere’s a new nail strengthener on the scene, Hard To Resist, loved by @oliviagraceherring♬ Promoted Music – essie

@essieNEW Hard To Resist nail strengthener, made by essie, loved by @amelia.liana – shop at @superdrug♬ Promoted Music – essie

Olay: Vitamin C + AHA 

Using TopView and In-Feed ads to promote its new Vitamin C + AHA collection, Olay explained the benefits of ingredients, and announced the new brand ambassador, influencer Amelia Dimoldenberg. 

Olay did not use any hashtags to support the ads. The video announcing Amelia as the ambassador has received nearly 60K likes. 

@OlayUKBrighter skin in just ONE DAY. Meet NEW Olay Vitamin C + AHA♬ Promoted Music – OlayUK

@OlayMeet our NEW Vitamin C + AHA collection and find out how to get brighter skin in just one day!♬ Promoted Music – Olay

ALDI UK: Lacura

Supermarket brand Aldi has entered the skincare market. Promoting its skincare range Lacura, Aldi promoted a TikTok showcasing new products, and announced their availability to purchase from mid January. 

The ad received many organic comments from users surprised at the apparent quality of the products. The ad was supported with #AldiFinds and #AldiTok. 

@aldiuk Self-care comes first in 2022 x Shop these products from 13th Jan! #selfcare #aldifinds #alditiktok ♬ Beautiful and mysterious piano background music(1031950) – hiroki kobayashi

FaceTheory: Boosted posts

Facetheory has been promoting various products across TikTok. By boosting content posted a few months ago that performed well, the beauty and skincare brand has gained over 18 million combined views on the boosted content. 

Using an aesthetic content style, content was with #Facetheory, but no other branded hashtags. 

@facetheory What’s inside our Lumizela Azelaic Acid Serum? 👀🧪#facetheory #vegan #cleanbeauty #azelaicacid #skincare ♬ Bubble – Official Sound Studio

@facetheory Have you heard about our Clarifying Cleanser yet? Use code TIKTOK25 to try! 🤩 #facetheory #skincare #vegan #beautywithreason #acne #cleansercheck ♬ LIMITS THE SKY – Mpax

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Weekly Marketing News, 21st January 2022

January 24th, 2022 by

Instagram tests paid subscriptions, synthetic media is on the rise, the ASA names and shames, Twitter manifests dreams and Netflix partners with CALM. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram is testing paid subscriptions

instagram test paid promotion

Instagram users in the US will be able to subscribe to a small number of creators to access exclusive content and features. Instagram has announced it is testing subscriptions, with more creators to be added in the coming weeks. Fans will pay a monthly fee to access subscriber-only content and will have a purple badge by their username that shows the creator their subscriber status. Price tiers will range from $0.99 to $99.99 per month, and creators can select the price point for their subscriptions. (Via The Verge)

INFLUENCER MARKETING NEWS

2. The rise of Synthetic Media 

The rise of Synthetic Media

Synthetic media is signalling a new chapter for influencer marketing. For brands and creators, AI generated avatars are bringing exciting new opportunities. From recreating famous footballers to speak nine languages, to creating a completely new virtual influencer that perfectly represents a brand’s personality, synthetic media allows brands to tap into the social currency of an established character or celebrity. (Via Facebook

3. Meta’s “ethical framework” for virtual influencers

Meta’s “ethical framework” for virtual influencers

Meta is home to hundreds of virtual influencers, many of whom boast huge follower counts and verification on Instagram. With the Metaverse shift on its way, Meta has begun pulling together an ethical framework for how brands can apply virtual influencers. While virtual influencers present brands with countless opportunities, there are potential threats. The framework will set clear guidelines to inform as to what’s real and what’s not, and how such creations can be used in their apps. (Via Social Media Today

ADVERTISING NEWS

4. ASA targets rogue influencers on Instagram 

ASA targets rogue influencers on Instagram

Last year the ASA set up a dedicated webpage that listed influencers who, despite warnings either repeatedly failed to disclose when their social media posts were, in fact, ads or failed to provide assurances that they would do so in future. Now, the ASA is using Instagram ads to further name-and-shame influencers who are still failing to follow the rules. (Via Hashtagad)

WORK WE LIKE

5. Twitter’s manifesting ad campaign 

Twitter’s manifesting ad campaign

Twitter is celebrating dreams manifesting into reality by launching a campaign featuring 12 athletes and celebrities—including Patrick Mahomes, Bubba Wallace, Megan Thee Stallion, and Issa Rae—whose original tweets predicting greatness will be plastered on more than three dozen billboards in cities across the US and Canada. (Via Boardroom)

6. Netflix donates benches to local councils

Netflix donates benches to local councils

To mark the third season of After Life, Netflix has collaborated with mental health charity CALM to donate benches to local councils around the UK. The benches feature QR codes leading to online resources and a message of support and are inscribed with a quote from the third season: “Hope is everything”. (Via NME

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Posted in Influencer News, Marketing News

How to Create a Social Media Calendar 2022

January 20th, 2022 by

When you’re managing multiple social media accounts, the constant flow of content can be overwhelming. It’s easy to get lost in the everyday demands of running a social media account. While having a responsive social media presence is great, it’s also important to keep a consistent posting schedule of valuable content. This is where a social media calendar comes in handy. 

A social media calendar is a guideline for your posting schedule. It helps you keep the bigger picture of what your audience consistently wants and demands from you on social media. Creating a social media calendar allows you to track and test different social media marketing strategies to see what works best with your audience. It also helps you build a consistent brand tone of voice that your audience can instantly recognise. 

What is a social media calendar?

A social media calendar is an overview of upcoming social media content. A social media planning calendar can be created within a spreadsheet, Google calendar or interactive dashboard. Each piece of content within the social media calendar will typically include the following information: 

  1. The time and date the content will go live
  2. The social platform the content will be published
  3. An active link to any copy or creative assets 
  4. Links and tags to be included in the post
  5. The type of post the content will be (e.g. Instagram Story or feed post)

Depending on the scope of your work, your social media calendar may span different types of social media platforms. You could also have a dedicated section for social media trends and reactive content. 

How to make a social media calendar 

So, what are the main steps to creating an effective social media calendar?

Step one: Audit your social media accounts

The first step is to have a clear understanding of your current social media efforts and positioning. This means you will be able to identify the areas to improve on and discover new opportunities. Auditing your accounts is the key to maximising your ROI and fine-tuning your social media strategy. 

Step two: Identify your key social media channels 

Identifying the social media platforms that are most relevant to your brand and audience is vital. While some social platforms may seem like a good fit for your brand, it’s no use putting effort into a platform that your audience isn’t even on. You need to take time to determine exactly where your target audience is most active and create content specifically for that platform. 

Step three: Identify key metrics and data to track 

When creating a social calendar, it’s important to consistently monitor all relevant data and social metrics. This ensures you are always publishing content that is relevant to your audience and will be helping boost your ROI. So, in addition to tracking all the basic details required to publish your content, you should also monitor more in-depth data and metrics to help your content perform as best as possible.

These include: 

  1. Platform-specific format (e.g. Reels, Story, live stream, shoppable post, grid post etc.)
  2. Geo-targeting (is it for a specific location or global?)
  3. Value (is the post an evergreen piece that can be reused, is it a filler post, or can it be repurposed into shorter content?)
  4. Paid or organic
  5. The approval status 
  6. Analytics and results (including impressions, engagement, CTR etc.)

Step four: Create a content asset library

Your visual assets need to be stored in a singular drive that all necessary team members can access. The database needs to be large enough to hold big files, accessible from your phone and computer, easily shareable but has secure privacy features, and offers singular links to each asset. 

Setting up your asset folder is almost as important as your social media calendar. The easier and faster you can find specific assets, the better. 

Step five: Create a consistent workflow

Now you have all the required information and assets to post, you can begin pulling together the structure of your social media calendar. 

You need to consider:

  1. How frequently you want to post to each channel
  2. The best time to post to each channel (this is based on your analytics) 
  3. Who needs to approve posts and how long the approval process is
  4. How you brainstorm new ideas for content 
  5. How you will create the content 

 Step six: Create your content

Once you have everything outlined, you can get to the fun part: creating the content. As you work through your calendar, you can make any adjustments as you go. You may need to add more detail or even remove some. This is where you can see if your calendar works for you or not—if it doesn’t, time to get editing. 

FAQs


What is the best social media content calendar?

The best social media content calendar is one that clearly outlines every element of upcoming content. This includes date and time of posting, platforms posting to, captions, creative assets, tags and links to be included and post type. 

Why is a social media calendar important?

A social media calendar is important as it helps brands monitor all past and future content. Having a central location of key content helps brands remain consistent with their posting schedules and tone of voice. It also means brands are able to post a variety of content across a period of time, rather than posting similar content in one go. 

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The Ultimate Instagram Image Size 2022 Guide

January 20th, 2022 by

Social media platforms are constantly evolving and developing the content formats they offer. With these developments, come the inevitable changing content sizes and ratios. One day, you’ll have sized and created the perfect video, profile picture or post, and the day you go to post it’s suddenly pixelated and sized incorrectly. 

Instagram has recently made content additions (Reels, for example) and has numerous content formats that require different sizing. Finding the ideal Instagram image size can be a faff when there are so many options. To help you out, we have pulled together all the Instagram image sizes you need to know. 

 Instagram image size 2022

Instagram offers many different image sizes and formats. It supports horizontal and vertical images, as well as the square images the platform became known for when it launched. This means your brand has many Instagram image sizes to work with, increasing your options. 

Instagram profile picture size

The instagram image size in pixels for profile pictures is 320 x 320. The photos are displayed at 100 x 100 pixels, but you should upload the image at the maximum size to ensure it is the highest quality. Even though the dimensions are for a square format, Instagram profile pictures are displayed as a circle. You should ensure key elements are centred so they don’t get cropped out. 

Instagram image size for grid photos 

As we mentioned, Instagram image sizes for grid photos can vary. The below Instagram image sizes will ensure your content is posted at the highest possible quality. 

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

Instagram image size ratios: Anywhere between 1.91:1 and 4:5 

Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

If you want your image to look the best on Instagram, you should aim to have an Instagram image size that is 1080 pixels wide. If you share an image to Instagram that’s over 1080 pixels, Instagram will automatically size it down to this size. If you post a photo with a resolution lower than 320 pixels, Instagram will blow it up to 320 pixels. 

If you post an image that’s between 320 and 1080 pixels, Instagram will keep the photo at it’s original resolution, as long as it’s between the aspect ratios 1.91:1 and 4:5. If your image is a different ratio, Instagram will automatically crop your photo to fit a supported ratio.

Instagram image size for Stories

The best Instagram image size for Stories is 1080 x 1920 pixels and aspect ratio of 9:16. 

If you upload an image with a smaller pixel size, but correct aspect ratio, the Story will buffer quickly. If you don’t use the ratio, the Story will show with strange cropping, zooming or leave sections of the screen blank. 

Instagram Reels use the same image and video sizes as Stories. Keep in mind that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.

Instagram image size for Carousels

The image sizes or Instagram carousels can vary depending on the shape of the content. 

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)

Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait) 

FAQs


What is the best size for an Instagram post?

For a Instagram grid post, the best Instagram sizes are: 

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

The best Instagram image size for Stories is 1080 x 1920 pixels and aspect ratio of 9:16. The same goes for Reels. 

What is the best picture size for Instagram?

For Instagram grid pictures, the best Instagram sizes are: 

Landscape: 1080 x 566 pixels

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

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Posted in Social Media Platforms

Gen Z in 2022: What You Need to Know

January 20th, 2022 by

Gen Z, more commonly known as digital natives and those born between 1996 and 2010, are soon to become the biggest cohort on the planet. While they may still be in second place for the largest impact on global spending (until 2026…), Gen Z will be setting the social media trends for 2022. 

Trust in experts 

Gen Z aren’t known for giving out their trust freely. In a report by Imagen Insights, it was revealed that 45% of Gen Z trust experts and scientists to provide honest information within mainstream media and on social media. Although this isn’t drastically high, it is when considering 0% of Gen Z trust brands to be honest on social media. This means brands have to find an alternative way to earn Gen Z’s trust—perhaps through KOL marketing. Using an expert will give brands the social proof and consumer confidence they are missing from creating or promoting their own content. 

Video that engages

Given the popularity of short-form video content, it’s unsurprising that video ads are more likely to capture Gen Z’s attention than any other media format. Gen Z are 16% more likely to find video ads appealing when shopping for new products, when compared to other generations. As attention spans continue to dwindle, brands need to get to the point and engage faster than ever before. Currently sitting at a miniscule 8 seconds, Gen Z need to be engaged with a call-to-action or given the WOW-factor in order to finish watching an ad or video. 

Creators are the new celebrities

While the impact of influencer marketing has been recognised for the past few years, its impact continues to rise within Gen Z; influencers and creators are the new celebrities. For Gen Z, young creators drive communities online, regardless of the number of followers they have. The importance of popularity is out the window; Gen Z want to connect through exchanging interests, helping new trends emerge—1 in 4 Gen Z agree that micro influencers are the most important when creating new trends. 83% of Gen Z believe that influencers and creators have the same, or even more, influence as major public figures including actors, musicians and reality stars. 

The curiosity to explore 

While Gen Z is becoming increasingly aware and conscious of overconsumption, they are still prey to the temptation of newness. Gen Z are incredibly curious and are more than willing to explore product options, especially if they are one of the first to try the product. Previous generations have typically found the products they like and stuck with them, but Gen Z aren’t showing great amounts of loyalty to products or brands, unless they feel a brand represents and matches their own values authentically. 

Considered social commerce

While Gen Z are willing to open their wallets to new products and new shopping channels, every purchase is considered. With social commerce being led predominantly by Gen Z, the digital natives have the opportunity to discover, research and purchase from brands within the same application. As Gen Z have grown up with digital, they tend to gravitate towards the most seamless but engaging shopping journeys. Their adoption of social commerce means brands need to focus on accurately showing their brand personality, ethics, values and messaging through social media. Gen Z are passionate about social and environmental issues—they want to know the charities you donate to, how you are sustainable, and what social movements you support. 

The demand for social justice 

Gen Z are highly active in social justice and environmental conversations. Whether it’s second-hand shopping, cruelty free and clean skincare, or eco-friendly products, Gen Z want to support brands that offer a more sustainable and ethical lifestyle. Rather than caring just for themselves, Gen Z want to make the world a better place. Gen Z demand social justice and actively revolt against discrimination in any form. As more Gen Z grow into adults and are of legal voting age, we can expect their fight for justice to ramp up. Brands need to show their support and be transparent and authentic about their standing on social, environmental and political issues in order to engage and maintain Gen Z as customers. 

 Gen Me

Gen Z want to stand out. Having grown up with social media, they have been exposed to different styles, “cores”, and cultures. Pair this with access to countless shopping channels and “buy now, pay later” schemes, Gen Z have been able to evolve their own styles to stand out from the crowd. In order to capture Gen Z’s attention, brands need to do the same. Brands need to show Gen Z how their products or services will help Gen Z continue to make their own mark on the world. Brands seeking to target Gen Z should keep this in mind when brainstorming creative ideas for social media ads and campaigns. 

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The Digital Marketing Trends You Cannot Ignore in 2022

January 19th, 2022 by

In a digital-first age, digital marketing is more important than ever before. Digital marketing trends have evolved alongside technology, and as technology becomes more complex, so does digital marketing. With the traditional digital marketing trends becoming baseline necessities, marketers are now looking out for digital trends such as new social channels, new media formats and exciting new consumer experiences. 

Keep reading to find out our top digital marketing trends for 2022.  

Top digital marketing trends 2022

The Metaverse

It’s impossible to talk about digital marketing trends and not mention the Metaverse. Although not yet here, many brands have begun considering how they can make the most of the coming digital landscape. The Metaverse will be one of the most popular future digital marketing trends. 

The metaverse (we aren’t just talking about Meta’s digital world) refers to a virtual world that blends AR, VR, holographic avatars and new means of communication (that may not yet exist). It isn’t a place for one-off experiences like gaming or virtual concerts, but a constant digital environment where people work, play and socialise. 

Many brands have already begun testing the waters with experiences within centralized Metaverses (think Fortnite or Roblox), and have been met with extreme excitement and positive responses from their efforts. 

NFTs 

Non-fungible tokens (NFTs) have been a huge buzzword and one of the most popular digital marketing trends within the marketing world over the past year, and their popularity is set to continue growing as consumers begin to understand their uses. 

Platforms such as Twitter and Instagram have begun developing NFT integration. Twitter now offers users the opportunity to have an NFT as their profile picture, and Instagram is actively exploring ways it can bring NFTs to a wider audience. 

As platforms begin to be more accommodating to NFTs, it offers brands more opportunities to be creative with digital marketing experiences. Brands could offer exclusive access to products, discounts and even events through the use of NFTs. 

Video 

One of the most current digital marketing trends is video content. Video has taken over static posts and imagery to become the most popular media format to consume. When we say video content, we don’t just mean the incredibly popular short-form TikTok content (although this will continue to be the most popular format), we also mean live streams and grid video posts.  

Video is an incredibly useful digital marketing trend as all content can be repurposed on various platforms. Video script can be written into a blogpost, important elements can be made into an infographic or you can create short clips and tease the full video across social channels. 

Social commerce

One of the latest digital marketing trends is social commerce. Throughout the past couple of years, social platforms have been developing their own commerce capabilities to offer in-app shopping experiences. As platforms continue to develop these experiences, they offer brands a seamless customer journey from discovery to conversion. 

This digital marketing trend isn’t just open to big brands either, startups and small businesses can make the most of the social commerce opportunities. 

TikTok and Instagram are leading the social commerce evolution. Both platforms offer various types of shoppable content, including Live shopping, shoppable posts and shopping carts. Both creators and brands can share shoppable content to their social media profiles. 

Social commerce is becoming a popular shopping channel for consumers. The ease of shopping in one destination, from discovery to sale, makes it highly appealing. 

Livestream shopping

Following on from social commerce as one of the most popular digital marketing trends of 2022, we have livestream shopping. Livestream shopping has been a growing trend for the past few years, but has been boosted into the spotlight following the pandemic and social commerce developments.

Livestream shopping is particularly popular with consumers as they are able to view the product being used in real-time and have any questions or queries answered instantaneously. Whether the livestream is hosted on a social platform, traditional ecommerce platform or a platform created specifically to host livestream shopping events, livestreams have become a popular shopping destination. 

Influencer and KOL marketing 

Influencer and KOL marketing have been the most influential digital marketing trends for half a decade. These marketing methods have evolved from a fad into a vital marketing strategy. Influencer marketing works in every industry. Consumers are wary of content advertised directly from a brand, but are more willing to trust an influencer or KOL’s opinion. 

FAQs


What is the latest trend in digital marketing?

The most popular digital marketing trend entering 2022 is video content. Social platforms are beginning to change their algorithms to promote video content. 

What are the top trends in digital marketing for 2022?

The top digital marketing trends for 2022 are: 

  1. The Metaverse
  2. NFTs
  3. Video
  4. Social commerce
  5. Livestream shopping
  6. Influencer and KOL marketing

What is the future of digital marketing in 2022?

The future of digital marketing will be increasingly Metaverse focused. We will likely see an increase in Metaverse, VR and AR experiences.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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What’s new in the tech world?

January 19th, 2022 by

With a brand new year comes exciting new technological developments. Following the year kicking off with CES 2022, we’re looking forward to seeing what this year has in store for upcoming tech. So, what are the main tech trends we can expect to see thrive this year?

Invisible headphones 

A popular tech trend we expect to see (or not see…) this year is invisible headphones. At CES 2022, various brands showcased their new headphone options to visitors, but the most exciting ones weren’t the traditional headphones we have grown to know. 

Shokz (formerly known as AfterShokz) has launched a new set of Bluetooth bone conduction headphones. Where we once craved the absolute silence of noise cancelling headphones, bone conduction headphones are designed to let you hear high-quality sound while being aware of your surroundings. They are ideal for people who want to remain aware in busy environments (in the office, perhaps?) or while partaking in outdoor activities including running and cycling. 

Invisible headphones

Bone conduction headphones work by sending vibrations through your cheekbones and jaw, into your inner ear. The brain then processes those sound vibrations into the content that streams through the headphones. Since they do not plug your ear canal, they are a perfect option for those who want or need to be aware of the happenings around them. 

Another exciting trend in the headphone world is invisible headphones. The Noveto N1s appear to be a soundbar speaker, but thanks to their beamforming technology, the device creates a headphone experience, without headphones.

The beamforming technology works by transmitting ultrasound through the air, meaning the audio is heard only by the user. The non-headphones use motion sensors and facial recognition to track the user’s ears to ensure the sound consistently hits the right spot, even when a user turns their head. Others in the room will only be able to hear a whisper of a sound, while the user is immersed in three-dimensional audio. 

This technology could be another great alternative to wearing headphones in the office, and help reduce listening fatigue and headaches that are a common result of wearing tightly-clamped headphones for long periods of time. 

Hybrid working 

We can’t mention any new trends without talking about the impact of COVID. As the world still continues to move back to normal, hybrid working is becoming increasingly popular among the global population. This year’s CES featured countless new technologies that were developed and built after the pandemic started. This means tech was geared to have higher webcam quality, audio and AI noise cancellation and to be used from anywhere—at home or in the office. 

The increased time spent at home also means that there were more home-based tech developments. This includes more home assistants, and more accessible healthcare and fitness machinery. 

Healthcare and fitness 

An intriguing healthcare development comes in the shape of a light bulb. Sengled is the smart light bulb with built-in health monitoring technology. This light bulb can track sleeping patterns, heart rate, body temperature and other vital health signs. Using Frequency-Modulated Continuous Wave radar, combined with advanced AI algorithms, the bulb can accurately track health statistics. Users can connect multiple bulbs together with a Bluetooth Mesh network to create a virtual map that can consistently track and detect human behaviour—it can even detect when someone has fallen asleep and send for help. 

As fitness trackers continue to be popular, they also continue to get smaller. Starting from armbands, to watches and fitbits, to where we are now: rings. That’s right—there are now powerful smart rings that can do everything from track health and fitness to letting you pay for a coffee. 

The McLear RingPay takes contactless payment a step further, and helps you pay with a finger. Compatible with both iOS and Android users, the ring creates an isolated bank account that sits between your cards and lets you make payments up to £100 with a closed-fist gesture. A companion app keeps track of your spending (including locations and amounts) and activates an automatic top-up. 

Healthcare and fitness 

Another exciting smart ring is the Circular Ring. Although yet to officially be on the market, it’s potential for health, fitness and habit tracking is huge. The hypoallergenic plastic ring has an accelerometer and heart rate monitor that will track a user’s health 24/7. It will also offer sleep tracking, including the ability to measure blood oxygen levels and a wearer’s circadian rhythm. In addition, the ring will also include a smart assistant that will track and help you act on bad habits to address them. 

The Metaverse

It’s impossible to talk about the technology trends without mentioning the Metaverse. While technically not yet here, the metaverse has been one of the hottest buzzwords of the past year. However, the reality of the Metaverse is looming. This year we can anticipate more tech brands, gaming companies and social platforms to continue developing Metaverse accessories and experiences. 

These can include headsets and controllers that assist in blending reality and digital worlds, or virtual goods and services consumers can purchase within a Metaverse environment that could benefit them in real life (similar to an NFT experience). 

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Social Media Updates, January 2022

January 19th, 2022 by

With a new year comes new social media platform updates. What are the major platform updates you need to be aware of?

Instagram Updates

Instagram tests three new feed options

Instagram has announced it is testing new feed options that allow users to have more control over how posts appear on their feeds. Rather than only offering the algorithmic feed it currently has, Instagram will introduce “Favourites” and “Following” options. 

Instagram tests three new feed options

A “Home” option will continue to show the algorithmic feed. “Favourites” will allow users to curate a list of favourite accounts (similar to how Close Friends Stories work), so users will not miss content made from friends and favourite creators. The “Following” option brings back the much-demanded chronological feed. Content under this feed will be shown in chronological order. 

Instagram plans to launch the new feeds to all Instagram users in the first half of 2022. 

Instagram is developing a customizable grid

Instagram has announced it is testing a new feature that will allow users to edit the appearance of their profile photo grid. 

Instagram is developing a customizable grid

The new ‘Edit Grid’ feature (displayed in profile settings) will allow users to rearrange their profile photo grid to appear how they choose, regardless of when each photo was posted. So, instead of deleting or archiving posts that no longer match your feed aesthetic, you can simply rearrange your feed to your liking. 

Instagram rolls out Statuses

Instagram is currently in the process of rolling out a new ‘profile status’ option to users, which enables them to set a status notification on their profiles that will remain active for 24 hours. 

Instagram rolls out Statuses

The new status option will be displayed in your Direct Messaging tab, beneath your username at the top of the screen, allowing you to choose from different status options to display to your connections. Your selected status is then displayed in both the Direct tab and on your profile.

TikTok Updates

TikTok introduces Repost feature

TikTok has introduced a “Repost” option to users, which allows them to reshare TikToks to their followers.

TikTok introduces Repost feature

Currently listed in the sharing options alongside Save, Duet, Stitch and a user’s recent connections, selecting Repost amplifies the TikTok by sharing it in the Following and For You feeds of a user’s connections. When a clip is reposted, your followers will be able to see that you have reshared it in the video details, alongside any comments you have added to the clip.

Repost allows users to share TikToks to their connections all at once, rather than sharing individually. The repost option is a quick way to increase engagement by amplifying videos between friends.

TikTok tests “invite people to watch” feature

TikTok is testing an “invite people to watch” feature that will help creators bring their contacts to the platform and grow viewer numbers.

TikTok tests “invite people to watch” feature

Creators can invite their connections from third-party apps, including Facebook, Twitter and Whatsapp, to watch their videos and follow them on TikTok. The new feature only allows creators to share one clip at a time and with people they already are connected with.

Twitter Updates 

Twitter tests reaction videos for iOS

Twitter is experimenting with “Tweet Takes” which gives users the ability to respond to Tweets with a photo or video. Offered to selected iOS users, they can tap the Retweet icon, select Quote Tweet with Reaction, and then create their own Tweet Take. 

Twitter introduces NFT profile pictures

Some Twitter users have reported a new feature where they can add an NFT as their Twitter profile picture. If the user has their crypto wallet connected to their Twitter account, they can add an NFT. 

Twitter introduces NFT profile pictures

Users that can add NFTs as their profile pictures also have a new hexagonal format. While other users can have the same image as their profile picture, only the NFT owner will have the hexagonal shape. Profile visitors can tap on the NFT to learn more about its owner and creator. 

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