What are the benefits of influencer marketing?

May 12th, 2022 by

There are many benefits of using influencer marketing, but more often than not, it provides an opportunity for businesses to quickly build their brand online and raise awareness among potential customers within their target audience.

Forbes has said that influencer marketing is growing at a faster rate than digital advertising, more than likely due to the fact that modern, socially native audiences are more likely to trust a word-of-mouth recommendation than an obvious advert.

We believe that influencer marketing should be a key component in all brand’s marketing strategies.

Whether it’s B2B sales on LinkedIn or influencing impulse purchase decisions on Instagram, the benefits of influencer marketing are there to be reaped by all.

So, here are five massive benefits of influencer marketing that will hopefully showcase why you should be using it to bolster your marketing efforts.

The benefits of influencer marketing

Generate Awareness:

One of the main benefits of influencer marketing is the most popular term people associate with social media marketing; awareness.

Influencer marketing can greatly expand your reach and positioning online, as a result of this social media users will start to learn about your brand through exposure to your messaging and story as well as learning what products/solutions you offer.

Reach Target Audiences:

One of the most important benefits of influencer marketing is that it allows you to reach your target audience, no matter how niche. It is all well and good growing awareness of your service and brand, but you need this information to reach the right audience.

Through relevant influencers that have audience demographics and content styles that align with the target consumer for your brand, you are placing your marketing content in front of people that have the potential to be converted into genuine customers.

When the right influencers are selected, you can reap the advantages of influencer marketing at a higher level.

Build Trust:

Now you’re generating awareness and reaching the right audience you can start to capitalize on the pre-existing credibility of your influencer partners.

Influencers have built relationships and trust with their fans, there is a reason these people continue to consume their content.

To cut a long story short, consumers are likely to trust recommendations from influencers they follow, so brands sharing their messaging through these trusted sources are more likely to gain the attention of these consumers.

Improve Content

Another really important benefit to influencer marketing is that it makes your brand content better.

Firstly, influencers create socially native content that you can repurpose to make your brand appear more relevant in the digital age. 

Secondly, influencers provide a means of creating content that isn’t made in-house, which can help build a more consistent stream of posts for your brand and fill gaps in your posting schedule. 

Influencers can do a lot of the work for you, so why not get them onboard and lighten the load, and probably create some great content along the way.

Drive Leads & Sales:

If I hadn’t already convinced you that influencer marketing was important for your business then this final influencer benefit might be the missing piece to your decision-making process.

Influencers can actually inspire and persuade consumers to purchase your product or inquire about your service.

These advantages of influencer marketing can really put into perspective for brands how important it can be for improving a marketing strategy.

But, if you’re still slightly unsure if it is for you, let me answer a few frequently asked questions to address any more potential concerns you may have.

FAQs

How successful is influencer marketing?

According to InfluencerMarketingHub, the influencer marketing industry could be worth upwards of £13.3 billion worldwide by the end of this year alone (2022).

This is growing rapidly, increasing by over £2 billion from 2021.

What makes influencer marketing more advantageous than traditional advertising methods?

Consumer behaviours are rapidly shifting to a more socially first mindset and are ever-increasingly found online.

By leveraging influencer marketing and its benefits, brands are able to target audiences in a space that natively live in (online).

What is influencer marketing?

If you’ve made it this far and you’re sitting there wondering what influencer marketing is, I apologise.

Essentially influencer marketing is where brands partner with influencers either on a paid or product gifted basis and get them to create content which endorses their brand/product/service.

This content can either be posted to the influencer’s channels, repurposed on brand-owned channels or both.

Influencer marketing advantages can be huge, but it must be done correctly. Working with an influencer marketing agency can ensure that your influencer efforts are optimised and relevant to your target audience from the get-go.

If you need help utilizing the benefits of influencers, our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in News, Social Media Platforms

Weekly Marketing News, 6th May 2022

May 7th, 2022 by

Insta goes full screen and pins posts, TikTok Pulses, Twitter launches Circles, and Alaska Airlines uses the Force. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram tests full-screen home feed 

Instagram tests full screen home feed

Instagram is testing an immersive full screen home feed that’s designed to bring video content front and centre. In the test of the full-screen home feed, you can still use the bottom navigation bar to access the discovery tab, Reels, shopping and your own page. Stories would remain at the top of the feed, and not be present within the home feed scrolling. (Via TechCrunch)

2. TikTok launches TikTok Pulse 

TikTok launches TikTok Pulse

TikTok announced the launch of TikTok Pulse, a new contextual advertising solution that ensures brands’ ads are placed next to the top 4% of all videos on TikTok. Creators and publishers with at least 100,000 followers on TikTok will be eligible for the revenue share program during the initial stage of the TikTok Pulse program. There will be a 50/50 split of the ad revenue with creators. (Via TechCrunch)

3.Twitter launches Circles

Twitter has launched a public test of its new ‘Twitter Circle’ option, which will enable users to share tweets with a specific, custom group of connections in the app. Users will be able to add up to 150 people to their Circle, with any tweets in the group then only visible to the people in that listing. (Via Social Media Today)

4. Instagram tests Pinned posts 

Instagram tests Pinned posts

Instagram has launched a live test of a new option to pin images on your profile for selected users. Some Instagram users are able to select a ‘Pin to Your Profile’ option on their IG posts, which enables them to then dock their chosen updates to the top of their post grid on their profile display—exactly the same as TikTok’s pinned posts. (Via Social Media Today)

WORK WE LIKE

5. Alaska Airlines Star Wars plane

Alaska Airlines Star Wars plane

Alaska Airlines unveiled the ‘Star Wars: Galaxy’s Edge’ aircraft in celebration of Star Wars day, which was May the 4th (be with you…). The plane’s design was created in collaboration with Disneyland Resort and Lucasfilms. The plane itself features iconic characters and spaceships from the Star Wars franchise, such as the ‘Millenium Falcon’, several ‘Tie Fighters’ and the penguin-like ‘Porg’ characters around the plane. (Via TrendHunter)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Marketing News, News

The Key to Influencer Marketing on Instagram

May 7th, 2022 by

Influencer marketing on Instagram has become a go-to social media marketing strategy. Influencer marketing is a fantastic way to get your brand and products known, but what is the importance of influencer marketing on Instagram you may ask? 

With consumer habits continually shifting to favour digital, influencer marketing has never been more important. Consumers have a strong preference for ecommerce (and a growing one for social commerce), meaning having an Instagram influencer marketing strategy will allow you to tap into the digital sphere and reach a wide range of consumers. With a strong influencer marketing strategy, influencers can work online to promote your brand and its products, meaning it’s vital that brands seek help from an influencer marketing agency, helping brands create and execute an influencer marketing campaign. 

Influencer Marketing on Instagram

Every single day there are new marketing strategies and tactics popping up! They range from blogging, to Facebook Ads, Twitter and so on. However, influencers advertising on Instagram is one strategy you should definitely be exploring. 

How do influencers use Instagram? Well, their posts will be trending, new, engaging and consistent to their passion point/what works on their account. This will continue to entice their followers to look into what they have showcased—whether that is a piece of clothing, a sale, a new tech product and so on. 

Popular influencers often have these things in common: they’re honest and authentic, they share our values, and, ultimately, they have our best interests at heart. 

Considering the sheer volume of sponsored Instagram influencer marketing content nowadays, it’s important you find your niche and get creative in order to stand out from your competition. Social media users are wary of branded content and don’t want to feel like they’re being marketed to—this is why Instagram influencer marketing is a winner. Using the right influencer, your promotional content won’t come across as forceful or pushy; it’ll just seem like a genuine recommendation. 

Instagram Marketing Campaign 

Instagram influencer marketing can be highly effective, but it needs to be done correctly and with great amounts of consideration. Working with an influencer marketing agency can ensure your Instagram influencer marketing strategy is seamless from start to finish. 

An influencer marketing agency is an agency which specialises in creating campaigns that will be carried out by influencers. No campaign will ever be the same as there are different types of influencer marketing—some campaigns are executed on a micro scale, some are gifted, whilst others can be global and result in heaps of user-generated content. Offering different influencer marketing services, an influencer marketing agency taps into a variety of influencer marketing trends!

Using influencer marketing is a great way to tap into different consumer passion points—you don’t just have to stick to the niche interests of your industry. The most important influencer marketing best practice is selecting an influencer that aligns with your brand and with an audience that are likely to purchase your products/relate to your products. 

As well as the benefit of a high conversion rate when using influencer marketing for specific campaigns, influencer marketing also helps to improve credibility and trust. Having strong partnerships with influencers enables audiences to trust your products, as they trust the influencer’s opinion. Having relevant influencers strengthens brand reputation and supports credibility. 

Another benefit of Instagram influencer advertising is that brands have the ability to revamp their content strategy, producing relevant content that engages their audience in a new way. Influencer marketing enables interesting and varied content. By producing specific content for followers, this can result in user generated content, which is content produced by your followers and a growing trend that all brands should be taking advantage of. User generated content is the reason that 31% of marketers engage in influencer marketing, with UGC increasing over time and brands using the content as more engaging testimonials. 

Instagram Influencer Platform

Now the big question is: why Instagram? Why not Facebook, Twitter, YouTube, or any of the other social media platforms? Aren’t they just as effective for influencer marketing? The truth is that, although these other platforms can be useful for influencer marketing campaigns, none quite compare to Instagram.

With 1.3B million monthly active users, Instagram is a fantastic platform for marketers and businesses to reach their target audience. Although statistics in July 2021 show that this social platform isn’t as large as Facebook’s, it is much more engaged, making it a more effective way for brands to get their message seen and heard. We analysed 1,000,000+ influencer profiles across leading influencer marketing platforms and found that Instagram has the highest interaction rate compared to other social media platforms.

FAQs

How much is influencer marketing worth on Instagram?

The global influencer marketing industry in 2021 was worth a record 13.8 billion USD. 

How do influencers use Instagram?

How do influencers use Instagram? Well, their posts will be trending, new, engaging and consistent to their passion point/what works on their account. This will continue to entice their followers to look into what they have showcased—whether that is a piece of clothing, a sale, a new tech product and so on. 

Why is Instagram good for influencer marketing?

Instagram is an ideal platform for influencer marketing because it not only offers a variety of content formats to keep audiences engaged (static posts, Reels, Lives and Stories etc), but offers easy and simple communication methods between influencers and audiences. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

What is Influencer Marketing and How Does it Work in 2022?

May 5th, 2022 by

We have entered a social-first era. With consumers spending more and more of their spare time on social media, the way we communicate has changed. And as a result, the way we market has too.

Enter: influencer marketing.

What is influencer marketing? Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers—individuals with a large following on social media—to promote your brand or product.

Influencer marketing can be an extremely effective way to reach out to new customers and create a buzz around your product. But how does it work?

Influencer marketing: How it works

Even though influencer marketing has become a staple in many marketing strategies, many people still ponder how influencer marketing works. We can answer that. How influencer marketing works in 2022 is by enlisting influencers to mention and promote your product, services or brand. 

How influencer marketing works: Influencers

Within influencer marketing, influencers are essentially freelance creatives who have access to thousands (sometimes hundreds of thousands or millions) of engaged consumers. Influencers have worked hard to build their audiences, through consistent engagement and by providing valuable content on a regular basis. 

While influencers were once only followed for their aesthetic content and aspirational lifestyles, in 2022, influencers are considered trusted and respected sources of information and recommendations. Influencers are wholly trusted by their audiences, making them incredibly powerful influences over purchasing decisions. 

How influencer marketing works: Agencies 

Influencer marketing is a time consuming (but effective) strategy. To save you time and money, you can work with an influencer marketing agency. How influencer marketing agencies work is by taking on any and all influencer marketing responsibilities. From ideation, creatives, influencer vetting, contract negotiation, briefing and reporting, influencer marketing agencies take all of this on for you, allowing you to continue with other business projects. 

How influencer marketing works: Strategy

There are various strategies you can implement within influencer marketing. As a result of so many social platforms offering direct access to audiences through influencers, the sky really is your limit. You can use influencers one a one-off basis or forge a long-term partnership with them or use them in marketing campaigns as brand ambassadors. 

In terms of content, influencers can create content for their own feeds or your brand’s feed. This can be through static posts, videos, TikToks, giveaways and competitions or even hosting a shoppable livestream. 

How influencer marketing works: The Benefits 

When done correctly, the benefits of influencer marketing can be astronomical. 

One of the main benefits of influencer marketing is increased reach and brand awareness. Influencers have access to a huge audience base of people that are actively listening and engaged. Using influencers allows you to tap into this audience base to increase your reach and make people aware of what you offer. 

Influencer marketing also offers a huge ROI—11X higher than traditional marketing methods to be precise. 

Consumers nowadays are wary of branded content. Using influencer marketing builds credibility and trust. As influencers already have a trusting relationship with their audiences, when they mention your brand, their audiences will trust your brand more by default. 

Influencers are grouped by their follower sizes, and each group offers their own benefits. Nano and micro influencers are the smallest groups in terms of reach, but they are the best when considering engagement rate. Using these influencers, you can target niche audiences that are hyper-engaged to what these influencers are saying. Smaller influencers generally provide access to particularly hard to reach audiences. 

FAQs

How are influencers used in marketing?

Influencers can be used in different ways within influencer marketing. How they are used depends entirely on your goals and agreed strategy. They can be used to increase reach, raise awareness, improve credibility or to drive traffic, sales or downloads. 

How does the influencer work?

How influencer marketing works is that the brand confirms the brief, goals and deliverables (including content and messaging) required from the influencer. Once these are decided, the influencer will be briefed on the creative ideas and what is required. Then, the influencer will create their own content inspired by the brief. 

Is influencer marketing direct marketing?

Yes. Influencer marketing speaks directly to consumers through social media. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

What is Influencer Marketing and How Does it Work?

May 5th, 2022 by

Social media has become a go-to platform for brands to communicate with their target customers. In a digital-first time, being active on social media isn’t a choice anymore, it’s a necessity. One of the best social media strategies to use is influencer marketing. 

But what is influencer marketing, and how does it work? Let’s start with the basics. 

What is an influencer?

An influencer is an individual with a large following on social media. These people have influence over their followers, who trust and follow their recommendations or opinions. 

What are the different types of influencers?

Not only do influencers come in all follower sizes, they also come from all niches and industries. Let’s start with the different size brackets, nano, micro, macro, mega and hero. 

Nano influencers are the smallest bracket of influencers. They have between 1K and 10K followers. Nano influencers, while they don’t have the largest follower counts, tend to have incredibly high engagement rates and close relationships with their audiences, meaning they can often be the most influential. 

What is a micro influencer? Micro influencers have between 10K and 50K followers. Micro influencers have a higher reach than nano influencers, while maintaining a high level of trust with their followers. 

Macro influencers have between 50K and 100K followers. Macro influencers are often incredibly appealing to brands as they have a large reach, but are still trusted and respected within their niches. Due to their size, however, they tend to have a lower engagement rate than micro and nano influencers. 

Mega influencers have between 100K and 1M followers—a pretty large size bracket. Mega influencers have an incredible reach, meaning they are a good choice for brand awareness. However, their engagement rates are often lower and there is more of a disconnect between mega influencers and their audiences. 

Hero influencers have more than 1M followers. They have sometimes passed the threshold of influencer and entered celebrity territory. 

What is influencer marketing?

“What is influencer marketing?” is a frequently asked question within the marketing industry. Influencer marketing is a form of social media marketing that uses endorsements and product placements from influencers—people who have a large following on social media. These influencers can be celebrities, bloggers, or even Instagram users with a sizeable audience or engagement rate. 

The idea behind influencer marketing is that when an influencer promotes a brand or product, their followers will be more likely to pay attention and take action. This approach is particularly effective for brands that are newer or trying to reach a specific audience who may not have heard of the brand or its products before. 

What is an influencer marketing strategy?

When considering “what is influencer marketing?” you need to consider the different strategies. There are many different strategies and techniques used in influencer marketing, depending on the goals of the campaign and the type of influencer being used. Some common approaches include using influencers to promote specific products or services, hosting contests and giveaways that involve the influencer’s audience, or creating branded content that is shared across social media. 

Your influencer marketing strategy will vary from campaign to campaign, and from brand to brand. Working with an influencer marketing agency can ensure your strategy is optimised from start to finish. 

FAQs

What is an example of influencer marketing?

The best way to understand the answer to “what is influencer marketing?” is to see some real-life examples. 

@jenn.maxwell #ad Lovee baggy outfits @Primark #posing #posingtips #howtopose #poseideas #poseinspo #posinginspo #IWorkWithPrimark #PrimarkUSA ♬ Sunroof – Nicky Youre & dazy

The above example is influencer marketing for Primark in the US. The influencer is showing off Primark’s product offering in an engaging, creative way. Not only is the influencer showing off the products, but she is offering her audience help with poses that her audience can use when showing off their Primark purchases. 

How important is influencer marketing?

Influencer marketing is one of the most effective ways of reaching, communicating and influencing your target audience. With influencers available in all sizes and niches, influencer marketing should be a main focus for all brands. 

What makes influencer marketing successful?

Influencer marketing is successful because it uses the pre-existing relationship between an influencer and their audience. Influencers have worked hard to build trust with their audience, and understand completely what their audience enjoys and wants to see. 

What is KPI in influencer marketing?

KPIs are key performance indicators. Choosing key performance indicators that are relevant to your objectives will assist you in evaluating the success of your campaign and calculating your total return on investment. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

Influencer Marketing Trends 2022

May 5th, 2022 by

Influencer marketing trends in 2022 change as quickly as the general social media landscape. With new platforms and features cropping up every week, keeping on top of influencer marketing trends is a full-time job.

Keeping on top of influencer trends is important because it shows your brand is culturally relevant. Showing you understand social media trends and influencer marketing trends will make your brand appealing to more audiences.

The global influencer marketing industry is set to be worth £68 billion by 2028. Considering the sheer number of brands and marketers planning to use influencer marketing, staying on top or ahead of influencer marketing trends will help you stand out from the crowd. Working with an influencer marketing agency can ensure all your influencer content is relevant to your audience and the general influencer marketing landscape.

Without further ado, here are influencer marketing trends to look out for in 2022.

The biggest Influencer marketing trends in 2022

 Live commerce

Live commerce has been a general marketing trend for the past year, but it is taking off within the influencer marketing space. Influencers are being used as livestream shopping hosts to

showcase particular products in real-time to their audiences. Influencers have been hosting these livestreams on their own channels or on a brand’s account and are often given a discount code to encourage purchases. 

Using influencers for live commerce has become particularly popular on TikTok, which offers a complete in-app shopping experience.

VR & metaverse experiences

The metaverse has been a buzzword for the past year, and we expect to see more influencers getting involved with metaverse experiences and virtual reality. We have already begun to see influencers supporting and participating in metaverse experiences with brands and as social platforms like TikTok continue to develop their AR development features, we expect influencers to continue working on their creative abilities.

TikTok

TikTok has been the platform of the year since 2020, and it’s still growing in popularity. Short-form video content has taken over the internet, and TikTok’s algorithm provides a constant stream of entertainment. With more users on the platform, more TikTok creators are growing every day.

TikTok will continue to be a prominent influencer marketing trend for the next few years. As the platform continues to develop its creator fund, features and tools, brand partnerships will become easier and more popular on the platform.

 Micro and nano influencers

The use of micro and nano influencers isn’t new, but it will be a popular influencer marketing trend in 2022. Brands are focusing less on their reach, and more on improving the quality of the connection they have with audiences. Smaller influencers offer higher engagement rates and more niche audiences.

Ongoing partnerships

While one-off influencer sponsorships will always have a place within influencer marketing, there is a shift towards long-term partnerships. This all links back to the consumer demand for authenticity—when an influencer partners with a brand for the long haul, they are signing a contract that doesn’t necessarily permit competitor brand deals. If an influencer takes this deal, they obviously support and genuinely love the brand. This is the type of trend influencer marketing professionals should heavily consider taking part in.

FAQs

What is the future for influencer marketing?

Influencer marketing will continue to grow at a spectacular rate. With more platforms and features being developed regularly, influencers are being given the tools they need to continue to create high quality content for their audiences.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

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Posted in Social Media Platforms

Your Go-To Influencer Marketing Guide

May 5th, 2022 by

Social media has become a vital platform for brands to communicate with their target customers. In a digital-first era, being active on social media isn’t a choice anymore, it’s a necessity. One of the best social media strategies to use is influencer marketing. In this influencer marketing guide we will cover the ins and outs of the go-to social media marketing strategy.

But what is influencer marketing? Influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers—individuals with a large following on social media—to promote your brand.

First things first, this influencer marketing guide will discuss why influencer marketing works.

Influencer marketing guide: Why it works

Influencer marketing is a powerful tool for brands as it allows them to connect with their target audience in more authentic and engaging ways. By working with influencers who are well-known and respected by consumers, brands can reach a much wider audience than they would be able to on their own.

Additionally, influencers have built up trust with their followers, which can help to increase brand awareness and consideration. When they endorse a product or service, it carries more weight than if the brand were to promote itself. 

Influencers are available on every social media platform, meaning there will always be a trusted individual to promote your brand, no matter the platform you wish to focus on. If you’re wondering how to get Instagram influencers to promote your product, you can either reach out to them through an influencer marketing agency, their agent or to them directly in Instagram DMs. 

Influencer marketing guide: best practices

There are a few influencer marketing best practices you should follow to guarantee success in your influencer marketing strategy. 

First, it is important to identify the right influencers for your brand and niche. Not every social media user can be considered an influencer, so you need to carefully assess each potential candidate based on their reach and engagement levels. Additionally, you should look for influencers with a similar audience demographic as yours in order to maximise the effectiveness of your campaigns.

Once you’ve identified the right influencers, you need to create authentic, engaging content that aligns with both your brand and your influencer’s image. This means developing a strategy for working with influencers that resonates with their followers as well as your own customers or clients.

Finally, it’s important to monitor your influencer marketing campaigns closely and analyse the results in order to optimise future efforts. By understanding what works and what doesn’t, you can continually refine your strategy and ensure that your campaigns are as successful as possible.

The best influencer marketing campaigns are backed by meticulous research and planning, and ask more than just “how to get influencers to promote your product.” The top performing influencer marketing campaigns build relationships with influencers that believe in the entire brand.

FAQs

How do you do influencer marketing?

There are a few ways you can implement an influencer marketing strategy. This wouldn’t be a very good influencer marketing guide if we didn’t tell you how.

The first is to work alongside an influencer marketing agency. Influencer marketing agencies are full of social and influencer experts that understand the social media and influencer landscapes inside out. Agencies can assist your influencer marketing efforts from ideation to campaign reporting, from one-off activities to long-term strategies.

The other way is to keep your influencer marketing in-house. This involves defining goals, researching and vetting influencers, contract negotiations, creative briefs, reporting and more to

be done by your own team. Influencer marketing is an incredibly time consuming strategy, so make sure you have enough team members set aside to help out—or reach out to an agency. 

What is included in influencer marketing?

What’s included in your influencer marketing campaign is completely up to you. Your brand decides the goals, signs off the creative ideas and influencer deliverables. The sky’s the limit!

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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Influencer Marketing Statistics 2022

May 5th, 2022 by

Influencer marketing has become one of the most popular forms of marketing, with more and more brands using an influencer marketing agency to achieve the best influencer marketing stats. As the years go on, influencer marketing continues to grow with influencer marketing statistics reaching new heights, continuing to expand every year. 

Instagram is known as the leading platform for influencer marketing, achieving the best influencer statistics. Instagram has become a way of discovering influencers, offering a range of formats that creators can use to promote a brand’s product or service, ranging from photos to Reels to Stories and more. In 2020, the number of influencer posts on Instagram passed six million, with statistics on influencer marketing rising more than ever due to Instagram becoming the global influencer market. 

YouTube follows closely, with influencer marketing statistics reaching 6.6 billion dollars worldwide, up from 5.5 billion. YouTube enables creators to create longer length videos, with some creators creating 30-minute or up to an hour long videos. 

TikTok is also a great platform for influencer marketing, with the app achieving impressive influencer marketing statistics when it comes to audience reach and engagement rates from influencers. With TikTok, brands can achieve amazing influencer marketing statistics whilst staying up to date with viral trends, connecting with new customers and increasing brand exposure. 

With the three top influencer marketing platforms in mind, let’s delve into some of the most impressive influencer marketing statistics. Looking at influencer marketing effectiveness statistics, 49% of consumers rely on influencer recommendations, meaning if brands use influencer marketing, they will see a rise in purchases due to the trust that comes from influencer marketing. 

Another effective influencer marketing statistic is that influencer marketing campaigns earn $5.78 for every dollar spent, showing the effective rate of influencer marketing roi statistics. With marketers increasing their budgets, influencer marketing becomes the fastest-growing channel for brands, with some brands even seeing a ROI of $18 per influencer. Finally, another benefit of opting into influencer marketing, brands can acquire better customers with 51% of brands gaining more loyal and aligned consumers, showing some more great influencer marketing statistics.

Some more fun influencer marketing statistics include the amount of money marketers are now spending on influencer marketing campaigns, ranging from $100,000-$500,000. The budget on influencers has increased over the years aligning with the growth and popularity of influencer marketing, leading to 19% of marketers investing an average of $1,000 to $10,000 in campaigns. 

Another interesting influencer marketing statistic is couples are changing influencer marketing. Using their relationship, they are building brands. Reality TV is one of the main reasons for this, with couples coming from series such as ‘Love Island’ and ‘Strictly Come Dancing’, creating influencers that easily influence audiences. A great example of this is Molly-Mae Hague and Tommy Fury, combining their power on Instagram and becoming idols that followers look up to, resulting in effective influencer marketing statistics. 

Influencer marketing has become even more influential than celebrities, with teenage YouTube subscribers saying they relate to YouTube creators even more than traditional celebrities. Television adverts do not hold the greatest marketing statistics anymore, with the current generation growing up with the internet, finding their own celebrities, leading to an increase in influencer marketing statistics. 

To conclude, it is clear that influencer marketing is an unbeatable marketing tool for brands, with companies leveraging influencer marketing to succeed. 2022 will allow influencer marketing to continue, with changes to be made and influencer marketing statistics to continue to rise.

FAQs

How is Influencer marketing growing?

Influencer marketing is growing through brands increasing their budgets for influencer marketing, brands running influencer campaigns in-house, social platforms expanding and gaining more users, a new group of influencers are available such as influencers, skinfluencers and more. Due to impressive influencer marketing statistics, more brands are learning the statistics about influencer marketing and are therefore willing to spend more money on influencer marketing, causing a growth. 

What percentage of top brands are already using influencer marketing?

57% of companies are now using influencer marketing, such as Benefit and Boohoo utilising Tess Daly which resulted in her gaining millions of followers. 21% of brands are planning to add influencer marketing into their strategy in the coming year.

What percentage of top consumers depend on influencer recommendations? 

82% of consumers trust opinions from influencers, helping them make the correct choice when it comes to purchasing a product or service, creating huge opportunities for marketers when promoting their products to connect with new demographics.

What is the average conversion rate for influencer marketing?

The average conversion rate for influencer marketing is 60%, with consumers purchasing a product if it is promoted by influencers.

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Social Media Influencer Marketing for Beginners

May 4th, 2022 by

Social media influencer marketing, or branded creator content, is a set way to expand your brands reach and social influence. Social media influencer marketing is a huge and growing industry, with many large brands successfully including social media influencer marketing in their marketing strategy. Social media influencer advertising is an easy and effective way to reach a targeted audience , with 86% of women using social media to look for purchasing advice and 49% of consumers taking into account influencer recommendations when making purchase decisions. Social media influencer marketing needs to be tailored to your brand, however, with research it can have large impacts on your brand’s success.

Firstly, social influencer marketing is collaborating with influencers on social media to promote a brand or product, similar to celebrity endorsement. Social influencers with niche and targeted audiences can add value to brands, as they can be used to target dedicated and engaged groups of people to promote your brand’s product or services. More than two-thirds of US brands will use some form of with the figure expected to increase to 72.5% in 2022.

The first step to social media influencer marketing is selecting the right social media influencer platform for your brand. Instagram influencer marketing remains the most popular platform for social influencer marketing. 93% of US marketers plan to use instagram for influencer campaigns in 2021. In addition to Instagram, marketers have begun using TikTok for influencer marketing. In 2019 only 16% of US marketers planned to use TikTok for influencer campaigns, however, 68% of marketers plan to use the

app as part of their strategy in 2021. Facebook influencer marketing and Twitter influencer marketing can also be used, however they are less popular platforms. 

There are several types of influencer brands can use for their  social media influencer marketing. Nano influencers are creators with 10,000 followers or less. Micro influencers have 10,000 to 100,000 followers. Macro influencers have around 100,000 to 1 million followers, while mega influencers are top social media influencers, with 1 million followers or more. Each size of influencer has benefits and selecting the correct influencers for your brand will depend on your brand’s goals for the campaign. Smallest influencers tend to have higher engagement rates and engaged audiences, while larger influencers have a wider reach and more credibility. The cost of social media influencer marketing depends on the size of the influencer. Nano influencers may create branded content on a gifted basis, however, larger influencers require a campaign budget.

It is also important to determine your brand’s goals for your social media influencer marketing. Social Agency can also help your brand find a strategy which works for you, as well as assist your social media community management. Measurable goals for a campaign should be set so the success of the campaign can be tracked and recorded. A campaign to drive sales and drive reach will use different influencers and tactics. Your influencer marketing strategy should also fit within your brand’s wider marketing strategy.

Defining your audience for the campaign is a key step to social media influencer marketing. 

Developing audience personas within your target market is a way of understanding who you are trying to reach. Once your target audience and consumer persona has been identified, influencers should be selected who align with this in order to effectively reach your target. 

There are three Rs to keep in mind when hunting for influencers for your social media influencer marketing; relevance, reach, resonance. Relevant influencers will share content which aligns with your business and industry and have a target audience which aligns with your target audience persona. Reach is the number of people you could potentially reach through your chosen influencer. Finally, resonance is the potential level of engagement the influencer can create with an audience relevant to your brand.

When deciding what influencers to work with, you need to compile a short list. When finding influencers, engagement is a key metric to consider. The engagement of an influencer demonstrates if their audience is engaged with the content and trusts and respects the influencer. A strong engagement rate also demonstrates their audience is loyal. It is important to look for views, likes, positive comments and shares from the audience you are aiming to reach. In addition, the tone of voice of the influencer must match that of your brand in order to represent your brand effectively. The tone of voice should be appropriate and matched to ensure the collaboration is seen as authentic by the audience’s following and your consumers.

Once the influencers have been selected, reach out to them personally and privately and then collaborate with them to create a content strategy to ensure content is authentic and will work for their audience and pick up on social media trends. Once the content is approved and posted, the results of the campaign should be tracked. You are able to track the likes and comments of the content, link clicks, and sentiment to analyze if your social media influencer marketing was successful. When done correctly, the impact of social media on business can be large and successful.

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The Power of Influencer Marketing: Fashion Edition

May 4th, 2022 by

Influencer marketing and fashion go together like jeans and a nice top. Social media’s popularity has boomed over the years, with over half the global population active across various platforms. Social media and influencer marketing in fashion allows brands to place themselves directly in front of their target audience, continuously engage with them and build relationships with greater ease and cost-effectiveness.

Influencer marketing fashion influencers are incredibly influential over their audiences. The fashion community and fashion influencer marketing thrive on social media due to its visual nature—it’s much easier to promote brands and garments when audiences can see the products.

Let’s delve more into the influencer marketing fashion dynamic.

 Why does fashion influencer marketing work?

Fashion influencer marketing connects audiences with pop culture and the runway in ways TVs and magazine publications couldn’t. With influencers being hailed as part of the new front row, audiences now have an access-all-areas pass inside some of the most renowned fashion brands in the world.

Influencers are enjoyable for audiences to follow and interact with. For brands, they are beneficial because their content is highly shareable, meaning brands can quickly and easily increase their reach and engage with thriving communities. 

As consumers are wary of brand-owned ads and content, influencer marketing is a great way for fashion brands to humanise their brand. Influencers have cracked the perfect way to communicate with their audiences in terms of tone of voice and type of content. When an influencer promotes your brand, their audiences begin to associate your brand with the influencer—not only humanising your brand, but bypassing the distrust of branded content. 

Influencer marketing fashion examples

Calvin Klein: #OnlyInMyCalvins

TikTok has become a highly popular influencer marketing fashion platform. Calvin Klein recently launched a Hashtag Challenge #OnlyInMyCalvins using fashion influencers. Influencers posted a TikTok relaxing or chilling in Calvin Klein garments and encouraged their audiences to share their own TikToks in their Calvins.

@luvanthony #onlyinmycalvins @calvinklein ♬ Only In My Calvins – Calvin Klein

@calvinklein Do as @Mia Wells. Make it iconic. Strike a pose. Show off your attitude #onlyinmycalvins ♬ Only In My Calvins – Calvin Klein

The hashtag has nearly 13 billion views, thanks to the influencers’ respective reaches.

HUGO: #HugoYourWay

Again on TikTok, fashion brand HUGO used influencers to create an influencer house, the HUGO House. The HUGO House was created for Coachella and was essentially a mass content creation location, and influencers posted HUGO sponsored content to their own channels that the brand repurposed and reposted.

The HUGO House piggybacked off the Coachella hype to create huge buzz around the recently re-branded fashion brand.

@sinadeinert I‘m in LA 🥳 follow me during the weekend!!! Can’t wait to attend the Hugo House in Palm Springs! @HUGO #HUGOYourWay #HUGOeyewear #sponsored #ad @Mister Spex ♬ Sunroof – Nicky Youre & dazy

@avani HUGO HOUSE ❤️😎 @HUGO #HUGOYourWay !!! #ad ♬ original sound – avani

FAQs

How are fashion brands using influencers?

Influencer marketing fashion brands use influencers in various ways. Within high-street fashion, the most popular way brands use influencer marketing is to create sponsored posts promoting products currently available to purchase—PLT and Boohoo regularly use this method.

Within luxury fashion, fashion brands have begun using Gen Z fashion influencers within their campaigns and as brand ambassadors. The most prominent example of this is Emma Chamberlain and Louis Vuitton. Emma and the brand have worked closely together for the past couple of years, with the influencer regularly wearing the brand at huge fashion events (the Fashion Weeks and the Met Gala), and has been featured in major fashion publications such as Vogue and Harper’s Bazaar on behalf of the brand.

Who is the biggest fashion influencer?

The biggest influencer in fashion is Chiara Ferragni, AKA The Blonde Salad. With nearly 30 million Instagram followers, Chiara has crossed the threshold from influencer to celebrity. Not only does she now have her own Amazon Prime series, but she is regularly invited to top fashion events and shows, including the esteemed Met Gala.

 

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A post shared by Chiara Ferragni ✨ (@chiaraferragni)

Why is influencer marketing important in the fashion industry?

Influencer marketing and the fashion industry are closely entwined. Due to the highly competitive nature of the fashion industry, the influencer marketing fashion dynamic allows brands to directly target engaged audiences, helping them stand out from the crowd.

Fashion is led by trends, and fashion influencers live and breathe by these. Fashion influencers not only follow trends, but have begun setting them as seen with the rise of “cores”.

It’s incredibly important to get influencer marketing right first try. This is why working with an influencer marketing agency is highly recommended—a failed attempt can be detrimental to your brand’s reputation.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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