Weekly Marketing News, 3rd February 2023

February 3rd, 2023 by

What’s this?

YouTube adds context, TikTok drives sales, Twitch releases brand insights, ChatGPT is taking over, and The North Face goes exploring.  

PLATFORM NEWS

1. Instagram’s co-founders are making a comeback

Instagram's co-founders are making a comeback

Instagram’s co-founders are back, this time with Artifact. Artifact is a personalised news feed that uses machine learning to identify a user’s interests, and is being called the TikTok for text. The app shows popular articles from a curated list of publishers, and will show users more recommendations based on their interactions. (Via Platformer News)

2. Twitter registers for payment licences in the US

Twitter registers for payment licences in the US

Twitter has taken its next steps towards offering payments in the app, having begun applying for regulatory licences in US states, the next legal requirement for providing payment services in the app. (Via Social Media Today)

3. New paid subscription for ChatGPT

New paid subscription for ChatGPT

ChatGPT, the AI content tool that’s taken the world by storm, is switching to a freemium model, with a new paid tier, priced at $20 per month, giving users better access to the tool. With ChatGPT Plus users will have access to ChatGPT at peak times, faster response times, and priority access to new features. (via Social Media Today)

4. TikTok tests the importance of music

TikTok tests the importance of music

TikTok is testing how much users enjoy music on the platform by limiting the number of songs to be used for videos. The experiment is targeting users in Australia as content creators won’t be able to use certain songs. The music industry is concerned over this decision due to the hype and revenue TikTok brings. (Via MixMag)

Work We Like

5. BA isn’t banning pilots from posting

British Airways has come to its defence against a social post made by an employee, claiming the company had banned pilots and crew from making social posts while at work. BA had only reminded employees of pre-existing conditions and rules around safety, customer data, and security. (Via The Independent)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Marketing News, News

Food Influencers on Instagram to Inspire Home Cooking

February 3rd, 2023 by

The rise of the food influencers on Instagram has shown no signs of slowing. Foodies on the platform are inundated with tasty recipes, how-to videos and mouth-watering photos from a diverse range of creators and, because of this, the food industry is booming. 

Long gone are the days of trawling through recipe books to find something to make for the week’s upcoming dinners. A plethora of quick and easy dinner ideas is now at our fingertips thanks to the food bloggers out there. 

For those of you whose dream is to join the creatorsphere, check out our blog on becoming a force to be reckoned with in the online food space. 

For the rest, we have compiled a list of the top 12 food influencers on Instagram who will make you want to run straight to your kitchen and conjure up something delicious. 

Top food influencers on Instagram

Ella Mills – @deliciouslyella

Ella is an Instagram content creator and founder of the food network Deliciously Ella, a food and drink company that manufactures completely plant-based, healthy food. These meals can also be accessed on the web or an app. 

Her Instagram posts offer free, easy recipes to ease your journey into the world of Deliciously Ella alongside snippets of the Deliciously Ella podcast that talks about all things wellness. 

 

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A post shared by Deliciously Ella (@deliciouslyella)

Kevin Curry – @fitmencook

Kevin is one of the frontrunners on Instagram for fitness. He founded the digital community, Fit Men Cook, to inspire people to lead healthier lifestyles. He combines information with comedy to educate his followers about making healthier choices in the kitchen and shares countless recipes with anyone who stumbles upon his page. 

 

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A post shared by Kevin Curry (@fitmencook)

Peyton Pratte – @choosing_balance 

Peyton is one of the food influencers on Instagram who makes healthy eating desirable with simple, home recipes featuring nutritious salads, pasta recipes and sweet treats. There is something for everyone and your dinners will never be the same after trying one of her recipes. 

 

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A post shared by Peyton Pratte (@choosing_balance)

Lindsay Ostrom – @pinchofyum

Lindsay is the genius behind Pinch of Yum, a worldwide bestselling cookbook and 1.1M persons-deep online community. Her Instagram is jam-packed with enticing content that everyone can enjoy having a crack at in the kitchen, as well as stories and giveaways.

 

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A post shared by Lindsay Ostrom (@pinchofyum)

Samira Kazan – @alphafoodie 

With 1.1M followers, Samira is an unstoppable force within the online food community. Not only is she a previous winner of Netflix’s Crazy Delicious show, but she also combines food photography with her easy-to-follow and cook food and smoothie recipes. 

 

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A post shared by Samira Kazan (@alphafoodie)

Ashley Manila – @bakerbynature

Calling all baking enthusiasts! Ashley shares her delicious and trustful recipes with her 760K followers. While she focuses a lot of her time and energy on her Baker by Nature blog, she uses Instagram to post high-quality food pictures and links to the blog in her captions for those wanting the recipe to try at home.

 

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A post shared by Ashley | Baker By Nature (@bakerbynature)

Mimi – @beatthebudget

Mimi believes that healthy food shouldn’t be expensive and uses her platforms to teach people simple step-by-step recipes for under £5 that make you want to stay at home and cook. She has a dedicated following on Instagram of 236K followers and shares all her tips and tricks for shopping on a budget. 

 

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A post shared by Mimi | Healthy Budget Meals (@beatthebudget)

Becky Excell – @beckyexcell

Becky is a No.1 Sunday Times Bestselling author who shares gluten-free, budget friendly recipes with her 331K followers. She focuses a lot on slow cooker and air fryer recipes specifically for families who might not have as much time on their hands, but still want to make an effort to practice home cooking. 

 

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A post shared by Becky Excell (@beckyexcell)

Nadiya Hussain – @nadiyajhussain

You might already be familiar with Nadiya’s work after she was crowned the winner of the sixth season of The Great British Bake Off. Nadiya not only shares delicious, heartwarming recipes with her 871K Instagram followers, but also breaks her content up with book recommendations and all things wellness. 

 

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A post shared by Nadiya (@nadiyajhussain)

Lucy Parker – @lucy_and_lentils

For the vegans and vegetarians among you, of the food influencers on Instagram, Lucy is not to be missed! As a recipe developer and food photographer, she appreciates developing recipes that are straightforward yet delicious and wants to push that narrative that you don’t need to be a professional chef to prepare a nice meal. 

 

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A post shared by Lucy Parker | Tasty Food, Made With Plants (@lucy_and_lentils)

Courtney Black – @courtneydblack

Courtney is a personal trainer and nutrition coach. Her Instagram page is not only filled with her training regimens, but her delicious, high-protein recipes also. After battling eating disorders throughout her life, Courtney advocates for a healthy relationship with food. 

 

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A post shared by Courtney Black / HOME WORKOUTS (@courtneydblack)

Anja – @hungry_anja

With a background in hospitality, Anja is a passionate, creative food blogger and recipe developer for restaurants and other clients within the food industry. Her expertise lies in food photography and videography and trends within the food industry. 

 

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A post shared by Anja (@hungry_anja)

FAQ

Who is the biggest food influencer on Instagram?

Gordon Ramsay is the most followed food account on Instagram, with 93 million followers. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

How To Increase Followers On Instagram

February 2nd, 2023 by

The year is 2012. 

You’ve just come home from a long day at work or school and to unwind you open up your new Instagram app. 

After scrolling through your feed consisting of posts shared by your friends and family, you decide to upload a photo of your lunch that day with the hashtags #lunch #food #yum. 

You only have 80 followers and will probably only receive 20-30 likes on your lunch post, but you don’t care. Life’s good. 

Fast forward a decade, and we’ve become a society centred around numbers. We’re always looking for new ways to increase followers on Instagram, earn that small endorphin boost, and give our time on the platform some purpose.

However, for many, Instagram has become a full time job. A job for which the number of Instagram followers they have, matters. For these people, their follower account can determine their influencer status (i.e, micro, mega, celebrity) and, therefore, affects which companies approach them for brand deals. 

If you are looking to increase followers on Instagram, whether it’s for business purposes or for your own personal gain, you’ve come to the right place. We will share with you our proven strategies for organically growing your account without using spam accounts or bots. 

Tips for gaining more followers on Instagram

1. Optimise your account

Before thinking about how you will gain more followers, it is important to ask yourself:

Does your profile look the part?

To determine this, you should take into account:

  1. Your bio 
  2. Your profile picture
  3. Your bio link

These details will define your brand’s identity straight away to any newcomers to your profile, so craft them well. 

Your bio

This should include:

  1. A clear description of what you do
  2. Hints of your personality
  3. A call to action 
  4. A link 

Tips for gaining more followers on Instagram

Your Profile Photos

Make your profile picture professional with an appropriately-sized logo. Any text on your profile picture should be legible on a smartphone screen.

Your bio link

This is crucial for turning followers into meaningful traffic or customers. It’s your only way to funnel social traffic to your site and/or promotions.

2. Create great content

Sure, this might seem self-explanatory, but high-quality, thoughtful content is what will increase followers on Instagram

Consider the following:

Design an aesthetically pleasing Instagram grid

When new users visit your profile, your content should make them want to click on each individual post and, eventually, click that follow button. 

Design an aesthetically pleasing Instagram grid

@juniperoats does this perfectly with her neutral-toned grid. The overlapping of each section of the grid is what captures the newcomer’s attention and makes them want her posts displayed in their Feed.

Post content that is meant to be re-shared

When planning your posts, think about content that might inspire others to reshare it.

For example, people love sharing infographics. You could lean into this by providing some expert insights and if someone embeds this into their blog or reposts it onto their Instagram Stories, you’re exposed to a whole new audience of potential followers. 

Embrace Instagram Stories and Reels

If you want to increase followers on Instagram, you must use Stories. 

Half a billion Instagram accounts use Stories every day and 45% of those most-viewed are businesses. 

You can use the hashtag and location features in your Stories to expose them to people who do not already follow you.

The same applies to Reels. 

Viewers in the Reels feed are fed high-interest content from users they follow and users they don’t, leading to increased engagement. This means that any Reels you create can reach far beyond your follower list. 

For the best results:

  1. Use trending sounds
  2. Use keywords and hashtags in your descriptions that best describe your video content
  3. Keep your Reels short and snappy
  4. Create original content
  5. Add on-screen text for those watching without sound
  6. Aim for high-quality video footage

 

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A post shared by MADE BY MITCHELL (@madebymitchell)

3. Make yourself findable

This is an essential step for increasing followers on Instagram, as your efforts to reach those outside of your following list are just as important as catering to those who already follow you.

There are several ways you can increase these efforts:

  1. Use relevant hashtags: check out our blog for hashtagging best practices
  2. Tag your location
  3. Tag relevant users
  4. Encourage others to tag you
  5. Cross-promote your Instagram account onto other platforms: TikTok is a major platform to do this on

Make yourself findable

6. Embed Instagram posts in your blog: like this 

 

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A post shared by Socially Powerful (@sociallypowerful)

7. Instagram QR codes: this way you can promote your account on physical materials like packing slips and product packaging.

8. Aim for the explore page: check out our blog to know exactly how to do this!

4. Engage with your community

Finally, in order to increase followers on Instagram, you must engage with your community. 

You can do this in several different ways:

Follow relevant accounts

When you follow someone on Instagram, there is a high chance that they will check out your feed and consider following you back.

Remember: keep an eye on your follower ratio, as it’s important for credibility.

Engage with existing communities

Do this by liking, commenting on, and sharing content from other credible users within your community. This will help draw attention from the right people.

Work with influencers in your niche

60% of consumers say they’d follow a brand on Instagram if it was recommended by an influencer, so if you’re not already, we highly recommend hopping on this bandwagon!

Use interactivity features in your Stories

Stories offer plenty of features to help engage your followers; such as polls, questions and chat stickers. If users come across your Story from a hashtag or location page, they will be able to engage with your content straight away. 

FAQ

How can I increase my followers on Instagram, fast?

  1. Optimize your account
  2. Create great content
  3. Make your account findable
  4. Engage with your community

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

The Beer Influencers on Instagram to Cheers to

February 1st, 2023 by

Instagram has fast become an indispensable marketing tool for the craft beer industry. 

For breweries, posting product shots, announcing new releases and giving customers a glimpse into the happenings behind the scenes, has become essential to their marketing strategies. Without the accessibility the internet provides, the craft beer industry might not have experienced the meteoric growth that it has in recent years and a lot of this can be attributed to influencer collaborations.

Partnering with beer influencers on Instagram is another effective way to reach new audiences and boost brand awareness. Luckily, there is no shortage of beer influencers, and we’re here to list them for you!

Top beer influencers on Instagram

Tanya Lawrence – @babels_cameron 

Tanya began her brewery journey over a decade ago.Today she is hailed as the #craftbeerqueen and has over 50,000 followers. Her travels to breweries and distilleries have earned her previous mentions in Men’s Health Magazine as one of its 30 Female Beer Lovers You Must Follow on Instagram in 2017.

 

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A post shared by Tanya Lawrence (@babels_cameron)

@beercanvas

What do all beers have in common? Glasses.

Beer canvas create and sell bespoke glassware. Often depicting pop culture references, you can expect to find glasses featuring anywhere from Rick and Morty to The Notorious B.I.G. 

 

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A post shared by BeerCanvas (@beercanvas)

@beerkulture 

Beer Kulture is a non-profit organisation that advocates for the increase in diversity, equity and inclusion within the white-dominated craft drinks space. Through sponsorships, scholarships, mentorships and more, Beer Kulture is creating opportunities to make changes to BIPOC communities one beer at a time. 

 

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A post shared by Beer Kulture™️ (@beerkulture)

Dee – @beerliveshere

For the creatives among you, @beerliveshere is one of the beer influencers on Instagram that you do not want to miss. Her soft colour palettes and natural patterns and textures compliment the craft beer and wine being showcased, perfectly; adding that extra touch of beauty to your Feed.

 

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A post shared by dee (@beerliveshere)

@beermules

No other photographer out there is able to capture such bright orange and yellow hues from their beer shots, undeniably saving @beermules a space on our list. The account mostly focuses on California breweries, but you can occasionally expect to find other hoppy options from popular American producers. 

 

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A post shared by Beer Mules (@beermules)

Geriz Ramirez – @beerwithflavour

Geriz is the general manager of the brewery Other Half by day and a capturer of beer, the New York cityscape and food by night. His posts immediately make us want to be there experiencing the moment with him. 

 

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A post shared by Geriz | Craft Beer Guy (@beerwithflavor)

Eugenia Brown – @blackbeerchick

Certified beer server and brewer, no one has quite managed to do what Eugenia has done. She is, in fact, the only one on our beer influencer on Instagram list who has paved the way to help 100 women of colour become certified cicerones by launching the Road To 100 campaign.

 

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A post shared by BEER CHICK LLC ©️ (@blackbeerchick)

@blackbrewculture

Celebrating black beer and food culture, @blackbrewculture aims to bring diversity and equity to the craft beer space along with their 16.3K followers. Their spotlight on Spaceway Brewing led them to become one of the first African American breweries to make People’s Jubilee IPA as part of the People’s National Beer Collaboration.

 

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A post shared by Black Brew Culture (@blackbrewculture)

Michael Wilson, Marc Kelly & Scot Edgar – @craftandslice

Two of life’s greatest loves. Pizza and beer. This UK and Ireland-based trio bring us just this by giving us reviews on beer primarily from this region. With 12.6K followers, @craftandslice have managed to bag themselves a Beer Geek Reviewer Award at Brewdog’s Beer Geek Awards in 2018 with thanks to their exceptional craft commentary.

 

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A post shared by Craft & Slice 🍻🍕 (@craftandslice)

Julie – @craftbeerdeer

@craftbeerdeer’s posts popping up on your Feed are like a breath of fresh air. Who knew that drinking out of a 32 oz tulip glass could look so glamorous? She manages to capture each beer in a perfectly-suitable location and, for that, we think she deserves a follow. 

 

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A post shared by Julie (@craftbeerdeer)

@dogsontap

If you were on the fence about delving into the world of craft beer, then ponder no more, as this account is bound to tip you over the edge. Bethany Vinton is the genius behind showcasing craft beers with their perfect fluffy companion and we couldn’t be happier. Another necessary addition to our Instagram Feeds. 

 

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A post shared by Dogs on Tap (@dogsontap)

@elitraks

Eli is more than just a beer photographer. She combines this with her photoshop skills to create some of the greatest beer images we have ever seen. As far as beer influencers on Instagram go, she is certainly among the most whimsical; bring a sense of playfulness to the craft beer industry. 

 

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A post shared by Eli Traks (@elitraks)

@agirlnamedjake

Sticking to the beer photographer theme, next up is Jake. While her shots all consist of holding a different beer out in her hand, the backdrops selected are quite something, making us instantly crave the drink she is holding.

 

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A post shared by Jake 🍻 (@girlnamedjake)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

Influencer Sessions: Get to Know Maggie Clark

February 1st, 2023 by

We caught up with automotive expert and lifestyle influencer Maggie Clark (AKA Motor City Maggie) to talk about being an influencer in a male-dominated niche, instilling confidence in her audience, and how long-form content is still King for educating viewers. 

Check out the full interview below! 

1. Tell us about your background and how you started to build your following. 

I realized there were very few women on social media who talk about the auto industry and I wanted to bring another female perspective into this space. I also wanted to educate women about cars so they feel more confident buying and leasing vehicles. I started a YouTube channel called “Motor City Maggie” with these goals in mind and it continues to grow every day. “Motor City Maggie” is an ode to my hometown of Detroit, aka the Motor City and home of the American auto industry. 

 

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A post shared by Maggie Clark (@maggieclarkoncamera)

2. Did your love of cars stem from your on-camera hosting work, or was your on-camera hosting work a result of an initial love for cars?

Growing up in the city of Detroit, I was surrounded by the automotive industry. Going to the Detroit Auto Show was a yearly event with my family. I was inspired by the women I would see working there who travelled around the country speaking so eloquently about cars and educating others with their automotive knowledge. After I graduated from college with degrees in Public Relations and in Theatre, I decided to enter the industry as a Productions Plus Automotive Product Specialist. I used my knowledge of cars, along with my PR and public speaking skills, to parlay into a career of live presentations and on camera work with cars, trucks and SUVs. 

3. Which platforms do you predominantly use? Which is your favourite?

I predominantly use Instagram and YouTube. I am starting to utilize TikTok more as content can spread like wildfire over there. YouTube is my favorite platform for automotive content because I feel like an audience can get to know a vehicle so much better in long form content. 

 

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A post shared by Maggie Clark (@maggieclarkoncamera)

4. What type of content do you create, and which type works best for your audience?

On YouTube, I create long and short form vehicle walk-arounds. On Instagram, I share all types of content: personal, automotive, travel, fashion, health, fitness and lifestyle. I am still a fan of posting a great photo to share off a product. I love posting Stories and I post to my Instagram Story almost every day. I travel often for work and sharing my adventures via Stories is something I love to do.

5. How would you define “influencer marketing”?

Influencer marketing is utilizing an individual’s social platform to share a product or message with their audience through their personal voice.

6. Have you worked with brands before? How do you decide which brands to work with?

I have worked with over 30 brands! I love partnering with brands that I am passionate about. I never represent a product I don’t personally believe in or wouldn’t use myself so that is my baseline on deciding whether or not I would work with a brand. 

7. How do you think influencer marketing will change over the next 12 months?

In the next 12 months, I believe influencer marketing will continue to grow. I think companies see the value of this type of marketing. Usually, an audience likes and trusts the person they are following and enjoys watching them talk about and use various products. I think the return on investment is solid for brands who use this type of marketing, especially if there is a discount code involved!

 

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A post shared by Maggie Clark (@maggieclarkoncamera)

8. How has influencer marketing changed since you began working within social media?

I think video content is more important to brands now than in the early days of influencer marketing. That’s where being an on camera host comes in handy. It’s important to know how to accurately and articulately share brand messaging and product details with an audience. It’s also necessary to be genuine and confident sharing this information so your audience is engaged. 

9. Do you use any software to help create and edit your content?

For YouTube, I use iMovie. I learned how to edit on this program and it feels second nature to me now. For vertical video content, shared on YouTube Shorts, Instagram and TikTok, I use InShot. 

10. How do you balance your online and offline lives?

Setting boundaries around social media is important. I have times that I work on content to give it my full attention for creating, editing and posting. When I am out to dinner with family or friends or spending quality time with my husband, I put my phone away (except for the occasional group selfie and food video). I want to be present and enjoy these moments. 

11. Which influencers inspire you?

Other women in the automotive space inspire me. It can be a difficult industry for women to be in. I have received some unkind comments and I know they have too. I celebrate and support all women in the automotive world. 

12. Where would you like to take your career as an influencer?

The ultimate goal would be to host an automotive TV or streaming show. I would love to interview celebrities about their vehicles or highlight interesting, unique automotive stories from across the country. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Posted in Influencer News

Beverage Marketing Industry Trends for 2023

January 31st, 2023 by

Trends are what manage the ebb and flow of every industry. This constant shift keeps consumers interested and excited about upcoming launches from companies and can boost sales numbers.

In a post-pandemic world, consumer profiles are changing and new trends continue to appear. The beverage industry is ever-evolving and, with this, comes companies constantly looking to diversify themselves. They do this by innovating new products to encourage market growth – a lot of which pioneer new trends. 

In this blog, we will explore the beverage marketing industry trends forecast for the coming year and what consumers can expect to get a taste of.

Beverage industry overview

Before we delve into the beverage trends forecast, let’s take a look at the insights and analytics that have determined this year’s trends.

On-the-go lifestyles

More and more consumers have become increasingly mobile, as workplaces have offered more flexible schedules, including working from home and hybrid opportunities. These adjustments mean that fast food and fine dining establishments are likely to see an increase in sales. 

On-the-go food and beverage products are also becoming increasingly popular, with pre-packaged snacks and portable protein shakes now accommodating more flexible lifestyles.

Direct-to-consumer

As a result of the pandemic, direct-to-customer (DTC) has become one of the leading methods for selling products. For brands, selling online is now the way to go. To know how to do this exactly, look into materials that teach you how to run a wholesale business, to get started. 

Increased digitisation 

Following on from the previous point, companies who move to the online space have seen an increase in digital strategy innovation. 

Including digital offerings within the beverage industry is a sure way to speed up growth. Going digital can also aid the backend of operations with inventory management and provides a quicker ordering process by putting QR codes on menus in restaurants. 

Online ordering systems

The modern day consumer is ordering for pick up or delivery at least once a week. Companies within the food and beverage industry must ensure they are catering to this by having online ordering systems that are functional and easy to use. 

We have seen an increase in subscription boxes as a result of this; from coffee to spirits. 

Beverage marketing industry trends

Hard seltzers

Hard seltzers have taken the beverage industry by storm by adding a low-calorie convenient option to the mix. They are essentially an alcoholic, flavoured sparkling water and are perfect for taking out. This is what contributes to their popularity. The increased demand for ready-to-drink (RTD) beverages has propelled the growth of these hard seltzers. Any beverage brand looking to succeed in 2023 will want to scale up their RTD offerings.

 

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A post shared by White Claw Hard Seltzer (@whiteclaw)

Premium alcoholic beverages

Thanks to Gen Z, we live in an age where premium everything is the goal. And premium drinks are no exception. It seems consumers are gravitating towards the premium side of the drinks industry in a bid to cut out cheap and unnecessary additives. Not only this, but they seek the feeling of luxury. 

To back this, Bacardi’s 2021 Global Brand Ambassador survey revealed that 50% of bartenders reported that their customers are opting for premium drinks, while vodka brand Diago has seen a 21% increase in sales after expanding their high-end range of spirits. 

But why are consumers veering towards this end of the industry?

Appreciation for production and origin plays a huge part. Consumers want more knowledge about the products they are buying, making them more willing to splash out on higher quality products; both at home and out and about. 

 

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A post shared by Au Vodka (@auvodka)

No and low ABV drinks

Regarding beverage marketing industry trends, this one is among the most significant. The trend for mindful alcohol consumption will only continue to grow in 2023, pushing consumers towards low and no alcohol options. 

Pioneered by Millennials and maintained by Gen Z, gone are the days of disappointed sighs when someone announces they aren’t drinking. Health is one of the main factors driving this trend, with a quality improvement for low/no alcoholic beverages following closely behind. 

Successful beverage companies today are those who offer a range of low/no alcohol options, proving that they are considerate of all drinkers. 

 

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A post shared by Seedlip Drinks (@seedlipdrinks)

Spritz cocktails

What started out as the Aperol Spritz trend has now evolved into spritzes of all natures; from wine to gin. Aperol Spritz was marketed as the perfect summer drink. Something refreshing to relax outside with. But why has the Spritz now resonated with consumers all year round?

Because of the mindset shift towards ‘lighter’ and ‘healthier’ drinks. Younger consumers are looking for drinks that can be considered as more natural and the Spritz fits this perfectly. 

Flavoured spirits

Not only has there been a surge in high-end spirits, but consumers are also looking for those that have a unique taste. Because of this, it’s clear that the sensory experience of drinking has become a priority (such as drinking an Aperol Spritz in the sunshine). 

Flavoured vodka sales in particular have increased by 33% since 2019. Not only this but flavoured gins now account for 40% of the entire market and it is expected that this upward trajectory will only continue as more flavours will be revealed in 2023. 

As far as beverage marketing industry trends go, we think this is definitely the most profitable. 

 

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A post shared by Whitley Neill Gin (@whitleyneillgin)

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Food Influencers on YouTube To Really Sink Your Teeth Into

January 31st, 2023 by

Are you a self-proclaimed foodie? 

Or are you still very much in the midst of trying to find your way around a recipe book?

Whichever of the two you identify with, we just might have something to feed your curiosity. 

Food influencers. 

More importantly, food influencers on YouTube

With food being such a sensory experience, YouTube’s video format offers viewers the next best thing. Not only this, but long-form video is much more appropriate for influencers who explain recipe methods and teach their subscribers new skills. 

In this blog, we have composed a list of the top food influencers on YouTube who cater to all your needs; from learning new culinary skills to expanding your restaurant wish lists. There is something here to satisfy all cravings. 

You Suck At Cooking

Kicking things off, we have the nameless host behind one of YouTube’s most educational channels. Comedic, yet instructive, voiceovers are used to teach recipes that everyone can follow, no matter your experience level. 

You can expect to find every food group on this channel, from fudgestickles to Tikka Masala. Alongside step-by-step recipe videos, You Suck At Cooking also provides educational videos such as ‘41 Quick Food Tricks’, aimed at making people’s lives a whole lot easier in the kitchen. 

Joshua Weissman

With 7.4M subscribers, Joshua is one of the food influencers on YouTube you cannot afford to scroll past. Having trained as a professional chef after discovering his passion for cooking, you should know that you are in good hands when visiting his channel. 

His ‘But Better’ series teaches his audience how to recreate famous restaurant items, such as the McDonalds McChicken and the Chick FilA waffle fries, for a fraction of the price. Alongside this, his ‘But Cheaper’ series features delicious recipes on a budget and are often prepared and cooked in under 15 minutes. Perfect for families with small children or fussy eaters. 

The Icing Artist

Moving towards the realm of baking, our list of food influencers on YouTube would not be complete without mentioning The Icing Artist. If you weren’t a cake lover before, you will be now, as Laurie trials and tests cake decorating trends and turns store-bought cakes into masterpieces. 

Any of you with a sweet tooth are in for a treat. 

Not Another Cooking Show

Stephen Cusato believes that cooking should be a basic human skill. After all, the one thing we all have in common is that we need food to survive. To help bring this vision to life, Stephen creates educational videos that anyone can follow along with. His channel is stuffed full with helpful tips and easy-to-follow recipes for the next time you want to impress someone with your culinary skills. 

Mad Scientist BBQ

Vegans, vegetarians…feel free to scroll past this one, as we will be exploring the meatier side of food influencers on YouTube

Jeremy Yoder, host of Mad Scientist BBQ, combines his love of BBQ and his knowledge as a science teacher to create informative and delectable content for his channel. His videos teach his viewers how to BBQ all sorts of meat using all sorts of equipment. He runs viewers through the science behind common BBQ’ing mistakes and offers tips on how to take your grilling to the next level.

Tasty 

For those of you who see food as fun and experimental, this one’s for you. The Tasty YouTube channel is split into four categories – Tasty Junior, Tasty Happy Hour, Tasty Story and Mom Vs. Chef – to bring you content that covers almost every realm of the food world. So if you’re looking for the answers to how fortune cookies are made, or how to make flour flavour cheesecake, then look no further!

If you’re feeling fed up with eating the same food every day, want to expand your culinary skill set or simply want some entertaining food content to watch, then following food influencers on YouTube is the way to go. There are thousands of recipes to get you started on your journey and thousands more food influencers to discover with answers to questions you didn’t even know you had! So get searching and happy cooking!

FAQ’s

Who is the top food influencer on YouTube?

Buzzfeed’s Tasty channel, which has 21M subscribers.

Who is the best food reviewer on YouTube?

Best Ever Food Review Show is the most subscribed to food reviewing channel, but we would like to give an honourable mention to Mark Wiens too! 

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How To Sell On Instagram in 2023: A Complete Guide

January 31st, 2023 by

The digital era continues to provide new and innovative ways for us to make money and today’s method of choice is social media. More specifically, Instagram. 

With the platform predicted to have 1.35 billion users by the end of 2023, its growth trajectory shows no signs of plateauing; making it a go-to for many businesses looking to sell their products. With that being said, there are 2 million advertisers that take to Instagram each month to advertise their products and services. While this is only a small percentage of the 1+ billion users the platform holds, this is still a lot of competition!

To wrestle your way through this competition, you need to know the ins and outs of selling on Instagram. 

Does knowing how to sell on Instagram sound appealing to you? 

If so, you’ve stumbled upon the right blog. We will run you through the essentials to get your Instagram journey started and watch your sales skyrocket. 

Why sell on Instagram?

Social media has become a powerful tool that businesses and creators can leverage to market their products and gain new customers. 

Instagram is among the most powerful and here’s why:

  1. It’s the most popular app: since Instagram is among the most popular social media apps, you can get discovered by a lot more users.
  2. It has a massive user base: With over 1 billion users, that’s a lot of new eyes watching you!
  3. It’s an engaging social media platform: Instagram is incredibly user-friendly. It gives creators and businesses a chance to directly engage with followers/customers and, from here, create relationships to encourage loyalty.  

For those of you already selling online, it’s easy to sync up your existing ecommerce platforms to your Instagram catalogue. 

Not only this, but selling on Instagram also has the follow benefits:

  1. It allows you to target an audience within your niche. 
  2. It makes it easier for users to buy directly from your website or through the built-in checkout without leaving the app.
  3. Boosts brand exposure and drives traffic to your website.
  4. Instagram helps you tell a story and curate a customised shopping experience.
  5. Stories, feed content and videos drive product discovery.
  6. Let’s people browse and learn more about your brand. 

How to sell on Instagram: the essentials

Find your niche

This first step is crucial. If you aren’t aware of who your audience is, how can you ever expect to sell anything?

Knowing your niche is one thing, but knowing what consumers within your niche want on Instagram is what you need to strive for. 

Once you have this narrowed down, you will have an easier time building your following. From here, the people who engage with your content are going to be more likely to purchase your products. 

A great example of a brand knowing their niche is White Claw. They cater to health-conscious individuals who want to swap old habits out with fresher alternatives.

 

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A post shared by White Claw Hard Seltzer UK (@whiteclawuk)

Set up an Instagram business profile

You will need to set up a business profile in order to access the tools needed to sell on this platform. 

Don’t worry, they’re free and allow you to manage your brand’s presence and online store. As well as this, you will get access to insights, sponsored content, ads, links to Instagram Stories etc. All you need to do to set this up is go to SettingsAccount → and then Switch Account Type:

Set up an Instagram business profile

Once you’ve done this, exclusive Instagram content for businesses only will be yours and you’re all good to go!

Set up an Instagram shop

You’ve found your niche, set up a business profile and you’re now ready to get into the exciting part. 

Opening an Instagram shop.

To do this, you will need to log in to your account, head over to your dashboard and follow the next steps:

  1. Select SettingsCreatorSet up Instagram Shopping.
  2. Connect your catalogue.
  3. Enter your website.
  4. Set up your checkout option.
  5. Choose sales channel.
  6. Add products to at least one catalogue.
  7. Last, but not least, preview your shop to make sure it looks good.

Once you’ve done this, play around with the features Instagram offers here, to ensure that you create as immersive a shopping experience as possible for your customers.

Create shoppable posts

Shoppable posts and stories are a great way to learn how to sell on Instagram.

A shoppable post looks like the following:

Create shoppable posts

They are regular Feed posts, Reels or Stories that include product tags. These tags show the user the name of the product and price and let’s them add it to their cart for in-app checkout or will take them through to the brand’s website where they can checkout there. 

When creating shoppable posts, don’t forget to add a Call To Action (CTA), such as ‘Buy Now’ or ‘Add to Cart’, to encourage users to interact with your content. 

Remember, when it comes to shoppable posts, you can post organically or create an Instagram ad. As long as you get your content out there in front of as many people as possible, do what you must. 

Shoppable Stories:

Shoppable posts are great, but why not mix things up. 

To create shoppable Stories, you will need to do the following:

  1. Post a Story and tap on the Stickers option.
  2. Select the Shopping sticker to tag your product.
  3. Enter your product ID or search for its name.
  4. Publish your Story and voila!

You will want to avoid sounding too sales-y when it comes to posting shoppable content, so make sure you tap into your brand voice and use high-quality images or videos. 

Focus on the post and let the products speak for themselves. 

Try Live Shopping

Thanks to the popularity of live shopping in China, it has now become an essential social media marketing technique for ecommerce brands in the West. 

Instagram live shopping is a live, interactive shopping experience which allows you to sell products directly on your Instagram live broadcast. 

The benefits include:

  1. Interact directly with shoppers
  2. Show how to use a product and answer product questions
  3. Feature new products and promotions
  4. Collaborate with Instagram influencers

Got a product launch coming up?

Schedule a live shopping broadcast to build awareness.

Even if you don’t have a new product launching, still schedule a live shopping broadcast to showcase your best sellers and improve discoverability. 

Top Tip: the algorithm loves when accounts engage with their followers, so you have nothing to lose!

Happy selling!

FAQ’s

What is the easiest way to sell on Instagram?

  1. Set up a business account
  2. Set up an Instagram shop
  3. Post shoppable content/schedule live shopping broadcasts

How do you get approved to sell on Instagram?

While you don’t need a business licence, you must do the following:

  1. Follow Instagram’s policies
  2. Represent your business and domain
  3. Be located in a supported market
  4. Demonstrate trustworthiness
  5. Provide correct information and follow best practices

Is it free to sell through Instagram?

Yes! its is free to sell through Instagram

How many followers do you need to sell on Instagram?

There is no follower minimum for selling on Instagram.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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A Month in Beauty: January 2023

January 31st, 2023 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

De-influencing 

Move over influencers… it’s time to de-influence! This year has started off with creators giving their opinions on products they deem to be overrated and warn their followers to be cautious before buying. 

@daralevitan Has anyone been able to make these work?? #pixiblushstick #beautytok #notworththehype #makeupnottobuy #deinfluencing #fyp ♬ original sound – Dara Levitan

@pranksinatra69 Replying to @xchelsxannex28 #greenscreen THIS IS MY OPINION!!! pt 3 #beauty #makeup #productsihate #productsiregretbuying #grwm #trending #skincare #fyp ♬ original sound – abby monea

Rosemary oil

New year, new hair. The first hair trend of the year is a TikTok cult classic: Rosemary oil. Users have been organically sharing their rosemary oil hair transformations, while offering haircare tips to other users. 

@kirstenindetox_ Hair Growth Journey! 💜💃🏼 #rosemary #rosmaryoil #hairloss #hairlossremedy #hairlosssolutions ♬ оригинальный звук – ISHTAR

@imofficialmaria Replying to @imofficialmaria the update on rosemary oil you’ve all been waiting for! The only thing that stopped my hair loss after getting COVID #rosemaryoil #1yearupdate #growthoil #rosemaryhairgrowthoil #miellehairproducts #miellehairoil ♬ original sound – Maria | Latina Content Creator

Brand Spotlight

Maybelline

This month, Maybelline has gone viral once again thanks to its new SuperStay Powder Foundation. The powder foundation picked up organic traction on TikTok, and has since been tried and tested by some of the biggest beauty creators on the platform. 

@jordanlipscombe the new maybelline superstay powder foundation😮 #fyp #makeupreview #beauty ♬ original sound – Jordan

@theoliviasaurusrex trying the lighest shade of the maybelline superstay 24h powder foundation on very pale skin ☺️ #maybellinesuperstay #maybellinesuperstayfoundation #maybellinepowderfoundation #maybelline24h #powderfoundation #powderfoundationreview #affordablefoundation #paleskin #neutralundertone #paleskinmakeup ♬ original sound – olivia ancell

Creator spotlight

Rhian Davies 

Rhian is an up-and-coming beauty creator, sharing her rediscovery of makeup for maturing skin and the fun of creativity when making new looks. She has very quickly gained over 31K TikTok followers thanks to her transparent GRWM videos. 

@rhiandavies46 Another make up look today using these brown/copper/gold tones from this HUDA palette. Don’t know why I ended up using a pink lipstick. though 🤷‍♀️ theres a link for the gorgeous @Opretty velvet powder puff & the fab @thebeautycrop loose powder. #makeup #llovemakeup #matureskin #maturemakeup #maturemakeuplook #maturemakeupover50 #maturemakeupmatters #maturemakeupover40 #over50women #over50style #over50andfabulous #over50tiktok #styleover50 #styleover50blogger #styleblogger #styleover50women #womenover50ontiktok #stylehasnoage #womenover50 #womenover50club #over50club ♬ original sound – Rhian

@rhiandavies46 I wish I’d started a skincare regime years & years ago 😩 I didn’t realise how different my skin would feel & look. Softer hydrated and glowing! I’m using @oprettyltd products, which so many of you had nothing but praise for, and I’ve linked them for you too! Thank me later 😉 #over50women #over50andfabulous #over50tiktok #styleover50blogger #womenover50ontiktok #womenover50 #womenover50club #over40 #womenover50ontiktok #petitestyleblogger #womenover50fyp #matureskin #matureskincare #matureskincaretips #matureskincaretip #lookafteryourskin #skincare #skincareroutine ♬ original sound – Rhian

Content spotlight

NYX Cosmetics: ASMR

ASMR is always popular on TikTok, and NYX leaned into this approach for its Smooth Whip Lip Creams. Creators were encouraged to emphasise the smoothness in the captions, and the short videos were posted to the creator’s own page before boosting to wider audiences. 

@rubytrue_asmr #AD Lip smacking #ASMR tingles with @nyxcosmetics_uk NEW affordable #Smoothwhip Lip Cream #smoothtalker #veganmakeup #lips ♬ original sound – Ruby True

@emmakirkmua #AD The smoothest lips going @nyxcosmetics_uk NEW, affordable #SmoothWhip Lip Cream! #SmoothTalker #veganmakeup #lips ♬ original sound – Emma Kirk

Rimmel London: Thrill Seeker Mascara

Rimmel used beauty creators to promote its Thrill Seeker Mascara, and had creators take their audiences through their mascara routine, showing the fluffy lash effect that was easy to achieve using the product. Both new and old content was boosted to wider audiences for this. 

@alxcext Putting the @rimmellondon Thrill Seeker mascara to the test ❤️ #ad. It gives my lashes amazing bold volume leaving them super full and long! Shop now @superdrug #RimmelThrillSeeker #rimmellondon ♬ original sound – Alice T

@frishtaxx GUYS i am IN SHOCK!!!! 😱 #RimmelLondon #RimmelThrillSeeker #mascara @rimmellondon ♬ original sound – Frishta

Maybelline: Sky High Mascara

Maybelline has been promoting its TikTok-favourite Sky High Mascara using GRWM-style videos. Creators posted videos to their own channels, taking their audiences through their usual makeup routine, but with a focus on the mascara and the lash transformation it offers. Creator videos were boosted, with many receiving over 50K likes. 

@makeupbysamanthaharvey #AD GRWM using my favourite @maybelline Sky High mascara!! 🤩 #GRWM #skyhighmascara #mascara #getreadywithme ♬ original sound – Samantha Harvey 🤍

@tarabarzz #AD I’m obsessed with my lashes 🤩 the @maybelline Lash Sensational Sky High Mascara is absolutely amazing for giving you that length & volume you need! #GRWM #skyhighmascara #mascara #getreadywithme ♬ original sound – Tarabarzz

The Inkey List: Skincare Routines 

The Inkey List worked with a number of creators across the UK this month to promote a few products, but mostly its moisturiser, oat cleansing balm and hyaluronic acid. Influencers took their audiences through their varying skincare routines, informing their audience about the specific product benefits.

@poppymead Can’t get enough of this stuff @theinkeylist #theinkeylist ♬ original sound – Poppy Mead

@theoliviasaurusrex advert ☺️. will never stop raving about @theinkeylist ‘s hyaluronic acid! so simple but effective – i apply a small amount to damp skin after cleansing and then press it into my face until it’s absorbed. so glowy & hydrated! ♥️ #theinkeylist #theinkeylisthyaluronicacid #hyaluronicacid #hyaluronicacidserum #affordableskincare #affordableskincareproducts #affordableserum #hydratingskincare #hydratingskincareproducts ♬ original sound – olivia ancell

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TikTok Shadow Ban: What is it, and how do you stop it?

January 31st, 2023 by

Are you the owner of a viral TikTok or two? 

There’s a high chance that your fame has propelled you into your dream role of being a creator on the world’s most talked about app. Any TikToks you post from here on are guaranteed high engagement and life’s generally great for you!

But what happens when engagement isn’t so high?

Well, you’re probably experiencing the infamous TikTok shadow ban.

This is the unofficial term for what happens when TikTok temporarily blocks (or partially blocks) the visibility of an account. When this happens, a user’s videos will stop appearing in the For You page and in the hashtags section of the app. 

Essentially, it’s TikTok’s way of putting you in a timeout for violating the app’s guidelines. 

As you can imagine, for creators, this is not ideal.

No need to worry though, as we will run you through everything you need to know about the TikTok shadow ban, including tips and tricks for getting out of one should you ever fall prey to it. 

@mas0n_jamez Probably gonna email @TikTok 😭 #shadowbanned #help #foryoupage #fyp #foryou #shadowbanned😔 #alt #alternative #alttiktok #transandproud🏳️‍⚧️ #transandproud ♬ original sound – Mason ᘛ⁐̤ᕐᐷ

How do users get shadow banned?

A TikTok shadow ban comes about after a user on the app has violated the community guidelines in one way or another. 

Here are some reasons why you could be shadow banned on TikTok:

Posting adult content

This falls under the ‘forbidden’ category within the app’s community guidelines and includes content that depicts nudity or pornography or content that is sexually explicit. 

To keep it simple, keep it PG and you’ll stay on the FYP. 

Bullying or harassment

TikTok actively promotes inclusivity and “individual expression without fear of abuse”, so, as you can imagine, any form of bullying or harassment does not go down well. 

This point is particularly prominent during a time where community wellness should be at the forefront of every social media platform’s priority list. If TikTok can monitor this, then so can everyone else.

Copyright infringement 

Just like other platforms, TikTok has a zero tolerance policy for publishing others’ copyrighted content. 

Stick to being original – more people will like you that way.

By accident

There have been incidents where a TikTok shadow ban has been issued by accident. 

This is often the case when it comes to mass, automated moderation.

Some critics have claimed that TikTok’s algorithm has taken sides or intentionally stifled the voices of activists or protestors. At the height of the George Floyd movement in 2020, many users reported receiving 0 views on posts that contained the hashtags #BlackLivesMatter or #GeorgeFloyd. 

TikTok responded to this by suggesting there was a glitch in the algorithm and have since worked hard to ensure that this will never happen again. 

How can users tell if they’ve been shadow banned?

Unfortunately, users are not notified when they have been placed under a TikTok shadow ban. This means that many restrictions go unnoticed.

However, there are some key indicators to look for to determine whether you’ve been shadow banned:

  1. Content is not visible on the FYP or search results
  2. Videos won’t upload (they will say “under review” or “processing” instead)
  3. A lack of engagement

If all three apply, you have a TikTok shadow ban on your hands. 

But how long does this last?

Most creators on the app say that a shadow ban typically lasts for 2 weeks. However, some have also reported it lasting 24 hours and others up to a month. 

@dreamyanointed Get us back on the for you page guys. #shadowbanned #fypシ #fyp #trending #viral #foryou #foryoupage #foryourpage #foryour ♬ original sound – Dreamy

Seeing as the exact length of a TikTok shadow ban is unknown, there are things you can do to get rid of it, so that you don’t end up spending the entire two weeks restricted.

1. Delete flagged content

When you suspect a ban, comb through your posts to find the offender. Once found, remove it and wait for the algorithm to forgive you.

2. Reinstall the app

Once you’ve done the above, delete the app and reinstall it to check it’s officially been deleted. 

3. Avoid spam-like behaviour

A sudden decrease in engagement could lead you to thinking that more posts = getting that engagement back. 

This is not the case.

Instead, the algorithm will only shadow ban you again for spamming content.

You are not a bot, so don’t act like one.

4. Follow community guidelines

This one is self-explanatory. 

Community guidelines are there for a reason. 

This will allow you to continue your journey as a creator on TikTok without losing sleep at night. 

FAQ’s

What is a TikTok shadow ban?

This is when the app partially or fully blocks the visibility of an account for violating community guidelines.

How do I get out of a shadow ban on TikTok?

  1. Delete flagged content
  2. Reinstall the app
  3. Avoid spam-like behaviour
  4. Follow community guidelines

How do I know if I’m shadow banned on TikTok?

Unfortunately, there is no way to know this, but there are indicators to look out for:

  1. Content is not visible on the FYP or in search results
  2. Videos won’t upload
  3. Rapid decrease in engagement

How long does a shadowban last?

Typically around 2 weeks.

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