Vegan Influencers: The Top Vegan Influencers for Veganuary 2023

December 8th, 2022 by

Veganism.

A life-long debate. 

It is no longer just a trendy term for social media likes, it has become a popular lifestyle choice for a lot of people and vegan influencers have emerged to show you just how to become one yourself.

Founded in 2014, Veganuary has become recognised nationwide and may even play a larger role in 2% of the UK’s population being vegan as of July 2022, thank we think. 

January is a time for new beginnings and maybe Veganuary is what leads you to yours.

We know veganism isn’t for everyone. That’s why, through this blog, our only aim is to inspire and educate people about this lifestyle choice and the vegan Instagram influencers behind it. 

Vegan fitness influencers

When we think of veganism, we tend to think of health and fitness. 

If you’re a fitness fanatic looking to branch out into the world of veganism, here are the top vegan fitness influencers to look out for:

Stefanie – @naturallystefanie

On Stefanie’s page you will find heaps of workouts, vegan food recipes and daily vlogs.

 

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A post shared by STEFANIE 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (@naturallystefanie)

Nimai – @nimai_delgado

Hailed one of the frontrunners of vegan fitness, Nimai’s profile aims to educate viewers on how to body build on a vegan diet. 

 

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A post shared by Nimai Delgado | Vegan Fitness Coach (@nimai_delgado)

Natalie – @fitveganchef

Natalie is a former IFBB pro who shares her love for vegan food and travelling with her audience on Instagram.

 

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A post shared by Natalie Matthews IFBB PRO (@fitveganchef)

Layla – @laylaluciano

Layla is a vegan coach, athlete and martial artist who shares her workouts with her followers.

 

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A post shared by LAYLA • Vegan Athlete and Trainer (@laylaluciano)

@lifting_vegan_logic

Lifting Vegan Logic is a vegan activist and fitness enthusiast who posts many thought-provoking Instagram posts.

 

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A post shared by Lifting Vegan Logic (@lifting_vegan_logic)

Vanessa – @plantbasedmuscle

Vanessa is a vegan trainer and nutrition coach. Her profile is packed with workouts and nutritious recipes.

 

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A post shared by Vanessa Espinoza (@plantbasedmuscle)

Black vegan influencers

These talented black vegan influencers are guaranteed to get you to stop scrolling with their delicious recipes, inspiring activism and tips and tricks.

Tabitha – @iamtabithabrown

She stole our hearts on TikTok during the lockdown and now she’s taken Instagram by storm with 4.2M followers. Tabitha shares with us her favourite vegan recipes and a whole lotta positivity!

 

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A post shared by Tabitha Brown (@iamtabithabrown)

Torre – @torre.washington

Torre is a former IBFF pro who uses his profile to advocate for veganism. 

 

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A post shared by Torre Washington IFBB Pro (@torre.washington)

Tracye – @byanygreens

Tracye has been vegan for 35 years and uses her expertise on the lifestyle choice to inform others – particularly black women – on how to get started with their own journey to veganism.

 

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A post shared by Tracye McQuirter, MPH (@byanygreens)

Todd – @turnipvegan

Todd is your go-to-guy for yummy vegan recipes. With a particular knowledge of mushrooms and how to incorporate them into his food, Todd has an impressive 343k followers on Instagram.

 

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A post shared by Todd Anderson (@turnipvegan)

Rachel – @rachelama_

Rachel is one of the UK’s most adored vegan chefs. She uses her platform to promote her cookbook titled ‘One Pot Three Ways’ and share her love of vegan food.

 

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A post shared by Rachel Ama (@rachelama_)

Will – @willedmond

Will is a vegan chef and travel host who teaches his followers how to cook vegan meals and travel better. 

 

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A post shared by Will Edmond 🇺🇸🌱 Vegan Chef + Travel Host (@willedmond)

Raw vegan influencers

There’s veganism. 

And then there’s VEGANISM.

Those who fall under the latter prefer to pull their food directly from nature. This is classed as raw veganism.

Kristina – @fullyrawkristina

Kristina is the frontrunner in raw veganism on Instagram. She has been a fully raw vegan for 17 years and shares all her tips and tricks for raw vegan meal prep with her followers. Her colourful, bright and inspiring profile is bound to stop you in your tracks. 

 

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A post shared by Kristina Carrillo-Bucaram (@fullyrawkristina)

Lissa – @rawfoodromance

Lissa has been a fully raw vegan for 8 years and shares her recipes with her 123K followers on Instagram.

 

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A post shared by Raw Food Romance (@rawfoodromance)

Anya & Masha – @golubkakitchen

Golubkakitchen is all about sharing a passion for cooking quirky, vegan food!

 

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A post shared by Anya Kassoff & Masha Sullivan (@golubkakitchen)

Top vegan influencers to follow

Looking to get started on your vegan journey? 

We have put together a list of the best vegan influencers out there to help get you on track!

Michelle – @michellecehn

Michelle shares with us how to balance a vegan lifestyle with a young family. She is the founder of worldofvegan.com and @Vegan.  

 

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A post shared by Michelle Cehn (@michellecehn)

Gaz – @gazoakley

Gaz is a vegan chef, author and founder of @nanaosrestaurant. He boasts an impressive 630K followers on Instagram, for whom he shares a multitude of tasty, vegan recipes.

 

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A post shared by Gaz Oakley 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@gazoakley)

Katie – @chocolatecoveredkatie

If any of you are dessert lovers like us, you will be doing yourself a disservice by not visiting this profile. Katie shares her healthy, vegan dessert recipes with 509K followers. 

 

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A post shared by Chocolate Covered Katie (@chocolatecoveredkatie)

Ed – @earthlinged

Ed is a bestselling author, Vegan educator and public speaker. He uses his platform to educate people on veganism and how the lifestyle change should be seriously considered by all.

 

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A post shared by Earthling Ed (@earthlinged)

Andrea – @earthyandy

Andrea is the author of bestseller ‘Plant Over Processed’ and shares her vegan life with her family on her Instagram page. Her posts mostly consist of her homemade smoothies and desserts.

 

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A post shared by Andrea Hannemann (@earthyandy)

Alexis – @blackforager

Foraging for food isn’t something we typically come into contact with, daily, but Alexis teaches her followers how to do exactly this. She turns her foraged foods into delicious vegan meals.

 

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A post shared by Alexis Nikole 🌾🍀 (@blackforager)

Elisa – @happyskinkitchen 

Elisa is a vegan recipe developer and, just by looking at her Instagram profile, you can see exactly why! She believes that healthy skin starts with what’s on your plate and posts delicious-looking food for her followers to gawk over.

 

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A post shared by Elisa 🌻Plantbased Food Blogger (@happyskinkitchen)

Rose – @cheaplazyvegan

For those of us who don’t quite have all the time in the world to prepare fancy vegan dishes, Rose has us covered. She shares her quick, easy and healthy vegan recipes with her followers; which are perfect for those who are new to vegan cooking. 

 

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A post shared by Rose 🌹 Cheap Lazy Vegan (@cheaplazyvegan)

Lauren – @hotforfood

Lauren is an LA-based, vegan chef who shares her mouthwatering recipes with 343K followers.

 

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A post shared by hot for food by Lauren Toyota (vegan chef) (@hotforfood)

Liz – @itslizmiu 

Liz is a vegan food blogger from Sydney. She loves to share her vegan food adventures with her Instagram followers, as well as sharing how she develops her recipes, too!

 

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A post shared by Liz Miu 苗可玉 🍜 Fun Planty Recipes (@itslizmiu)

FAQ’s

Who are the biggest vegan influencers?

@iamtabithabrown

@fullyrawkristina

@earthlinged

@rachelama_ 

What are the best vegan YouTube channels?

@pickuplimes 

@unnaturalvegan

@goodeatings 

@rainbowplantlife

What is the difference between a vegan and a vegetarian?

Vegans exclude all animal products from their diet, while vegetarians only exclude meat and fish. 

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If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Augmented Reality Marketing for Fashion

December 7th, 2022 by

Today’s markets are driven more and more by the needs of consumers and technological advancements. Augmented reality marketing has reached the meeting rooms of numerous industries, with the fashion industry being a leader. 

Augmented reality came to the attention of the tech industry a while ago now and marketers have since adopted it in pursuit of higher engagement and conversion rates. The fashion industry still very much resides within brick and mortar retail, but even they have begun implementing augmented reality marketing efforts. According to ABI Research, over 120.00 stores will be using AR smart glasses globally by 2022. 

While these figures promise a bright future for AR marketing in 2023, will it dominate the future of digital marketing, or is it simply another gimmick created by marketers?

Augmented reality vs. virtual reality

The terms augmented reality (AR) and virtual reality (VR) are often used interchangeably. While the two are similar, they both use different technologies. The main difference between them lies within how immersive they are. 

Virtual reality offers a fully immersive experience, through vision, hearing and sometimes other senses. A digital headset is typically used to create this.

Augmented reality provides a real-world experience as an overlay. The technology recreates realistic environments by layering videos, images and 3D content on top of real-world objects; hence the word ‘augmented’. AR is not limited to headsets, however. It can be deployed on smartphones with projectors and non-specialised hardware.

For example, in June 2019, fashion giant ASOS launched a virtual catwalk feature onto its app. This allowed users to point their phone at any flat surface to see a virtual model exhibiting the clothes on a catwalk. 

The advantages of augmented reality marketing in fashion

Studies show that people can retain up to 80% of what they see, in comparison to just 20% of what they read and 10% of what they hear. These statistics prove the importance of companies leveraging new technologies to create a more visually appealing experience for their customers.

Other benefits include:

Reduces returns

According to research firm Statista, product returns cost $550 billion in the year 2020. This was due to Covid lockdown restrictions prohibiting people from going into a store to try things on before buying; meaning customer expectations were not met. 

Augmented reality allows customers to experience products in an augmented world and let’s them see first-hand if they will like them. 

Increases revenue 

A customer who is given the chance to interact with an item before purchasing it, deepens their sense of ownership; increasing the likelihood of them following through with the purchase at the end. 

AR experiences aren’t limited to online stores. Brick and mortar locations can use technology in-store to enhance their customers’ shopping experience. They can then share these experiences online, encouraging new customers to come and visit the store and increasing the store’s revenue potential. 

This leads us onto our next point.

Potential to go viral

We think immersive experiences are worthy of being talked about. This alone gives it a shareability factor. If enough people share something, it has the potential to go viral. 

Going viral increases brand recognition and, in turn, encourages people to experience shopping with you themselves. 

Another benefit of going viral is that marketing costs are reduced, as customers are essentially promoting your product for you.

Creates a rich and immersive experience

Immersive experiences elicit emotion which is a significant factor in a consumer’s decision to purchase an item. 

A marketing report found that 47% of participants are more likely to engage with a product using immersive technologies if it provides personalised recommendations to suit their needs.  

Rather than expecting a consumer to be able to visualise what a product will look like, augmented reality in fashion allows them to actually experience it and base their opinions on something they have physically interacted with. 

Augmented reality marketing campaign examples

ASOS – See My Fit

ASOS is no stranger to mobile innovation through leveraging technological advancements. In fact, they’re so great at it that we’ve mentioned them twice now in this blog. 

Taking things up a notch, ASOS have used augmented reality to launch a virtual catwalk designed to help users visualise products on a model that more closely represents themselves. 

By solving the pressing issue of customers not following through with a purchase due to not being able to visualise what the item will look like on, ASOS are enhancing their customer experience and, in turn, driving sales.  

ASOS See My Fit

Gucci – virtual sneakers

One of the main reasons for why brands are beginning to heavily invest in launching augmented reality marketing campaigns is to help customers make better and more informed product decisions.

Gucci added an AR feature to its app that lets users ‘try on’ their sneakers. Allowing them to do so ensures a decrease in returns and an increase in customer satisfaction. 

More recently, the high-end retail giant released a pair of virtual sneakers which were designed to only be worn and shared online. The sneakers can be bought on the Gucci app for $17.99, making it an accessible way for consumers to get their hands on the luxury brand. 

Machine A – virtual concept store

Machine A is a London-based concept store known for showcasing contemporary fashion design. 

Due to Covid halting the fashion weeks of 2020, Machine A came up with a virtual boutique, which aimed to bring an immersive spin to a string of digital shows. 

Users were able to scan QR codes embedded onto pillars and phone boxes in and around London to enter the virtual boutique and explore the collections.

While this example is entirely about brand recognition and engagement, it hints at how AR could enhance the ecommerce experience in the future.

To bet or not to bet on AR

The bottom line is that augmented reality marketing is set to become huge and brands should begin considering it if they wish to beat the competition.

With AR advertising becoming a legitimate alternative to traditional advertising methods, like TV and print ads, the sooner brands get AR under their belts, the more opportunities they will see for growth. 

FAQ’s

How is augmented reality used in marketing?

AR allows marketers to add personal touches to mobile apps and other digital content. For example, shoppers can scan items they like the look of to learn more about them, virtually try them on, find out prices and view other clothes/accessories to pair with them.

What is an example of augmented reality marketing?

In November 2019 Adidas added a virtual try-on feature to its iOS app. The feature tracks foot movement, enabling users to see how the sneakers look on their feet in real time, with or without socks.

What is augmented reality advertising?

Augmented reality advertising allows technology to place a digital overlay – i.e., a virtual model or virtual infographic – on top of real world objects. 

Why is augmented reality important to marketers?

Augmented reality is important to marketers because it allows brands to stand out from the rest by offering an enhanced shopping experience; in turn, increasing customer satisfaction.

What are the benefits of augmented reality marketing?

  1. Reduces returns
  2. Increases revenue 
  3. Creates a rich, immersive shopping experience
  4. Boosts the potential to go viral

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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TikTok Trends: Are they a thing of the past?

December 7th, 2022 by

TikTok erupted into the mainstream social landscape in March 2020. When everyone was stuck inside due to lockdown restrictions, TikTok became the go-to source of entertainment. 

TikTok trends were coming in thick and fast, reaching the furthest corners of the platform. Your entire For You Page would consist of people trying TikTok dance trends (remember Renegade?), TikTok food trends (whipped coffee, anyone?), and general mindless content (bored in the house). 

@jalaiahharmonayeeee🙈🔥♬ Lottery – K CAMP

Back then, we weren’t just consuming content. We were creating it. Many viral TikTok trends were started by user-generated content; most TikTok creators had yet to dominate the space. TikTok trend discovery was easy; all you had to do was visit the—since retired—Discover page. 

In its early days, TikTok was all about content. As the platform grew and creators began to gain popularity, TikTok introduced the Creator Fund Program. Then, trends seemed to shift. Instead of TikTok trends coming from users, they were made by creators. 

Instead of following trends, TikTok users began to follow creators. Followed creators and those similar were boosted organically through the For You Page’s algorithm, which was beginning to become the online opium we have today. TikTok didn’t need to rely on everyday users to create content anymore—creators were looking to do it professionally. 

Creators users follow dictate the experience they have on the app. These creators ignited the subcultures and niches present on the platform today. Rather than everyone experiencing the same TikToks and entertainment, the viewing experience is catered to the subcultures users are within. 

TikTok trends right now are mainly found within niches. While some TikTok trends reach virality (we’re thinking Dabloons or negroni sbagliato… with prosecco in it), they don’t last nearly as long as they once did. 

@sociallypowerful It’s called Happy FriYAY for a reason #officelife #officehumor #fridaywfh #wfhlife #agencylife #agencyjoke #socialmediamarketing #smm ♬ a negroni sbagliato w prosecco l hbo max – hbomax

In addition to this, TikTok has introduced new formats (photo slideshows) that has resulted in memes being recycled from other platforms. While this technically offers new variety in terms of TikTok trends, it also meant trends from other platforms were now replicable on TikTok, making it somewhat indistinguishable from the others. 

One benefit of the nicheness of new trends is that TikTok trends for brands are now easy to locate and replicate. As long as a brand is fully immersed in its niche, and understands how its audience communicates on TikTok, recreating TikTok trends for businesses is easy…ish. 

In the beginning, TikTok provided entertainment and an escape to users across the globe. It was a communal experience, with users of all sizes readily getting involved with trends and TikTok fun. As time progressed, subcultures and niches solidified their places on the platform, creating unique TikTok communities and a more personal social experience. 

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Manchester Influencers in Fashion and Beauty

December 6th, 2022 by

It’s no secret that the social media-sphere is bursting at the seams with aspiring influencers across a range of niches. From fashion to food and beauty to business, we can assure you there’s no shortage of influencers to choose from. 

Knowing where to find them, however, is the real challenge. 

Manchester influencers have been making a name for themselves in recent years. With the city becoming increasingly media-driven, influencers here are not short of resources – and stunning scenery – to help capture their content for socials. 

To the brands out there looking to leverage Manchester-based influencers, we’ve got you covered. We’ll run through the most highly sought after influencers in Manchester.

Best practices for partnering with influencers

So, you’ve found a Manchester-based influencer you wish to work with. But what now?

The initial steps taken – from introducing yourself to your work proposition – are crucial if you want to secure certain creators. 

While we will run you through our top tips for reaching out to influencers, you can find more information in our How to Use Influencer Marketing blog.

1) Assure them that you will do the heavy lifting

By assuring your influencer that you will do all the heavy lifting, you’re essentially letting them know that their time commitment will be minimal; without hindering the level of exposure they will gain from partnering with you. Manchester influencers tend to work on multiple jobs at once, so offering them work that won’t eat into other project time is key.

2) Hold small, engaging events to build relationships

After all, a long-term relationship is what you are aiming to nurture with your chosen Manchester influencers. Influencers receive hundreds of emails and DMs every single day. By inviting them to an event, you are guaranteed their undivided attention and can physically make yourself known to them.

3) Follow influencers and interact with their content first

The authenticity must go both ways. They must be deemed authentic by you, and you by them. You can prove this by following them on social media and interacting with content of theirs you find interesting. Jumping straight into their DMs with a sales pitch is almost guaranteed to put them off. 

4) Keep initial pitches short and sweet

The goal isn’t to overwhelm them with lots of information at once. By keeping your initial pitch short, simple and, most importantly, transparent, you can spark their interest. If you have chosen a micro influencer, you can get away with sliding into their DMs with your pitch. However, for bigger Manchester influencers, check their socials to see if they are represented by a management team that you can reach out to.

5) Do a deep dive through their social media to understand their passions

Influencer outreach is not a one-size-fits-all approach. Each message you send out must be tailored to the individual. Do a scan of their social media profile to understand what they are passionate about and use these passions as talking points in your initial message to them.

Influencers from Manchester

Manchester fashion influencers

1) Molly Mae Hague

Manchester-based influencer, Molly-Mae, has fast become a household name. Donned as “more than just an influencer”, Molly-Mae’s appearance on Love Island has paved the way for her new role as Creative Director for PrettyLittleThing and founder of the fake tan brand, Filter. 

Boasting an impressive 6.8M followers on Instagram alone, Molly-Mae is considered a mega influencer in marketing terms and so collaborations will typically be reserved for the brands with larger budgets. 

 

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A post shared by Molly-Mae Hague (@mollymae)

2) Lauren Cokguler

Manchester-based influencer Lauren falls within the fashion marketing realm. Her #outfitinspo and #minimaloutfit posts, paired with a neutral Instagram feed aesthetic, make her a go-to for many fashion-lovers. 

 

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A post shared by Lauren Çokgüler (@lauren.cokguler)

3) Onyi Moss

Onyi is a vintage-fashion-brand’s dream collaboration. With 163K followers and an average engagement rate of 3.20%, she is one of the most sought after Manchester influencers

Onyi is the perfect example of collaborating with influencers whose niche is related to your brand’s, so make sure you have a foot in the door of vintage fashion if you wish to reach out!

 

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A post shared by Onyi Moss (@mossonyi)

Manchester beauty influencers

1) Amelia Olivia

Amelia’s beauty influencer journey began on TikTok, where she now has an impressive 1.2M followers. Known for her pink blush and flawless skin, she has gone on to collaborate with leading brands such as The Beauty Crop and Made by Mitchell. 

As far as rising Manchester influencers go, Amelia is certainly one to look out for!

 

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A post shared by Amelia Olivia 🤍 (@amelia0livia)


2) Mitchell Halliday

Our list of Manchester influencers in beauty would not be complete without Mitchell. His brand Made by Mitchell has taken TikTok shop by storm and now has 278K followers; with his own personal Instagram account sitting at 1.1M. 

Despite his mega influencer status, Mitchell devotes his time to supporting small businesses and giving aspiring beauty influencers a foot-in-the-door by inviting them to join his live streams and collaborating with them on Made by Mitchell bundles. 

 

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A post shared by mitchell (@mmmmitchell)


3) Muskaan

Better known as missmoosegoose on TikTok, Muskaan has an impressive 33K followers. Her beauty reviews and first impressions are essential to any aspiring makeup artist. Her micro influencer status gives her a noteworthy engagement rate; making her a dream collaboration for any beauty brand!

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Social Media Updates: November 2022

December 2nd, 2022 by

A new month means new platform updates. What are the key social media updates you need to be aware of?

TikTok Updates

TikTok Shop launches in the US

US TikTok users can now make purchases in-app with TikTok Shop. TikTok Shop was previously only available in the UK and a few Southeast Asian markets. TikTok Shop US will only support US-based merchants. 

TikTok updates its Marketing Partners 

TikTok has now made it even easier for brands to find relevant partners on the platform. Marketers can find a partner across one or more of these six categories: campaign management, measurement, creative, effects, commerce and sound.

Marketers can filter partners by category, country and language. 

TikTok updates its Marketing Partners 

Instagram Updates

Add music to your static posts

Instagram users can now add a sound to their image posts. Users can add between five and 90 seconds of music to their post in the post creation flow when editing captions, tagging people and adding a location.

Brands will still be limited to licensed tracks from Meta’s Sound Collection. 

Add music to your static posts

Schedule Instagram posts in-app 

Instagram has finally rolled out native post scheduling. The feature is available to professional accounts, and supports posts, carousels and Reels scheduled up to 75 days in advance. 

To schedule, tap Advanced Settings, then toggle on Schedule This Post. Set a date and time, then tap Schedule. Users can manage and reschedule their posts under Scheduled Content.

Schedule Instagram posts in-app 

Twitter Updates

Twitter has refreshed three ad types

Twitter has released updates on three different ad types to make advertising more relevant. It has updated the Conversion goal, and the Dynamic Product Ads, and has launched Collection Ads—a swipeable carousel that sends users to a new landing page. 

Twitter verification has been revamped (again…)

Elon announced he would be pausing Twitter Blue sign ups and relaunching it a fortnite later in order to fix the various verification issues that caused parody and misleading accounts. 

Twitter Blue will relaunch on 2nd December with three check marks: grey for government officials, gold for companies, and blue for individuals, whether notable people or otherwise.

YouTube Updates

YouTube tests two new Community posting options

YouTube is updating its Community feed for channels with over 500 subscribers. YouTube is bringing image posts’ improved editing tools to a select number of creators on iOS—something already available on Android. 

YouTube is also beta testing quiz posts with a small number of creators. Creators with access can create quizzes the same way as other kinds of Community posts.

Snapchat Updates

Snapchat partners with BigCommerce

Snapchat has partnered with ecommerce platform BigCommerce, allowing merchants to integrate their product catalogues within Snapchat.

Merchants need the BigCommerce app installed, and from there they can place the Snap Pixel, sync product catalogues and run Snapchat ad campaigns optimised for online store visits, purchases and retargeting.

It’s currently available in the US and is expected to expand to other markets in the new year. 

Snapchat partners with BigCommerce

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Interactive Post Ideas for Valentine’s Day

December 2nd, 2022 by

Are you a brand looking to maximise your engagement on social media? Leveraging interactive posts might just be the key to your success.

Today, consumers crave interaction. They crave a personalised experience when using social media. Brands who understand this can lean into the power of interactive posts to create a two way conversation between them and their followers. Once this conversation is opened up, engagement will increase. 

Your interactive post ideas can be tailored to suit your brand’s image and tone of voice. This way, you’re guaranteed to be putting something out there that you know your existing audience will love and be rewarded with their engagement, in return.

Ready to get started? Follow this short guide for all there is to know about creating and publishing your own interactive posts.

What is an interactive post?

Interactive posts add a whole new dimension to the social media consumer experience. They actively encourage users to interact with the posts they see in exchange for personalised results they care about and to move everything forward.

Put simply, an interactive post is social media content – whether it be an image, video, Reel etc. – on which users can click, swipe, tap, key press or any other action their device can register.

Here’s an example of what an interactive post looks like:

What is an interactive post

ThredUp’s online Fashion Footprint Calculator has had over 44k social interactions. Here, the interactive element of the content is the ‘calculate your impact button’ which users can click on to participate in a quiz. 

Interactive posts come in many different forms. Here are some of the most common types you should be familiarising yourself with:

1) Interactive Calculators:

If using an interactive calculator as your chosen interactive content, you must know how to do it correctly. 

Your post should address a customer problem that you have noticed arising and want to tackle. From here, you can prove your willingness to help by offering a free calculator to your customers to solve the problem. 

A great example of an interactive calculator can be found on Third Love’s website. 

Interactive Calculators

For this, consumers need to answer a series of questions to receive the results via email. 

This is the perfect example of a win-win situation, as the customer overcomes a problem encountered during the shopping process while Third Love expands its reach to a wider audience, generates new leads and, ultimately, gains more customers.

2) Instagram and Facebook polls

Polls make for great interactive content.

They are also extremely accessible and easy to create/run on both Facebook and Instagram, which makes them great for spontaneous postings and gaining insight into your audience’s minds.

The first step is to choose an interesting poll topic. The most popular are:

  1. Satisfaction polls – these help businesses understand what their customers think of their products or services.
  2. Finding out what products/services your customers like the most.
  3. Discovering your audience’s opinion on pressing matters.
  4. Involving your audience in the decision-making process.

Polls also are the best way to generate an increase in engagement, as they require users to click on them to record their input. 

3) Quizzes

These are a fun and engaging way to entertain your audience and are readily available on the likes on LinkedIn, Instagram, Snapchat and Facebook. 

An interactive post that incorporates a quiz can either reveal something about your audience or test their knowledge with industry-related questions. 

4) Games

A more simple strategy is to transform images and video content into an interactive post. After all, everyone likes to have fun, so why not do this while using social media?

This option requires nothing more than a little imagination and creativity.

5) Giveaways and Contests

Perhaps the most popular interactive post option, giveaways and contests have proven to land brands copious amounts of engagement. This is simply because they offer audiences something that is worth their while – a prize – in exchange for their clicks, swipes, taps etc.

In order to maximise your engagement opportunity, here are a few rules you could implement into your giveaways and contests:

For example:

 

View this post on Instagram

 

A post shared by OH POLLY (@ohpolly)

6) Fill-in-the-blank posts

With fill-in-the-blank posts you can quickly kindle interactions and put your comment section to good use. 

Here are some ideas your audience might enjoy:

  1. One item I can’t live without is _______
  2. I could listen to _____ every day and never get tired of it.
  3. My dream holiday would be to _____

7) Feedback requests

Show your followers that you value their input by using your social media platforms to gather feedback and brainstorm new initiatives.

Remember: social media interactions can be both fun and productive at the same time, so involve your followers by sharing specific questions that will get them talking and debating in the comments section of your interactive post.

The benefits of implementing interactive social media posts into your strategy 

Boosts engagement

Above everything else, interactive posts help boost engagement. 

Interactive content provides users with an opportunity to share their opinion. Creating posts that interest them will not only encourage them to interact with what you are putting out, but might also lead them to share it too.

Increases brand loyalty

As we mentioned earlier, social media users love a personalised experience. By offering one through your interactive content, it keeps them coming back for more. This will also help set your brand apart from your competitors, as you will be able to offer your audience something others can’t. In fact, according to Demand Gen Report, 88% of marketers said that interactive content is effective in differentiating their brand from their competitors.

Helps capture valuable data

The most important benefit of implementing interactive social media posts is that it helps in lead generation. 

Through polls and feedback requests, you can easily capture user data that can further guide your marketing efforts. 

Interactive post ideas for Valentine’s Day

With 81% of marketers agreeing that interactive content grabs attention more effectively than static content, more and more brands are turning to interactive posts to win their customers over this upcoming Valentine’s Day.

If you are looking to become one of them, here are some inspiring ideas to kickstart your creations.

1) Interactive greeting cards

Greeting cards are the second most common gift given on Valentine’s Day. 

Create an interactive experience where users can easily design, add their message and send Valentine’s greetings to their loved ones through you. 

2) Interactive quiz

Not sure which products to promote for Valentine’s Day? By asking a series of questions targeted towards your products, you can gain insight into which items are more desirable for customers to purchase for the big day.

As explored earlier, quizzes can be run on multiple social media platforms and, if you are present on all of them, why not run the quiz everywhere?

Interactive quiz

3) Gift finder

Start by deciding which items you want to promote for Valentine’s Day and create a short questionnaire of a few questions to help your customers find the perfect gift for their loved ones.

Through this, you can learn a lot about your customers’ preferences and use this later for retargeting purposes.

Implementing interactive posts into your social media marketing strategies for Valentine’s Day and beyond is a way to stay current, in-tune with your customers and fun! The great thing about them is that they are not industry-specific. Anyone can take an interactive post idea and tailor it according to their industry; whether it be beauty, consumer tech or beverages. 

FAQ’s

What is an interactive post?

An interactive post is social media content on which users can tap, swipe, click or perform any other action their device allows them to. 

How do I create an interactive post?

On Facebook, for example, you can:

  1. Run a poll 
  2. Host a giveaway
  3. Run a quiz
  4. Ask a question
  5. Ask for feedback
  6. Create or participate in a challenge

On Instagram you can:

  1. Post memes
  2. Invite users to fill-in-the-blank
  3. Ask questions
  4. Create a poll
  5. Create interactive Instagram stories

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

YouTube Hashtags for Fashion Creators

November 30th, 2022 by

We know hashtags are typically associated with the likes of Twitter and Instagram, but have you ever thought about how YouTube hashtags can contribute to boosting your profile’s visibility and reach?

Hashtags are to social media what keywords are to Google. They help categorise content so that users can find what they are looking for more easily. 

YouTube hashtags do exactly this, too. 

By clicking on a hashtag, users can then see all YouTube videos under that hashtag. For creators, leveraging hashtags relevant to your niche is a great way to reach your desired audience.

If you’re a fashion creator looking to boost your YouTube page’s visibility and gain subscribers, or you simply want to know more about YouTube hashtags, then keep reading.

Why should you use YouTube hashtags?

With 51 million active accounts on YouTube, it’s easy to get lost in the sea of creators. Implementing YouTube hashtags into your title/description box is an opportunistic way to, if not completely stand out, at least categorise your videos so that they are viewed by those actively looking for that hashtag. 

As well as this:

  1. Hashtags help YouTube understand what your video is about – these give YouTube more information about your video, which can then determine which search results you appear in.
  2. Hashtags help more users find your content – if your video is appearing in search results, your view counts are likely to increase; and hopefully your subscriber count will follow.
  3. Hashtags can help you categorise your videos – they can help you categorise your content by theme or topic; which you can then create playlists for.

Best YouTube hashtags for fashion creators

Where to find them

Looking for the best hashtags for YouTube fashion videos?

We’ve got you covered.

Remember: hashtags aren’t to be used just for decoration. Each one must be carefully chosen and have meaning, otherwise your title/description box runs the risk of becoming “spammy”. YouTube hashtags are there to improve the discoverability of your videos and to attract new viewers and subscribers, so keep this in mind when searching for them!

1) Get inspiration from trending/popular videos:

Videos that are trending within your niche can guide your YouTube hashtag strategy. 

Simply going to YouTube’s trending page will not be enough in this instance, as it will be full of videos that are not related to your niche at all. Instead, choose from one of the suggested topics at the top of your homepage.

Get inspiration from trending popular videos

After a while, these topics become customised based on your interests and viewing history. YouTube will provide you with the most popular videos within each of these topics. Go through them and make note of the hashtags being used to see if your content could benefit from them in any way.

2)  Get inspiration from your competitors:

Your top competitors should be your biggest source of inspiration for YouTube hashtags. These fashion creators are most likely leaders within your niche and, therefore, will have a plethora of YouTube videos from which to take your hashtags. 

Go to the Videos section of your competitor’s YouTube channel. Click the ‘Popular’ button that appears above the video selection. These are the videos that have received the most views and there is a high chance that the hashtags attached to them could have contributed to its popularity.

Get inspiration from your competitors

3) Make use of YouTube’s Auto-Suggest feature:

If you type the hashtag symbol into the search bar, a list of the current most frequently searched for hashtags on the platform will appear. See if anything stands out that you can use in one of your videos.

How to add hashtags to a YouTube video

There are two ways to incorporate YouTube hashtags to your videos.

In the title:

Or in

How to add hashtags to a YouTube video

Or in the description box:

Or in the description box

Top YouTube hashtags

Here are some of the most popular hashtags on YouTube for beauty and fashion creators:

#fashionstyle

#lifestyle

#makeupvideo

#makeuptutorial

#jeffreestarcosmetics

#art

#fashion

#beautytips

#fashiondiaries

#fashionaddict

#fashionweek

#beauty

There are also a number of more generic YouTube hashtags that you can add to your videos to boost viewership and attract more subscribers (if they suit your content, of course):

#subscribe

#subscriber

#newvideo

#video

#youtube

#youtuber

#youtubechannel

#youtubecommunity

#youtubecontent

#youtubeguru

#youtubevideo

#youtubeislife

#shorts

#like

#viral

#follow

#trending

#news

#tbt

Follow the rules

YouTube has a clearly-laid-out set of guidelines for video uploads to the platform, so it only makes sense that they devise a similar set for YouTube hashtags.

If your hashtags violate any of the platform’s policies they will not be displayed under your video’s title and could even be removed.

  1. Don’t add spaces between words unless you want to create an entirely new hashtag – ie, home decor should be written as #homedecor, even though it is two separate words.
  2. Avoid overusing hashtags – this will turn viewers away from your video and YouTube will ignore all hashtags in your video if you use over 60 of them.
  3. Avoid using hashtags that aren’t directly related to the video – YouTube could remove your entire video if you attach misleading or unrelated hashtags.
  4. YouTube prohibits the inclusion of hashtags that promote hatred or violence against an individual or group – these also include racist or sexist language or other slurs.
  5. YouTube prohibits hashtags intended to harass, threaten, humiliate, intimidate or expose.
  6. Avoid including ordinary descriptive hashtags or hashtags that contain repetitive sentences.

FAQ’s

Which hashtags are best for fashion creators on YouTube?

The best fashion-related hashtags on YouTube include:

#fashion

#fashionaddict

#fashionstyle

#fashiondiaries

#fashionweek

Do hashtags work on YouTube?

If used correctly, hashtags are a great way to connect creators to their audience and boost their discoverability.

How do I choose the best YouTube hashtags?

  1. Look to competitors for inspiration
  2. Look to trending/popular videos within your niche for inspiration
  3. Keep up-to-date with the most frequently searched hashtags on the platform

Why do I need YouTube hashtags?

  1. They help YouTube understand what your video is about
  2. They help more users find your content
  3. They help categorise your videos

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Influencer Sessions: Get to Know Cookie

November 29th, 2022 by

We caught up with the owner of the nation’s most beloved pooch, Cookie, to talk about all things projects, social media fame and the desire to win over more hearts in new, Cookie-led campaigns.

Check out the full interview below!

1. Tell us about yourself, your fur baby, and how you started to build your following. 

I work as a dog behaviourist. I also teach dogs tricks and have worked with my dog Cookie on TV and social media which I began after winning the dog category of ‘Amazons Pet of 2018’ where Cookie counts on a bell!

Cookie is an extremely smart dog with a big personality. She loves to learn new things and show her skills.

Posting about her life and the work she does created interest immediately. Consequently, my following began to grow.

2. What made you decide to start posting your pet on social media?

I wanted to show people that the possibilities of what dogs can learn are endless. Cookie is a smart dog and absolutely adorable. I thought that people would enjoy seeing her tricks and acting abilities.

I think there is so much we have yet to understand about a dog’s capabilities, we are learning all the time of the incredible skills dogs have. Just this month they have found that dogs can detect stress from their owners and in 2020, we found they can detect covid! They have fantastic problem solving skills, but there is so much we don’t know about dogs.

3. Which platforms do you predominantly use? Which is your favourite? 

I predominantly use Instagram. I used Tiktok very briefly but I found far better engagement results from Instagram.

4. What type of content works best for your audience?

A do a combination of Reels, Stories and Posts but find that Reels generally get the widest audience and most engagement. Reels tend to show her talents and personality which I believe is why they generate better results.

5. How would you define “influencer marketing”?

Good question, making connections between different audiences, brand audiences, fan audiences, etc.

6. Have you and your pet worked with brands before? How do you decide which brands to work with?

Yes absolutely!

We get bookings regularly, working for the following household brands including: Amazon, Aldi, British Seniors Life insurance, Matalan, Krispy Kreme Doughnuts, Forthglade, and Pets at Home, just to name a few.

She has also featured on tv shows including Crufts for best trick of 2020. In terms of decision making, Cookie knows when the right project comes along (and she counts the money lol).

7. How do you think pet influencer marketing is different from traditional influencer marketing—other than the obvious species difference!

Pets appeal to a wide variety of people. Pets connect with people in a different way, often far more than people do. Many owners will spend money on their own pets that they would not spend on themselves.

Over the next 12 months the world has many challenging times ahead with most having less disposable income however people absolutely love their pets and will provide them with the best that they are able to afford. That may mean in some cases changing brands and people looking for other options so social media will be as important as ever in showcasing products to new audiences.

8. How do you think pet influencer marketing became so popular? And how do you think it will change over the next 12 months?

I would imagine social media may become even more saturated so it will be the opportunity to think a little bit differently and more creatively. Customers/followers, fans and fans of brands will want to see more authentic connections. And people will need to see happy activities instead of all the misery on the news! That’s a big part of why we do what we do.

9. Do you use any software to help create and edit your content?

I use CapCut mainly to produce Reels. It’s a free app and allows me to change speed, edit, and add effects to my videos quickly.

For photography, I use Lightroom to edit my photos.

10. Which other influencers inspire you?

There’s so many out there but @hi.this.is.tatum would be my favourite account.

11. Where do you see your channels going in the future?

I intend to branch out.  I’m at the 20,000 mark with @cookiecockerpoo. I intend to work with more brand partners moving forwards and I’m interested in developing campaigns…it’s not that I’ve focused on much at all but Cookie is looking forward to working on cool projects.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Influencer News

Black Friday Captions for Instagram

November 28th, 2022 by

Captioning your Instagram posts in general can often feel like such a strenuous task, and now that the Black Friday holiday is upon us, brands are really feeling the heat.

While a good caption has the ability to stop a scroller in their tracks, a great caption will make them willingly engage with your post. 

What’s more, captions are a great way to build a stronger relationship with your audience.

Captions are a powerful tool that can be used to encourage likes, shares and comments and, for Black Friday, this is exactly what you want to be aiming for. 

Not sure where to begin?

We’ll guide you through the development process of your Black Friday captions to boost your engagement and increase conversion rates.

How to write a good caption

In its simplest form, a good caption is one that provides context, adds personality and inspires your followers to take action.

However, creative burnout and writer’s block are real. After spending time perfecting your Instagram posts, writing captions to accompany them can sometimes feel like extra work that you don’t have time for.

To ease your worries, we have curated a list of the top caption-writing tips to make your Black Friday captions a success!

Write a killer first line

An engaging opening line is what will determine the amount of time a user spends viewing the rest of your post.

Instagram often cuts off a caption after 125 characters, making it even more vital to deliver something that is punchy and attention-grabbing without the user having to “see more” to understand what you’re on about.

You could spark their curiosity with an intriguing statement, capture their attention with some hard-hitting statistics, trigger an emotional response or share an exclusive offer. 

British Vogue’s opening line does this perfectly by evoking intrigue:

 

View this post on Instagram

 

A post shared by British Vogue (@britishvogue)

Add a call-to-action 

Black Friday captions are all about inspiring a user to follow through to your website and interact with your Black Friday deals. 

You can use CTAs to do the following:

1.) Drive engagement

 

View this post on Instagram

 

A post shared by Supergoop! (@supergoop)


If running a contest, it’s a good idea to begin the caption with ‘CONTEST’ or ‘GIVEAWAY’ to really grab your followers’ attention.

2.) To divert traffic to your site 

If you have over 10k followers, you can add direct links to your Instagram Stories, calling viewers to ‘swipe up’ for access to your site.

It can be a little trickier to direct your followers to your site from your Black Friday captions, so encouraging them to ‘click the link in bio’ or visit a specific URL is a way round this.

Let’s look at how OUIA haircare does this:

 

View this post on Instagram

 

A post shared by OUAI (@theouai)

Use a consistent brand voice

With it being Black Friday, it’s very easy to slip into “sales mode” and run the risk of sounding pushy. 

Younger audiences in particular tend to steer clear of brands who do just this, so it’s even more important to keep your tone of voice consistent with your brand around this holiday season to encourage as many followers to shop with you as possible.

Top Tip: read your captions out loud. If it doesn’t sound how you’d normally speak, it might be wise to go back to the drawing board. 

Include eye catching emojis

As well as using emojis to attract attention to your CTA, you can use them to add personality to your Black Friday captions

These can be added to the start of your caption to attract your followers with some colour or you can replace whole words with emojis.

Even if excessive use of emojis isn’t on-brand for your business, just adding one somewhere in your Black Friday captions is a lot more inviting.

 

View this post on Instagram

 

A post shared by Later: Social Media Marketing (@latermedia)

Disclose sponsored posts

Black Friday is the perfect time to collaborate with influencers to promote your Black Friday deals.

However, with that comes the importance of being transparent about whether their posts are paid content or not. 

If you are a brand working with an influencer at this time, double check that the Black Friday captions your influencers send you include the hashtags #sponsored and #ad. 

Use hashtags to boost your discoverabilit

Hashtags are a great way to connect with new and existing customers this Black Friday.

Hashtags help categorise and organise Instagram photos and videos, meaning the platform knows when to show your post to users who have searched for that specific hashtag.

In order to be successful with your hashtags, it’s important to be strategic about them.

Don’t just use the most popular hashtags on the platform, as you will find yourself lost among the billions of other accounts who do the same. Instead, use hashtags that have an engaging community behind them and those which are specific to your brand. 

Let’s take a look at how weareaube uses niche hashtags to tap into their engaged community:

 

View this post on Instagram

 

A post shared by AUBE (@weareaube)

Branded hashtags are perfect for Black Friday. They are a great way to start a conversation with your followers and increase your reach. 

Top Tip: too many hashtags can look messy and uninviting. Select up to 10 of the best hashtags for that post and keep them towards the end of your caption. Keeping your hashtags clean will elevate your brand’s aesthetic. 

Best Black Friday captions 

BMW

 

View this post on Instagram

 

A post shared by BMW (@bmw)

GoPro

 

View this post on Instagram

 

A post shared by GoPro (@gopro)

Anastasia Beverly Hills

 

View this post on Instagram

 

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills)

ASOS

 

View this post on Instagram

 

A post shared by ASOS (@asos)


ColourPop Cosmetics

 

View this post on Instagram

 

A post shared by ColourPop Cosmetics (@colourpopcosmetics)


theBalm Cosmetics

 

View this post on Instagram

 

A post shared by theBalm Cosmetics (@thebalm)


Nintendo of America


M-A-C Cosmetics UK & Ireland

 

View this post on Instagram

 

A post shared by M·A·C Cosmetics UK & Ireland (@maccosmeticsuk)


Studio

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Platforms

Cyber Monday Marketing Ideas and Strategies to Boost Sales

November 28th, 2022 by

The busiest sales events of the year have rolled back around and, this time, Cyber Monday is taking centre stage. 

Post-covid shopping preferences have led to a 37% increase in online shoppers this year, making Cyber Monday the preferred shopping date for a lot of shoppers due to its online presence.

By now, a lot of shoppers have their wish lists ready and waiting. But, with so many shoppers willing to spend their hard earned money, there are still brands out there asking themselves how they can leverage this opportunity.

If you think this sounds a lot like you, then we’ve got you covered. This blog will outline the most effective Cyber Monday marketing ideas and strategies to help increase your online presence and, more importantly, boost your sales this holiday season.

Planning your Cyber Monday campaign

During this pre-promotional stage, it is important to focus on the following to help your Cyber Monday campaign succeed:

  1. Build up your customer database: the best way to reach a wider audience is to create more contacts. Encourage social media followers, website visitors and in-person shoppers to sign up to your mailing list.
  2. Develop a lead-generating page: make it easy for these people to sign up to your mailing list by directing them to a stand-alone webpage which collects key contact information. 
  3. Implement the right marketing infrastructure: young shoppers in particular prefer personalised shopping experiences over mass messaging. Ensure you have access to a marketing platform that can help automate, integrate and analyse customer data for your business, to achieve this.
  4. Create a Cyber Monday marketing calendar: be aware of when exactly you will be sending out key promotional messages to generate traffic. It will take more than just a few emails or social media posts to do so. You should also still be communicating with your mailing list during and after the Cyber Monday event, so schedule time for this too.

Cyber Monday marketing ideas

Idea #1: Sell your products in bundles

Bundling your products together for a limited time is a sure way to grab your shoppers’ attention and make them feel as though they are getting a great deal. After all, isn’t that what Cyber Monday is all about?

Selling bundles is also a good way to increase the average order value and upsell shoppers to a slightly higher price than they’d normally go for.

For example:

Sell your products in bundles

Idea #2: Reveal exclusive offers

When it comes to Cyber Monday, shoppers are looking for deals that can give them maximum value for their money. 

You should create offers that make them feel like they’re getting so much more than what they are paying for. 

But how do you do this?

Run flash sales with limited-time offers, short-term discounts and promotions. This can be a ‘one-day deal’, a ‘a deal of the day’ or even a ‘1 hour deal’ on whichever items you choose.

The fear of missing out will encourage people to buy and increase the rate of impulse buying.

Idea #3: Create a gift guide

Your Cyber Monday marketing ideas can really be as simple as this, while still being effective.

Create gift guides for different segments of your target audience to point to where they can find cool gifts or your best-selling products.

Why is this important?

During the Black Friday and Cyber Monday holiday season, it is very easy to feel overwhelmed by the vast number of deals out there. By narrowing them down for your shoppers, you will make it easier for them to discover, choose and buy one of your products.

Idea #4: Partner with influencers and content creators

On days like Cyber Monday, it can feel like everyone on planet earth is trying to grab your attention, with people throwing ads at you from all angles. 

This often leads to shoppers ignoring a lot of ads they come across. 

Partnering with influencers is a great way to grab the attention of younger shoppers in particular, as seeing their favourite influencers and content creators in your ad means they’ll be more inclined to stop, watch and buy from you. 

Nowadays, your Cyber Monday marketing ideas should automatically be implementing influencers and content creators to appeal to the change in consumer behaviour. 

Check out the example below:

 

View this post on Instagram

 

A post shared by MISS MOLLY 🪩🍒 (@molly.mcfarlane)

Idea #5: Provide tailored customer service

In comparison to physical stores, online stores are always open. This means that customer queries can pop up at all hours of the day. 

What should you do?

Open your customer support services for even longer over the holiday season and make these visible to all customers who enter your site. If they know they will receive an immediate, tailored customer service experience they will feel as though they are in safe hands and will feel more inclined to shop with you.

Idea #6: Offer free shipping

A BigCommerce survey revealed that 77% of global respondents have abandoned purchases due to unsatisfactory shipping options. A prominent one being expensive shipping fees.

Offering free shipping is a way to encourage customers to follow through with their purchase. 

As well as this, Cyber Monday shoppers are all about looking for a bargain. Adding free shipping on top of the discount they will receive is a sure way to keep them satisfied.

Cyber Monday marketing ideas: round up 

We hope that this guide has inspired your pending Cyber Monday marketing ideas. 

Remember, it is important that you start preparations early in order to reach more shoppers and get the Cyber Monday sales rolling in. 

FAQ’s

How do you tease Cyber Monday sales?

You can create sneak peeks by:

  1. Adding it into your newsletter
  2. Sending it out via email
  3. Promoting it on social media
  4. Add pop-ups on your website
  5. Create TV and billboard ads

You can also:

  1. Notify shoppers that you will be unveiling a new product
  2. Offer a VIP early-bird discount
  3. Create a countdown promo video
  4. Create a Cyber Monday exclusive post

When should Cyber Monday emails be sent?

You should be sending Cyber Monday emails out well in advance, during the sale and after. 

How do you write an email for Cyber Monday?

  1. Create a catchy colour scheme
  2. Add in some animation, rotating items or video if you can
  3. Create an eye-catching Cyber Monday subject line
  4. Know what your audience want
  5. Give it a human touch and have fun with it! 

How do you market a Cyber Monday sale?

You can do any of the following: 

  1. Sell your products in bundles
  2. Reveal exclusive offers
  3. Create a gift guide
  4. Partner with influencers and content creators
  5. Provide a tailored customer service
  6. Offer free shipping

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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