The Trending Games Taking Over Social MediaMarch 20th, 2023 by Socially Powerful
The gaming industry is currently sitting on a gold mine with an estimated worth of $365.60bn.
We can’t quite comprehend that number either.
Considering how well integrated gaming has become on social media platforms, this year is a great year to be a games developer, player or influencer. Finding communities to join or market to has become a seamless process thanks to the accessibility core platforms now offer. This shift has been particularly beneficial to gaming marketing agencies looking to expand the efforts of brands and influencers alike.
In today’s blog, we will be exploring the top trending games that are taking over social media, from Destiny 2 to Elden Ring, and how social media is facilitating their growth. Keep reading to find out more!
Top social media platforms for gamers
Games developed by major companies are no longer stealing the spotlight allowing indie game developers the recognition they deserve thanks to social media.
Video games of all shapes and sizes rely on platforms in some capacity for communications and marketing. This reliance can be split into two categories; internal and external.
Internal reliance involves platforms that you have total control over – ie, blogs, websites and a mailing list. External reliance is upon social media platforms that you may use for hosting events for your community, however, they are vulnerable to change, which could then negatively impact the reach of posts.
Let’s take a look at how each platform serves the top trending games.
This is where the majority of individual gamers and gaming companies live. Engagement rates are high over here and linking to outside sources from this platform seems to be the best option. On paper, Twitter offers the best chance to directly drive game sales thanks to its Retweets feature aiding inherent discoverability.
Facebook and Instagram
Compared to Twitter, Facebook and Instagram don’t carry the same engagement rates and therefore are not a favourite among the gaming community. What they can achieve, however, are great business results. Instagram is predominantly a visual platform and gaming is a very visual industry and Facebook carries weight in a lot of international markets that those trending games might be looking to expand their marketing efforts to.
While TikTok is a promising newcomer to the gaming industry, its constant need to update and change the app’s fundamentals impacts the success of gaming marketing efforts. Alongside this, the TikTok accounts and videos that tend to do best, have a more human element to them and for outside contractors this can be a problem.
Simply put, without gaming there would be no Discord; making this platform an obvious go-to for all gamers who are looking for or part of a community.
Discord communities are a great place to build engaged audiences. While some would say the good ol’ internet is the best way to do this, the platform’s built in features and ease of use are undeniably great.
YouTube and Twitch
These platforms exist within an echelon of their own, due to just how much time, effort and consistency is invested into them. Twitch streams are a great way to engage with gaming communities, however, they do take a while to get off the ground. Similarly, running any form of gaming content on YouTube only sees positive results once that channel has built up a big enough following; which in many cases can take years. The trending games that consider these platforms are those that are more likely to have the budget to expand onto here.
The top trending games on Twitch
1. Destiny 2
Hours watched: 11,501,325
Top channel: Sweatcicle
2. Hunt: Showdown
Hours watched: 6,444,45
Top channel: Psychoghost
Hours watched: 6,321,948
Top channel: summit1g
4. Diablo III
Hours watched: 5,296,976
Top channel: Quin69
5. Wild Hearts
Hours watched: 3,783,295
Top channel: fps_chaka
6. Diablo II: Resurrected
Hours watched: 2,029,181
Top channel: MrLlamaSC
7. Resident Evil 4
Hours watched: 1,749,035
Top channel: Bawkbasoup
8. No Man’s Sky
Hours watched: 1,415,001
Top channel: Tangent
9. Halo Infinite
Hours watched: 1,135,331
Top Channel: Halo
10. GODDESS OF VICTORY: NIKKE
Hours watched: 854,204
Top channel: 한동숙
Top 10 trending games on PC
- Call of Duty: Modern Warfare II/Warzone 2.0
- The Sims 4
- Hogwarts Legacy
- League of Legends
- Counter-Strike: Global Offensive
- Grand Theft Auto V
What are the 10 most popular online games?
The top 10 most popular online games worldwide are:
- Apex Legends
- Fortnite Battle Royale
- League of Legends
- Call of Duty Mobile
- Among Us
- Call of Duty Warzone
What games are trending right now?
Some of the top trending games right now are:
- Call of Duty: Warzone
- Grand Theft Auto V
- Tom Clancy’s Rainbow Six Siege
Which games are trending on Twitch?
- Destiny 2
- Hunt: Showdown
- Diablo III
- Wild Hearts
- Diablo II: Resurrected
- Resident Evil 4
- No Man’s Sky
- Halo Infinite
- GODDESS OF VICTORY: NIKKE
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