Vegan Influencers: The Top Vegan Influencers for Veganuary 2023

December 8th, 2022 by

Veganism.

A life-long debate. 

It is no longer just a trendy term for social media likes, it has become a popular lifestyle choice for a lot of people and vegan influencers have emerged to show you just how to become one yourself.

Founded in 2014, Veganuary has become recognised nationwide and may even play a larger role in 2% of the UK’s population being vegan as of July 2022, thank we think. 

January is a time for new beginnings and maybe Veganuary is what leads you to yours.

We know veganism isn’t for everyone. That’s why, through this blog, our only aim is to inspire and educate people about this lifestyle choice and the vegan Instagram influencers behind it. 

Vegan fitness influencers

When we think of veganism, we tend to think of health and fitness. 

If you’re a fitness fanatic looking to branch out into the world of veganism, here are the top vegan fitness influencers to look out for:

Stefanie – @naturallystefanie

On Stefanie’s page you will find heaps of workouts, vegan food recipes and daily vlogs.

 

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A post shared by STEFANIE 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (@naturallystefanie)

Nimai – @nimai_delgado

Hailed one of the frontrunners of vegan fitness, Nimai’s profile aims to educate viewers on how to body build on a vegan diet. 

 

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A post shared by Nimai Delgado | Vegan Fitness Coach (@nimai_delgado)

Natalie – @fitveganchef

Natalie is a former IFBB pro who shares her love for vegan food and travelling with her audience on Instagram.

 

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A post shared by Natalie Matthews IFBB PRO (@fitveganchef)

Layla – @laylaluciano

Layla is a vegan coach, athlete and martial artist who shares her workouts with her followers.

 

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A post shared by LAYLA • Vegan Athlete and Trainer (@laylaluciano)

@lifting_vegan_logic

Lifting Vegan Logic is a vegan activist and fitness enthusiast who posts many thought-provoking Instagram posts.

 

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A post shared by Lifting Vegan Logic (@lifting_vegan_logic)

Vanessa – @plantbasedmuscle

Vanessa is a vegan trainer and nutrition coach. Her profile is packed with workouts and nutritious recipes.

 

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A post shared by Vanessa Espinoza (@plantbasedmuscle)

Black vegan influencers

These talented black vegan influencers are guaranteed to get you to stop scrolling with their delicious recipes, inspiring activism and tips and tricks.

Tabitha – @iamtabithabrown

She stole our hearts on TikTok during the lockdown and now she’s taken Instagram by storm with 4.2M followers. Tabitha shares with us her favourite vegan recipes and a whole lotta positivity!

 

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A post shared by Tabitha Brown (@iamtabithabrown)

Torre – @torre.washington

Torre is a former IBFF pro who uses his profile to advocate for veganism. 

 

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A post shared by Torre Washington IFBB Pro (@torre.washington)

Tracye – @byanygreens

Tracye has been vegan for 35 years and uses her expertise on the lifestyle choice to inform others – particularly black women – on how to get started with their own journey to veganism.

 

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A post shared by Tracye McQuirter, MPH (@byanygreens)

Todd – @turnipvegan

Todd is your go-to-guy for yummy vegan recipes. With a particular knowledge of mushrooms and how to incorporate them into his food, Todd has an impressive 343k followers on Instagram.

 

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A post shared by Todd Anderson (@turnipvegan)

Rachel – @rachelama_

Rachel is one of the UK’s most adored vegan chefs. She uses her platform to promote her cookbook titled ‘One Pot Three Ways’ and share her love of vegan food.

 

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A post shared by Rachel Ama (@rachelama_)

Will – @willedmond

Will is a vegan chef and travel host who teaches his followers how to cook vegan meals and travel better. 

 

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A post shared by Will Edmond 🇺🇸🌱 Vegan Chef + Travel Host (@willedmond)

Raw vegan influencers

There’s veganism. 

And then there’s VEGANISM.

Those who fall under the latter prefer to pull their food directly from nature. This is classed as raw veganism.

Kristina – @fullyrawkristina

Kristina is the frontrunner in raw veganism on Instagram. She has been a fully raw vegan for 17 years and shares all her tips and tricks for raw vegan meal prep with her followers. Her colourful, bright and inspiring profile is bound to stop you in your tracks. 

 

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A post shared by Kristina Carrillo-Bucaram (@fullyrawkristina)

Lissa – @rawfoodromance

Lissa has been a fully raw vegan for 8 years and shares her recipes with her 123K followers on Instagram.

 

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A post shared by Raw Food Romance (@rawfoodromance)

Anya & Masha – @golubkakitchen

Golubkakitchen is all about sharing a passion for cooking quirky, vegan food!

 

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A post shared by Anya Kassoff & Masha Sullivan (@golubkakitchen)

Top vegan influencers to follow

Looking to get started on your vegan journey? 

We have put together a list of the best vegan influencers out there to help get you on track!

Michelle – @michellecehn

Michelle shares with us how to balance a vegan lifestyle with a young family. She is the founder of worldofvegan.com and @Vegan.  

 

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A post shared by Michelle Cehn (@michellecehn)

Gaz – @gazoakley

Gaz is a vegan chef, author and founder of @nanaosrestaurant. He boasts an impressive 630K followers on Instagram, for whom he shares a multitude of tasty, vegan recipes.

 

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A post shared by Gaz Oakley 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@gazoakley)

Katie – @chocolatecoveredkatie

If any of you are dessert lovers like us, you will be doing yourself a disservice by not visiting this profile. Katie shares her healthy, vegan dessert recipes with 509K followers. 

 

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A post shared by Chocolate Covered Katie (@chocolatecoveredkatie)

Ed – @earthlinged

Ed is a bestselling author, Vegan educator and public speaker. He uses his platform to educate people on veganism and how the lifestyle change should be seriously considered by all.

 

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A post shared by Earthling Ed (@earthlinged)

Andrea – @earthyandy

Andrea is the author of bestseller ‘Plant Over Processed’ and shares her vegan life with her family on her Instagram page. Her posts mostly consist of her homemade smoothies and desserts.

 

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A post shared by Andrea Hannemann (@earthyandy)

Alexis – @blackforager

Foraging for food isn’t something we typically come into contact with, daily, but Alexis teaches her followers how to do exactly this. She turns her foraged foods into delicious vegan meals.

 

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A post shared by Alexis Nikole 🌾🍀 (@blackforager)

Elisa – @happyskinkitchen 

Elisa is a vegan recipe developer and, just by looking at her Instagram profile, you can see exactly why! She believes that healthy skin starts with what’s on your plate and posts delicious-looking food for her followers to gawk over.

 

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A post shared by Elisa 🌻Plantbased Food Blogger (@happyskinkitchen)

Rose – @cheaplazyvegan

For those of us who don’t quite have all the time in the world to prepare fancy vegan dishes, Rose has us covered. She shares her quick, easy and healthy vegan recipes with her followers; which are perfect for those who are new to vegan cooking. 

 

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A post shared by Rose 🌹 Cheap Lazy Vegan (@cheaplazyvegan)

Lauren – @hotforfood

Lauren is an LA-based, vegan chef who shares her mouthwatering recipes with 343K followers.

 

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A post shared by hot for food by Lauren Toyota (vegan chef) (@hotforfood)

Liz – @itslizmiu 

Liz is a vegan food blogger from Sydney. She loves to share her vegan food adventures with her Instagram followers, as well as sharing how she develops her recipes, too!

 

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A post shared by Liz Miu 苗可玉 🍜 Fun Planty Recipes (@itslizmiu)

FAQ’s

Who are the biggest vegan influencers?

@iamtabithabrown

@fullyrawkristina

@earthlinged

@rachelama_ 

What are the best vegan YouTube channels?

@pickuplimes 

@unnaturalvegan

@goodeatings 

@rainbowplantlife

What is the difference between a vegan and a vegetarian?

Vegans exclude all animal products from their diet, while vegetarians only exclude meat and fish. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Manchester Influencers in Fashion and Beauty

December 6th, 2022 by

It’s no secret that the social media-sphere is bursting at the seams with aspiring influencers across a range of niches. From fashion to food and beauty to business, we can assure you there’s no shortage of influencers to choose from. 

Knowing where to find them, however, is the real challenge. 

Manchester influencers have been making a name for themselves in recent years. With the city becoming increasingly media-driven, influencers here are not short of resources – and stunning scenery – to help capture their content for socials. 

To the brands out there looking to leverage Manchester-based influencers, we’ve got you covered. We’ll run through the most highly sought after influencers in Manchester.

Best practices for partnering with influencers

So, you’ve found a Manchester-based influencer you wish to work with. But what now?

The initial steps taken – from introducing yourself to your work proposition – are crucial if you want to secure certain creators. 

While we will run you through our top tips for reaching out to influencers, you can find more information in our How to Use Influencer Marketing blog.

1) Assure them that you will do the heavy lifting

By assuring your influencer that you will do all the heavy lifting, you’re essentially letting them know that their time commitment will be minimal; without hindering the level of exposure they will gain from partnering with you. Manchester influencers tend to work on multiple jobs at once, so offering them work that won’t eat into other project time is key.

2) Hold small, engaging events to build relationships

After all, a long-term relationship is what you are aiming to nurture with your chosen Manchester influencers. Influencers receive hundreds of emails and DMs every single day. By inviting them to an event, you are guaranteed their undivided attention and can physically make yourself known to them.

3) Follow influencers and interact with their content first

The authenticity must go both ways. They must be deemed authentic by you, and you by them. You can prove this by following them on social media and interacting with content of theirs you find interesting. Jumping straight into their DMs with a sales pitch is almost guaranteed to put them off. 

4) Keep initial pitches short and sweet

The goal isn’t to overwhelm them with lots of information at once. By keeping your initial pitch short, simple and, most importantly, transparent, you can spark their interest. If you have chosen a micro influencer, you can get away with sliding into their DMs with your pitch. However, for bigger Manchester influencers, check their socials to see if they are represented by a management team that you can reach out to.

5) Do a deep dive through their social media to understand their passions

Influencer outreach is not a one-size-fits-all approach. Each message you send out must be tailored to the individual. Do a scan of their social media profile to understand what they are passionate about and use these passions as talking points in your initial message to them.

Influencers from Manchester

Manchester fashion influencers

1) Molly Mae Hague

Manchester-based influencer, Molly-Mae, has fast become a household name. Donned as “more than just an influencer”, Molly-Mae’s appearance on Love Island has paved the way for her new role as Creative Director for PrettyLittleThing and founder of the fake tan brand, Filter. 

Boasting an impressive 6.8M followers on Instagram alone, Molly-Mae is considered a mega influencer in marketing terms and so collaborations will typically be reserved for the brands with larger budgets. 

 

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A post shared by Molly-Mae Hague (@mollymae)

2) Lauren Cokguler

Manchester-based influencer Lauren falls within the fashion marketing realm. Her #outfitinspo and #minimaloutfit posts, paired with a neutral Instagram feed aesthetic, make her a go-to for many fashion-lovers. 

 

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A post shared by Lauren Çokgüler (@lauren.cokguler)

3) Onyi Moss

Onyi is a vintage-fashion-brand’s dream collaboration. With 163K followers and an average engagement rate of 3.20%, she is one of the most sought after Manchester influencers

Onyi is the perfect example of collaborating with influencers whose niche is related to your brand’s, so make sure you have a foot in the door of vintage fashion if you wish to reach out!

 

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A post shared by Onyi Moss (@mossonyi)

Manchester beauty influencers

1) Amelia Olivia

Amelia’s beauty influencer journey began on TikTok, where she now has an impressive 1.2M followers. Known for her pink blush and flawless skin, she has gone on to collaborate with leading brands such as The Beauty Crop and Made by Mitchell. 

As far as rising Manchester influencers go, Amelia is certainly one to look out for!

 

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A post shared by Amelia Olivia 🤍 (@amelia0livia)


2) Mitchell Halliday

Our list of Manchester influencers in beauty would not be complete without Mitchell. His brand Made by Mitchell has taken TikTok shop by storm and now has 278K followers; with his own personal Instagram account sitting at 1.1M. 

Despite his mega influencer status, Mitchell devotes his time to supporting small businesses and giving aspiring beauty influencers a foot-in-the-door by inviting them to join his live streams and collaborating with them on Made by Mitchell bundles. 

 

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A post shared by mitchell (@mmmmitchell)


3) Muskaan

Better known as missmoosegoose on TikTok, Muskaan has an impressive 33K followers. Her beauty reviews and first impressions are essential to any aspiring makeup artist. Her micro influencer status gives her a noteworthy engagement rate; making her a dream collaboration for any beauty brand!

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Influencer Sessions: Get to Know Cookie

November 29th, 2022 by

We caught up with the owner of the nation’s most beloved pooch, Cookie, to talk about all things projects, social media fame and the desire to win over more hearts in new, Cookie-led campaigns.

Check out the full interview below!

1. Tell us about yourself, your fur baby, and how you started to build your following. 

I work as a dog behaviourist. I also teach dogs tricks and have worked with my dog Cookie on TV and social media which I began after winning the dog category of ‘Amazons Pet of 2018’ where Cookie counts on a bell!

Cookie is an extremely smart dog with a big personality. She loves to learn new things and show her skills.

Posting about her life and the work she does created interest immediately. Consequently, my following began to grow.

2. What made you decide to start posting your pet on social media?

I wanted to show people that the possibilities of what dogs can learn are endless. Cookie is a smart dog and absolutely adorable. I thought that people would enjoy seeing her tricks and acting abilities.

I think there is so much we have yet to understand about a dog’s capabilities, we are learning all the time of the incredible skills dogs have. Just this month they have found that dogs can detect stress from their owners and in 2020, we found they can detect covid! They have fantastic problem solving skills, but there is so much we don’t know about dogs.

3. Which platforms do you predominantly use? Which is your favourite? 

I predominantly use Instagram. I used Tiktok very briefly but I found far better engagement results from Instagram.

4. What type of content works best for your audience?

A do a combination of Reels, Stories and Posts but find that Reels generally get the widest audience and most engagement. Reels tend to show her talents and personality which I believe is why they generate better results.

5. How would you define “influencer marketing”?

Good question, making connections between different audiences, brand audiences, fan audiences, etc.

6. Have you and your pet worked with brands before? How do you decide which brands to work with?

Yes absolutely!

We get bookings regularly, working for the following household brands including: Amazon, Aldi, British Seniors Life insurance, Matalan, Krispy Kreme Doughnuts, Forthglade, and Pets at Home, just to name a few.

She has also featured on tv shows including Crufts for best trick of 2020. In terms of decision making, Cookie knows when the right project comes along (and she counts the money lol).

7. How do you think pet influencer marketing is different from traditional influencer marketing—other than the obvious species difference!

Pets appeal to a wide variety of people. Pets connect with people in a different way, often far more than people do. Many owners will spend money on their own pets that they would not spend on themselves.

Over the next 12 months the world has many challenging times ahead with most having less disposable income however people absolutely love their pets and will provide them with the best that they are able to afford. That may mean in some cases changing brands and people looking for other options so social media will be as important as ever in showcasing products to new audiences.

8. How do you think pet influencer marketing became so popular? And how do you think it will change over the next 12 months?

I would imagine social media may become even more saturated so it will be the opportunity to think a little bit differently and more creatively. Customers/followers, fans and fans of brands will want to see more authentic connections. And people will need to see happy activities instead of all the misery on the news! That’s a big part of why we do what we do.

9. Do you use any software to help create and edit your content?

I use CapCut mainly to produce Reels. It’s a free app and allows me to change speed, edit, and add effects to my videos quickly.

For photography, I use Lightroom to edit my photos.

10. Which other influencers inspire you?

There’s so many out there but @hi.this.is.tatum would be my favourite account.

11. Where do you see your channels going in the future?

I intend to branch out.  I’m at the 20,000 mark with @cookiecockerpoo. I intend to work with more brand partners moving forwards and I’m interested in developing campaigns…it’s not that I’ve focused on much at all but Cookie is looking forward to working on cool projects.

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A Month in Beauty: November 2022

November 24th, 2022 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

I’m cold” makeup

Winter is well and truly here, and with it comes an influx of wintery makeup looks. Taking centre stage on TikTok is a flushed-cheeks, glossy eye look that emanates the face’s natural glow from being cold. 

@gabxxrielle ‘im cold’ makeup trend is so cute! ❄️⛄️ had to give it a try &lt3 #imcoldmakeup ♬ original sound – ci

@ysumaya I’m not built for the winter but at least my makeup looks cute ❄️ my take on the “I’m cold” makeup trend that I LOVE 💙 ib: @zoekimkenealy #wintermakeuplook #makeuptutorial #imcoldmakeup ♬ original sound – ci

Things I wish I knew in my 20’s

Millennial beauty creators have begun sharing the skincare and makeup tips they wish they knew at an earlier age. The creators go through their skincare or makeup routine as they share the secrets they learned as they grew up. The trend has since expanded to include general life and relationship advice. 

@bambidoesbeauty Things I Wish I Knew In My 20s: Skincare Edition 🧖🏼‍♀️ #skintok #skincarehacks #skincarehack #skincaretips #skincaretiktok #affordableskincare #budgetskincare #skincare101 #skincycling #byoma #larocheposay #lrp #effaclar #spotcream #hormonalacne #makeupremoval #glossier #hyaluronicacid #hyaluronicacidserum #drunkelephant #beginnerskincare #skincareforbeginners #thingsiwishiknew #thingsiwishiknewsooner #makeupremovalfun #makeupwipes ♬ original sound – Bambi Does Beauty

@_withsarah Things I wish I knew in my 20s: makeup edition 🫶🏻 so many questions about products in my last few videos so wanted to do a full tutorial and share my makeup tips along the way! #thingsiwishiknew #thingsiwishiknewbefore30 #thingsiwishiknewsooner #thingsiwishiknewbefore #bigsisteradvice #bigsis #bigsistips #makeuptips #makeupfavs #makeuptok #makeuphacks #adviceforgirls #makeupadvice ♬ original sound – Sarah Lapierre

Creator spotlight

Jawaria Khalid

Jawaria is a Canadian-based beauty and lifestyle creator with over 885K followers and 36.5M likes on TikTok. She grew to TikTok-stardom through posting GRWM-style videos for her various wedding events, and sharing beauty tips and tricks for hiding dark circles and how to create the perfect no-makeup-makeup look.

@jawarshere YOU THOUGHT I WAS DONE?? Just like that?? Wedding may have ended but the wedding DAWATS HAVE JUST STARTED AND THE LOOKS ARE ABOUT TO HITTTTTT #postweddingbridalmakeup #newlywedmakeup #weddingdawat ♬ original sound – Jawaria

@jawarshere That “SHAADI KA GHAR” feeling 🥹 you need to experience it atleast once #bridalshowergrwm #bridalshoweroutfits #bridalshowerdress #3daysuntilmywedding ♬ original sound – Jawaria

Content spotlight

L’Oreal Professional: #CertifiedUnbreakable

To promote its new Metal Detox Oil, L’Oreal Professional used influencers across Europe to take viewers through a hair routine using the product. Creators also discussed the functionality of the product and how it creates healthy hair. The hashtag has over 58M views, with UGC from general users and influencers who were just gifted the product. 

@mamastillgotit_ #ad @L’Oréal Professionnel Paris brand new Metal Detox Oil is a game changer in my hair routine – love how lightweight it feels in my hair and instantly smooths. It’s got a clever ingredient called Glicoamine that prevents breakage and frizzy hair, it’s awesome! #lorealpro #metaldetox #metaldetoxoil #CertifiedUnbreakable ♬ original sound – Louise Boyce

@amberrosegill #AD @L’Oréal Professionnel Paris NEW Metal Detox Oil is now an amazing part of my haircare routine! I LOVE the scent and prevents hair breakage – what more could you want?! #metaldetoxoil #lorealpro #certifiedunbreakable ♬ original sound – Amber Rose

Glossier: Winter Bundles

To promote its new limited edition holiday kits, Glossier used influencers to show the kits used on the road and during activities. Some influencers went on a road trip, others skiing, and others showed how the kits could be used from day-to-night. While no specific hashtag was used for the kits, all Glossier creator activity is tracked under #GlossierPartner. 

@hannahleeduggan feels good to be back on the road 😊🚐 here’s a little van life morning with @glossier’s new limited edition Cross Country Kit! ❄ #glossierpartner ♬ I’M FEELING LUCKY – Ellen Once Again

@a.j.cutler A lil pre-ski ritual with the @Glossier limited edition kits: the Eye Stars kit and Cross Country kit #glossier #glossierpartner #skitok #skier #skiing #skiingtiktok #ski #skiingcheck ♬ LITTLE MO’ BETTA – David Davis

The Body Shop: #WishesOfWonder

Christmas has come early at The Body Shop with the #WishesOfWonder campaign to promote its new Christmas range. Using beauty and lifestyle creators on TikTok, viewers were taken through the range, offered a gift code, and were informed about the charity sales from the range would be supporting. 

@robinrosmalen Little spoiler alert! the luxury advent calendar from @thebodyshopnl 🥹❤️🥰🫶🏻#thebodyshop #ad #WishesofWonder #BeautyAdventCalendar #AdventCalendar #fyp ♬ Holly Jolly Christmas – Michael Bublé

@sianlord Ad. Want beautiful, handcrafted, ethical gifts this christmas? Then there’s something for you at the @thebodyshopuk Shop the festive range in store now & if you’re shopping online don’t forget to use my code SIANL20 for 20% off 🎁#wishesofwonder ♬ Aesthetic – Tollan Kim

NYX Cosmetics: Wonderstick 

NYX Cosmetics used beauty creators on TikTok to promote its re-released and re-formulated Wondersticks. Creators showed the multi-purpose use of the sticks, and how a full face look could be created using them. 

@urgalsal_ #ad call me an artist cause sculpting has never been easier with @nyxcosmetics_uk new Wonderstick contour duo #Wonderstick #veganmakeup ♬ original sound – urgalsal_

@dolli.glam #AD @nyxcosmetics Wondersticks are back ! And they’re bigger & better and so easy to apply 😍 #Wonderstick available at @asos ♬ original sound – dolli.glam

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Influencer Sessions: Get to Know Ash Marlow

November 22nd, 2022 by

We caught up with cardist and magician Ash Marlow to discuss the future of magic on social media, how influencer marketing will change, and the importance of organic brand partnerships.

Check out the full interview below!

1. Tell us about your background and how you started to build your following.

At the age of 15, I moved to a new school and there was a kid in my class doing basic magic tricks. I was immediately hooked and we became great friends. 

There was no social media back then so we used to perform around the streets and film magic and burn it to DVD. As soon as social media and camera phones became an option, I continued this. I started with Instagram and created content daily and do this consistently. Each video that performed well I would analyse the content and learn from it when creating my next videos. Eventually a few went viral and I started getting the exposure for my commitment. 

2. Magic and cardistry are typically skills that thrive in ‘in-person’ settings. What is it about utilising social media that can benefit magicians like yourself and do you think the art will ever be able to exist solely online?

Social media gives us a platform to reach more people and share the art. Every magician / cardist has their own style and versions of tricks and moves. These include unseen moves and tricks. Following new accounts allows us to build a community, learn new moves and connect with like minded creators, which is great for personal development. Seeing other magicians will often inspire me or spark a new idea for my next video.

 

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A post shared by ASH MARLOW (@ashmarlow52)

Magic is always best performed live, unfortunately some videos look so impossible the audience will accuse it of being a camera trick or edit. Therefore, the art will never exist solely online, but its ever growing channels and community allows us to develop within ourselves and reach more people.

3. Which platforms do you predominantly use? Which is your favourite?

I mainly use Instagram, TikTok and YouTube. Recently I joined a new platform called Vero which from my other accounts I have received verification and a blue tick. My favourite platform is Instagram, I love the aesthetics and also the variety of ways in which you can share content. I also feel your following is more of a community that you can engage with.

4. What type of content do you create, and which type works best for your audience?

I create visual magic content that is fun and exciting as well as tutorials in which viewers can take something from my page and learn cool things like tricks, bar bets and life hacks. The best content is organic and relatable, content that shows personality and/or the view can take something from whether it’s learning, seeing something new or a product they might be interested in.

@ashmarlow52 A bet you will always win! 👌🏼 #barbet #tutorial #bartricks #foryou #fyp ♬ She Share Story (for Vlog) – 山口夕依

5.How would you define “influencer marketing”? 

This is the use of influencers to collaborate with endorsements or create specific content such as reviews, unboxing or product placement. In my case I have created bespoke videos with new products in which I have created magic tricks whilst using them or wearing certain clothing brands whilst I perform. 

6. Have you worked with brands before? How do you decide which brands to work with?

Yes, I don’t work with any brand who reaches out. I choose to work with products and brands that are of interest to myself. I believe that any collaboration should look organic on my feed. I believe a video needs to look like a video I would post with clever and creative filming to make it look relatable and not like a direct advert as such.

7. How do you think influencer marketing will change over the next 12 months?

I think it is constantly changing and evolving. Each platform is always in competition and new platforms are trying to break through every month. I think it will get tougher for creators in some ways as more people will be trying to make careers out of making content.

8. How has influencer marketing changed since you began working within social media? 

It is still fairly new to me as my accounts only recently blew up in the last 3-6 months. 

 

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A post shared by ASH MARLOW (@ashmarlow52)

9. Do you use any software to help create and edit your content?

I use various photo editing apps. Splice video editing to cut my videos and edit, but apart from that I like to keep my content as organic as possible and use the features within the app to polish up my content.

10. How do you balance your online and offline lives?

Good question. It’s hard work with a baby and a full time job. I try to bulk film content one day a week and edit it later that day. I plan with notes throughout the week when I can and prepare outfit changes and who I will be working with. I post and space out sharing content on my channels throughout the week.

11. Which influencers inspire you?

@chrisramsay52 the magician who is also known as the puzzle guy. He has achieved everything that I want to achieve. A great YouTube channel, TV show, large verified accounts, a podcast show and his own brand of playing cards and clothing. I think because I relate to him so much as a magician and an everyday guy, it shows that anything can be achieved. Also, he is really genuine and down to earth.

 

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A post shared by Chris Ramsay 🇨🇦 (@chrisramsay52)

12. Where would you like to take your career as an influencer?

My dream is to monetise from my channels and make it a full time career. So I can spend more time with my daughter and not be in the job I have worked for the past 10 years.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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Weekly Marketing News, 18th November 2022

November 21st, 2022 by

TikTok launches BeReal clone and US shopping, Meta hosts Biggie concert, Instagram tests new music, Pewdiepie is dethroned, and Coors has a new nail polish. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok finally launches TikTok Now in-app

TikTok finally launches TikTok Now in-app

TikTok has officially launched its BeReal clone in-app. The new feature has taken over the “Friends” tab in the function bar, as well as being promoted in the For You Page. Users have three minutes to share a front and back camera picture or video of what they are doing once the notification is received. (Via The Tab)

2. TikTok launches US shops 

TikTok launches US shops

TikTok has launched its first US shops as part of its larger US ecommerce push. The launch of shops with selected US brands is the latest of several steps that TikTok’s taking to make in-stream shopping a bigger focus. TikTok has also been working to highlight shopping live-streams to boost commerce engagement. (Via Social Media Today)

3. Meta to host VR Notorious BIG concert

Meta to host VR Notorious BIG concert

Meta will be hosting a Notorious B.I.G concert in its VR Horizon Worlds. The Notorious B.I.G. Sky’s The Limit: A VR Concert Experience will stream on 16 December, with an accompanying 2D stream on the late rapper’s Facebook page. (Via Musically)

4. Instagram tests music on static photos

Instagram tests music on static photos

Instagram has added the capacity to add music to still image posts. A new ‘Add Music’ option has been added to the post composer flow, where you can search for a track to add to your photo post. You can choose a segment of between 5 and 90 seconds of the song to use, providing additional context and/or atmospheric elements to your post. (Via Social Media Today)

INFLUENCER NEWS

5. MrBeast dethrones Pewdiepie 

MrBeast dethrones Pewdiepie 

MrBeast has ended Pewdiepie’s reign as the most-subscribed YouTuber. Felix Kjellberg, AKA Pewdiepie, has been YouTube’s reigning king for over 10 years, but lost his crown to Jimmy Donaldson on November 14. (Via Mashable)

WORK WE LIKE

6. Test beer temperature with Coors Light’s nail polish

Test beer temperature with Coors Light’s nail polish

Coors Light has released Chill Polish, a branded, colour-changing nail polish that turns from slate grey to Coors Light Blue at a certain temperature—similar to how the mountains on Coors Light cans turn from grey to blue when the beer reaches what the brand says is the ideal drinking temperature. (Via Marketing Dive)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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Influencer Sessions: Get to Know Raya Ktiesh

November 15th, 2022 by

We caught up with costume designer, stylist and fashion influencer Raya Ktiesh to discuss her influencer journey, the responsibility of sustainability as a designer, and the good and bad sides of social media.

Check out the full interview below! 

1. Tell us about your background and how you started to build your following. 

I studied fashion design in ESMOD and I started my career as a Costume Designer and TV Stylist, as people were interested in my work and collaborations with celebrities. Major MENA Media production started following me and they became very interested in my content as it includes fashion, celebrities, style and fashion history, and culture.

I don’t talk only about trends on my platform. I always spread useful pieces of information, and talk about important causes and highlighting major things in the world of fashion.

I have learned a lot from my followers, about their cultures and different backgrounds, and met very interesting people through the years. I feel my responsibility gets bigger with every new person that joins my online community—I don’t use the word followers for my community.

 

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A post shared by Raya Ktiesh (@rayaktiesh)

2. As a fashion designer, how important is it for you to implement sustainable fashion practices into your work?

That’s a very interesting subject for me. I’ve been studying and doing my own research in all possible aspects starting from social to environmental impact, I also took a course on Sustainability in Luxury Fashion at London College of Fashion to understand more.

As a Designer I believe that design is not just about product, design is about responsibility, and ethical fashion recognizes that there are human beings behind the clothes made.

As a Stylist I always try to introduce my clients and team members to real sustainable action and how 100% organic or recycled doesn’t equal sustainability, and how each one of us can reach it in our own way and there are no fixed standards in that.

I can talk about that for ages… as Mahatma Gandhi says “there is no beauty in the finest cloth if it makes hunger and unhappiness.”

3. Which platforms do you predominantly use? Which is your favourite?

Mainly I use Instagram and Tiktok. My favorite recently is TikTok as the reach there is more organic. 

 

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A post shared by Raya Ktiesh (@rayaktiesh)

4. What type of content do you create, and which type works best for your audience?

Everything about fashion and style. It depends mainly on big life events (including mine); my audience is interested in fashion and celebrities, but they also love the culture of fashion and history. 

5, How would you define “influencer marketing”?

I believe in one thing. People do not buy goods or services. They buy stories, relationships and magic. 

6. How do you decide which brands to work with?

It depends on the product, quality, and story behind the brand. 

7. How do you think influencer marketing will change over the next 12 months?

As the market size has more than doubled since 2019, brands are collaborating with influencers more than ever. Brands are also more interested in collaborating with micro and nano influencers as people have lost trust and connection with them, plus consumers cannot relate to mega influencers’ lifestyles anymore.

 

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A post shared by Raya Ktiesh (@rayaktiesh)

8. How has influencer marketing changed since you began working within social media?

There’s a good and bad side to social media. Social media influencers encourage consumerism and put unreal beauty standards on the younger generation, but we also see body positive influencers and bloggers who highlight greater issues like the importance of mental health. We now also see the positive effect of social media on artists and small businesses. 

9. Do you use any software to help create and edit your content?

Yes, plenty! CapCut, InShot, Snapseed, Picart, Canva, and my life-long friend Photoshop.

10. How do you balance your online and offline lives?

I love my privacy and I try to keep my private life separate from my online presence. The balance is not something I think of as social media is a part of my everyday tasks. 

11. Which influencers inspire you?

Kanso, Mthayel Al Ali, Ghizlan Quenez, Blaire Adiebee, and Nina Sandbech, come to mind immediately.

 

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A post shared by Blair Eadie / Atlantic-Pacific (@blaireadiebee)

12. Where would you like to take your career as an influencer?

I hope to be a good influence on people’s lives. It’s difficult to say as I have plenty of things to share with the world: the knowledge I learn and give daily, life experiences from my adventures and travels, and work experience and advice as I have 10+ years of experience in media and fashion. 

I hope I can reach as many people as I can. As simple as that. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Influencer News

IYKYK: Subcultures are Breaking the Marketing Mould

November 9th, 2022 by

Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is obsolete and has been replaced with subcultures and niche communities—91% of those aged between 18 and 25 believe there is no such thing as mainstream pop culture anymore. 

Subcultures have become the new demographics. Gen Z connects and identifies with what they are most passionate about. On social media, they are more likely to remember content created, rather than the influencer creating the content. Because of this, subcultures have provided a place online where Gen Z can connect with like-minded users in a more intimate way and on a personal level. These subcultures often share the same core values, language, and lifestyle. 

The isolation experienced during the pandemic thrust Gen Z deeper into their online communities. The development of social media algorithms has left a desire and need for personal experiences online, not just in terms of interactions, but content presented to them. To ensure they receive the online experience they desire, Gen Z have their fingers in multiple social pies, and use smaller apps that serve particular functions. In order to succeed in their marketing efforts, brands need to understand the purpose of each platform. 

A report by Horizon Media has identified five categories—and 12 accompanying subcultures—that have become crucial in understanding the next generation of consumers. 

The subcultures shaping culture

The five major categories for leading the subculture wave are: gaming, entertainment, education, fashion, and beauty. Within these categories, some key named subcultures are Gamer Girls (gaming), Poetic Connectors (entertainment), Adulting Hackers (education), Maximalists (fashion), and Beauty ASMR-tists (beauty). 

Each of these subcultures have their own passion points, engagement tolerance, and communication methods that brands need to be hyper-aware of. Brands also need to be aware that marketing to these subcultures requires an element of nuance; they can’t just open the app and expect to understand how to communicate to these subcultures. Brands need to fully immerse themselves into these cultures to understand the passions behind them. 

For example, the Gamer Girls subculture of 3.1 million female gamers regularly play in a field that’s male-domninated and sometimes misogynistic. Naturally, many women within this subculture are incredibly passionate about diversity, equity, and inclusion. 

The subcultures shaping culture

Male-skewing brands that focus on gaming will be able to reach Gamer Girls without alienating their core consumers. But, more interestingly, it opens a doorway for non-endemic brands to target Gamer Girls. Brands that are typically female-skewed can get into gaming by partnering with all-female esports teams or sponsoring Twitch streams with all-female gamers to promote DEI. Many Gen Z consumers resonate with more than one subculture, so brands have the chance to reach multiple different cohorts. 

Demand for authenticity remains

As with any marketing or brand activity, the demand for authenticity from consumers remains. Brands need to be crystal clear about what they stand for, and understand how those values will connect with subcultures. 

This doesn’t mean brands need to alienate consumers aligned on different ends of a spectrum. The rate of change among Gen Z is rapid, so brands should follow suit and remain fluid in their media and creative marketing strategies. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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Influencer Sessions: Get to know Samantha Sellars

November 8th, 2022 by

We caught up with colour and hair-guru Samantha Sellers, known online as @forloveandhair

1. Tell us about your background and how you started to build your following. 

I started out in the beauty industry about 8 years ago and immediately started using my socials (Facebook and Instagram at the time) as a digital portfolio. I was building a clientele and a following at the same time. I started asking questions and engaging with my audience to see what content they wanted to see. As I grew I began to focus my content on educating not just my clients on how to care for their hair but also other stylists so they could learn my techniques and tips. 

2. If you could single-handedly debunk three myths about hair care, what would they be?

I love hair myth-busting! So first would be the idea that sulfates are bad. Truth is, they’re really just very effective cleansers. Sulfates are added to cleansing products (like shampoo) to remove dirt and oil. I wouldn’t recommend them if you have chemically treated hair but otherwise they’re totally fine. 

The second myth I’d like to bust is that if you have a flakey scalp you need to use anti-dandruff shampoo. Actually, dandruff is caused by a fungus called malassezia and the flakes are oily. If your scalp is flakey and dry, you have a dry scalp. Dandruff shampoos help to dry out the oily flakes so if you actually have dry scalp and you use a drying shampoo…more flakes. 

The last myth I’ll be busting today is my favorite one: you can go from wet to dry with a blow dry brush. Fact is, blow dry brushes are amazing but they’re a finishing tool not the whole shebang. Hair needs to be about 70-80% dry before using it or you can end up with some seriously fried and unhappy hair. Think of it like a salon blowout. You get a rough dry first and finish the set with a round brush. Same thing!

3. Which platforms do you predominantly use? Which is your favourite?

I am a social media fanatic for sure! I use Instagram and TikTok mostly, but I also just started using Be Real and I’m really loving it! My favourite is TikTok because it moves so quickly and it’s really engaging for both the viewer and creator.

4. What type of content do you create, and which type works best for your audience?

I create education-focused content for both professionals and beauty fans alike. My audience loves when I introduce new products or techniques and demonstrate how awesome they are. I don’t use models so all my content is super real and reliable.

5. How would you define “influencer marketing”?

Influencer marketing is like being that friend who tried a new restaurant, loved it, comes to work and tells all her friends about it. People are more likely to try something, buy something or experience something if one of their friends recommends it over an ad. It adds a level of authenticity.

6. Have you worked with brands before? How do you decide which brands to work with?

I’ve worked with so many incredible brands and I feel truly honoured. I approach brand partnerships by asking myself “does it work? Do I love it? Is it me?” I won’t promote a brand I haven’t tried and know I can’t back up its claims. I need to love the product and the brand as a whole because I’m authentic and if I wouldn’t recommend it to my friends I’m not going to do that to my audience. I also need to make sure the brand’s ideals and values align with mine. The money doesn’t matter if your audience stops trusting you.

7. How do you think influencer marketing will change over the next 12 months?

That’s a great question! I think you’ll see a lot more micro influencers coming into the arena because although they have a smaller reach they have high engagement rates.

8. How has influencer marketing changed since you began working within social media?

The influencer marketing sphere has changed so much since I first got into the social media game!!! There are so many more options now and practically every brand on the planet uses influencers. I think the biggest shift I’ve seen has been the development of affiliates and ambassadors. It’s a great way to make passive income on the creator side and promotes the affiliated brands as well.

9. Do you use any software to help create and edit your content?

I mostly use Videoleap to edit my videos and FaceTune2 to clean up my photos. I don’t edit the hair ever but sometimes I’ll need to remove a skin blemish or blur the background a bit.

10. How do you balance your online and offline lives?

It’s hard, I’m not going to lie, but what’s been the easiest way for me is to designate a planning day each week and then I edit and schedule all my content for the week so I’m prepared. That way I’m also available for my clients when I’m behind the chair and I’m present for my family when I’m at home.

11. Which influencers inspire you?

I’m so inspired by influencers like @mirellaminelli, @davidlopezzz, @realericvaughn, @larisadoll, Elizabeth Faye and @mararoszak.

12. Where would you like to take your career as an influencer?

I would love to be able to grow my partnerships to where I am able to work with 1-3 brands exclusively as an ambassador with ongoing paid contracts so I can really represent the brands fully and from the heart.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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Influencer Sessions: Get to Know Liza Mace

November 1st, 2022 by

We caught up with Liza Mace to discuss all things fashion and rhythmic gymnastics! Liza—better known as @lizkeuu on TikTok—is a go-to influencer for fashion inspo and aims to help her 17.6K followers (and more!) find their individual style at discounted prices. 

Check out the interview below!

1. Tell us about your background and how you started to build your following. 

Because I was always really into fashion, once I discovered my interest for social media and content creation a couple of years ago, I instantly knew what field I should go for. In today’s social media world, I believe it can be challenging to stay true to oneself, but one of my personal goals has been to do so. 

This is why I only share anything I am truly passionate about. For instance, my fashion finds—I always share my recent purchases and the places I got these from. I also think that one of the realities is affordable shopping; I have seen a major increase in following after I began sharing mass market sale updates, valuable shopping tips and ways to save money when shopping.

@lizkeuu Some people say Aliexpress has poor quality items, I’m here to prove them wrong! 😅💞 #shoppingtip #shoppinghack #fashionshopping #shopping #aliexpress ♬ Love You So – The King Khan & BBQ Show

2. What is it about rhythmic gymnastics that keeps your passion ignited and do you think, if any, there are links between your love for both this and fashion?

I have been doing rhythmic gymnastics professionally since I was 5 years old and 21 years later I love and enjoy it even more. When I first moved to London 7 years ago, I was both a competitive gymnast and a coach. It motivates me and brings me a lot of joy when I see the progress my gymnasts make. Their success is my success. I feel like I am making a difference in every child’s life by being a role model and that drives me to be the best I can be for them. 

I do not think my passion for fashion arose from rhythmic gymnastics, but we do wear beautiful sparkly leotards for competition, so rhythmic gymnasts are kind of used to having to look pretty!

3. Which platforms do you predominantly use? Which is your favourite?

I use both Instagram and TikTok. Although Instagram is my favourite, I have seen a rapid growth and a better engagement on TikTok. 

4. What type of content do you create, and which type works best for your audience?

I mostly create videos for both TikTok and Instagram. I post photos on Instagram too, but Reels have lately been my main focus. The length of my videos on TikTok does not seem to matter as long as the information I provide is valuable to people.

The most important part is the hook in the beginning of the video, it determines whether the video will be watched further on. As for Instagram, I used to write long-reads, and, although the information I provided was valuable, these posts did not seem to perform as well as Reels do now (too bad posts can only be seen by followers!)

5. How would you define “influencer marketing”?

Influencer marketing is marketing done through social media influencers. Using their existing followers, influencers promote brands’ goods or services through product placement and endorsements. 

6. Have you worked with brands before? How do you decide which brands to work with?

I have previously worked with such brands as Mejuri, Monica Vinader, NA-KD Fashion, Black Insomnia Coffee, SmileTime, Linjer and Lovoir. When collaborating with brands, I generally prefer marketing those products/services that either correlate with my own values/artistic vision or that demonstrate fresh product ideas.

 

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A post shared by Liza Mace (@lizkeu)

7. How do you think influencer marketing will change over the next 12 months?

Influencer marketing used to mostly be done through bloggers and content creators with a significant amount of followers. Today, micro-influencers are also in demand as they often have a better sense of community with their followers. I have a feeling micro-influencers will become equally as important as those with a million of followers in the next year or so. 

8. How has influencer marketing changed since you began working within social media?

I have seen an increase in brands’ interest to collaborate since I started working in social media. I have already worked with 7 brands and did not expect to partner with so many at the very start of my social media journey!

9. Do you use any software to help create and edit your content?

I heavily rely on InShot and sometimes use Final Cut Pro for editing my videos. For photo editing I use VSCO.

10. How do you balance your online and offline lives?

I write up a weekly content plan, then dedicate one-two days a week for filming; it really helps to stay organised and persistent. I do a lot of editing on the tube on my way to work—very time efficient!

11. Which influencers inspire you?

@valerialipovetsky is my biggest inspiration.

12. Where would you like to take your career as an influencer?

I hope to be a fashion inspiration who helps people find their style. Growing up I struggled to find mine and not spend too much at the same time. I hope to solve that problem for as many people as possible! Also, it would be an absolute dream come true to reach the point where I get to attend annual fashion weeks.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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