Black Friday vs. Cyber Monday

November 23rd, 2022 by

Year after year, Black Friday and Cyber Monday fuel the fires of the world’s shopaholics and bargain-grabbers by offering insane discounts on the most sought after items. Electrical goods, beauty items, clothing and much more are often sold for a fraction of their original price and other purchasing opportunities are offered. 

It’s no wonder this is the most highly anticipated event of the year. 

With Cyber Monday being introduced a little bit later than its counterpart, there is an ongoing debate surrounding Black Friday vs. Cyber Monday and which day offers the best deals. 

We’re here to join that debate and guide you bargain-lovers and shopping enthusiasts towards making informed decisions about which day you should be focusing on to get the best Black Friday vs. Cyber Monday deals.

Black Friday vs. Cyber Monday: what’s the difference?

Aside from the obvious differences being the days they fall on, these two major, annual shopping events offer two entirely different experiences; with one being in-store and the other online. 

Traditionally, Black Friday is reserved for the big-ticket items; typically the big electronics. This is why you will often see people camping outside stores to ensure they get the specific tablet they want.

Cyber Monday is more associated with smaller items that are shoppable online due to being more economical to ship and return. This day is also geared towards more impulse buys. Think toys, books and gift cards. 

Before Covid turned the world of in-store shopping on its head, Black Friday being reserved for in-store purchases had always been the case. However, now that the preference of most Brits (and probably most of the Western world) is to shop online, the traditions of Black Friday are going digital to join its cyber counterpart. 

Black Friday vs. Cyber Monday: which day has the best deals?

Trying to figure out which day you will get better deals on is a lot like trying to guess the week’s lottery numbers. It’s near impossible, due to the fact that brands don’t give you a heads up on what to expect; and even if you are given a heads up, brands like to change the discount they’re offering, last minute. 

While predicting which day will leave you more prosperous in your findings is a difficult task, there are steps you can take to increase your chances.

The key is to devise a Black Friday battle plan.

Make a list of what you want to buy, where you can buy it from and what its retail price is before the sale price is announced. If you spot something on your list that is available for a lower price than you anticipated, it will then be a gamble whether you buy it on-the-spot or wait for a further discount. Ultimately, this will be determined by how much you need the item. 

Early Black Friday deals

Sony DualSense (Midnight Black) for £40 (£20 off)

Anker Soundcore 3 for £37 (£18 off)

Google Pixel 6a for £299 (£30 off)

Asus Vivobook 15 for £330 (£220 off)

Sonos Roam SL for £119 (£39 off)

Garmin Fenix 6 Pro for £299 (£151 off)

43-inch Hisense 4K TV for £249 (£60 off)

Roku Express HD for £14 (£15 off)

Lenovo Legion 5 for £1099 (£200 off)

Sony WH-1000XM5 for £296 (£34 off)

Apple Airpods Pro 2022 for £239 (£10 off)

Samsung Galaxy Book2 360 for £599 (£400 off)

Sony WF-1000XM4 for £159 (£91)

Anker PowerCore Slim 10K for £19 (£4 off)

Dyson V12 Vacuum cleaner for £400 (£130 off)

Bang & Olufsen Beosound A1 (2nd Gen) for £179 (£60 off)

55-inch Sony Bravia A80J for £998) (£301 off)

Nespresso Vertuo Next £79 (£71 off)

Early Cyber Monday deals

Fire TV Stick 4K with Alexa Voice Remote for £24.99 (£20 off)

Apple iPad 10.2 2021 (64GB) for £299 (£100 off)

Echo Dot (3rd Gen) Smart Speaker for £17.99 (£32 off)

Black Friday vs. Cyber Monday: round up 

The most anticipated sales events of the year are fast approaching. To make sure you don’t miss out this year, arm yourself with a pre-planned list of wants/needs and where you think you might purchase them from. 

It is also important to remember that, even though it is easy to get caught up in the chaos of Black Friday and Cyber Monday, you are not required to buy anything just because you feel you are missing out. Living expenses are at an all time high, so if the item you have your eye on isn’t a necessity or a long-term desire then think twice before spending your hard earned money. There will always be next year!

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Friday Ecommerce Store |  Black Friday Campaigns | Black Friday Hashtags

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Weekly Marketing News, 18th November 2022

November 21st, 2022 by

TikTok launches BeReal clone and US shopping, Meta hosts Biggie concert, Instagram tests new music, Pewdiepie is dethroned, and Coors has a new nail polish. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok finally launches TikTok Now in-app

TikTok finally launches TikTok Now in-app

TikTok has officially launched its BeReal clone in-app. The new feature has taken over the “Friends” tab in the function bar, as well as being promoted in the For You Page. Users have three minutes to share a front and back camera picture or video of what they are doing once the notification is received. (Via The Tab)

2. TikTok launches US shops 

TikTok launches US shops

TikTok has launched its first US shops as part of its larger US ecommerce push. The launch of shops with selected US brands is the latest of several steps that TikTok’s taking to make in-stream shopping a bigger focus. TikTok has also been working to highlight shopping live-streams to boost commerce engagement. (Via Social Media Today)

3. Meta to host VR Notorious BIG concert

Meta to host VR Notorious BIG concert

Meta will be hosting a Notorious B.I.G concert in its VR Horizon Worlds. The Notorious B.I.G. Sky’s The Limit: A VR Concert Experience will stream on 16 December, with an accompanying 2D stream on the late rapper’s Facebook page. (Via Musically)

4. Instagram tests music on static photos

Instagram tests music on static photos

Instagram has added the capacity to add music to still image posts. A new ‘Add Music’ option has been added to the post composer flow, where you can search for a track to add to your photo post. You can choose a segment of between 5 and 90 seconds of the song to use, providing additional context and/or atmospheric elements to your post. (Via Social Media Today)

INFLUENCER NEWS

5. MrBeast dethrones Pewdiepie 

MrBeast dethrones Pewdiepie 

MrBeast has ended Pewdiepie’s reign as the most-subscribed YouTuber. Felix Kjellberg, AKA Pewdiepie, has been YouTube’s reigning king for over 10 years, but lost his crown to Jimmy Donaldson on November 14. (Via Mashable)

WORK WE LIKE

6. Test beer temperature with Coors Light’s nail polish

Test beer temperature with Coors Light’s nail polish

Coors Light has released Chill Polish, a branded, colour-changing nail polish that turns from slate grey to Coors Light Blue at a certain temperature—similar to how the mountains on Coors Light cans turn from grey to blue when the beer reaches what the brand says is the ideal drinking temperature. (Via Marketing Dive)

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Posted in Influencer News, Marketing News, Social Media Marketing News

Weekly Marketing News, 11th November 2022

November 14th, 2022 by

Twitter’s verification scrapple continues, TikTok secretly ranks creators, Mastodon is coming for Twitter users, LoL sets new records, and you can now make your fave creators say whatever you like. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter’s verification does a disappearing act

Twitter’s verification does a disappearing act

Twitter verification is the talk of the town. Over the past few days, the verification on Twitter has changed. Not only do users now have to pay an $8 Twitter Blue subscription for the blue tick, but we briefly had the addition of a secondary grey verification to confirm someone’s official account (so… the original verification?), but this had a very short shelf life of less than 24 hours before it was “killed” by Elon. (Via The Verge)

2. TikTok secretly scores creators.

TikTok secretly scores creators

TikTok quietly launched “scores” for influences, ranking content creators on factors such as enthusiasm and their willingness to promote products. Internal documents show that TikTok discussed plans to provide these social media credit scores to its business partners under strict secrecy. (Via Gizmodo)

3. Is Mastodon the new Twitter?

Mastodon the new Twitter

Following the Twitter fallout, users are flocking to Mastodon. Mastodon is a series of servers that converge to make the Fediverse. Each server has its own set of rules and is run by their creators. Users can create Toots (AKA a Tweet but with 500 characters), and be verified for free. (Via The Guardian)

GAMING NEWS

4. World Championship sets record views

World Championship sets record views

The  League of Legends World Championship has set a new esports record with 5.1 million concurrent viewers—that’s a number comparable to the Super Bowl. Community casting appeared at the finals for the first time in major international LoL events, which was why Worlds 2022 set a new absolute record of the discipline in terms of audience and showed one of the highest results in all esports. (Via ESCharts)

CREATOR NEWS

5. Dr. Disrespect creates Bonfire.TV

Dr. Disrespect creates Bonfire.TV

Creator Dr Disrespect has created a tool allowing content creators to develop an avatar with a lifelike AI replica of their voice. It’s a similar concept to voice filters on TikTok, but fans can use their favourite creators to create voice memos. (Via Bonfire.TV)

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IYKYK: Subcultures are Breaking the Marketing Mould

November 9th, 2022 by

Niche interests, cultures, and communities have always been enticing vessels for brands to influence audiences, but they’ve never been more important than now. Gen Z is a fluid generation, with interests and values evolving regularly. For Gen Z, popular culture is obsolete and has been replaced with subcultures and niche communities—91% of those aged between 18 and 25 believe there is no such thing as mainstream pop culture anymore. 

Subcultures have become the new demographics. Gen Z connects and identifies with what they are most passionate about. On social media, they are more likely to remember content created, rather than the influencer creating the content. Because of this, subcultures have provided a place online where Gen Z can connect with like-minded users in a more intimate way and on a personal level. These subcultures often share the same core values, language, and lifestyle. 

The isolation experienced during the pandemic thrust Gen Z deeper into their online communities. The development of social media algorithms has left a desire and need for personal experiences online, not just in terms of interactions, but content presented to them. To ensure they receive the online experience they desire, Gen Z have their fingers in multiple social pies, and use smaller apps that serve particular functions. In order to succeed in their marketing efforts, brands need to understand the purpose of each platform. 

A report by Horizon Media has identified five categories—and 12 accompanying subcultures—that have become crucial in understanding the next generation of consumers. 

The subcultures shaping culture

The five major categories for leading the subculture wave are: gaming, entertainment, education, fashion, and beauty. Within these categories, some key named subcultures are Gamer Girls (gaming), Poetic Connectors (entertainment), Adulting Hackers (education), Maximalists (fashion), and Beauty ASMR-tists (beauty). 

Each of these subcultures have their own passion points, engagement tolerance, and communication methods that brands need to be hyper-aware of. Brands also need to be aware that marketing to these subcultures requires an element of nuance; they can’t just open the app and expect to understand how to communicate to these subcultures. Brands need to fully immerse themselves into these cultures to understand the passions behind them. 

For example, the Gamer Girls subculture of 3.1 million female gamers regularly play in a field that’s male-domninated and sometimes misogynistic. Naturally, many women within this subculture are incredibly passionate about diversity, equity, and inclusion. 

The subcultures shaping culture

Male-skewing brands that focus on gaming will be able to reach Gamer Girls without alienating their core consumers. But, more interestingly, it opens a doorway for non-endemic brands to target Gamer Girls. Brands that are typically female-skewed can get into gaming by partnering with all-female esports teams or sponsoring Twitch streams with all-female gamers to promote DEI. Many Gen Z consumers resonate with more than one subculture, so brands have the chance to reach multiple different cohorts. 

Demand for authenticity remains

As with any marketing or brand activity, the demand for authenticity from consumers remains. Brands need to be crystal clear about what they stand for, and understand how those values will connect with subcultures. 

This doesn’t mean brands need to alienate consumers aligned on different ends of a spectrum. The rate of change among Gen Z is rapid, so brands should follow suit and remain fluid in their media and creative marketing strategies. 

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Weekly Marketing News, 4th November 2022

November 7th, 2022 by

The Twitterverse of Madness, the return of Vine and Tumblr, M&S and Burberry go virtual, Netflix has ads, and TikTok helps with campaign planning. 

If you want to hear more about the current state of social, join us on November 9 at 1PM BST to hear the official report from our very own Head of Strategy, Lloyd Williams. Register for The Social Forecast here

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter’s future as an advertising platform

 

Twitter’s future as an advertising platform

Elon’s first week at Twitter has been a busy one. With his desire to make Twitter the “most respected advertising platform in the world,” Elon has already been discussing future advertising and monetization options—despite pushback from users and an exodus of advertisers. From charging users for verification, updating Twitter Blue features, paywalled videos, and potentially bringing back Vine, users should be prepared for an influx of ads and charges to continue using the platform. (Via The Verge, The New York Times)

2. Nostalgia breaks through with Vine and Tumblr 

Nostalgia breaks through with Vine and Tumblr

Social media could soon be a replica of 2014. With Elon’s plans to bring back the much-beloved Vine (following a poll where 70% of respondents voted YES to the platform’s return), and Tumblr once again allowing NSFW content, it seems as if we’re on the path towards platforms that aren’t led by algorithms. (Via Technology Review & Mashable)

3. Netflix launches ads

Netflix launches ads

Netflix has finally rolled out its new advertising-backed subscription tier in eight countries. The Basic With Ads plan will go live in the U.S., UK, Australia, Japan, Brazil, France, Germany, Italy and South Korea. Pricing varies by region, but at $6.99 a month in the U.S., and just £4.99 in the UK, the plan is toward the low end of the streaming spectrum. (Via Deadline)

4. TikTok releases “This Works” insights

TikTok releases “This Works” insights

With so many brands flocking to TikTok for their marketing campaigns, TikTok has released a set of “This Works” insights, which will provide marketers guidance during their planning. The insights are based on three sections: Impact, Growth and Advantage. (Via TikTok)

METAVERSE NEWS

5. M&S and Burberry are the latest to enter the Metaverse

M&S and Burberry are the latest to enter the Metaverse

Burberry has partnered with Minecraft to create a capsule collection inspired by the game. Not only this, but it has also created its own block within the game that users are free to explore and see the collection in game. M&S has dipped its toe into the virtual world with a new virtual influencer, Mira. Mira is part of M&S insiders and will be used to showcase M&S’ latest collections, trends and style tips. (Via Burberry & The Industry)

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Posted in Marketing News, News

A Month in Fashion: October 2022

October 26th, 2022 by

Following a busy fashion month in September, October was go-go-go in the fashion world. We’ve rounded up the key highlights you need to know for this month. 

Keep reading to find out who’s been busy! 

Walmart expands virtual try on technology 

Walmart has expanded its AI try-on technology that helps shoppers visualise clothing on models

that look like themselves, in both appearance and body type. The new tech, called Be Your Own

Model, allows shoppers to use their own photos instead of choosing one of the existing fashion models.

Walmart expands virtual try on technology

Ebay’s bagging bargains on TikTok

Ebay has been using paid TikTok ads to promote its services. Using the hashtag #ebayway and the phrase “bagging bargains on…”, Ebay has amassed over 34M views with just 4 TikTok ads. 

@eBay_UK Saving a pretty penny on… pretty much anything. That’s the #ebayway ♬ Promoted Music – eBay_UK

Nike integrates its digital services

Nike is integrating its digital services with Zalando and JD Sports in return for a better understanding of its customers. Shoppers from Zalando and JD Sports will have access to Nike’s exclusive member’s products and loyalty scheme in exchange for customer data. Nike members will also be able to add their Zalando and JD Sports purchases to their Nike account, gaining further points. 

Nike integrates its digital services

Shein launches resale program in the US

Shein has launched a resale program, Shein Exchange, in the US, with plans to expand into global markets come next year. The platform, which was created in partnership with branded resale technology platform Treet, pre-populates customers’ previous purchases to streamline the resale process, and bring pre-loved Shein products back into the Shein ecosystem. 

Shein launches resale program in the US

Shein exposed in new Channel 4 documentary 

Chinese online retailer Shein has recently been at the centre of a social media storm, following a damning documentary by Channel 4. The documentary revealed that Shein is guilty of paying factory workers under £500 a month (while making 500 garments a day), or just 3p per garment made. In addition, one factory was found to be docking one third of a worker’s pay for each mistake made on a garment. 

Still. Shein remains one of the biggest fast-fashion companies in the world, with a valuation greater than Zara and H&M combined. 

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A New Way to Search

October 17th, 2022 by

At this point, it’s impossible to deny the dominance social media has over consumers. While it has long been recognised as a key communication tool for users—particularly Gen Z and Millennials—it has transcended this function to become a source of entertainment and inspiration. 

Over the past couple of years, we have seen the social media landscape shift to favour content over connection, driven by developing algorithms and a shift in user demand. With the rise of visual platforms and video content, social media users have been presented with more valuable, informative content in a bite-sized format. As a result, we have seen a shift that can only be described as the “TikTok-ification” of the internet. 

TikTok has well and truly carved its own space within the social media landscape. Amassing over 1 billion monthly active users in just a couple of years, it’s been a powerful tool for brands, creators, and consumers alike. When it comes to purchasing inspiration, TikTok is unmatched. 

The #TikTokMadeMeBuyIt hashtag has over 25.5 billion views. Gen Z specifically is more likely to use social media to discover new brands and products, rather than using search engines. However, this has gone one step further. 

A New Way to Search

According to Google, around 40% of Gen Z have left behind Google Maps or Search, and are using platforms like TikTok and Instagram in their stead. 

A survey in the UK found that TikTok is the fastest growing news source among Gen Z. The main reasoning behind this is that TikTok content is short and to the point. Using Google Search or YouTube, users are often presented with a long, convoluted story behind a recipe or restaurant—young people don’t have the attention span or regard for this. 

When using TikTok, users are able to easily find the answer to a question. While TikTok’s general search function isn’t the easiest to use, the platform uses its own SEO keywording to help users find content and be discovered—TikTok recently increased its caption character count to 2,200 from the previous 300. The increase in word count allows users to use more keywords their target audience is searching for within their captions, and will make search results more accurate.

Another reason the younger generation is stepping away from Google Search is due to the sheer amount of ads we are now presented with. When searching in Google, you’re first presented with the top four placements businesses have paid for—even if they aren’t relevant to your search. When you eventually find an article of use, you then have to battle your way through pop-up windows, top banner ads, side banner ads, page footer ads, and the list goes on. 

It’s not a pleasant experience. 

Obviously, we understand these websites offering free information need to earn revenue. However, it has left something to be desired for an enjoyable user experience. 

When using TikTok for search, users are not only presented with content from their search query, but the (impressive) TikTok algorithm also takes into consideration a user’s habits, presenting them with even more relevant content. Sure, there are ads when scrolling through results, but these can be ignored with the swipe of a thumb. 

Even considering this, Google isn’t going down without a fight. The search giant has recently implemented new ways to deliver what users are searching for, but visually. 

Users have been able to execute a search by taking a photo or image since 2017 when Google introduced Lens. Now, it’s taken this one step further with multisearch. 

A New Way to Search 2

With multisearch, users can ask a question about an object in front of them, and refine the search by colour, brand or visual attribute. To take this a step further, Google is also introducing a “multisearch near me” option, which allows users to take a photo of an unfamiliar item, and find a local place nearby where the item is available. 

In addition to this, Google has introduced an “immersive view” within Maps. This new viewing experience allows users to remotely step into a location, and scan around as if they were there in real life. The experience can predict what the weather and business of a location will be tomorrow, next week, or even next month.

These new additions to Google are great and make deeper searches much easier. But, it doesn’t help with coming up with an initial idea. TikTok offers users an abundance of local restaurants, recipes and travel tips in a couple of taps. 

While many young people are taking to TikTok for ideas, Google isn’t actually under any form of threat. Its search function is incomparable, even if there’s a bunch of ads to work through. In another bite back, the search engine has even begun creating TikTok In-Feed Ads to promote its search services. 

Genius or desperate?

@elll.rose #Ad Here’s how Google can help you #FindThatThing ♬ Sunrise – Official Sound Studio

Still, next time you’re looking for the best burrito bar near you or the best weekend events in a particular city, you’ll find what you’re looking for on TikTok. 

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Weekly Marketing News, 10th October 2022

October 11th, 2022 by

New Instagram ads and links, Twitter goes TikTok, Kim K gets charged, and Just Eat’s new deli-VAR-y. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram to run ads on Explore and Profile feeds

Instagram to run ads on Explore and Profile feeds

Meta is increasing its ad load on Instagram with the launch of two new ad slots. Amid a slew of product updates for advertisers, including a music catalogue for advertisers and a new ad format for Facebook Reels, the company said it will now allow advertisers to run ads on the Explore home page and in profile feeds. (via TechCrunch)

2. Instagram expands test of multiple ‘links in bios’

Instagram expands test of multiple 'links in bios'

Instagram has expanded access to a new option which enables some creators to add multiple links to their IG bio, as a means to help expand their business-building potential in the app. The idea is seemingly to negate the value of third-party tools like Linktree, providing a more direct, native option to facilitate the same. (via Social Media Today)

3. Twitter is adding a Tik-Tok-style scrolling feed of videos to the Explore tab.

 

Twitter is joining the bandwagon of social media companies copying TikTok’s everlasting scroll of videos by launching an “immersive media viewer.” Tapping on the video player will make the video full screen, and if you scroll up, you’ll “start browsing more engaging video content.” Twitter is also adding a video carousel to its Explore tab as well as now letting users combine photos, videos, and GIFs in one tweet (via The Verge)

INFLUENCER MARKETING NEWS

4. Kim Kardashian pays $1.26 million after being charged with illegally promoting crypto scheme.

Kim Kardashian

Kim Kardashian was charged by the Securities and Exchange Commission (SEC) with unlawfully promoting a crypto investment scheme on Instagram. The SEC says Kardashian failed to disclose the fact that she was paid $250,000 to promote EthereumMax tokens last June. Federal guidelines on influencer marketing recommend a more aggressive disclosure for Instagram Stories, advising users to “superimpose the disclosure over the picture and make sure viewers have enough time to notice and read it.” (via The Verge)

WORK WE LIKE

5. Just Eat launch ‘Deli-VAR-y’ service for gamers to combat sweaty goals and FIFA bugs

Just Eat launch 'Deli-VAR-y' service for gamers to combat sweaty goals and FIFA bugs

To coincide with the launch of FIFA 23, Just Eat have teamed up with former Premier League referee Mark Clattenburg and YouTubers Chunkz and Darkest Man to launch a new ‘Deli-VAR-y’ service for gamers. The panel will review video clips of glitchy gameplay and compensate victims with a free meal on Just Eat. (via Esports News)

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Weekly Marketing News, 16th September 2022

September 19th, 2022 by

TikTok clones BeReal, Instagram tests Reels topics, ditches Shop, and lets creators pitch themselves, consumers love Amazon ads, there’s a new wave of fashion critics, and you can now drip in Oatly. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok launches BeReal clone

Tiktok real clone

TikTok has launched its own BeReal clone, TikTok Now. Users of the new feature receive a notification, just as they do on BeReal, and are urged—with a not-so-catchy phrase of “Time to Now”—to take a 10 second video or static photo using the front and back camera. Instead of the usual 2-minute limit to complete the task, TikTok Now users have 3 minutes to share what they’re up to. (Via TechCrunch)

2. IG Creators can pitch themselves to brands

Instagram is currently testing a new Media Kit for creators, which will allow them to pitch themselves to brands for promotional partnerships. Creators are prompted to upload a bio, key analytics and audience stats, showcase their top posts, and show previous brand partnerships as examples. It’s a similar function to the Meta Creator Marketplace already available, but this Media Kit gives creators complete control over how they come across to brands. (Via Social Media Today)

3. Instagram tests topic tags for Reels

Instagram test topics

Instagram is testing out topics, which will help categorise Reels. Users can add topics to their Reels which should help them “reach people who share your interests.” The new feature may be an evolution of the Instagram hashtag, which was recently revealed to only be used as a context tool and not a way to increase reach. (Via Hootsuite)

4. Instagram redesigns Shop

Instagram redesigns Shop

Instagram is reportedly phasing out its Shop tab. The feature, which first appeared in 2020, will be replaced by a simpler and less personalised version of the existing shopping page. The changes are more directly tied to advertising revenue for Meta, and will make it easier for people to discover and shop products throughout the app from feed, stories, reels and innovations like live shopping and drops. (Via Inc)

5. Consumers love Amazon ads

Consumers love Amazon ads

The latest Media Reactions report by Kantar revealed that Amazon has replaced TikTok as consumers’ favorite ad environment. Ads on Amazon were cited as more relevant and useful than on other platforms, followed by TikTok, Spotify, Google, and Snapchat. (Via The Media Leader)

FASHION NEWS

6. The new Gen Z fashion critics   

The new Gen Z fashion critics 

The rise of social media has made once-exclusive fashion insights and events available to everyone. This access has led to a new wave of fashion commentators on TikTok. These commentators have created a new form of fashion journalism, and have learnt to be highly engaging to audiences from the get-go to ensure their videos are viewed. The new fashion critics present brands with an opportunity to target niche subcultures and styles within the fashion community. (Via Vogue Business)

7. Get your Oatly drip

Get your Oatly drip

Beverage brand Oatly has created nostalgic windbreakers as merch. The ‘Drip dry high’ campaign showcases the alternative milk brand’s merch: limited-edition vintage rain jackets that 10 artists revamped with pro-planet, pro-plant-based designs. The jackets, available for purchase from September 12, have been created via ReRuns, Oatly’s program that upcycles vintage garments into one-of-a-kind pieces. All proceeds of the program go to the Lower East Side Girls Club. (Via The Drum)

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Posted in Marketing News

Weekly Marketing News, 2nd September 2022

September 5th, 2022 by

Shop on YouTube and watch videos in 1.5x, join an exclusive collaging app, join trends with Snapchat’s BeReal, and greenwash with PLT. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1.Shopify and YouTube launch YouTube Shopping

Shopify and YouTube launch YouTube Shopping

Thanks to a partnership with YouTube and Shopify, you will now be able to purchase products directly on YouTube’s website. Users can purchase products from Shopify merchants while watching a video or live stream. The entire payment process will take place through the video streaming platform. As of this week, the feature is available worldwide, but to use it, merchants will need a minimum of 1000 subscribers. (Via eCommerce News)

2. The invite-only collage app 

The invite-only collage app

Pinterest launched an invite-only collaging app, Shuffles, and despite its exclusive nature, has happily sat at the top of the app charts. Collages and mood-boards are viral on TikTok, Gen Z users are leveraging the new creative tool to make, publish and share visual content. These “aesthetic” collages are then set to music and posted to TikTok or shared privately with friends or with the broader Shuffles community. (Via TechCrunch)

3. Snapchat creates BeReal camera clone

Snapchat creates BeReal camera clone

Snapchat has launched its own Dual Camera feature, copying the popular camera format from viral platform BeReal. Although, instead of copying BeReal’s “2-minute notification”, Snapchat is encouraging users to share selfies and take part in creative trends. Users have the choice of several Dual output formats, including vertical, horizontal, picture-in-picture, and cut-out. (Via Social Media Today)

4. People are watching YouTube videos at faster playback speeds 

People are watching YouTube videos at faster playback speeds

It’s no secret our attention spans are alarmingly low. YouTube recently revealed that users ‘save an average of over 900 years of video time per day’ because they’re watching videos at faster speeds. YouTube says that 1.5x speed is the most commonly used alternative, followed by 2x as a close second and 1.25x at third. (Via Social Media Today)

FASHION NEWS

5. How to Greenwash with PLT 

How to Greenwash with PLT

Pretty Little Thing recently announced its second-hand PLT Marketplace, where people can resell their PLT pieces and bits from other brands. Considering its (current) history as the fast fashion juggernaut famed for alleged-worker exploitation and planetary destruction, it’s understandable that the brand has faced backlash. (Via Dazed)

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