Weekly Marketing News, 21st January 2022

January 24th, 2022 by

Instagram tests paid subscriptions, synthetic media is on the rise, the ASA names and shames, Twitter manifests dreams and Netflix partners with CALM. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram is testing paid subscriptions

instagram test paid promotion

Instagram users in the US will be able to subscribe to a small number of creators to access exclusive content and features. Instagram has announced it is testing subscriptions, with more creators to be added in the coming weeks. Fans will pay a monthly fee to access subscriber-only content and will have a purple badge by their username that shows the creator their subscriber status. Price tiers will range from $0.99 to $99.99 per month, and creators can select the price point for their subscriptions. (Via The Verge)

INFLUENCER MARKETING NEWS

2. The rise of Synthetic Media 

The rise of Synthetic Media

Synthetic media is signalling a new chapter for influencer marketing. For brands and creators, AI generated avatars are bringing exciting new opportunities. From recreating famous footballers to speak nine languages, to creating a completely new virtual influencer that perfectly represents a brand’s personality, synthetic media allows brands to tap into the social currency of an established character or celebrity. (Via Facebook

3. Meta’s “ethical framework” for virtual influencers

Meta’s “ethical framework” for virtual influencers

Meta is home to hundreds of virtual influencers, many of whom boast huge follower counts and verification on Instagram. With the Metaverse shift on its way, Meta has begun pulling together an ethical framework for how brands can apply virtual influencers. While virtual influencers present brands with countless opportunities, there are potential threats. The framework will set clear guidelines to inform as to what’s real and what’s not, and how such creations can be used in their apps. (Via Social Media Today

ADVERTISING NEWS

4. ASA targets rogue influencers on Instagram 

ASA targets rogue influencers on Instagram

Last year the ASA set up a dedicated webpage that listed influencers who, despite warnings either repeatedly failed to disclose when their social media posts were, in fact, ads or failed to provide assurances that they would do so in future. Now, the ASA is using Instagram ads to further name-and-shame influencers who are still failing to follow the rules. (Via Hashtagad)

WORK WE LIKE

5. Twitter’s manifesting ad campaign 

Twitter’s manifesting ad campaign

Twitter is celebrating dreams manifesting into reality by launching a campaign featuring 12 athletes and celebrities—including Patrick Mahomes, Bubba Wallace, Megan Thee Stallion, and Issa Rae—whose original tweets predicting greatness will be plastered on more than three dozen billboards in cities across the US and Canada. (Via Boardroom)

6. Netflix donates benches to local councils

Netflix donates benches to local councils

To mark the third season of After Life, Netflix has collaborated with mental health charity CALM to donate benches to local councils around the UK. The benches feature QR codes leading to online resources and a message of support and are inscribed with a quote from the third season: “Hope is everything”. (Via NME

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Posted in Influencer News, Marketing News

Weekly Marketing News, 14th January 2022

January 19th, 2022 by

Instagram lets users edit their grids, LinkedIn launches audio events, Discord is more popular than ever, eBay launches a football charity campaign, and Taco Bell offers daily tacos for just $10 a month. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram’s test an “Edit Grid” option

Instagram's test an “Edit Grid” option

Instagram is testing a new option that would allow users to re-arrange their profile photo grid, changing the positioning of previously posted images into any order of their choice. The new ‘Edit Grid’ option would be displayed in your profile settings, allowing users to edit their profile gallery as they choose, regardless of when each was posted. (Via SocialMediaToday)

2. LinkedIn to launch audio events

LinkedIn to launch audio events

LinkedIn will be launching its own audio events later this month. With LinkedIn Live broadcasts, the platform offers users new interactive event experiences that allow members to participate in live conversations. Users can join speakers “on stage” and make connections with others in virtually attending the event. Users will be able to continue making connections with others at the Live event even after the event ends. (Via TechCrunch)

3. How Discord became a social hub

How Discord became a social hub

Discord has evolved from an obscure game to become one of the most used social hubs amongst young people. Initially popular with gamers, the platform exploded in popularity during the pandemic. The platform has more than 150 million active users each month—up from 56 million in 2019—with nearly 80 percent logging in from outside North America. It has expanded from gamers to music aficionados, students and cryptocurrency enthusiasts. (Via NY Times)

WORK WE LIKE

4. eBay “Dream Transfer” campaign raises funds for football charity

eBay “Dream Transfer” campaign raises funds for football charity

eBay UK is supporting Football Beyond Borders this transfer season, giving any Sunday League team the chance to sign a football legend for £5 to play in one special match. The money will go to the charity, which will also feature at checkout for eBay customers until 30 January, to boost donations. With its Dream Transfer raffle, eBay is bringing retired legends Roberto Carlos and Eni Aluko back to the football field in support of the cause. (Via UKFundraising

5. $10 monthly Taco Bell subscription

$10 monthly Taco Bell subscription

Taco Bell is rolling out the tastiest subscription service yet: daily tacos. For $10 a month, Taco Bell customers can receive one taco per day for 30 consecutive days. The national program, called Taco Lover’s Pass, is available to purchase now for members of its rewards program and those who have downloaded the Taco Bell app. Once a customer subscribes to it, a special section within the app is unlocked and customers can add a taco to their cart during the checkout process. (Via Edition)

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Posted in Marketing News

CES 2022 Roundup

January 11th, 2022 by

The CES (Consumer Electronics Show) made its in-person comeback last week, with tech brands of all sizes showing up to show off their exciting new products. The show returned to Las Vegas following the digital-only show in 2021, although several tech giants and media outlets elected to not attend physically due to the spike of Omicron cases. However, that didn’t stop the show from going on with a bang. 

So, what are some of the most exciting consumer electronics we can expect to see in the coming year? 

Automotive Developments 

Sony Vision-S 02

At CES 2022, Sony revealed its plans for the automotive industry: an SUV. After years of prototype testing, and an original Vision-S (revealed at the 2020 CES), Sony announced it will be setting up Sony Mobility Inc. to explore how it can enter the EV market. 

Sony Vision-S 02

Called the Vision-S 02, the vehicle will be a seven-seater, with all sets having access to its infotainment systems. The Vision-S it’s powered by two 200kW motors, helping it reach 62mph in 4.8 seconds—its top speed is rated at 149mph.

While the vehicle seems to be complete in announcement videos, we will have to wait a couple of years before we see Sony EVs on the road. Sony is taking safety incredibly seriously, and expects the vehicle to be nearly ready for road use within 2 years. 

BMW Colour-Changing Vehicle

BMW has created a colour-changing car that works in real-life. The fully electric BMW iX has body panels made from E Ink displays—the same technology you find in the screen of a Kindle ereader—in a system called ‘iX Flow’.

The digital demo showed the vehicle switched from white, to black, and back to white. Although the demo only showed these colour switches, BMW said that other colours are possible, opening up a wide variety of colour possibilities for customers. 

The E Ink panels are flexible and can be cut into different shapes, making them ideal to cover the obscure angles of a car. The panels house transparent capsules with colour pigments in; when a current is passed through, colours can be called to the surface. Only a small amount of energy is required to switch colours, meaning the battery drainage one the EV is minimal. 

VR and AR Tech

PlayStation VR2 specs

The Japanese tech giant has confirmed its next-gen virtual reality headset is on the way, called PlayStation VR2. The headset, also called PSVR 2, will debut alongside the new PlayStation VR2 Sense controller. Similar to the PS5’s DualSense controller, the new VR2 Sense controller will have haptic feedback and adaptive trigger. 

PlayStation VR2 specs

Users can expect the PSVR2 to boast a resolution of 2000 x 2040 per eye, with the built-in headphones making the most of Sony’s 3D Audio technology. The headset will also feature built-in six-axis motion sensing and a proximity sensor. Controller tracking will be provided by four cameras on the headset, while an IR camera will track each eye. The PSVR 2 headset will also support vibration feedback.

Kura Gallium AR headset

The new Kura Gallium AR glasses are an impressive glasses-style design that is considerably less bulky than traditional AR headsets. The glasses offer a 150-degree field of view and a resolution up to 8K—both are well above the capabilities of rival headsets. 

Kura Gallium AR headset

The Kura Gallium glasses also offer display transparency, which is at 95%. This allows the displayed image to blend seamlessly into your immediate surroundings, offering a more immersive AR experience. 

Wireless Tech 

Noveto N1 Invisible Headphones

CES is the prime location to uncover unique tech items, which is an accurate description of the Noveto N1 “invisible” headphones. The Noveto N1 appears to be a soundbar speaker, but thanks to beamforming technology, the device creates a headphone experience, without headphones. 

Noveto N1 Invisible Headphones

The N1 transmits ultrasound through the air, allowing the audio to be heard by just the user. Others in the room will only be able to hear a whisper of a sound, while the user is immersed in three-dimensional audio. If the user turns their head, motion sensors use facial recognition to track your ears to ensure the sound hits the right spot. 

This technology could be a great alternative to wearing headphones in the office, reducing listening fatigue and headaches that are a result of wearing tightly-clamped headphones for a long period of time. 

Samsung SolarCell Remote

Samsung has announced a new remote control that can charge itself via a WiFi router. By using RF signals to power up, the remote doesn’t require contact with the router to charge—it can charge itself up to 40 metres away from the router. 

Samsung launches solar remote

The remote can consistently absorb RF rays, but if left face-down, the solar panel on the back will use solar power to charge the remote. Instead of a lithium-ion battery in the remote, there is a capacity that stores small amounts of energy. Where batteries store energy chemically, capacitors do it physically, similar to static electricity. Samsung will ship it with every 2022 Samsung QLED 4K and 8K TV.

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Posted in Marketing News

Weekly Marketing News, 7th January 2022

January 11th, 2022 by

Happy New Year! TikTok adds a repost button, Instagram brings back a chronological feed and announces statuses, Sipsmith makes alcohol free cocktails at your door, and Corona puts sunshine in a bottle. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok adds a Repost button

TikTok adds a Repost button

TikTok is testing a “Repost” option to users, which allows them to reshare TikToks to their followers. Currently listed in the sharing options alongside Save, Duet, Stitch and a user’s recent connections, selecting Repost amplifies the TikTok by sharing it in the Following and For You feeds of a user’s connections. When a clip is reposted, your followers will be able to see that you have reshared it in the video details, alongside any comments you have added to the clip. (Via TechCrunch)

2. Instagram brings back the chronological feed

Instagram bring back chronological feed

Instagram has started testing two new feed settings, including the much-requested chronological option, using a new menu with three options for how Instagram’s feed will display posts. The “Home” setting is a feed Instagram creates based on an algorithm. A new “Favorites” feed will show content from accounts a user chooses. And finally, a “Following” feed will return what many users have been asking for: a chronological stream of posts from accounts you follow. (Via The Verge)

3. Instagram announces statuses

Instagram announces statuses

Instagram has announced it will be introducing statuses in the coming weeks. It will be available within the “Bio” section of a user’s profile page, and users can select from pre-written statuses or write their own. The statuses will only be visible to followers who users follow back for 24 hours. (Via Digital Information World)

WORK WE LIKE

4. Sipsmith quenches Dry Jan thirst  

Sipsmith is offering an at-home cocktail service to showcase its non-alcoholic spirit, FreeGlider, throughout January. For the “FreeGlider swancierge service” professional mixologists will be crafting cocktails outside people’s homes or in their kitchens, depending on restrictions and consumer requests. The service is adaptable and can be delivered as a virtual experience as well. (Via Campaign)

5. Get your Vitamin D with Corona’s new beer

Anheuser-Busch InBev is debuting a non-alcoholic version of Corona beer infused with vitamin D. Aiming to tap into the growing moderation movement and add a dose of bottled sunshine to the winter season, the concept for Corona Sunbrew 0.0% has been in the making for two-plus years. (Via AdWeek)

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Posted in Marketing News, Social Media Marketing News

Monthly Beauty Roundup

January 5th, 2022 by

Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month? 

Trend Spotlight

Snow Miser, Heat Miser

The TikTok sound Snow meiser Heat meiser mix by Mike DiNardo has been trending once again within the beauty community. The sound has trended on TikTok every December since the sound was created in 2019.

@katesjamboree I pinkey promise that this one is worth it 🤙 #snowmiserheatmiser ♬ Snow meiser Heat meiser mix by Mike DiNardo – Mike DiNardo

@natashajanewood Which side is your fave 👀 #heatmisersnowmiser #makeup #sfxmakeup ♬ Snow meiser Heat meiser mix by Mike DiNardo – Mike DiNardo

Beauty creators create SFX and glam makeup looks of a snow and fire character, with one look on each side of their faces. It’s a great opportunity for creators to show their skills and for beauty brands to join in the fun and creative trends.

Creator Spotlight

Aoife Cullen

Aoife Cullen is an editorial beauty artist on TikTok and Instagram, under the handle @aoifeccullen. She has recently been growing on TikTok as a result of her videos going viral.

@aoifeccullen Reply to @swagl0rd1 ♬ original sound – vee

@aoifeccullen #editorialmakeup ♬ Ameno Amapiano – Remix – Goya Menor & Nektunez

Best known for her outgoing, colourful editorial looks, she has been sharing tutorials and wearable editorial looks for her audiences. She currently has 95.7K followers and over 3.6M likes. 

Content Spotlight

Charlotte Tilbury: Gift Your Kiss

Readying for the run-up to Christmas, Charlotte Tilbury used TopView ads, In-Feed ads and a Branded Effect to promote new beauty gifts in the Charlotte Tilbury Gifting Beauty Universe.

@ctilburymakeup GIFT A KISS 💋 Darlings, have you tried my NEW! Limitless Lucky Lips yet? PLAY with my GIFT A KISS FILTER!! and share a kiss! ❤️#CharlotteTilbury ♬ Gift Your Kiss – Charlotte Tilbury

Both TopView and In-Feed ads displayed products in a carousel and “Shop Now” button that directed viewers to the product page on the Charlotte Tilbury website.

Estee Lauder: #advancednightrepair

To promote its Advanced Night Repair serum, Estee Lauder used In-Feed ads.

@esteelauder Oil-free? ✅ Lightweight? ✅ All the things we love about the texture of #AdvancedNightRepair! 😉 #skincare #serum ♬ original sound – esteelauder

Different from its usual tutorials and long-wear trial ads, Estee Lauder used ASMR to promote this product. ASMR is incredibly popular on TikTok and is considered relaxing by many users. The boosted video has over 1.1 million views.

Revlon: #unteal

To promote its new teal hair volumizer and dryer, Revlon used the hashtag #UnTeal and influencer content.

@joannachimonides Tell me we’ve all had this moment 😂 We have all got to love the @Revlonhairtools_EMEA hair dryer & volumiser Teal #unTEAL #revlononest ♬ tarawarolin wants you to know this isnt my sound – Dad on Tik Tok

@revlonhairtools_emea #unTEAL he gets it 😂 #revlononestep #revlononestepvolumiser ♬ April (No Vocals) – The Young Ebenezers

Some influencers were challenged to hide their volumizer and ask their partner to find it. Another influencer made their TikTok about guessing Christmas presents. Influencer content was reposted to the Revlon account.

Pat McGrath: Turn Your [Blank] On

Pat McGrath used influencers to promote its Celestial Odyssey palette and its lip glosses. 

Influencers were asked to create holiday-inspired looks using the products. Influencers used the phrase “turn your [blank] on” within the captions, but changed the [blank] depending on the product. For example, some used “turn your holiday on”, while another used “turn your lips on”.

@daniellemarcan ad @patmcgrathreal use DANIELLE10- 10% off. wearing citrine envy & galactic glow #MTHRSHPMega #CelestialOdyssey #TurnYourHolidayOn ♬ original sound – DANIELLE

@PAT McGRATH LABSTurn Your Eyes On like @thegreylayers in the divine MTRHSHP MEGA: Celestial Odyssey palette.♬ Promoted Music – PAT McGRATH LABS

The GRWM-style content was posted to the influencers’ channels and boosted. The videos have over 1 million views each—some nearing 2 million.

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Posted in Marketing News, News

Weekly Marketing News, 3rd December 2021

December 6th, 2021 by

Facebook launches Shops in Groups, a dating app cracks viral audio, Spotify hosts a Netflix Hub, the Fashion Awards gives a Metaverse award and ASDA shoppers go Gaga for Gucci.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Facebook launches Shops in Groups and livestream shopping 

Facebook launches Shops in Groups and livestream shopping

Facebook has announced that it’s rolling out two new shopping features: Shops in Groups and a test of Live Shopping for Creators. Shops in Groups enables admins of Facebook groups to set up an online store on their associated Facebook Page. Facebook has had Live Shopping for years, but the app has begun testing a feature that would make brand/influencer collaborations appear more seamless. Now, instead of an influencer directing fans to another page to watch them sell a product or vice versa, creators and brands can cross-stream on both of their pages. (Via TechCrunch)

2. Hinge: the dating app that cracked audio

Hinge the dating app that cracked audio

Last month, the dating app Hinge debuted voice prompts to daters’ profiles. Instead of telling potential matches about yourself with text, you could do so with your voice. The prompts have gone viral on TikTok and Twitter, with people reposting them either because they’re funny, cringe-worthy, or something in between. (Via The Verge

3. Spotify debuts a Netflix Hub

Spotify debuts a Netflix Hub

The streaming music service Spotify has introduced a new “Netflix Hub” on its app, which will offer a centralised location for finding official soundtracks, playlists and podcasts for top shows and movies on Netflix. Other music and fan experiences will be available within the Hub, including enhanced albums that offer behind-the-scenes looks, and a character matching experience, where fans play a game to find out which character they are. (Via TechCrunch

INDUSTRY NEWS

4. Gaga For Gucci: ASDA shoppers hunt for £12 designer items

Gaga For Gucci ASDA shoppers hunt for £12 designer items

In partnership with vintage wholesaler Preloved, ASDA has created a treasure hunt. ASDA shoppers were encouraged to hunt for previously owned Gucci items in-store for as little as £12. The tie-up was created in time to celebrate the release of the film House of Gucci, featuring Lady Gaga and Adam Driver as Patrizia Reggiani and Maurizio Gucci. (Via Forbes)

5. The British Fashion Council launches new award category for Roblox designs

The British Fashion Council launches new award category for Roblox designs

As part of its annual fashion awards, the British Fashion Council added a new category for 2021: an award for “metaverse design.” The award was actually created in partnership with Roblox, and as such, the shortlist was limited to five Roblox creators. The winner, cSapphire, operates an in-app clothing boutique. (Via The Verge)

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Posted in Industry Trends, Marketing News, Social Trends

Weekly Marketing News, 5th November 2021

November 8th, 2021 by

TikTok increases caption limit, Pinterest launches live shoppable content, the rise of the super app, Instagram’s new ‘Add Yours’ feature, Amazon wants to reinvent radio. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1.  TikTok is increasing the caption character limit to 300, and testing a new tip feature for users to support their favorite creators with

tiktok caption limit

TikTok’s getting in a couple of new creator oriented features into the mix, adding a Tips feature to its videos and increasing the character limit of the caption box to three hundred. Whilst not an official TikTok announcement, some users have began to report the presence of both a 300 caption box character count and new tip option being attached to TikToks.

2. Pinterest launches ‘Pinterest TV’ featuring live, shoppable content

pinterest tv

Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday. Pinterest is increasingly offering engaging, shoppable experiences in more immersive formats as well as actionable entertainment. Now, the inspiration platform wants to gather these experiences under a new content panel called Pinterest TV featuring a series of live, original, and shoppable episodes featuring creators from the platform.

3. How to use Instagram’s new ‘Add Yours’ sticker in Stories

How to use Instagram’s new ‘Add Yours’ sticker in Stories

Instagram released an Add Yours sticker in Instagram Stories, which allows creators to turn their Stories posts into threads where other users can respond with their own content that matches a particular prompt. For instance, a creator may share an Add Yours prompt with the phrase “Outfit of the day,” which encourages other users to share their own outfits in response to the prompt. Here’s AdWeek’s guide on how to use it.

INDUSTRY NEWS

4. Netflix sets launch of games in mobile app worldwide, including ‘Stranger Things’ titles

Netflix sets launch of games in mobile app worldwide

It’s game on for Netflix: The streaming giant is launching the first collection of games available in its Android mobile app for users worldwide. Netflix says the effort is designed to buttress the core video-subscription service rather than representing a discrete new revenue stream. The games on Netflix are included as part of the overall subscription — with no extra fees, ads or in-app purchases.

5. Amazon is building a Clubhouse competitor that turns hosts into DJs

Amazon is building a Clubhouse competitor that turns hosts into DJs

Amazon is next on the list of companies getting into the live audio game. The company is building a new app, codenamed “Project Mic,” that gives anyone the ability to make and distribute a live radio show. This project’s big goal is to democratise and reinvent the radio.

OP ED

6. The rise of the super app

The rise of the super app

The idea of the super app first gained popularity in China with WeChat – commerce done through mini-apps that WeChat lets other developers build on its platform reached a staggering $240 billion last year alone. In the Western world, social media firms are playing catch-up but will soon become super apps, acting as gatekeepers to a wider array of things people do online – becoming increasingly important ways people shop, bank, and entertain themselves.

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Posted in Marketing News

Weekly Marketing News, 15th October 2021

October 18th, 2021 by

UK MPs rethink online safety bill, ads in Tweet replies, influencers hiding #ad, Heinz tomato blood, has Coke’s ‘Real Magic’ ad missed the mark?

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter tests ads in Tweet replies, which could provide new opportunities for brands and creators


Twitter’s looking to expand its ad inventory with a new placement option—within the reply threads of tweets. The option could essentially facilitate direct monetisation of tweets, with the tweet creator able to opt-in to these ads, then get a cut of the resulting revenue.

INDUSTRY NEWS

2. UK online safety bill could set tone for global social media regulation

UK online safety bill

Even before the arrival of Facebook whistleblower Frances Haugen, social media companies were feeling the heat from regulators and politicians. It is white-hot now as MPs toughen up the draft online safety bill, a landmark piece of legislation that could set the tone for social media regulation around the world. The bill imposes a duty of care on these companies to protect their users from harmful content and the communications regulator, Ofcom, will be tasked with overseeing compliance.

3. 76% of Instagram influencers hide advertisement disclosure in their posts

76% of Instagram influencers hide advertisement

According to research by Awin.com, more than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment. According to the ASA, influencer marketing labels “must be prominent enough that consumers will easily notice it”, and that “burying a label in a list of hashtags…or placing it ‘under the fold’ where consumers would need to click ‘see more’…won’t be sufficient”.

4. Has Coke’s Real Magic ad ‘set the brand back years with the gaming community?’

Coke’s Real Magic ad

With great fanfare, Coca-Cola unveiled its brand new global platform two weeks ago. ‘Real Magic’, and its debut ad, were meant to attract Gen Z and gamers to the world’s leading soft drink. But while general market research shows a favorable response to the Coke ad, some within the gaming community are calling the spot ‘inauthentic’, ‘tone deaf’ or worse. 

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5. WATCH: Heinz dresses up ketchup as ‘Tomato Blood’ for Halloween effort hawking costume kits

Heinz is promoting its signature condiment’s use as fake blood for Halloween festivities through new merchandise and limited-run Tomato Blood Ketchup packaging available at HeinzHalloween.com. Heinz is hopping on seasonal trends with a creative effort that recognizes its ketchup brand’s long-standing application as fake blood for Halloween costumes and decorations.

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Weekly Marketing News, 8th October 2021

October 8th, 2021 by

RIP IGTV, The Simpsons model Balenciaga, Bytedance to launch ecommerce platform, Little Simz pens love letter for Adobe, Cadbury puts Aussies on billboards and more!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram is getting rid of IGTV (sort of…)

Instagram is getting rid of IGTV (sort of…)

Instagram is finally acknowledging that IGTV, its first big push into video, didn’t pan out. IGTV is rebranding as “Instagram TV” and it’s getting rid of the exclusive IGTV video format. Videos posted to the main Instagram feed can now run up to 60 minutes long — a length previously reserved for IGTV videos — and you’ll no longer have to leave the main app to view them.

INDUSTRY NEWS

2. ByteDance reportedly to launch cross-border eCommerce platform

ByteDance reportedly to launch cross-border eCommerce platform

Chinese media outlet The Passage reported that the firm, which owns Tiktok and Douyin among other apps, plans to unveil an e-commerce app for international consumers in October. The service, which will compete with Amazon and Alibaba’s AliExpress, could be rolled out as a separate app or integrated into TikTok.

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3. Balenciaga premiers its spring collection in an episode of The Simpsons

Balenciaga premiers its spring collection in an episode of The Simpsons

To stage the launch of the new collection, the brand premiered the new pieces within a one-off episode of The Simpsons. At the Théâtre du Châtelet in Paris, where the clip was revealed, celebrity guests also showcased pieces of the collection among the audience and on the red carpet. The one-off episode premiered the brand’s fashion collection by dressing them up and making them walk down the catwalk in a full iconic representation of their personalities.

4. WATCH: Little Simz pens inspiring love letter for Adobe to encourage creativity

Adobe has teamed up with award-winning rapper Little Simz in its latest campaign titled ‘Love The Journey’ to inspire young people from minority ethnic groups to choose a creative career. In the short film, Simz pens a heart-warming love letter to her mother, her number one fan, thanking her for nurturing her, being part of her journey and giving her the tools to reach her dreams.

5. Cadbury puts actual Aussies on billboards across the country

Cadbury puts actual Aussies on billboards across the country

When Cadbury launched Caramilk in the UK earlier this year, who better to tell us what all the fuss is about than Australians – the people who have been eating (and obsessing over it) for years? Passers-by could ask them what makes Caramilk so good and, crucially, why they’re willing to sit on the side of the road and sing its praises to anyone who will listen.

6. Superdrug launches the first free high street pharmacy skin advice service

Superdrug launches the first free high street pharmacy skin advice service

Superdrug will be rolling out a new skin advice and treatment service – the first of its kind for the UK. In store pharmacists will be trained to offer support, advice and treatment options for a range of skin conditions. The service will be available for walk-in skin consultations, self-care advice and treatments – including eczema and acne. The campaign includes 5 UK content creators who experience acne and eczema – coming together to shoot an unedited photoshoot to showcase their skin.

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Posted in Marketing News

Weekly Marketing News, 10th September 2021

September 13th, 2021 by

TikTok events for Fashion Month and VMAs, Asda switches slogan, Twitter tests edge-to-edge tweets, TikTok overtakes YouTube, Vans creates skateboarding metaverse and Billie Eilish’s Disney+ film.

What is this?

Each week, Socially Powerful get-together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok announces events and additions for Fashion Month

Tiktok Fashion Month

TikTok has today announced a new #TikTokFashionMonth program, which will highlight a range of fashion influencers in the app, and see the platform host various live streams and events. TikTok has anointed ten of its most prominent fashion influencers as ‘Fashion & Beauty Frontrunners’ who will help to showcase the latest trends and content to their audiences.

2. Twitter is testing big ol’ full-width photos and videos

Twitter is testing big ol’ full-width photos and videos

Twitter is exploring ways to build a more visually immersive experience with its latest test, which brings edge-to-edge tweets to the app on iOS. In the current test, tweets fill the full frame from left to right instead of being offset by a large margin on the left. Twitter says that it wants to encourage users to have conversations across photos and videos, rather than focusing solely on text like the platform traditionally has.

3. TikTok overtakes YouTube for average watch time in US and UK

TikTok overtakes YouTube for average watch time in US and UK

App users in the UK and US are spending more time on TikTok than on YouTube, a new report suggests. Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement. However, YouTube retains the top spot for overall time spent – not per user – as it has many more users overall.

4. TikTok teams up with MTV for new ‘Trending: VMA’ Awards

TikTok teams up with MTV for new Trending

TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new, dedicated set of awards that will be voted on by TikTok users exclusively. The new TikTok ‘Trending: VMA’ awards will aim to celebrate the creators and artists driving music trends and culture: “Beginning today, fans can vote for their favourites in categories like Best Breakthrough Song, Best Audio Mashup, and Best Artist x Creator Collab exclusively on TikTok.”

INDUSTRY NEWS

5. WATCH: Asda switches slogans to focus on wider brand experience

The supermarket is ditching its ‘That’s Asda Price’ tagline a year on from its launch to show how it “makes a difference” to customers’ daily lives. ‘Get the Price Feeling’ describes how Asda can help to make a difference to customers, communities and colleagues every day. The campaign’s release in September is designed to tap into the period when customers typically settle back into a routine post-summer holidays and start thinking about the festive season.

GAMING NEWS

6. WATCH: Roblox opens a metaverse playground for Vans shoe fans

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world. Inspired by the brand’s locations such as House of Vans and other skate parks, Vans World is a persistent 3D space where fans can practice their ollies and kickflips with friends.

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7. WATCH: Billie Eilish sends love letter to LA in Disney+ film

LA native and seven-time Grammy award-winning pop star Billie Eilish has delighted fans with a new concert experience Happier Than Ever: A Love Letter to Los Angeles, which is exclusive to Disney+ subscribers. The special takes viewers on a dreamlike journey through Eilish’s hometown in all its glory and features intimate performances of every song from the singer’s new album Happier Than Ever. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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Posted in Marketing News