Weekly Marketing News, 10th September 2021

September 13th, 2021 by

TikTok events for Fashion Month and VMAs, Asda switches slogan, Twitter tests edge-to-edge tweets, TikTok overtakes YouTube, Vans creates skateboarding metaverse and Billie Eilish’s Disney+ film.

What is this?

Each week, Socially Powerful get-together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok announces events and additions for Fashion Month

Tiktok Fashion Month

TikTok has today announced a new #TikTokFashionMonth program, which will highlight a range of fashion influencers in the app, and see the platform host various live streams and events. TikTok has anointed ten of its most prominent fashion influencers as ‘Fashion & Beauty Frontrunners’ who will help to showcase the latest trends and content to their audiences.

2. Twitter is testing big ol’ full-width photos and videos

Twitter is testing big ol’ full-width photos and videos

Twitter is exploring ways to build a more visually immersive experience with its latest test, which brings edge-to-edge tweets to the app on iOS. In the current test, tweets fill the full frame from left to right instead of being offset by a large margin on the left. Twitter says that it wants to encourage users to have conversations across photos and videos, rather than focusing solely on text like the platform traditionally has.

3. TikTok overtakes YouTube for average watch time in US and UK

TikTok overtakes YouTube for average watch time in US and UK

App users in the UK and US are spending more time on TikTok than on YouTube, a new report suggests. Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement. However, YouTube retains the top spot for overall time spent – not per user – as it has many more users overall.

4. TikTok teams up with MTV for new ‘Trending: VMA’ Awards

TikTok teams up with MTV for new Trending

TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new, dedicated set of awards that will be voted on by TikTok users exclusively. The new TikTok ‘Trending: VMA’ awards will aim to celebrate the creators and artists driving music trends and culture: “Beginning today, fans can vote for their favourites in categories like Best Breakthrough Song, Best Audio Mashup, and Best Artist x Creator Collab exclusively on TikTok.”

INDUSTRY NEWS

5. WATCH: Asda switches slogans to focus on wider brand experience

The supermarket is ditching its ‘That’s Asda Price’ tagline a year on from its launch to show how it “makes a difference” to customers’ daily lives. ‘Get the Price Feeling’ describes how Asda can help to make a difference to customers, communities and colleagues every day. The campaign’s release in September is designed to tap into the period when customers typically settle back into a routine post-summer holidays and start thinking about the festive season.

GAMING NEWS

6. WATCH: Roblox opens a metaverse playground for Vans shoe fans

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world. Inspired by the brand’s locations such as House of Vans and other skate parks, Vans World is a persistent 3D space where fans can practice their ollies and kickflips with friends.

WORK WE LIKE

7. WATCH: Billie Eilish sends love letter to LA in Disney+ film

LA native and seven-time Grammy award-winning pop star Billie Eilish has delighted fans with a new concert experience Happier Than Ever: A Love Letter to Los Angeles, which is exclusive to Disney+ subscribers. The special takes viewers on a dreamlike journey through Eilish’s hometown in all its glory and features intimate performances of every song from the singer’s new album Happier Than Ever. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 3rd September 2021

September 3rd, 2021 by

TikTok’s new Creator Marketplace API, Twitch protests, RIP LinkedIn Stories, Netflix Gaming kicks off, Balmain to act like a media brand, Pony Malta creates Columbia’s first all-female esports team.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok shares new creative performance insights to help marketers improve their strategic approach

new creative performance insights

TikTok has added a new section into its Creative Center ad tips platform, which presents a range of data insights as to what users are responding to from brands. TikTok looked at the data to identify the best-performing creative attributes—such as video duration and closed captioning—so they could share some universal and category-specific best practices to help ad performance soar.

2. TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

TikTok’s new Creator Marketplace

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace. The new API allows partnered marketing companies to access TikTok’s first-party data about audience demographics, growth trends, best-performing videos and real-time campaign reporting for the first time. 

3. LinkedIn is shutting down its Stories feature after a year

LinkedIn is shutting down its Stories feature after a year

The company will shut down the feature by the end of September, a year after rolling it out. As it turns out, ephemeral posts aren’t a perfect fit for every social network. Perhaps with ROI and KPIs in mind, LinkedIn says its users want videos that stay on their profiles permanently, not ones that vanish.

INDUSTRY NEWS

4. #ADayOffTwitch protest makes a deep cut into Twitch viewership

#ADayOffTwitch protest makes a deep cut into Twitch viewership

Twitch streamers participated in #ADayOffTwitch, a walkout designed to bring attention to the ongoing hate and harassment that’s plagued the platform for the last several weeks. The key motive for the protest is the platform’s inability to address “hate raids,” organized attacks in which channels belonging to marginalized Twitch streamers are flooded with abusive language and slurs. Participants in the walkout are calling on Twitch to take four specific steps to curb the abuse.

GAMING NEWS

5. Netflix Gaming kicks off with limited test featuring two Stranger Things games in Poland

Netflix Gaming kicks off with limited test featuring two Stranger Things games in Poland

Streaming giant Netflix is getting into gaming, and the company has begun to test its services with a limited rollout in Poland. Subscribers in Poland on Android devices can now play two games, Stranger Things: 1984 and Stranger Things 3, by launching them from within the Netflix app. As announced previously, these games have no ads and no in-app purchases. The games are included as part of your existing Netflix membership.

BRAND NEWS

6. Why luxury label Balmain wants to act like a media brand

Why luxury label Balmain wants to act like a media brand

Describing entertainment as a new strategy for communicating its values, fashion house Balmain believes scripted drama is the future of brand storytelling. The brand has worked with Channel 4 and agency The Sunshine Company on Fracture, a five-part short-form drama series. The content will be available to view on demand on All4 and via the Balmain website.

WORK WE LIKE

7. WATCH: ‘She Gaming’ by Pony Malta

While women make up 49.7% of gamers in Latin America, just 3% of gamers at a professional level are female. Pony Malta wants to change this reality, so it has launched ‘She Gaming’, an e-Sports team made up of female gamers to help women compete at a national level. The initiative, created in partnership with MullenLowe SSP3, aims to demonstrate the raft of female talent in the big leagues of the gaming world. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 27th August 2021

August 27th, 2021 by

TikTok expands Shopify deal, Beyonce & Jay-Z x Tiffany & Co., Taco Bell names Lil Nas X ‘CIO’, NHS vaccine ad that made you Shazam, beauty bets on livestreams, humanoid Tesla bots, RIP Swipe-Up’s!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada

TikTok expands Shopify partnership

The company announced an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada in the weeks to come. Shopify merchants with a TikTok For Business account will be able to add a new “Shopping” tab to their TikTok profiles and sync their product catalogs to create mini-storefronts on their profile.

2. Instagram is retiring the swipe up

Instagram is retirinag the swipe up

The swipe-up will be no more. Instagram is planning to retire the feature, which allows people to visit external webpages by swiping up, starting August 30th. Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are exactly as they sound: tappable stickers in stories that take people to external websites.

INDUSTRY NEWS

3. Beauty bets on livestream shopping app founded by early TikTok investor

Beauty bets on livestream shopping app founded by TikTok investor

Beauty and personal care startup Blume launched a campaign on March 14 with Shop LIT Live, a livestream shopping platform launched in September 2020 by Toby Zhang, an early investor in TikTok. For the campaign, the brand is running a series of themed weekly livestreams for four weeks, offering 20% off to viewers and hosting a gift set giveaway. The partnership is just one of a growing number of brand-and-tech collaborations betting on the future of shoppable livestreaming in the U.S.

TECH NEWS

4. Elon Musk is unleashing humanoid Tesla bots into the world

Elon Musk is unleashing humanoid Tesla bots into the world

Inspired by Tesla cars’ self-driving autopilot feature, the 125 pound, 5’8” AI Tesla Bots are intended to automate repetitive human tasks – such as retrieving a bolt and attaching it to a car or going grocery shopping. The robots will feature the same eight-camera technology as on Tesla cars, screens on its head for “useful information”, and “human-level hands”. 

WORK WE LIKE

5. Beyoncé & Jay-Z are about to redefine Tiffany & Co.

Beyoncé & Jay-Z are about to redefine Tiffany & Co.

Tiffany & Co. has always been one of the biggest players within the jewellery sphere, and following its LVMH acquisition earlier this year, the label has been using social media as a marketing tool as well as recruiting new brand ambassadors, with Beyoncé and JAY-Z being the latest celebrities to join the list. Dubbed “About Love,” the new jewellery collection celebrates “the most iconic love story of all time,” and marks the first time the two appear in a campaign together.

6. WATCH: Taco Bell names Lil Nas X ‘Chief Impact Officer’ in latest pop culture activation

Taco Bell has appointed musical artist Lil Nas X as its “chief impact officer,” an honorary position that will allow him to collaborate on the chain’s development of its brand experience. Lil Nas X will team up with Taco Bell to offer an exclusive experience surrounding the release of his upcoming album, help to launch new menu offerings and use his experience as a former Taco Bell employee to drive brand impact.

7. WATCH: The story behind the NHS vaccine ad that made you use Shazam

“Two shots yes please now chase the heat,” the opening line of this ad could be mistaken as a suggestion to enjoy your favourite tipple with a chaser, in fact, it’s referring to getting two doses of the Covid vaccine. The ad, running on VOD, was commissioned by Covid Comms and is on Nowords UK, the government-owned youth social media channels that deliver content direct to young people aged 16- 29 years.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 20th August 2021

August 23rd, 2021 by

Emirates Burj Khalifa stunt, McDonalds menu collab with Saweetie, Twitter testing ‘Leave This Conversation’, Big tech’s rush to launch AR products for retailers, Pepsi urges you to break up with Coke!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1.Twitter’s working on a ‘Leave This Conversation’ option

twitter conversation

Twitter is working on the next stage of its interaction management options, with a new ‘Leave This Conversation’ option in testing, which would better enable users to avoid negative discussions. The new process would enable users to untag themselves from a discussion, and keep them from being mentioned again within that thread. It would also ensure the user receives no further notifications about that specific discussion thread.

INDUSTRY NEWS

2. What’s behind big tech’s rush to launch AR products for retail brands?

weekly marketing news

When it comes to augmented reality (AR), a rising tide floats all boats. When consumers play Pokémon Go or a promotional game, they become used to the capabilities of AR using their personal technology. For the retailers, that then creates a new audience of consumers ready and willing to be marketed and sold to using AR – provided that you can wow them with your execution.

WORK WE LIKE

3. WATCH: Behind the scenes of Emirates’ Latest ad shows cabin crew on the tip of Burj Khalifa

Emirates is no stranger to far-out television commercials, but its latest release took things to the next level as a member of its cabin crew stood at the tip of the world famous Burj Khalifa. The 30-second clip begins with a member of its cabin crew holding various welcoming messages, before the camera pans out to reveal her standing at the tip of the iconic landmark.

4. As brands reach for diverse customers, McDonald’s launches a Saweetie celebrity meal

Multi-platinum rapper Saweetie, who rose to fame with her hit single “Icy Girl,” is teaming up with McDonald’s to bring a little twist to her favorite menu order for her fans. Saweetie marks the first female musician, and the first African-American female musician, to have a celebrity menu collaboration with McDonald’s since the company kicked off its Famous Orders program in 2020.

5. Pepsi urges consumers to ‘break up’ with Coke Zero Sugar in latest challenger move

Pepsi noticed backlash against the Coke Zero Sugar changes on social media and decided to move on an opportunity to put a dent in its rival’s reputation during a moment of potential vulnerability. PepsiCo is asking frustrated Coke fans to post a photo of themselves on social media with Pepsi Zero Sugar and the hashtag #MyCokeBreakUp, pushing consumers to make the switch.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 13th August 2021

August 13th, 2021 by

Louis Vuitton mobile game, KSI throws Roblox party, Reebok AR basketball court, Altered images detrimental to mental health, Instagram Audio tab, American Eagle bitmojis, Amazon sponsor Stevenage FC.

 What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram adds new ‘Audio’ tab to its search options to boost Reels engagement

Instagram has added the capacity to search for audio specifically within the search tab in the app, making it easier to tap into trends based on music clips, with a focus on Reels creation based on the same. Now, when you search on Instagram, you’ll be able to switch across to a new ‘Audio’ tab, which will highlight the various tracks available for use within the app.

INDUSTRY NEWS

2. Mental health: Altered images on social media ‘detrimental’

Social media adverts must clearly state the use of manipulated images because of the risk to people’s mental health, campaigners have said. A study by London’s City University found 90% of women surveyed would edit pictures to reshape their nose or jaw, brighten their teeth or alter their waist before posting on social media. It was announced in Norway last month a law would come into force to stop influencers posting modified photos without declaring what they have done.

GAMING NEWS

3. Amazon’s Prime Gaming signs two-year shirt sponsorship with Stevenage FC

Prime Gaming, Amazon Prime’s destination for gamers, has announced an exclusive two-year shirt sponsorship with EFL League Two’s Stevenage FC. The news comes after Stevenage FC completed its two-year partnership with Burger King. The Stevenage Challenge saw gamers in 13 countries score goals with Stevenage in FIFA to win Burger King meals, making Stevenage FC become the most used team in the game at the time.

WORK WE LIKE

4. Louis Vuitton releases new mobile game in celebration of founder’s 200th birthday

The game, dubbed “Louis: The Game,” stars the fashion house’s mascot Vivienne – a wooden doll adorned with the flower motif from the house’s monogram – taking the user on a journey through the brand’s history. The worlds of fashion and gaming are coming closer together in an effort to capture the attention of a young, tech-savvy audience.

5. KSI to throw a London-themed launch party on Roblox

Musician-turned-boxer-turned-gaming-YouTuber KSI is making a play for new listeners by engaging with online game platform Roblox to host a launch party for his new album. The unorthodox gathering will see Olajide William ’JJ’ Olatunji, aka KSI, reach out to the gaming community with a live performance on August 14, with encore shows following hourly over the weekend, followed by an after-hours VIP party and fan Q&A.

6. Reebok’s new AR tool helps basketball players set up their own courts

Reebok has launched “Courting Greatness,” its FW21 basketball campaign empowering youth to create playable basketball spaces where they may not exist. Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations.

7. American Eagle debuts digital clothing on Bitmoji in creator-focused push

Virtual versions of brand ambassadors Addison Rae, Chase Stokes, Madison Bailey, Caleb McLaughlin and Jenna Ortega are decked out in the retailer’s back-to-school collection and appear on the standalone Bitmoji app and Snapchat. Their outfits mirror the ones they wear in new “Future Together. Jeans Forever” ads that try to capture the excitement of friends being able to get together in person again.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 6th August 2021

August 6th, 2021 by

Fast food special! Check into the KFC Hotel, McDonalds sponsors FaZe, Burger King’s #WishItWasAWhopper Olympic fun. Plus TikTok launches Stories, Twitch’s new ad format and Rihanna’s Motorcycle Club!

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok is testing a Snapchat-style stories feature

A new Feature Tiktok Stories - Socially Powerful

The new feature, simply called “TikTok Stories,” appears to work similarly to other stories functions on apps like Instagram or Snapchat. Stories live in a newly added slide-over sidebar, where you’ll be able to see stories posted by accounts that you follow on TikTok for 24 hours before they’re automatically deleted. Other users will be able to react and comment on your story, too.

2. Twitch’s new ads are way less disruptive

Twitch’s new ads - Socially Powerful

Twitch is experimenting with a new type of ad format for streamers that appears to be much less disruptive than the pre- and mid-roll ads that take over an entire stream. The new ads, called Stream Display Ads, instead show up under or around somebody’s stream but don’t stop you from seeing or hearing what’s going on.

GAMING NEWS

3. McDonald’s sponsors FaZe Clan in major deal

McDonald’s sponsors FaZe Clan in major deal

McDonald’s has announced a major new sponsorship deal with FaZe Clan that will see the two companies partner on a series of content featuring major FaZe Clan stars, which aims to highlight diversity in the games industry. The deal is being touted by FaZe Clan as one of the largest fast food restaurant sponsorships in the gaming space, and it was revealed in a video with stars FaZe Rug, FaZe Adapt, FaZe Swagg and others having some fun in a McDonalds restaurant.

WORK WE LIKE

4. TikTok is inspiring creators to reinterpret old iconic ads

TikTok is inspiring creators to reinterpret old iconic ads

TikTok is setting in motion a new exciting call for the new generation of its creative community to reframe ads of the past that have shaped the industry as we know it and influenced culture. Brands that have already joined the Re:Make program include Skittles, Snickers, and Old Spice. They have each partnered with TikTok creators and assigned them the task to reimagine iconic ad campaigns on the platform.

5. WATCH: Rihanna revs up inclusive lingerie brand Fenty with all-female motorcycle club

Rihanna is once again turning heads, this time with the all-female motorcycle club ‘Caramel Curves’ in tow to promote the size-inclusive lingerie brand Savage x Fenty. Smashing stereotypes, the bikers comprise a mix of mothers, business owners and community leaders from New Orleans who turn heads by modeling the full lingerie range of over 100 garments while out on the road to show that anything men can do, women can do better.

6. KFC is opening a brand-new fried chicken hotel, complete with a ‘Press For Chicken’ button

KFC is opening a brand-new fried chicken hotel, complete with a 'Press For Chicken' button

KFC will be hosting the ultimate staycation this summer, because it’s opening a brand-new fried chicken hotel, called the House of Harland. Open for 11 days only, the pop-up will take place in Shoreditch and is available to book through Hotels.com. House of Harland will be complete with a plush private cinema room, a finger lickin’ ‘Press For Chicken’ button (not a far cry from Bob Bob Ricard’s ‘press for champagne’ button), and a Hot Winger arcade machine.

7. Wish it was a Whopper? Burger King plays on iconic gold medal bite in marketing stunt

Wish it was a Whopper? Burger King plays on iconic gold medal bite in marketing stunt

Playing on the iconic pose where athletes pretend to bite into their medals after winning a match, Burger King Belgium is offering viewers of the 2020 Tokyo Olympic Games free Whopper burgers when they take a photo or screenshot of an athlete biting into their medal and post it on social media with the hashtag #WishItWasAWhopper.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 30th July 2021

August 2nd, 2021 by

This week we’ve seen a Twitter pilot shopping, IG Story link stickers, more TikTok livestreaming, Facebook’s Ray-Ban smartglasses, consumers loyal when treated as individuals and people turning themselves into cartoon characters on Zoom.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter pilots a new shopping section for brands

Twitter Shopping - The Shop Module

Twitter is piloting a new feature that allows businesses to add a shopping section to the top of their profiles. The Shop Module launches in the US today and offers a carousel of products for visitors to browse. Tapping a product will link to a listing with the option of making a purchase without ever leaving Twitter.

2. Instagram tests letting anyone share a link in stories

Instagram tests letting anyone share a link in stories

Instagram has always limited who can post swipe-up links to their stories but the company is starting a new test that could widen that ability. In this case, however, it isn’t a swipe up that people will be able to offer, but instead a linking sticker. These stickers will operate the same way a swipe-up link does, except with a tap instead of a swipe.

3. TikTok’s live video push continues with new features for creators and viewers

TikTok’s live video push continues with new features for creators and viewers

TikTok has announced a slew of new live video features coming to the popular video app platform for both creators and viewers, including scheduled “events,” picture-in-picture support for iOS and Android, and group livestreams with two users. It’s part of the company’s increased efforts to push users to create and watch live videos.

4. Instagram makes under-16s’ accounts private by default

Instagram makes under-16s' accounts private by default

Instagram has made new under-16s’ accounts private by default so only approved followers can see posts and “like” or comment. Tests showed only one in five opted for a public account when the private setting was the default, it said. Existing account holders would be sent a notification “highlighting the benefits” of switching to private.

5. How to turn yourself into a cartoon for your next Zoom call

How to turn yourself into a cartoon for your next Zoom call

Want to make your next quarterly Zoom check-up a little more interesting? Feel like aggravating your colleagues at the virtual all-hands? If so, why not turn yourself into a freakish living DreamWorks / Pixar cartoon, courtesy of Snapchat’s desktop app?

INDUSTRY NEWS

6. Two-thirds of UK consumers return to brands that treat them as individuals

Two-thirds of UK consumers return to brands that treat them as individuals

In a survey of 2,000 UK respondents, four out of ten (43%) UK consumers said they only buy from brands that make them feel they understand their preferences. This includes communicating with them through their favourite channels or providing tailored deals. This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%).

TECH NEWS

7. Facebook’s next product will be its long-awaited Ray-Ban smart glasses

Facebook's next product will be its long-awaited Ray-Ban smart glasses

During the company’s latest earnings call, CEO Mark Zuckerberg said its next product release would be a pair of smart glasses from Ray-Ban. Alongside virtual reality, augmented reality (AR) is integral to building the “metaverse,” Zuckerberg said. In the future, Facebook will morph into a shared, liveable platform that lets you “teleport” between different social experiences using VR and AR.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 16th July 2021

July 16th, 2021 by

This week we’ve seen a TikTok pop-up store, Jackie Weaver gets zombified, Instagram tests new comment limits, the ‘photo dump’ trend, giant Burberry bag on The Thames and Saudi Telecom hires ‘Content Creating Camel !

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

  1. TikTok is opening a pop-up store in West LondonTiktok News - Socially PowerfulTikTok will host an immersive pop-up store concept for creators and platform enthusiasts to experience in Westfield Shopping Centre in London. The #ForYou experience and creator space is a 4,000 square-foot pop-up store, distributed over two floors and 4 themed rooms and will provide a physical space where visitors can get close to the brand, immerse themselves in its trends, participate in workshops, and compete in creating unique content.
  2. Instagram tests new comment ‘Limits’ to help reduce the impact of targeted abuse by groups

Instagram is rolling out a new option to combat on-platform abuse, this time focused on limiting actions from groups of users, as opposed to muting or restricting individual profiles. Some Instagram users are now seeing a new ‘Limits’ option within their Privacy settings, which enables you to temporarily limit unwanted comments and messages from selected groups.

TRENDS

3. Everyone you love is doing it: How the ‘photo dump’ took over Instagram

Instagram Trends - Socially Powerful

The pandemic made people appreciate the small things in life, and even that had to be shared. Now those moments live on Instagram as a new kind of slideshow – a carousel post of random pictures tied together by one nonchalant caption. During quarantine — when no one had any Instagram-worthy events to attend or dress up for — photo dumps became especially popular.

WORK WE LIKE

4. Internet sensation Jackie Weaver gets zombified for Disney+ Campaign

Disney + has turned the internet sensation Jackie Weaver into a zombie to launch the arrival of all 10 seasons of the popular TV show The Walking Dead. Jackie Weaver went viral late last year when she shut down squabbling Handforth Council members during a video Council Parish meeting. With Disney’s help, she’s putting an end to the endless meetings by unveiling her horrifying new look as part of the ‘working dead’ stand in service.

5. A giant Burberry bag has been spotted on the Thames

Giant Burberry Bag

It’s not every day that you see a giant Burberry handbag sailing along the River Thames on a float. But on June 25, that’s exactly what was spotted by a group of unwitting passers by, as they walked across London’s Tower Bridge.

6. Saudi Telecom hires ‘Content Creating Camel’ to take photos in unseen deserts

Content Creating Camel - Socially Powerful

On Mars, there’s the Perseverance rover. Saudi Arabia’s equivalent is Sarha the camel, snapping photos in places no human has ever stepped foot on. As Saudi Arabia welcomes tourism for the first time, Saudi Telecom hopes to convey the scope of its coverage by enlisting the world’s first “content creating camel” to test it out.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Weekly Marketing News, 9th July 2021

July 9th, 2021 by

This week we’ve seen TikTok launch ‘Resumes’ and ‘Shoutouts’, ITV launch Shoppable TV, The future of Instagram is fullscreen? Advertising in your dreams, Meta-humans and Swimmable billboards.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

INDUSTRY NEWS

  1. Advertisers are now trying to hijack our dreams to sell us things

Advertisers are now trying to hijack our dreams to sell us things

After Coors attempted to trigger ‘refreshing dreams’ of beer, scientists are calling for a ban on ‘weaponizing sleep’. Earlier this year, Coors launched a new advertising campaign for the Super Bowl to infiltrate people’s dreams to get them to buy their beer by encouraging users to watch a short online video before bed, then play an eight-hour ‘soundscape’ throughout the night in a bid to trigger ‘refreshing dreams’ of Coors. 35 sleep and dream researchers have signed an open letter calling for a ban on Targeted Dream Incubation (TDI) in advertising.

2. China launches first ‘meta-human’ virtual influencer Ayayi

China launches first ‘meta-human’ virtual influencer Ayayi

Ranmai Technology created Ayayi, China’s first ‘meta-human’, i.e. an extremely realistic digitised human. Ayayi’s appearance is much closer to a real human than existing virtual idols – advanced technology enables her skin texture to adapt to different lighting and shadows, simulating that of a real person. Ayayi made her debut on Xiaohongshu with nearly 3 million views on her first post and almost 40,000 followers overnight.

PLATFORM NEWS

3. TikTok Launches ‘Resumes’ to help connect candidates with job opportunities

TikTok Launches 'Resumes' to help connect candidates with job opportunities

Looking for a job and a new way to stand out to recruiters and HR managers? Maybe TikTok is your ticket, with the platform today launching its new ‘Resumes’ program in the US, which enables people to post personal job pitches via TikTok clips. There’s also a dedicated TikTok Resumes website where you can get inspiration and tips for your personal video pitch, and search through listed openings.

4. ITV to launch Shoppable TV

ITV to launch Shoppable TV

ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen, the first service of its kind in the UK. Viewers can initiate the shopping interface at any time by using their LG remote but must actively opt-in to receive the notifications and use the service. The service launches during Love Island on ITV2 with Boots UK as the first confirmed launch partner.

5. Instagram is no longer just a photo-sharing app


According to Head of Instagram, Adam Mosseri, the Facebook-owned platform is no longer just a photo-sharing app. Mosseri posted a video on his Instagram and Twitter accounts where he explained how Instagram is looking to lean into entertainment and video after witnessing the success of TikTok and YouTube. He also revealed some upcoming changes and experiments that the app will be conducting including a new full-screen experience.

6. TikTok adds new ‘Shoutouts’ option to enable users to pay for personalised video messages from stars

TikTok adds new 'Shoutouts' option to enable users to pay for personalised video messages from starsAs competition rises for top creators, TikTok is working hard to provide more revenue-generation options, in order to keep its top stars from drifting off to other, more lucrative opportunities. TikTok has this week added a new Cameo-like option called ‘Shoutouts’ in the app, which enables fans to pay to have platform stars send them a personalized video message.

WORK WE LIKE

7. Adidas creates swimmable billboard to launch inclusive swimwear collection

Adidas creates swimmable billboard to launch inclusive swimwear collection

Adidas has unveiled the world’s first liquid billboard following the recent debut of its inclusive swimwear collection. The stunt (including 11,500 gallons of water) highlights Adidas’s wider choice of technical apparel to athletes, encouraging women in particular to build their confidence by getting involved in sport.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Marketing News

Weekly Marketing News, 2nd July 2021

July 2nd, 2021 by

This week we’ve seen Instagram link stickers, 3min TikTok videos, Norway bans retouched photos, Pinterest bans weight loss ads, GAP is closing its UK stores and Black TikTok Creators strike.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

INDUSTRY NEWS

1. It’s now illegal in Norway to not label retouched photos on social media

New regulations in Norway are pushing back against unrealistic beauty standards on social media platforms in an effort to curb body dysmorphia in the country. According to the amendments made by the Norwegian Ministry of Children and Family Affairs, advertisements with alterations to a body’s size, shape or skin will need to be marked with a standardised label. It also directly implicates celebrities and influencers who “receive any payment or other benefit” from a post on social media.

2. Pinterest bans weight loss ads

Pinterest has today announced an updated weight loss ad policy that prohibits all ads with weight loss language and imagery. The updated policy prohibits not only weight loss language and imagery but testimonials of weight loss products, referencing of Body Mass Index (BMI) or similar indexes, any products that claim weight loss through something worn or applied to the skin, and language or imagery that idealizes or denigrates certain body types.

3. Four reasons why Gap is closing its shops in the UK

Famed for its hoodies and sweatshirts, fashion brand Gap has said it will close all 81 of its stores in the UK and Ireland by the early autumn. The company will continue trading online, but it also plans to sell its stores in France and Germany following a strategic review of its European business. Spoiler alert: 1. It failed to adapt 2. Too many discounts 3. Not distinctive enough 4. Too many shops

4. Black TikTok Creators protest appropriation of dance trends by going on ‘strike’

Some Black TikTok creators have refused to choreograph moves to a new song in an effort to show how essential they are to the platform and demonstrate how their work is co-opted by white creators. Material created by Black artists has routinely been used by white TikTok users without credit.

PLATFORM NEWS

5. Instagram to introduce link stickers for Stories

Instagram is testing a new feature that lets users add linking stickers to Stories. These new linking stickers will work very much the same way as the swipe-up links, but without having to swipe up. Instead, users tap on the sticker to go to the link.

6. TikTok is rolling out longer videos to everyone

TikToks are about to get longer. The app is now rolling out the ability for everyone to publish videos up to three minutes in length, three times the existing one-minute limit. The extension is meant to give creators more flexibility while filming and limit the need for multi-part posts.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

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Posted in Marketing News