Vegan Influencers: The Top Vegan Influencers for Veganuary 2023

December 8th, 2022 by

Veganism.

A life-long debate. 

It is no longer just a trendy term for social media likes, it has become a popular lifestyle choice for a lot of people and vegan influencers have emerged to show you just how to become one yourself.

Founded in 2014, Veganuary has become recognised nationwide and may even play a larger role in 2% of the UK’s population being vegan as of July 2022, thank we think. 

January is a time for new beginnings and maybe Veganuary is what leads you to yours.

We know veganism isn’t for everyone. That’s why, through this blog, our only aim is to inspire and educate people about this lifestyle choice and the vegan Instagram influencers behind it. 

Vegan fitness influencers

When we think of veganism, we tend to think of health and fitness. 

If you’re a fitness fanatic looking to branch out into the world of veganism, here are the top vegan fitness influencers to look out for:

Stefanie – @naturallystefanie

On Stefanie’s page you will find heaps of workouts, vegan food recipes and daily vlogs.

 

View this post on Instagram

 

A post shared by STEFANIE 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (@naturallystefanie)

Nimai – @nimai_delgado

Hailed one of the frontrunners of vegan fitness, Nimai’s profile aims to educate viewers on how to body build on a vegan diet. 

 

View this post on Instagram

 

A post shared by Nimai Delgado | Vegan Fitness Coach (@nimai_delgado)

Natalie – @fitveganchef

Natalie is a former IFBB pro who shares her love for vegan food and travelling with her audience on Instagram.

 

View this post on Instagram

 

A post shared by Natalie Matthews IFBB PRO (@fitveganchef)

Layla – @laylaluciano

Layla is a vegan coach, athlete and martial artist who shares her workouts with her followers.

 

View this post on Instagram

 

A post shared by LAYLA • Vegan Athlete and Trainer (@laylaluciano)

@lifting_vegan_logic

Lifting Vegan Logic is a vegan activist and fitness enthusiast who posts many thought-provoking Instagram posts.

 

View this post on Instagram

 

A post shared by Lifting Vegan Logic (@lifting_vegan_logic)

Vanessa – @plantbasedmuscle

Vanessa is a vegan trainer and nutrition coach. Her profile is packed with workouts and nutritious recipes.

 

View this post on Instagram

 

A post shared by Vanessa Espinoza (@plantbasedmuscle)

Black vegan influencers

These talented black vegan influencers are guaranteed to get you to stop scrolling with their delicious recipes, inspiring activism and tips and tricks.

Tabitha – @iamtabithabrown

She stole our hearts on TikTok during the lockdown and now she’s taken Instagram by storm with 4.2M followers. Tabitha shares with us her favourite vegan recipes and a whole lotta positivity!

 

View this post on Instagram

 

A post shared by Tabitha Brown (@iamtabithabrown)

Torre – @torre.washington

Torre is a former IBFF pro who uses his profile to advocate for veganism. 

 

View this post on Instagram

 

A post shared by Torre Washington IFBB Pro (@torre.washington)

Tracye – @byanygreens

Tracye has been vegan for 35 years and uses her expertise on the lifestyle choice to inform others – particularly black women – on how to get started with their own journey to veganism.

 

View this post on Instagram

 

A post shared by Tracye McQuirter, MPH (@byanygreens)

Todd – @turnipvegan

Todd is your go-to-guy for yummy vegan recipes. With a particular knowledge of mushrooms and how to incorporate them into his food, Todd has an impressive 343k followers on Instagram.

 

View this post on Instagram

 

A post shared by Todd Anderson (@turnipvegan)

Rachel – @rachelama_

Rachel is one of the UK’s most adored vegan chefs. She uses her platform to promote her cookbook titled ‘One Pot Three Ways’ and share her love of vegan food.

 

View this post on Instagram

 

A post shared by Rachel Ama (@rachelama_)

Will – @willedmond

Will is a vegan chef and travel host who teaches his followers how to cook vegan meals and travel better. 

 

View this post on Instagram

 

A post shared by Will Edmond 🇺🇸🌱 Vegan Chef + Travel Host (@willedmond)

Raw vegan influencers

There’s veganism. 

And then there’s VEGANISM.

Those who fall under the latter prefer to pull their food directly from nature. This is classed as raw veganism.

Kristina – @fullyrawkristina

Kristina is the frontrunner in raw veganism on Instagram. She has been a fully raw vegan for 17 years and shares all her tips and tricks for raw vegan meal prep with her followers. Her colourful, bright and inspiring profile is bound to stop you in your tracks. 

 

View this post on Instagram

 

A post shared by Kristina Carrillo-Bucaram (@fullyrawkristina)

Lissa – @rawfoodromance

Lissa has been a fully raw vegan for 8 years and shares her recipes with her 123K followers on Instagram.

 

View this post on Instagram

 

A post shared by Raw Food Romance (@rawfoodromance)

Anya & Masha – @golubkakitchen

Golubkakitchen is all about sharing a passion for cooking quirky, vegan food!

 

View this post on Instagram

 

A post shared by Anya Kassoff & Masha Sullivan (@golubkakitchen)

Top vegan influencers to follow

Looking to get started on your vegan journey? 

We have put together a list of the best vegan influencers out there to help get you on track!

Michelle – @michellecehn

Michelle shares with us how to balance a vegan lifestyle with a young family. She is the founder of worldofvegan.com and @Vegan.  

 

View this post on Instagram

 

A post shared by Michelle Cehn (@michellecehn)

Gaz – @gazoakley

Gaz is a vegan chef, author and founder of @nanaosrestaurant. He boasts an impressive 630K followers on Instagram, for whom he shares a multitude of tasty, vegan recipes.

 

View this post on Instagram

 

A post shared by Gaz Oakley 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@gazoakley)

Katie – @chocolatecoveredkatie

If any of you are dessert lovers like us, you will be doing yourself a disservice by not visiting this profile. Katie shares her healthy, vegan dessert recipes with 509K followers. 

 

View this post on Instagram

 

A post shared by Chocolate Covered Katie (@chocolatecoveredkatie)

Ed – @earthlinged

Ed is a bestselling author, Vegan educator and public speaker. He uses his platform to educate people on veganism and how the lifestyle change should be seriously considered by all.

 

View this post on Instagram

 

A post shared by Earthling Ed (@earthlinged)

Andrea – @earthyandy

Andrea is the author of bestseller ‘Plant Over Processed’ and shares her vegan life with her family on her Instagram page. Her posts mostly consist of her homemade smoothies and desserts.

 

View this post on Instagram

 

A post shared by Andrea Hannemann (@earthyandy)

Alexis – @blackforager

Foraging for food isn’t something we typically come into contact with, daily, but Alexis teaches her followers how to do exactly this. She turns her foraged foods into delicious vegan meals.

 

View this post on Instagram

 

A post shared by Alexis Nikole 🌾🍀 (@blackforager)

Elisa – @happyskinkitchen 

Elisa is a vegan recipe developer and, just by looking at her Instagram profile, you can see exactly why! She believes that healthy skin starts with what’s on your plate and posts delicious-looking food for her followers to gawk over.

 

View this post on Instagram

 

A post shared by Elisa 🌻Plantbased Food Blogger (@happyskinkitchen)

Rose – @cheaplazyvegan

For those of us who don’t quite have all the time in the world to prepare fancy vegan dishes, Rose has us covered. She shares her quick, easy and healthy vegan recipes with her followers; which are perfect for those who are new to vegan cooking. 

 

View this post on Instagram

 

A post shared by Rose 🌹 Cheap Lazy Vegan (@cheaplazyvegan)

Lauren – @hotforfood

Lauren is an LA-based, vegan chef who shares her mouthwatering recipes with 343K followers.

 

View this post on Instagram

 

A post shared by hot for food by Lauren Toyota (vegan chef) (@hotforfood)

Liz – @itslizmiu 

Liz is a vegan food blogger from Sydney. She loves to share her vegan food adventures with her Instagram followers, as well as sharing how she develops her recipes, too!

 

View this post on Instagram

 

A post shared by Liz Miu 苗可玉 🍜 Fun Planty Recipes (@itslizmiu)

FAQ’s

Who are the biggest vegan influencers?

@iamtabithabrown

@fullyrawkristina

@earthlinged

@rachelama_ 

What are the best vegan YouTube channels?

@pickuplimes 

@unnaturalvegan

@goodeatings 

@rainbowplantlife

What is the difference between a vegan and a vegetarian?

Vegans exclude all animal products from their diet, while vegetarians only exclude meat and fish. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Influencer News, Social Media Marketing News, Social Media Platforms

TikTok Trends: Are they a thing of the past?

December 7th, 2022 by

TikTok erupted into the mainstream social landscape in March 2020. When everyone was stuck inside due to lockdown restrictions, TikTok became the go-to source of entertainment. 

TikTok trends were coming in thick and fast, reaching the furthest corners of the platform. Your entire For You Page would consist of people trying TikTok dance trends (remember Renegade?), TikTok food trends (whipped coffee, anyone?), and general mindless content (bored in the house). 

@jalaiahharmonayeeee🙈🔥♬ Lottery – K CAMP

Back then, we weren’t just consuming content. We were creating it. Many viral TikTok trends were started by user-generated content; most TikTok creators had yet to dominate the space. TikTok trend discovery was easy; all you had to do was visit the—since retired—Discover page. 

In its early days, TikTok was all about content. As the platform grew and creators began to gain popularity, TikTok introduced the Creator Fund Program. Then, trends seemed to shift. Instead of TikTok trends coming from users, they were made by creators. 

Instead of following trends, TikTok users began to follow creators. Followed creators and those similar were boosted organically through the For You Page’s algorithm, which was beginning to become the online opium we have today. TikTok didn’t need to rely on everyday users to create content anymore—creators were looking to do it professionally. 

Creators users follow dictate the experience they have on the app. These creators ignited the subcultures and niches present on the platform today. Rather than everyone experiencing the same TikToks and entertainment, the viewing experience is catered to the subcultures users are within. 

TikTok trends right now are mainly found within niches. While some TikTok trends reach virality (we’re thinking Dabloons or negroni sbagliato… with prosecco in it), they don’t last nearly as long as they once did. 

@sociallypowerful It’s called Happy FriYAY for a reason #officelife #officehumor #fridaywfh #wfhlife #agencylife #agencyjoke #socialmediamarketing #smm ♬ a negroni sbagliato w prosecco l hbo max – hbomax

In addition to this, TikTok has introduced new formats (photo slideshows) that has resulted in memes being recycled from other platforms. While this technically offers new variety in terms of TikTok trends, it also meant trends from other platforms were now replicable on TikTok, making it somewhat indistinguishable from the others. 

One benefit of the nicheness of new trends is that TikTok trends for brands are now easy to locate and replicate. As long as a brand is fully immersed in its niche, and understands how its audience communicates on TikTok, recreating TikTok trends for businesses is easy…ish. 

In the beginning, TikTok provided entertainment and an escape to users across the globe. It was a communal experience, with users of all sizes readily getting involved with trends and TikTok fun. As time progressed, subcultures and niches solidified their places on the platform, creating unique TikTok communities and a more personal social experience. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Social Media Marketing News

Social Media Updates: November 2022

December 2nd, 2022 by

A new month means new platform updates. What are the key social media updates you need to be aware of?

TikTok Updates

TikTok Shop launches in the US

US TikTok users can now make purchases in-app with TikTok Shop. TikTok Shop was previously only available in the UK and a few Southeast Asian markets. TikTok Shop US will only support US-based merchants. 

TikTok updates its Marketing Partners 

TikTok has now made it even easier for brands to find relevant partners on the platform. Marketers can find a partner across one or more of these six categories: campaign management, measurement, creative, effects, commerce and sound.

Marketers can filter partners by category, country and language. 

TikTok updates its Marketing Partners 

Instagram Updates

Add music to your static posts

Instagram users can now add a sound to their image posts. Users can add between five and 90 seconds of music to their post in the post creation flow when editing captions, tagging people and adding a location.

Brands will still be limited to licensed tracks from Meta’s Sound Collection. 

Add music to your static posts

Schedule Instagram posts in-app 

Instagram has finally rolled out native post scheduling. The feature is available to professional accounts, and supports posts, carousels and Reels scheduled up to 75 days in advance. 

To schedule, tap Advanced Settings, then toggle on Schedule This Post. Set a date and time, then tap Schedule. Users can manage and reschedule their posts under Scheduled Content.

Schedule Instagram posts in-app 

Twitter Updates

Twitter has refreshed three ad types

Twitter has released updates on three different ad types to make advertising more relevant. It has updated the Conversion goal, and the Dynamic Product Ads, and has launched Collection Ads—a swipeable carousel that sends users to a new landing page. 

Twitter verification has been revamped (again…)

Elon announced he would be pausing Twitter Blue sign ups and relaunching it a fortnite later in order to fix the various verification issues that caused parody and misleading accounts. 

Twitter Blue will relaunch on 2nd December with three check marks: grey for government officials, gold for companies, and blue for individuals, whether notable people or otherwise.

YouTube Updates

YouTube tests two new Community posting options

YouTube is updating its Community feed for channels with over 500 subscribers. YouTube is bringing image posts’ improved editing tools to a select number of creators on iOS—something already available on Android. 

YouTube is also beta testing quiz posts with a small number of creators. Creators with access can create quizzes the same way as other kinds of Community posts.

Snapchat Updates

Snapchat partners with BigCommerce

Snapchat has partnered with ecommerce platform BigCommerce, allowing merchants to integrate their product catalogues within Snapchat.

Merchants need the BigCommerce app installed, and from there they can place the Snap Pixel, sync product catalogues and run Snapchat ad campaigns optimised for online store visits, purchases and retargeting.

It’s currently available in the US and is expected to expand to other markets in the new year. 

Snapchat partners with BigCommerce

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Social Media Marketing News

How To Run Your Black Friday Ecommerce Store

November 24th, 2022 by

The dawn of ecommerce birthed the sister event to Black Friday known as Cyber Monday; a second sales event which pushes online retailers to give up their best deals/offers. 

Though Cyber Monday doesn’t have the traditional backing that Black Friday does, its numbers are not to be underestimated. The huge sales figures in previous years translate into a lot of potential traffic for your ecommerce store this year, so you’ll want to prepare yourself with a solid Black Friday ecommerce strategy. 

Not sure where to begin? We’ve got you covered! 

Keep reading for the best tips and tricks for making your Black Friday ecommerce store and strategy bulletproof.

Prepare your store

The number of people expected to shop online for deals this Black Friday sits at 69%; a 37% increase from 2021. Whether you’re a large retailer or a small ecommerce store, you should expect to see a spike in traffic. While this is all well and good, a dramatic increase in traffic to your site can lead to poor site performance should you not have the right ecommerce platform – such as Shopify – to support your business. 

It’s crucial for businesses to have their sites prepared. Here’s what you can do to ensure that it is:

Plan early

Here are some of the things you should be planning ahead:

  1. An intuitive user interface
  2. A strategic plan centering around a user’s experience
  3. A seamless checkout experience that offers multiple payment options
  4. A high level of mobile functionality

Check your site speed

As you can probably imagine, the biggest sales events of the year can be pretty stressful. We’d like to avoid adding to that stress with a slow website, at all costs. Having slow site speed also runs the risk of ruining credibility with customers.

You can use Google PageSpeed Insights to help with this.

Audit your checkout process

The point we just mentioned about avoiding stress-inducing activities for customers…the same applies here. 

Customers are expecting a smooth, fast and efficient checkout process. 

Test your checkout process for yourself before the chaos ensues. 

Here are some ways you can improve your checkout process:

  1. Whittle your checkout down to one page
  2. Offer multiple payment options (Apple Wallet, Paypal etc)
  3. Enable automated cart abandonment notifications

Get support on-deck

Customer service is an important part of running a successful Black Friday ecommerce store. 

Because so many online sales will be expected, you should prepare for an increase in customer service requests. 

Make sure the way in which your customers can reach you for queries is clearly identified throughout your website and have support on standby, to make this process as efficient as possible.

Black Friday ecommerce marketing strategy ideas

Black Friday boasts the perfect opportunity to experiment with new marketing and advertising tactics. To help you, here are some Black Friday ecommerce ideas you can use to boost traffic and sales through your store.

Start advertising early

Running ads earlier gives ad buyers time to test and learn to figure out which creative assets work best, before going full throttle on the four-day shopping weekend.

  1. Buy traffic early to build social audiences
  2. Remarket frequently
  3. Narrow your Google Ads targeting to high purchase intent keywords such as “buy ___” and “best deal on ___”

Create a master plan for Black November

Going hand-in-hand with the aforementioned point, many retailers begin promoting their sales a month or so before Black Friday. To ensure that you’re ahead of the game you’ll need to pace your promos throughout what is now known as “Black November”. 

Your Black November plan should include:

  1. A Black Friday buzz-building campaign – with a countdown, deals and specials using ads, email and social media leading up to the big day.
  2. Sneak peeks on door crashers – and other sales that will go live.
  3. A coordinated promotional strategy – across all websites, emails and socials to maximise impact on the day of the sales.
  4. An influencer engagement strategy – to boost word of mouth.
  5. Post-Cyber Monday deals – eg, extended sale offers, emphasising shipping dates and gift wrapping throughout December.

Segment your emails 

Email is still very much a staple for Black Friday and Cyber Monday sales.

The more segmented these are, the higher revenue per recipient you’ll generate, as well as higher open rates and click through rates.

Here are 10 email segments you can use to generate sales:

  1. Seasonal shoppers
  2. Recent openers
  3. VIP customers
  4. Product browsers
  5. Product category buyers
  6. Hasn’t purchased (but is engaged)
  7. Email ignorers
  8. Almost purchasers
  9. Geographic targets
  10. Gift givers

Launch new products

Black Friday is a great time to introduce a new product, however, to ensure its success, you will need to create excitement to engage new and existing customers.

To increase awareness, use your blog, store promotions or partner with influencers. 

New product launches draw attention to your brand and what better time to have the spotlight shining on you, than during the Black Friday sales!

Add a touch of personalisation in everything you do

Younger audiences in particular see right through emotionless advertising. They want to know they are valued by you. 

Sending out personalised messages to your customers as a Black Friday ecommerce strategy is a great way to boost sales and increase conversion rates.

Here are some ways you can offer a personalised experience:

  1. Offer different deals to different customer groups (ie, VIPS)
  2. On product pages, include recommendations based on what other customers bought

You can also create this experience by featuring your top-selling products on your Black Friday ecommerce landing page on your website.

Black Friday ecommerce round up

With a little preparation you can put yourself in perfect alignment to gain some new customers this holiday season. People will be turning out in full force, just as they have done year after year.

The only difference this year is one that benefits you. Customers are leaning towards online shopping more than ever before, making this the perfect time to run a Black Friday ecommerce store.

As long as your website is optimised for mobile and has been prepped to perfection, the customers will come rolling in thick and fast. 

Remember, stick to your plan, be there for your customers and don’t forget to breathe!

FAQs

How do I prepare my Black Friday ecommerce store?

  1. Plan early
  2. Check your site speed
  3. Audit your checkout process
  4. Optimise your website for mobile use

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Black Friday Blogs

Black Friday vs. Cyber Monday | Black Friday Campaigns | Black Friday Hashtags

Posted in Social Media Marketing News, Social Media Platforms

A Month in Beauty: November 2022

November 24th, 2022 by

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. 

So, who’s been busy in the beauty world this month? 

Trend spotlight

I’m cold” makeup

Winter is well and truly here, and with it comes an influx of wintery makeup looks. Taking centre stage on TikTok is a flushed-cheeks, glossy eye look that emanates the face’s natural glow from being cold. 

@gabxxrielle ‘im cold’ makeup trend is so cute! ❄️⛄️ had to give it a try &lt3 #imcoldmakeup ♬ original sound – ci

@ysumaya I’m not built for the winter but at least my makeup looks cute ❄️ my take on the “I’m cold” makeup trend that I LOVE 💙 ib: @zoekimkenealy #wintermakeuplook #makeuptutorial #imcoldmakeup ♬ original sound – ci

Things I wish I knew in my 20’s

Millennial beauty creators have begun sharing the skincare and makeup tips they wish they knew at an earlier age. The creators go through their skincare or makeup routine as they share the secrets they learned as they grew up. The trend has since expanded to include general life and relationship advice. 

@bambidoesbeauty Things I Wish I Knew In My 20s: Skincare Edition 🧖🏼‍♀️ #skintok #skincarehacks #skincarehack #skincaretips #skincaretiktok #affordableskincare #budgetskincare #skincare101 #skincycling #byoma #larocheposay #lrp #effaclar #spotcream #hormonalacne #makeupremoval #glossier #hyaluronicacid #hyaluronicacidserum #drunkelephant #beginnerskincare #skincareforbeginners #thingsiwishiknew #thingsiwishiknewsooner #makeupremovalfun #makeupwipes ♬ original sound – Bambi Does Beauty

@_withsarah Things I wish I knew in my 20s: makeup edition 🫶🏻 so many questions about products in my last few videos so wanted to do a full tutorial and share my makeup tips along the way! #thingsiwishiknew #thingsiwishiknewbefore30 #thingsiwishiknewsooner #thingsiwishiknewbefore #bigsisteradvice #bigsis #bigsistips #makeuptips #makeupfavs #makeuptok #makeuphacks #adviceforgirls #makeupadvice ♬ original sound – Sarah Lapierre

Creator spotlight

Jawaria Khalid

Jawaria is a Canadian-based beauty and lifestyle creator with over 885K followers and 36.5M likes on TikTok. She grew to TikTok-stardom through posting GRWM-style videos for her various wedding events, and sharing beauty tips and tricks for hiding dark circles and how to create the perfect no-makeup-makeup look.

@jawarshere YOU THOUGHT I WAS DONE?? Just like that?? Wedding may have ended but the wedding DAWATS HAVE JUST STARTED AND THE LOOKS ARE ABOUT TO HITTTTTT #postweddingbridalmakeup #newlywedmakeup #weddingdawat ♬ original sound – Jawaria

@jawarshere That “SHAADI KA GHAR” feeling 🥹 you need to experience it atleast once #bridalshowergrwm #bridalshoweroutfits #bridalshowerdress #3daysuntilmywedding ♬ original sound – Jawaria

Content spotlight

L’Oreal Professional: #CertifiedUnbreakable

To promote its new Metal Detox Oil, L’Oreal Professional used influencers across Europe to take viewers through a hair routine using the product. Creators also discussed the functionality of the product and how it creates healthy hair. The hashtag has over 58M views, with UGC from general users and influencers who were just gifted the product. 

@mamastillgotit_ #ad @L’Oréal Professionnel Paris brand new Metal Detox Oil is a game changer in my hair routine – love how lightweight it feels in my hair and instantly smooths. It’s got a clever ingredient called Glicoamine that prevents breakage and frizzy hair, it’s awesome! #lorealpro #metaldetox #metaldetoxoil #CertifiedUnbreakable ♬ original sound – Louise Boyce

@amberrosegill #AD @L’Oréal Professionnel Paris NEW Metal Detox Oil is now an amazing part of my haircare routine! I LOVE the scent and prevents hair breakage – what more could you want?! #metaldetoxoil #lorealpro #certifiedunbreakable ♬ original sound – Amber Rose

Glossier: Winter Bundles

To promote its new limited edition holiday kits, Glossier used influencers to show the kits used on the road and during activities. Some influencers went on a road trip, others skiing, and others showed how the kits could be used from day-to-night. While no specific hashtag was used for the kits, all Glossier creator activity is tracked under #GlossierPartner. 

@hannahleeduggan feels good to be back on the road 😊🚐 here’s a little van life morning with @glossier’s new limited edition Cross Country Kit! ❄ #glossierpartner ♬ I’M FEELING LUCKY – Ellen Once Again

@a.j.cutler A lil pre-ski ritual with the @Glossier limited edition kits: the Eye Stars kit and Cross Country kit #glossier #glossierpartner #skitok #skier #skiing #skiingtiktok #ski #skiingcheck ♬ LITTLE MO’ BETTA – David Davis

The Body Shop: #WishesOfWonder

Christmas has come early at The Body Shop with the #WishesOfWonder campaign to promote its new Christmas range. Using beauty and lifestyle creators on TikTok, viewers were taken through the range, offered a gift code, and were informed about the charity sales from the range would be supporting. 

@robinrosmalen Little spoiler alert! the luxury advent calendar from @thebodyshopnl 🥹❤️🥰🫶🏻#thebodyshop #ad #WishesofWonder #BeautyAdventCalendar #AdventCalendar #fyp ♬ Holly Jolly Christmas – Michael Bublé

@sianlord Ad. Want beautiful, handcrafted, ethical gifts this christmas? Then there’s something for you at the @thebodyshopuk Shop the festive range in store now & if you’re shopping online don’t forget to use my code SIANL20 for 20% off 🎁#wishesofwonder ♬ Aesthetic – Tollan Kim

NYX Cosmetics: Wonderstick 

NYX Cosmetics used beauty creators on TikTok to promote its re-released and re-formulated Wondersticks. Creators showed the multi-purpose use of the sticks, and how a full face look could be created using them. 

@urgalsal_ #ad call me an artist cause sculpting has never been easier with @nyxcosmetics_uk new Wonderstick contour duo #Wonderstick #veganmakeup ♬ original sound – urgalsal_

@dolli.glam #AD @nyxcosmetics Wondersticks are back ! And they’re bigger & better and so easy to apply 😍 #Wonderstick available at @asos ♬ original sound – dolli.glam

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Influencer News, Social Media Marketing News

Social Media Predictions for 2023

November 23rd, 2022 by

The last 12 months have been rather chaotic in the social media world. Meta’s gradual downfall continues, TikTok continues to thrive, Twitter is in absolute disarray; at this point, anything could happen in the coming 12 months. 

Of course, no one knows exactly what’s coming for each platform, but as a social agency, we think we’re pretty well equipped to have a go at predicting the future of social media. 

So, what’s on the forecast for 2023?

General social media predictions for 2023

Decentralised networks

The free speech debate has been prevalent on social media throughout 2022. Consumers expect different levels of free speech and censorship on social media. As platforms continue to find the balance between free speech and hate speech, we expect to see new decentralised platforms continue to rise to popularity in 2023—like Mastodon

Decentralised platforms put the power back into the hands of users, with servers having their own rules that users are aware of before joining. 

The Metaverse 

The metaverse market is expected to reach around $800 billion, so it’s safe to say we can expect more players and platforms entering the field. This year, we have seen brands of all price ranges and sectors have entered the metaverse in one way or another—the most popular method being a metaverse experience alongside a metaverse-inspired collection. 

In 2023, we anticipate brands will continue to implement sensory elements to digital experiences. In addition, platforms will continue to develop their own metaverse capabilities—from social commerce to social avatars. 

Subculture Central 

As social media continues its battle between content and social, we predict that brands will use social media to engage directly with subcultures and niche communities. Whether this is through comment sections, or broadening their niche influencer marketing, brand personas will become more diluted as they shift to engage the emerging subcultures on social platforms. 

TikTok trends for 2023

TikTok Shop expansion 

TikTok has already announced its plans to expand TikTok Shop in the US, but we anticipate that in 2023, TikTok will expand this initiative into more regions. Consumers are becoming more open to new social commerce channels, and with the influence #TikTokMadeMeBuyIt has, it makes sense for the platform to continue pushing its TikTok Shop and TikTok LIVE commerce experiences. 

Developments to the TikTok Creator Fund

One of TikTok’s main struggles (and creator gripes) is its poor creator funding. The platform has finally rolled out TikTok Pulse, offering creators revenue for ads promoted within proximity to their videos. 

Given the rising competition of other social platforms offering better creator funding, we expect TikTok to begin testing new models to pay their creators more effectively. 

Expanded search capabilities

TikTok’s search option is relatively limited. Despite offering longer captions for SEO, and using on-screen text as part of its SEO ranking, the actual search functionality isn’t up to par. As TikTok users continue to use TikTok as a search engine over Google, it’s likely TikTok will continue to develop its SEO function and search options for users. 

Instagram trends for 2023

Instagram social commerce investments 

While Instagram isn’t as far ahead with social commerce as other platforms, given its use as a discovery tool for consumers, we can expect to see Instagram invest more in its shopping capabilities. Instagram has begun testing livestream shopping, so it’s likely it will continue with its investments in the new year. 

More recommended content

Despite often being dissed by users, Instagram is adamant that AI-recommended content is the way forward for the platform. Instagram scaled back the volume of recommended content in 2022 until “it could get it right.” Will 2023 be that year? It’s likely. 

AR and interactive ads

New AR and interactive ads will lead to new opportunities for brands, and create a more engaging ad format for users. Other platforms have already experimented with this, and with the gradual integration of metaverse-like features on the platform (NFTs and avatars), it is likely Instagram will use AR as a stepping stone towards the metaverse. 

Facebook trends for 2023

Consumer engagement through DMs

The number of engagements between brands and consumers through DMs is still on the rise, and Meta is looking into developing more tools to help brands with this shift in communication. Having already introduced the Click-To-Message ads on Messenger, marketers can expect new ad options that align with this engagement. 

Avatar development and integration 

Meta has been pretty excited about its avatars and the potential to create its own metaverse. To help with its metaverse plans, Meta will likely continue to push its users to use their avatars as a way to connect. It currently offers sponsored clothing and items for avatars to wear, so as the metaverse creeps closer, it’s likely these options will increase tenfold. 

Avatar development and integration 

Twitter predictions for 2023

New subscription push

One of Elon’s first moves as Twitter CEO was pushing the Twitter Blue subscription. The “new and improved” subscription would offer users the chance to buy a verification tick—something that caused a bit of a stir. 

Musk plans to use subscriptions as a revenue boost for the platform, while also providing another method to reduce the number of bots on the platform. Rumour has it, Musk was considering charging users a fee to tweet, but thankfully he has since binned this idea. 

It’s likely that Musk will charge Twitter Business users for access to new analytics tools and exclusive features.

A new algorithm

Another of Musk’s plans for the bird app is a refined algorithm. The CEO wants to understand how algorithms dictate the Twitter experience, but the challenge lies with getting users to implement algorithmic modifiers. 

Most users go to the app to find out the latest news, trends, or memes. There is a simplicity to Twitter that makes it an ideal place to casually engage with content. Adding an algorithm could potentially reduce this desire to engage. 

New ad formats 

Elon Musk has stated he wants to make Twitter the “’most respected advertising platform” available. A natural move would be to introduce new engaging ad formats. At present, advertisers have been pulling their Twitter spend amid concerns over content moderation, but new ads could potentially draw them back.

Creator funding 

Musk has already identified the issue with creator funding on the platform. In one of his more positive decisions, he wants to offer creators compensation for their time and effort creating content. 

A method of funding that is being seriously considered is paywalled videos. With options to charge $1, $2, $5, $10, or $20 to view videos, creators will be able to take home the majority of revenue earned from paywalled videos. 

Pinterest trends for 2023

Live shopping developments 

Pinterest is the platform for purchase inspiration. So, it’s only natural the platform continues to inspire people to purchase through livestream shopping. Pinterest has already tested the waters with Pinterest TV in select regions and categories, but we imagine the platform will introduce a livestream display or livescreen shopping tab in the app. 

Better search and discovery capabilities

Pinterest has been used as an inspiration and discovery tool by consumers for years. In 2023, we expect the platform to introduce new ways to highlight products relevant to users through improved search tools. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Black Friday Blogs

Friday Ecommerce Store | Black Friday vs. Cyber Monday | Black Friday Campaigns | Black Friday Hashtags

Posted in Social Media Marketing News

Black Friday vs. Cyber Monday

November 23rd, 2022 by

Year after year, Black Friday and Cyber Monday fuel the fires of the world’s shopaholics and bargain-grabbers by offering insane discounts on the most sought after items. Electrical goods, beauty items, clothing and much more are often sold for a fraction of their original price and other purchasing opportunities are offered. 

It’s no wonder this is the most highly anticipated event of the year. 

With Cyber Monday being introduced a little bit later than its counterpart, there is an ongoing debate surrounding Black Friday vs. Cyber Monday and which day offers the best deals. 

We’re here to join that debate and guide you bargain-lovers and shopping enthusiasts towards making informed decisions about which day you should be focusing on to get the best Black Friday vs. Cyber Monday deals.

Black Friday vs. Cyber Monday: what’s the difference?

Aside from the obvious differences being the days they fall on, these two major, annual shopping events offer two entirely different experiences; with one being in-store and the other online. 

Traditionally, Black Friday is reserved for the big-ticket items; typically the big electronics. This is why you will often see people camping outside stores to ensure they get the specific tablet they want.

Cyber Monday is more associated with smaller items that are shoppable online due to being more economical to ship and return. This day is also geared towards more impulse buys. Think toys, books and gift cards. 

Before Covid turned the world of in-store shopping on its head, Black Friday being reserved for in-store purchases had always been the case. However, now that the preference of most Brits (and probably most of the Western world) is to shop online, the traditions of Black Friday are going digital to join its cyber counterpart. 

Black Friday vs. Cyber Monday: which day has the best deals?

Trying to figure out which day you will get better deals on is a lot like trying to guess the week’s lottery numbers. It’s near impossible, due to the fact that brands don’t give you a heads up on what to expect; and even if you are given a heads up, brands like to change the discount they’re offering, last minute. 

While predicting which day will leave you more prosperous in your findings is a difficult task, there are steps you can take to increase your chances.

The key is to devise a Black Friday battle plan.

Make a list of what you want to buy, where you can buy it from and what its retail price is before the sale price is announced. If you spot something on your list that is available for a lower price than you anticipated, it will then be a gamble whether you buy it on-the-spot or wait for a further discount. Ultimately, this will be determined by how much you need the item. 

Early Black Friday deals

Sony DualSense (Midnight Black) for £40 (£20 off)

Anker Soundcore 3 for £37 (£18 off)

Google Pixel 6a for £299 (£30 off)

Asus Vivobook 15 for £330 (£220 off)

Sonos Roam SL for £119 (£39 off)

Garmin Fenix 6 Pro for £299 (£151 off)

43-inch Hisense 4K TV for £249 (£60 off)

Roku Express HD for £14 (£15 off)

Lenovo Legion 5 for £1099 (£200 off)

Sony WH-1000XM5 for £296 (£34 off)

Apple Airpods Pro 2022 for £239 (£10 off)

Samsung Galaxy Book2 360 for £599 (£400 off)

Sony WF-1000XM4 for £159 (£91)

Anker PowerCore Slim 10K for £19 (£4 off)

Dyson V12 Vacuum cleaner for £400 (£130 off)

Bang & Olufsen Beosound A1 (2nd Gen) for £179 (£60 off)

55-inch Sony Bravia A80J for £998) (£301 off)

Nespresso Vertuo Next £79 (£71 off)

Early Cyber Monday deals

Fire TV Stick 4K with Alexa Voice Remote for £24.99 (£20 off)

Apple iPad 10.2 2021 (64GB) for £299 (£100 off)

Echo Dot (3rd Gen) Smart Speaker for £17.99 (£32 off)

Black Friday vs. Cyber Monday: round up 

The most anticipated sales events of the year are fast approaching. To make sure you don’t miss out this year, arm yourself with a pre-planned list of wants/needs and where you think you might purchase them from. 

It is also important to remember that, even though it is easy to get caught up in the chaos of Black Friday and Cyber Monday, you are not required to buy anything just because you feel you are missing out. Living expenses are at an all time high, so if the item you have your eye on isn’t a necessity or a long-term desire then think twice before spending your hard earned money. There will always be next year!

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Black Friday Blogs

Friday Ecommerce Store |  Black Friday Campaigns | Black Friday Hashtags

Posted in Marketing News, Social Media Marketing News, Social Media Platforms

Black Friday Campaigns

November 23rd, 2022 by

Post-Covid, the landscape of the retail industry has been through a drastic transitional phase; with retail only just returning to its former glory in the last quarter of 2021. The last two years of ecommerce have also changed not only us, as consumers, but also the course of history by altering the way in which shopping experiences are now undertaken. Due to this Black Friday campaigns have had to adjust to suit the modern-day consumer and marketing industry.

FinancesOnline reported a 42.3% decrease in traffic in physical stores during Black Friday 2020. These numbers suggest that the market has gone through a shift that can be attributed to social distancing during Covid times, however, it has also allowed for new trends to emerge online, such as shopping livestreams.

Black Friday campaigns over the last two years have leveraged these emerging trends to create some of the campaigns we will run you through in this blog.

Tips great Black Friday campaigns

1. Optimise your ecommerce store

In 2021, the term ‘Black Friday’ had started gaining search engine interest 12 weeks before the date. Ensuring that you appear in Google searches is vital. 

You can do this by: 

  1. Looking for Black Friday keywords that are relevant to your business and sprinkle them throughout your content; title tags, headings, alt image tags etc.
  2. Making sure your website is healthy. Resolve any 404 page errors and 301 redirects. Also, optimise page speed.
  3. Creating memorable imagery. This means clear website banners.
  4. Making sure your website is mobile optimised. 68% of the younger generation shop 1-4x per week on their phone.

2. Capture email addresses with sign-up deals

A MediaPost study revealed that 53% of Gen Zers said they enjoy getting weekly emails from their favourite brands. Black Friday email campaigns can be used all year round and are a great way to channel interest around the biggest sale of the year. 

Offer exclusive, early-access to your Black Friday sales to those who sign up to your mailing list and offer discounts they can’t get anywhere else. This will prove to your email subscribers that you value them.

3. Give away a free gift with every purchase

Offering a free gift to those who spend above a certain amount is a great way to incentivise shopping with your brand. 

This is a particularly good tactic for luxury brands who find that running Black Friday campaigns actually damage their brand’s image. 

The per unit cost of a free gift is less than the perceived value, and because attracting new customers is far more expensive than keeping current ones, you’ll make your money back in no time.

4. Create value by offering charity donations

A study by Student Beans found that 63% of Gen Z consumers prefer a brand with a greener image, while suggesting that conscious and ethical brand communications have the most impact on younger audiences. 

Offering charity donations is a great route to customer satisfaction.

Couple discounts and promotions with charity donations and you will win over the younger generation of shoppers.

5. Encourage UGC 

A data report by Stackla revealed that 83% of consumers believe retailers need to provide more authentic shopping experiences to customers like them. What better way to do this than through user-generated content.

You can run your Black Friday campaigns in several ways to incorporate UGC:

  1. Send your packaging out with a call-to-action encouraging customers to post a picture to Instagram or video to TikTok of them interacting with your product, to be in with a chance of winning a reward.
  2. Reach out to influencers. Influencers have huge audiences, meaning extraordinary reach as well as increased sales conversions.

6. Offer personalised bundle discounts

Sales often feel so impersonal and Gen Z love personalised shopping experiences. 

Sales are a shopper’s priority during Black Friday so offering bundled products plays to their desire to get a good deal. 

Best Black Friday campaign examples

FIFA

EA Sports are Black Friday enthusiasts and take care of their loyal customers very well. For their 2019 Black Friday campaign, Fifa released FUT packs hourly from the 23rd-27th November. The campaign included brand new pack types, revamped flash Squad Building challenges, themed weekly objectives and so much more.

FIFA

ASOS

In 2021, ASOS did something that was unheard of for any Black Friday campaign; they offered up to 70% off the entire store. By clarifying that the sale was limited time and only applied to current stock created a sense of urgency within the consumer, encouraging them to act quickly.

Amazon

Hailed the king of Black Friday, Amazon delivers the most successful Black Friday campaigns. 

This should be expected seeing as Amazon introduced Black Friday to the UK, integrating the holiday into the British calendar. Amazing sales, deals that run for 8 consecutive days, and impressive bundles are just a few reasons why this brand is undefeated. 

Amazon black friday

Apple

Just like the rest of their branding, Apple does not let you down when it comes to the best creative Black Friday campaigns. Weeks before Black Friday, Apple teased its customers with the greatest Black Friday email campaign within which they did not yet allude to what deals customers could expect, but still induced excitement for what was to come. As the date got closer they released a second email with the specifics on the deals. A brilliant way to keep Apple customers on the edge of their seats for an extended period of time.

APPLE BLACK FRIDAY

Patagonia

Patagonia

As mentioned earlier, younger audiences prefer to stand with brands who offer conscious and ethical communication. What a result for failure-acknowledging clothing brand, Patagonia. In 2011, they released one of the first anti-Black Friday campaigns. The “Don’t Buy This Jacket” ad in the New York Times declared open war on the culture of consumption and criticised excessive consumerism; issues that are still very present today. 

 

FAQ’s

How do you promote Black Friday?

  1. Optimise your offers for mobile
  2. Partner with influencers and creators
  3. Advertise your promotions on social media
  4. Livestream Black Friday events
  5. Use Black Friday hashtags 
  6. Create a Black Friday gift guide

Why did Black Friday become so popular?

People can get their hands on once-a-year deals in time for Christmas. 

How do you stand out on Black Friday?

  1. Optimise your ecommerce store
  2. Capture email addresses with sign-up deals
  3. Give away a free gift with every purchase
  4. Create value by offering charity donations
  5. Encourage UGC
  6. Offer personalised bundle discounts

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing

Black Friday Blogs

Friday Ecommerce Store | Black Friday vs. Cyber Monday |  Black Friday Hashtags

Posted in Social Media Marketing News

Weekly Marketing News, 18th November 2022

November 21st, 2022 by

TikTok launches BeReal clone and US shopping, Meta hosts Biggie concert, Instagram tests new music, Pewdiepie is dethroned, and Coors has a new nail polish. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok finally launches TikTok Now in-app

TikTok finally launches TikTok Now in-app

TikTok has officially launched its BeReal clone in-app. The new feature has taken over the “Friends” tab in the function bar, as well as being promoted in the For You Page. Users have three minutes to share a front and back camera picture or video of what they are doing once the notification is received. (Via The Tab)

2. TikTok launches US shops 

TikTok launches US shops

TikTok has launched its first US shops as part of its larger US ecommerce push. The launch of shops with selected US brands is the latest of several steps that TikTok’s taking to make in-stream shopping a bigger focus. TikTok has also been working to highlight shopping live-streams to boost commerce engagement. (Via Social Media Today)

3. Meta to host VR Notorious BIG concert

Meta to host VR Notorious BIG concert

Meta will be hosting a Notorious B.I.G concert in its VR Horizon Worlds. The Notorious B.I.G. Sky’s The Limit: A VR Concert Experience will stream on 16 December, with an accompanying 2D stream on the late rapper’s Facebook page. (Via Musically)

4. Instagram tests music on static photos

Instagram tests music on static photos

Instagram has added the capacity to add music to still image posts. A new ‘Add Music’ option has been added to the post composer flow, where you can search for a track to add to your photo post. You can choose a segment of between 5 and 90 seconds of the song to use, providing additional context and/or atmospheric elements to your post. (Via Social Media Today)

INFLUENCER NEWS

5. MrBeast dethrones Pewdiepie 

MrBeast dethrones Pewdiepie 

MrBeast has ended Pewdiepie’s reign as the most-subscribed YouTuber. Felix Kjellberg, AKA Pewdiepie, has been YouTube’s reigning king for over 10 years, but lost his crown to Jimmy Donaldson on November 14. (Via Mashable)

WORK WE LIKE

6. Test beer temperature with Coors Light’s nail polish

Test beer temperature with Coors Light’s nail polish

Coors Light has released Chill Polish, a branded, colour-changing nail polish that turns from slate grey to Coors Light Blue at a certain temperature—similar to how the mountains on Coors Light cans turn from grey to blue when the beer reaches what the brand says is the ideal drinking temperature. (Via Marketing Dive)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

Posted in Influencer News, Marketing News, Social Media Marketing News

Mastodon: What is it and how is it competing with Twitter?

November 15th, 2022 by

Following the fallout from Elon Musk’s turbulent Twitter takeover, many Twitter quitters have flocked to another platform: Mastodon. But what is it, and why are so many people joining?

Mastodon is a free, open-source decentralised social media platform. Although it has an appearance that’s similar to Twitter—a timeline of Toots sorted chronologically—Mastodon allows users to join a variety of servers run by different groups and individuals, rather than one central platform run by a singular company. Mastodon is free to use and free of ads. 

Since Elon’s takeover, Mastodon has gained over 230,000 users, resulting in over 655,000 monthly active users. A network health check on the 13th November revealed that the platform now has over 1.7 million monthly active users. 

But what is it about Mastodon that ex-Twitter users like so much?

Mastodon: The Fediverse

As we mentioned, Mastodon is a decentralised social platform. But what does this mean? 

Mastodon is a federated network, a collection of thousands of social networks that run on servers across the world, linked by the common Mastodon technology (AKA The Fediverse). Users sign up for a specific server, which is run by whoever sets it up (usually volunteers running it out of their own pocket or with the help of sponsors). Each server has its own rules and policies, including who can join and how conversations are moderated. 

Mastodon The Fediverse

While you can set up your own server and rules, there is an extensive list of servers that focus on specific locations, niches, or topics of interest. All servers are signed up to the “Mastodon covenant” which promises “active moderation against racism, sexism, homophobia and transphobia.”

Users have to sign up for a Mastodon server, but this doesn’t limit you to only following users within that server—you can follow users on a different server easily.

Mastodon vs. Twitter

Let’s get into the differences between Mastodon and Twitter. 

Usernames

Usernames are different on Mastodon. Because users have to sign up to a specific server, their username is [username]@[MasterdonServer]. Your Mastodon username is essentially like an email address.

Posting

This is arguably the most similar thing about the two platforms. Where on Twitter you have tweets, on Mastodon you have toots. Toots allow users to write up to 500 characters per post, and offer additional features such as spoiler warnings for text and images (great for film spoilers or controversial rants). 

You also have significantly more control over who can see your post on Mastodon. You can allow your toots to be discovered by the server you’re on, those who follow you, or only those who you have mentioned in the toot. 

Hashtags work similarly to Twitter for trending topics, and you can boost someone’s post (AKA retweet), but there’s no such thing as quote tooting—yet. 

Verification

This is arguably the feature that’s setting Mastodon ahead of Twitter right now. While verification on Twitter is currently in shambles, Mastodon has a verification system that’s available to anyone with their own website. 

If you link to a website you control on your profile, Mastodon will recognise you as the owner of that website, giving your followers justification in trusting you are who you say you are. 

Finding who to follow

When setting up a Mastodon account, you’ll likely feel like you’re starting social media from scratch. While you can follow anyone on Mastodon, if you want to find users you know have migrated from Twitter, it can be a bit tricky. 

Because users are spread across so many servers, it can be hard to track down people you know. The server-specific usernames have been likened to having different email providers. However, you can find Twitter users through Twitodon, but only if they have also used Twitodon. Otherwise, you will have to go through people you know follower lists. 

Ads

Mastodon is free to use and is ad-free—something very rare for a social platform nowadays. The servers are run by volunteers or are funded by donations through Patreon or sponsors. 

Mastodon’s future

Mastodon definitely has a way to go before it takes over Twitter, if it ever does. Considering the servers are run for free by people, a huge surge in users could result in lags in content. But, the freedom to connect on a more personal level brings the social back to social media, so the concept is undoubtedly refreshing considering the content-heavy social landscape we’re currently navigating. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Posted in Social Media Marketing News