The Ultimate Guide to Creating a Digital Marketing Plan and How to Improve Your Digital Presence

September 17th, 2021 by

In a digital age, a digital marketing plan should be a big component of your overall marketing strategy. Consumers are constantly online so it’s important to have a sound understanding of how your audience really spends their time online. The ever-evolving and changing digital landscape can be overwhelming without a well-thought out digital marketing plan. But, creating a digital marketing plan doesn’t have to be overwhelming. 

A digital marketing plan can help you improve your digital presence, making you easier to find by target audience members. Brands need to have a strong digital presence to prove to audiences they are leaders within their industry and niches. It proves to relevant audiences you can provide real value to them, in terms of information and product or service offerings. 

What is a digital marketing plan 2021?

A digital marketing plan is typically a document that strategically outlines your digital marketing objectives and the actions needed to achieve those objectives. The objectives and digital marketing plan steps need to be achievable and measurable so you can monitor your progress accurately.

How to create a digital marketing plan

Conduct a situational analysis

When creating a digital marketing plan, the first thing you need to do is understand your existing digital presence. By conducting a situational analysis of your digital presence, you can identify your current strengths and opportunities as well as weaknesses and threats. From these, you can set accurate, relevant and measurable objectives and goals to help you achieve your overall marketing goals. 

This is also where you should create a customer profile. Knowing your customers is the most important part of building any strategy. You should know their age, gender, disposable income, geographic location, hobbies and priorities and key challenges they face. 

Set your digital marketing goals

As mentioned above, once you know every detail of your digital presence, you can begin setting digital marketing goals you want to achieve. These goals should help you achieve your overall marketing goals, but should still be specific and measurable for digital. An example could be: “I want to reach 30,000 visits a month on my website every month within three months.” 

Align on your digital marketing strategy

Once you have set your digital goals, you need to identify the digital marketing plan steps to take and metrics to measure your success. These steps should pave a clear path for achieving your digital marketing goals. You should be able to continually monitor your progress, and adjust your plan accordingly to achieve the best results. 

Within your strategy, you should identify the key content types and social media platforms you want to focus on. Video content is popular with consumers currently, but a consistent blog can increase leads by 300%. 

Identify key KPIs and metrics

Understanding your key performance indicators and relevant metrics will allow you to consistently monitor and improve your strategy. Sometimes, a digital marketing strategy can involve a fair amount of trial and error. By always monitoring your progress, you can realign and refocus efforts and resources to areas that work best from areas that are not performing to your standard. 

To help you with your monitoring, you could use a social listening tool. Not only will this collate all relevant information and data about your brand’s digital presence, it will inform you of organic conversations about your brand and industry in a visual way. 

FAQs

How do you create a digital marketing plan?

To create a digital marketing plan, you need to know where you are positioned online. To create a digital marketing plan, you should begin with a situational analysis. This will identify the key areas you need to work on in order to achieve your digital marketing goals and overall marketing goals. 

What is included in a digital marketing plan?

Your digital marketing plan needs to include:

  1. Where you are currently tracking 
  2. Your digital marketing goals
  3. Your digital marketing strategy and steps 
  4. Your KPIs and key metrics to measure

What is meant by “digital marketing plan”?

A digital marketing plan is typically a document that strategically outlines your digital marketing objectives and the actions needed to achieve those objectives.

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How to Jumpstart Your LinkedIn Lead Generation Strategy

September 16th, 2021 by

LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook. 

To attract new customers, you need to perfect your LinkedIn lead generation funnel. This won’t happen overnight. Rapid growth of LinkedIn has created a fierce competitive environment for businesses. But, don’t worry, we’ve pulled together our top tips to help jumpstart your LinkedIn lead generation strategy. 

6 tips to jumpstart your linkedin lead generation strategy

1. Have a completed and branded LinkedIn business page

Looking professional is a top priority for LinkedIn. Through your LinkedIn page you can clearly show your business’ highlights and accomplishments. The more complete your profile, the more optimised you are to be found by relevant leads. 

You should ensure your LinkedIn profile has a clear and branded profile image and header and a standout written About section. Your About section should be like an elevator pitch—key points, relevant and memorable.

2. Make sure your executives and relevant employees have a strong LinkedIn presence

When looking to build your leads, consider who the leaders of your business are already connected with. It is highly likely they will have already built good relationships with others relevant to your niche. 

You should also encourage other employees to build connections with relevant people on LinkedIn—if you have a business development team or business outreach team, make sure their profiles are brand-safe and help them build their presences too. 

Make sure you aren’t just connecting with anyone, you need to make relevant connections that will have an impact on your business. Reach out to industry and thought leaders. 

3. Post relevant updates and content

You should post a variety of content to your LinkedIn page, including topics and types. Create videos, text posts, images and more to establish yourself as a reliable and credible source. Establishing yourself as a valuable source will help pull in relevant leads.

4. Join relevant LinkedIn groups for your customers and clients

You can join LinkedIn groups where your customers are active. Post insightful conversation starters, join in organic conversations and participate in group events. You still need to post relevant content within these groups, but you can be more brand-specific or industry-specific—show off what you offer or show off your industry knowledge. 

This will result in more people interacting with your content, meaning it will be shown to countless others thanks to LinkedIn’s algorithm. 

5. Use LinkedIn ads

LinkedIn offers native ad management, and considering the sheer volume of businesses and potential audience members on LinkedIn, it’s a wise choice to spend some of your marketing budgets here. Paid ads will help you be seen by super targeted audiences, helping with your LinkedIn lead generation campaign.

6. Maintain a consistent presence on LinkedIn

As with any social media platform, consistency is key. You need to prove to leads that you are a reliable source of information and content. This could mean posting every day or three times a week. It could also mean posting a weekly newsletter or news update. 

You also need to be consistent when directly engaging with leads. Disappearing mid-conversation is a bad look and is guaranteed to push leads away from your business. 

FAQs


What is lead generation in LinkedIn?

LinkedIn lead generation encompasses all LinkedIn activities relating to identifying and cultivating potential customers and clients. The lead generation strategy for B2C and B2B varies slightly; a B2B lead generation strategy tends to be more targeted. 

How do you generate leads on LinkedIn?

There are 6 key steps you need in your LinkedIn lead generation funnel to take to help generate consistent leads.

  1. Ensure you have a completed and branded LinkedIn business page. 
  2. Make sure your executives and relevant employees have a strong LinkedIn presence
  3. Post relevant updates and content
  4. Join relevant LinkedIn groups for your customers and clients
  5. Use LinkedIn ads
  6. Maintain a consistent presence on LinkedIn

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Top 10 On-Page SEO Factors you need to know in 2021

September 16th, 2021 by

What is On-Page SEO?

On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO factors include optimising title tags, keyworded content, internal links and URLs. On-page SEO activity hopes to improve site rankings and gain more relevant traffic from search engines. SEO techniques involve optimising the content and HTML source code of a page. You should use white-hat SEO techniques when optimising your on-page content.

Why is On-Page SEO important?

The benefits of SEO are huge and can still make a big difference in 2021. 

On-page SEO assists search engines to analyse your website and its content so they can identify whether a searcher’s query is relevant for your site. Google is constantly evolving its algorithm so it can better understand a searcher’s need and deliver search results that cater. As search engines develop their algorithms, you should develop your website.

on-page seo factors

 

You must ensure that your website and content, including what is visible to search engines (meta data, HTML) and what is visible to users (media, content, images) are optimised to the most up-to-date algorithms used by big search engines. This means they will be easily able to understand your website, further improving your rankings. 

But what are the top benefits of on-page SEO?

1. Rank higher in search engine results pages (SERPs)

Having unique and high-quality content that is optimised by using on-page SEO elements can help your web page rank higher in SERPs. This means you will have more users finding your website and you will be more relevant to user queries.

2. Advanced crawl rate

Optimised on-page SEO will help your website be noticed and crawled by search engine bots. Effective on-page SEO can help web analytic tools and crawlers better understand what your page is offering and in what context it must reflect and rank on the search engine result pages.

3. Improved local search

On-page SEO is a must-do for small, local businesses. Using unique and relevant keywords for an area will bring local visibility and reach, and leads and sales to local companies that have a developing online presence.

on-page seo factors

4. Boosted organic traffic

By optimising content to achieve higher rankings, better crawl rates and frequent click-through rates, your website will attract more organic traffic than if you were to spend money on marketing and advertising to promote your page.

5. Increased brand awareness

Higher SERP rankings will lead to a substantial increase in brand awareness and value. The higher and more frequently your page ranks in Google and other search engines, the more brand awareness it builds.

What are On-Page SEO Ranking Factors?

There are various on-page SEO factors to consider when wanting to improve your search engine ranking. These on-page SEO factors can have a big impact on your page’s ranking ability if properly optimised.

on-page seo factors

The content of a page

The content of a page is arguably the most important on-page SEO factor to develop as it is what makes your page worthy of a ranking. Your content is what users come to see, thus making it important to search engines. This means it is vital you create good content. But what makes good content? In terms of SEO, it means supplying a demand and being linkable. 

The most successful content is able to supply the largest demand. The content can be a video, image, sound or text, but it needs to supply a demand to be considered good content. If you are unsure of what content supplies a demand, you should consider using an agency that offers SEO services

For SEO optimisation, there is no difference between content of the highest and lowest quality if the content is not linkable. If people are unable to link to the content, search engines will be unlikely to rank it. Unlinkable content includes content that can’t be reproduced or shared or is only accessible after logging in.

Title tags

A title tag is an HTML element that tells users the title of a webpage. Title tags are displayed on SERPs as the clickable headline and are important for usability, SEO and sharing. Titles need to be a concise summary of the content created.

Google typically displays the first  50-60 characters of a title tag. Your title determines your display title in SERPs and is the first-impression of your website to users. Just because your website is ranking well, it doesn’t guarantee that users will click on your page. Titles can be make-or-break factors on whether someone clicks or not.

URLs

On-page SEO includes ensuring your website’s content is reflected in URLs. Good URLs clearly show the hierarchy of information on a page. This information can be used to identify the relevancy of the web page by search engines.

FAQ’s

What is on-page SEO?

On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO aims to optimise individual web-pages to rank higher and gain more traffic in search engines through keywording, relevant content, domain authority, hashtags and on-site content. 

What does on-page SEO focus on?

On-page SEO focuses on improving the ranking of your website in SERPs by creating high-quality and unique content, user-friendly interface, mobile optimised content, relevant titles and URLs and linkable content. 

What is the difference between on-page and off-page SEO?

On-page SEO refers to the content and HTML source code of a page that can be optimised. Off-page SEO refers to links and other external signals, including social reputation and customer’s vouching for your brand online. 

What is a good on-page SEO score?

An SEO score is a measure of how well the user-facing and technical aspects of your website contribute to SEO and high rankings. There are many different ways of measuring SEO scores, but most look for the same key details. 

Good SEO scores always include: search engine and user friendly URLs, technical quality, server responsiveness, indexability, user content quality, unique content, indexable meta-content, user friendly navigation, user friendly visuals and mobile optimisation.

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Instagram Reels Vs TikTok: What’s the Difference?

September 13th, 2021 by

In the beginning of 2020, TikTok’s popularity soared. Its short-form video content provided those in quarantine and lockdown with continuous and snackable entertainment that is tailored specifically to each user. Its success began with Gen Z before spreading to a variety of other age groups. In response to this, Instagram launched Instagram Reels in August 2020. But what is the difference between TikTok and Reels? Before we get into the TikTok vs Reels debate, let’s get into each platform first. 

What is TikTok?

TikTok is a social media platform that is used to share up to 3-minute long videos. TikTok creators can leverage the platform’s vast catalogue of audios, music, filters and effects to create entertaining and snackable content. Users can find any type of video on the platform from music covers, tutorials, reviews, memes, gaming and more. 

What are Reels?

Instagram Reels were launched to directly compete with TikTok. Reels allow Instagram users to create up to 60-second videos that can be made with music or a custom audio and have filters and effects applied. Reels can be shared to the Explore feed by using the right Instagram Reels hashtags, news feeds, the dedicated Reels tab and Instagram Stories.

Reels are a creative content format if you’re struggling with Instagram post ideas; many Instagram trends have been born from Reels. Reels can help content creators grow by engaging new and existing audiences. If you’re wondering how to gain followers on Instagram, Reels is a good place to start. Instagram has been well loved by top Instagram fashion influencers, travel influencers, musicians and more. 

Instagram Reels vs TikTok: Views and Engagement

Insights from Reels’ launch revealed that Instagram’s short-form video content was working. 61% of TikTok users claimed they would use Reels and spend more time on Instagram as the features were so similar. In addition, on average, the two platforms had around the same video views, with Reels at 1.2 million and TikTok at 1.92 million views. However, TikTok pips Reels to the post when it comes to engagement—the average TikTok receives an average of over 200,000 likes and 2,000 comments, compared to Reels’ 100,000 likes and 800 comments. 

Instagram Reels vs TikTok: Video Content

Both Instagram Reels and TikTok began with 15-second videos before expanding. At the time of writing, TikTok offers users 3 minute videos compared to Reels’ one minute. In addition to this, TikTok recently added a scroll feature to some of its videos, allowing users to skip through parts of a TikTok. 

The style of video content differs on each platform. Instagram Reels content is polished and produced to a  very high-quality, which can help with Instagram monetisation. TikTok lends itself to raw, authentic content. 

Instagram Reels vs TikTok: Audio

TikTok has a vast sound library that includes, but is not limited to, chart music. Users frequently create their own sounds that often become new trends and have helped indie artists make their way into the charts. Music and audio trends on TikTok are one of the fastest ways to achieve a viral hit. 

Reels has a wide range of audios available, but it is not as extensive as the TikTok library. Most audios are brought across from TikTok. As Instagram isn’t a music-based platform, it has tighter copyright restrictions because it is based around artists sharing their original work. 

Instagram Reels vs TikTok: In-app Editing

TikTok offers a wide range of editing capabilities. Many TikTok trends stem from specific video effects and the platform has recently launched a new TikTok Effect Studio that provides users with the tools needed to create their own AR effects. 

Reels only offers users filters used in Instagram Stories and doesn’t have anywhere near the amount TikTok has. Also within Reels, users can only pick one filter, whereas on TikTok they can have multiple within the same video. 

TikTok also offers more general editing capabilities than Reels, such as voiceovers and the ability to rearrange clips to build a finished video.

Instagram Reels vs TikTok: Analytics

Instagram has a notoriously tricky algorithm to navigate, and it is still undetermined how the Reels algorithm works. It is likely that using the most popular Instagram hashtags will help users be discovered. TikTok’s main appeal is that it is easy to achieve a viral video as all videos stand a chance at making the For You Page. TikTok also offers in-depth insights to creators and brands to help them understand who their audience is and the most suitable way to target them. 

Instagram Reels vs TikTok: Advertising

Apart from partnering with influencers on TikTok, there are various other ways brands can advertise on the platform. The cost of advertising on TikTok has dropped since 2020 and the platform offers several standard advertising features, including targeted advertising. The other common types include: 

  1. Brand Takeover Ads
  2. Top-View Ads
  3. In-feed Ads
  4. Hashtag Challenges
  5. Branded Effects

Instagram advertising is powered by Facebook. Reels now offers to advertise, though it is still new. The ads run full-screen and in between Reels, similar to Instagram Stories. Reels ads appear in the Reels tab, the Explore page and natively in-feed. 

FAQs

Will Instagram Reels replace TikTok?

While Instagram Reels have been shown to improve Instagram growth, TikTok remains superior. TikTok’s remains the most downloaded application in app stores—a title it has defended for over a year. 

Is Reels similar to TikTok?

Instagram Reels is similar to TikTok. They are both short-form video formats that include an infinity-scroll and tailored algorithm. The Instagram demographic aligns with TikTok’s demographic which is likely why they are such fierce competitors. 

Can Reels beat TikTok?

While Instagram Reels is popular with Instagram users, TikTok is globally more popular. It is unlikely Reels will win the TikTok vs Reels debate.

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Facebook Reach: What It Is and How to Increase Yours

September 13th, 2021 by

The term “reach” is often thrown about in conversations relating to marketing, but what does it mean? Facebook reach refers to the amount of unique people that have viewed your page or post. When using Facebook marketing as a key social media strategy, you want an organic Facebook reach that is as high as possible. 

It is possible to set a Facebook reach objective to ensure monitoring your reach is a regular process. Growing your organic ready is possible, although notoriously difficult thanks to Facebook’s algorithm. In this blog we will cover exactly what Facebook reach is, the difference between Facebook reach and impressions, and some tips on how you can grow your Facebook reach. 

What is Facebook reach?

As we mentioned, Facebook reach is the number of unique people that have seen your Facebook page or post. If you publish a post and 500 people look at it, your Facebook reach is 500. Facebook reach should always be measured within a time frame—there is no “overall” reach. 

Facebook tracks how many unique screens your post is displayed on. It also tracks page reach and post reach separately. Your Page reach is how many unique users are viewing your page, your post reach is how many unique users view a specific post. These reaches will vary from one another. 

Facebook reach is influenced by a number of factors including: 

  1. Engagement and interactions from both followers and non-followers
  2. Content-type and optimization factors (video vs. text posts, captions, timing etc.)
  3. Paid ads versus organic posts.

The Types of Facebook Reach

So what are the different types of Facebook reach?

Facebook organic reach

When discussing Facebook reach, typically people mean organic reach. Organic reach refers to how many people have seen your non-sponsored posts. 

Organic Facebook reach is the hardest to earn as it relies solely on the Facebook algorithm. With touch competition from ads, viral posts and other popular accounts, organic reach has been slowing down. 

Facebook viral reach

Viral reach is how many people have seen your content as a result of someone else engaging with it by liking, commenting or sharing. It is based on interaction from those that follow you and those that don’t. 

Facebook ad reach

If you want to launch a Facebook reach campaign, you should focus on ad reach. Ad reach is the number of people that have seen your ads at least once. It is based on budgeting and audience targeting; it shows you how well your ads performed and whether you managed to target your audience. 

Facebook reach, engagement and impressions

Now we’ve covered Facebook reach, we will explain the difference between the other key metrics. 

Reach measures how many unique users have seen your content. 

Impressions measure the number of views on a piece of content—this counts multiple views from the same user. Impressions will always be higher than reach. 

Engagement measures the individual interactions on your posts including reactions, comments and shares. 

How to boost your Facebook Reach

Schedule your posts

Posting consistently on Facebook will help increase your reach. If you plan to post every other day, schedule posts in advance to alleviate stress. This also avoids having to post on weekends and holidays when you’re out of the office. 

Post at the right time

Finding the right time to post on Facebook is important. It increases your chances of being seen by the majority of your audience at the same time. This will also help it be seen by those who don’t follow you, but are connected with someone who has engaged with your post. 

Use videos

One of the best Facebook trends at the moment is video content. Videos keep people engaged for longer, and with the success of TikTok and Reels, users are actively seeking video content. 

Create Facebook Ads

The fall in organic reach is a direct result of the rise of ad reach. Paying for ads pays for you to be seen by hyper-relevant audiences. 

Use hashtags

Using hashtags on Facebook increases your chances of being seen and discovered by new audiences, thus increasing your reach. 

FAQs

What is a good Facebook reach?

At the beginning of 2021, the average organic reach was at 5.2%—which is a decrease from the end of 2019 at 5.5%. Any Facebook reach around or above 5.2% can be considered good—the exact figure depends on your audience base. 

Is Facebook reach important?

Facebook reach is arguably the most important metric. Facebook reach is the number of people that have seen your content and influences every other metric including Facebook engagement, likes, comments, clicks and negative feedback. There are different kinds of reach: post, page, organic, viral and paid.

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Posted in Social Media Marketing News, Social Media Platforms

The Best B2B SEO Guide in 2021

September 7th, 2021 by

The practise of Search Engine Optimization has been around and a popular choice for countless businesses. For many B2B businesses, implementing a B2B SEO strategy is a requirement for meeting a very niche audience. While the general concept of SEO for B2B is the same as SEO for B2C, there are a few basic areas where they differ. But firstly, what is SEO? Keep reading our B2B SEO guide to find out. 

What is SEO?

There are many different types of SEO techniques. B2B SEO involves using a combination of SEO techniques including keyword research and metadata analysis to reach your desired audience. Running a technical SEO audit can help you identify how successful your B2B SEO strategy is, or if you need additional help with your B2B SEO solutions. 

There are 4 key elements to B2B SEO that you need to ensure are optimised fully. With these elements optimised, you will quickly be able to see the real benefits of SEO. As with any form of SEO, you should use white hat SEO. This will ensure that your website isn’t blacklisted by any search engines. 

Technical SEO

Technical SEO is the process of ensuring your website meets the basic technical requirements of search engines in order to organically improve search rankings. The main elements of technical SEO include crawling, indexing,  rendering, and website sitemaps.

Content SEO

Content SEO is the process of creating relevant content that will get you seen by search engines. It involves researching what your key B2B audience are looking for and providing content that answers their queries using specific keywords. 

On-Page SEO

On-Page SEO is the process of optimizing the content you have made. On page SEO factors include the meta descriptions, title tags, alt text on images and structured content so information is easily discoverable by search engines. 

Off-Page SEO

Off-Page SEO is also called backlinking. It is where you have high-quality pages or people link back to your content or website when discussing a specific and relevant topic—this increases your perceived expertise and engagement. 

B2B SEO vs B2C SEO

The general concept of SEO is the same for both B2B and B2C. In practise, B2B SEO is a lot more complex than B2C SEO. 

With B2B SEO, your typical audience isn’t a broad demographic; you’re directly going after a highly specific group of professionals. This means the content you are creating won’t be relevant to a wide audience. In doing so, you will be using keywords that don’t have a high search volume, but have a good click through rate. This is called using long-tail keywords. 

With B2B SEO, there is a slower conversion rate than with B2C. This is because the decision making process is longer with B2B. Many professionals consume a significant amount of content before making a decision; if you can help provide them with the required content, you will likely see a conversion. 

How to Build a b2b SEO strategy

We have pulled together a B2B SEO best practices guide to help you implement a B2B SEO strategy. 

Create a buyer’s persona

A key element of B2B market research is creating buyer personas. This is exactly the same as a customer persona and includes details about who they are, which industry they are from, their job title, who they are making a decision for and more. The more details you can include, the more relevant your content will be. 

Conduct keyword research

Researching keywords will inform you how many people are searching for a given phrase. Keyword research will help you build your buyer persona and guide your content strategy. Keywording isn’t limited to search engines; you can use social listening tools to see what people are discussing online and analyse your brand sentiment. 

Optimise technical and on-page SEO

Optimising your technical and on-page SEO will give you the best starting chance of being discovered. Depending on your website design, you may have built-in SEO enhancements. 

Create relevant content

You should start your content creation by making content for each sales stage and ensuring each piece of content is optimised with SEO strategies using the buyer personas you created. This could involve creating a dedicated B2B SEO blog. Sometimes B2B content can be incredibly boring, so make sure to maintain a professional but casual tone of voice. 

If you already have content on your website, go back and reassess the keywords used. Remove and under-performing keywords and add in new ones. In addition, add in relevant photos and videos.

Promote your content

Using authentic and relevant backlinks will make your website look more authoritative. Through website backlinks and social media posts, you can position yourself as an industry leader and favourite. 

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The Instagram Demographics and Social Media Demographics to Know in 2021

September 6th, 2021 by

Social media platform demographics allow marketers to identify the exact online locations they need to focus on in order to reach their target users. The demographics of social media users identify age, location, disposable income, interests, online activities and so much more. Social media demographics are constantly changing as generations move and more adapt to a social-first online environment. It’s important that marketers keep up to date with all social media platform demographics so they can adjust their social media marketing plans accordingly. Facebook demographics are different to Instagram demographics, and Instagram demographics are different to TikTok demographics. 

General Social Media Demographics to know

Facebook is King

Despite new competition from emerging platforms, Facebook still remains the most-used and engaged-with social platform.

56.8% of the world’s population is active on social media

4.48 billion people use social media worldwide, 93.33% of which are active users.

Globally, the average social media users has 8 different accounts

The average number of social media accounts a millennial or Gen Z has is 8.4.

Almost half of internet users use social media for work

40% of all internet users globally use social media for work purposes.

On a global average, more men use social media

The current global average gender split of social media users is 54% men versus 46% women. However, this varies from country to country. In North America, the split is 54% female vs 46% male. In Western Europe, the split between genders is 50/50.

Instagram demographics you need to know

Instagram marketing is one of the most popular social media marketing tactics for brands. From the abundance of Instagram influencers to work with to the content formats available and paid advertising, there is something for every brand on Instagram. However, understanding Instagram demographics can help marketers understand exactly what their audience on that platform is doing and how they use the platform. 

But what are the key Instagram demographics marketers need to know? 

General Instagram user demographics

  1. There are 1.2 billion unique visitors active on Instagram as of October 2020. 
  2. Over 500 million accounts view Instagram Stories every day, making Stories one of the most popular Instagram features
  3. There are potentially 1.16 billion audience members advertisers can reach on Instagram. 
  4. 90 million Instagram users tap on Instagram product tags each month.
  5. 9 out of 10 people on Instagram follow a business account.
  6. The gender split on Instagram is 57% female to 43% male.

Instagram age demographics

  1. The 25-34 age group represents the largest advertising audience on Instagram, followed closely by the 18-24-year old age group.
  2. Men slightly outnumber women in these younger age groups. However, for those 35+, women outnumber men. 
  3. The younger an Instagram user is, the more frequently they open the app per day. 67% of those aged between 18 and 24 open the platform more than once a day, followed by 60% of 25 to 34 year olds and 49% of 35 to 44 year olds. 
  4. 11% of parents say their 9 to 11 year-olds use Instagram, despite the minimum age being 13.

Instagram location demographics

  1. Countries with the largest audience on Instagram are the US, India, Brazil, Indonesia and Russia. 
  2. Instagram has been blocked in China since 2014. 
  3. Instagram’s average revenue per user is 11 times higher in the US and Canada compared to the Asia-Pacific region.

FAQs

What is Instagram’s demographic?

  1. There are 1.2 billion unique visitors active on Instagram as of October 2020. 
  2. Over 500 million accounts view Instagram Stories every day. 
  3. There are potentially 1.16 billion audience members advertisers can reach on Instagram. 
  4. The largest age demographic is 25-34-year-olds.

What is the main demographic of Instagram?

As of July 2021, Instagram has just under 30 million users in the UK. The largest age demographic is those between 24 and 34. 

What is the age demographic of Instagram users?

The largest age demographic is 25-34-year-olds. This is followed by those aged between 18 and 24. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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The Complete Guide to Using Facebook Stories for Business

September 3rd, 2021 by

Facebook marketing has been a preferred marketing channel for many brands for the best part of a decade. With nearly 3 billion monthly active users, Facebook gives brands access to a seemingly endless audience. Although Facebook Stories were only introduced in 2016, the feature has already become a major hit with Facebook users. Facebook Stories creation and consumption has increased by 842% since they launched and have a staggering 500 million daily active users—a number that’s only set to rise. 

Facebook Stories are easy to use, have a prime viewing location and present brands with many opportunities to promote themselves to new audiences. Using Facebook Stories for business will be a game changer for your brand. 

What are Facebook Stories?

Facebook Stories is a feature that allows users to share images and videos to their profile pages for 24 hours; it is the same concept as Instagram Stories or Snapchat Stories. 

Different from a typical Facebook post, users can’t like or comment on Facebook Stories. If users want to engage with a Story, they can reply to the post and a conversation will start in Facebook Messenger. 

Facebook Stories are housed in two locations on mobile devices. The first is at the very top of the Facebook app, and the second is at the top of Facebook Messenger. If you are using Facebook desktop, Stories can be found in the top right corner. To view a Story, users must tap on the circled profile picture. 

Why you should use Facebook Stories for business

The Facebook algorithm can be notoriously tricky to manage to gain organic reach. However, Stories are poised at the very top of the platform, meaning the Facebook engagement on Stories is high; 500 million daily active users high. 

Facebook Stories are a good way to humanise your brand. Through a more informal content format, you can connect with audiences on an emotional level by giving some insight into your brand and employees. One of the most prominent Facebook trends is authenticity from businesses, and Stories allow brands to offer this to their followers. 

Facebook Stories can also be used as paid ads. Facebook as a marketing tool is used by the majority of marketers because it always provides results. It also helps override Facebook’s algorithm so the ROI is worth it. 

Post Ideas for Facebook Stories

There are countless Facebook post ideas available, but you will want to create story content that engages. Once you have found the best time to post on Facebook for your business, consider the following ideas to increase engagement. 

Create exciting content

Facebook Stories that have an “urgency factor” are why Stories became such a popular feature. You should take advantage of the limited-time availability of Stories to create content that builds excitement.

You could share early bird offers, a 24 hour discount code, announce an upcoming event or encourage users to sign up for an event. 

Make your Stories interactive

Facebook Stories can bring in large audiences, and you can engage with them by using interactive tools like voting stickers and polls. You can ask your audience questions or give them prompts to engage with. 

When using Facebook Stories for business, you can also add custom link buttons to encourage a call to action and drive more engagement. 

Share external content

You can use Stories to share relevant content that your business hasn’t created. This could be from a prevalent Facebook influencer or user-generated content. This method can give you social proof and solidify your position as a thought leader within your industry.

FAQs

What are Facebook Stories for business?

Facebook Stories for business is a feature that allows brands to share images and videos to their business profile pages for 24 hours; it is the same concept as Instagram Stories or Snapchat Stories. 

How do you add a Story to your Facebook business page?

Creating a Facebook Story for business pages is easy. 

First of all, you need to have a Facebook business page. We recommend getting set up with Facebook Business Manager to help you keep track of your Story assets. 

Click the “+” button on your Facebook business page’s profile picture and select “Create story.”

Select the type of story you want to create; you can create a Story from scratch within the platform or upload an image or video from your camera roll. If you want to upload a Facebook Story video, please note that Facebook Story videos are only 20 seconds long. 

Afterwards, you can customise your Facebook Stories. You can draw, add text or animations and apply stickers.

When using Facebook Stories for business, you are given an extra option compared to a personal page. Within Facebook Stories for business, you can add custom links and buttons urging a call to action. 

How do you add a Story to your Facebook business page? - facebook stories

Once you are happy, click “Share Now.” 

What’s the difference between a Facebook Story and post?

The main difference between a Facebook Story and a Facebook post is that Stories are only available for a 24 hour period. A Facebook post is available on a user’s profile permanently (or until they decide to delete it). 

Another difference between Facebook Stories and posts is that users cannot like or comment on Stories; they can only start a conversation in Facebook Messenger.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Top 10 Facebook Best Practices for your Business in 2021

September 3rd, 2021 by

Facebook allows more than 80 million businesses to potentially connect with over 2 billion monthly active users. That’s a lot of people. 74% of all Facebook users follow at least one business and Facebook users are more likely to make a purchase from a brand they follow on Facebook than any other platform. 

Following Facebook best practices will help your business stand out from the rest of the 80 million on the platform. Brands that aren’t making the most of Facebook best practices in 2021 won’t be reaping the most rewards possible. 

In this blog we will cover the top Facebook Business best practices, Facebook video best practices and Facebook ads best practices. 

Facebook Business best practices

Facebook has been a go-to for businesses to reach their target audiences for years. Facebook is constantly evolving the analytics and measurement tools offered to brands to ensure a more effective experience. 

Use Facebook Business Manager

Facebook Business Manager is a tool that allows businesses to manage multiple Facebook Pages, business assets and ad accounts in addition to Instagram accounts and product catalogs. It is a place where you can manage all of your Facebook marketing and Facebook advertising activities. 

Use Facebook hashtags

Using hashtags on Facebook makes your content easier to discover. By using relevant hashtags to your niche and audience, you can be discovered by a relevant audience. Using trending Facebook hashtags will put your content in front of a wider audience.

Use Facebook Stories

Using Facebook Stories allows brands to “skip the line” of the Facebook algorithm. The Facebook algorithm is notoriously tricky to navigate, but Stories are located in a prime position to be seen by Facebook users. Finding the best time to post on Facebook Stories will remind Facebook users of your brand, offerings and campaigns.

Use Facebook influencer marketing

Facebook influencers give your brand a higher chance of being seen by an audience that is interested in the product or service. Furthermore, this audience is more likely to trust a recommendation from an influencer they like than from the brand itself.

Facebook Video best practices

Video has become one of the most popular content formats available and is one of the best Facebook trends out there. Consumers are watching more and more bite-sized videos and the engagement rate is higher. The top Facebook best practices in 2021 for video content are: 

Make sure your video is the right size

The recommended size for a Facebook video post is at least 1080 x 1080 pixels. The ratios should be 1:1 (for desktop or mobile) or 9:16 (for mobile only). 

The recommended size for Facebook Story video content is 1080×1920 px as Stories take up the whole page. 

Use sound and captions

By using sound and captioning your Facebook video, you are making your video content accessible to more people. Some listen with sound, but others who are hard of hearing or not in a sound-safe environment can also enjoy it. 

Don’t be offensive

This goes for any type of content, but specifically video content. Being offensive or misleading will go against Facebook’s guidelines and your video will be removed from the platform. 

Facebook ads best practices

Facebook marketing is incredibly efficient. The platform allows businesses to guarantee relevant Facebook engagement from the exact audiences they want to target. As with any form of paid advertising, it can often be the case of trial and error to find out what really works for you. However, these Facebook ads best practices are a good place to start. 

Keep it targeted and relevant

While Facebook ads can increase your reach exponentially, it is important to keep your content targeted and relevant to your target audience. This way, you can guarantee you have done what you can to pull new audiences in.

Make it visually appealing

This is one of the most important Facebook creative best practices. The more visually appealing your ad, the more people will stop and look at it. The more time users spend looking at your ad, the more likely they are to take action from it

Include a call to action

With all ads you create, you need to remind viewers they need to take action. This could be asking them to follow you, like, comment, share or click a link

FAQs

What are the best practices for posting on Facebook?

The top 5 Facebook best practices are: 

  1. Use the correct size Facebook banner and Facebook profile picture
  2. Claim a URL relevant to your business
  3. Utilise a “Call to Action” button
  4. Post a variety of Facebook post ideas consistently 
  5. Actively engage with your Facebook audience 

What are some tips for making effective Facebook ads?

3 top tips for effective Facebook ads are:

  1. Keep ads targeted and relevant 
  2. Make ads visually appealing 
  3. Include a clear call to action

How do I get more engaging posts on Facebook?

To boost your Facebook engagement you could create some of the following Facebook post ideas:

  1. Join in on Facebook trends
  2. Show behind the scenes 
  3. Tell your brand’s story
  4. Create infographics 
  5. Product/service photos 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

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The Ultimate Guide to Using Instagram Stories

September 1st, 2021 by

Instagram Stories are arguably one of the most popular Instagram features available. With more than 500 million Stories created every day, Instagram users are keen to view and interact with the feature. Nearly 60% of Instagram users say they have become interested in a brand or product after seeing an Instagram Story, and 50% say they’ve taken additional action (such as visiting a website) to purchase a product featured in a Story. 

While Instagram Stories only officially last for 24 hours, they can be immortalised through Instagram Highlights. This means that any important updates or key engagement Stories can be viewed time and time again by new followers, giving you the maximum reward. Instagram Highlights were particularly useful for Instagram influencers and brands showing an Instagram “Swipe Up” Story, however, these have now been replaced with a link Sticker. 

Why you should use Instagram Stories

IG Stories are one of the easiest and fastest ways to increase Instagram growth and Instagram engagement. Instagram Stories put you at the centre of your followers’ feeds. Accounts that have most recently posted a Story are typically hosted within the first few Instagram Stories at the top of the homepage feed. The best time to post on Instagram Stories is likely to be a similar time to when you would be posting a main-feed post. 

Why you should use Instagram Stories - Instagram stories

Instagram Stories are one of the best engagement tools on the platform. Thanks to Stickers, users can directly engage and comment on Stories. Not only does this allow brands to receive direct feedback from their audiences, but it also identifies who the most engaged audience members are. By knowing this, you can edit your Instagram content to be more relevant to your engaged audience, further building a good relationship. 

Instagram Stories are a great way to humanize your brand. They are temporary and can be informal, so if there are Instagram trends you want to get involved in but they aren’t 100% relevant to your brand, using Stories is a way to get involved. 

Instagram Stories are also a key discovery method. You are able to put hashtags, location tags and mentions within your Stories. New audiences can discover your Stories by viewing a location or hashtag Story. By using the most popular Instagram hashtags, you are increasing your Instagram reach. 

Instagram Story Post Ideas

The possibilities with Instagram Stories really are endless and that can be a daunting thought when first figuring out what type of Instagram Story content you should make.

Create a tutorial series

Instagram Stories are almost like a presentation, so they lend themselves nicely to a step-by-step tutorial. This tutorial could be about how to use a specific product from your brand or for something relating to your brand. From  baking and cocktail recipes to beauty tutorials and yoga instructions, you can make a tutorial for anything.

Host quizzes, polls and Q&As

Using the Quiz, Poll and Q&A Stickers within the Instagram Story menu, you can create an entertaining and engaging Story. You could host a general quiz on what’s been happening within the last week or ask your audience their opinions on which of your products are their favourite.

Make announcements

Instagram Stories are a great place to host teasers for announcements and are even better for reminding followers about a new launch. By creating a series of posts (you could even use the Countdown Sticker), you can create a buzz around a new announcement. You can remind your followers by creating a Stories Highlight on your profile.

Share relevant content

Instagram makes it very easy to share other creator’s content through Instagram Stories. By adding another creator’s work to your profile, you are showing your dedication to your industry and potentially building a new relationship with an influencer. 

In addition, with this method, you can also share user-generated content. This will not only give you social proof from real customers but encourage new customers to share their experiences in hopes of being reposted.

FAQs

How do Stories work on Instagram?

Instagram Stories are a feed of photos or videos that disappear from your profile after a 24 hour period. Users can upload Instagram Stories from their camera rolls, create an Instagram Story within the app, or reshare existing posts to their Instagram Stories. Users can view Instagram Stories online or on the app. 

How long does an Instagram Story last?

Technically, IG Stories last for 24 hours on the platform. However, users can add Instagram Stories to a Highlight, which keeps the Story on a profile until it is actively removed. Once 24 hours have passed, users can no longer use any engagement Stickers on Stories.

How do I make my Instagram Stories attractive?

Making an Instagram Story attractive depends on your branding; you need to find the right look and layout of Stories that engage your followers but also convey your messaging. Some of the best Instagram Stories use Instagram Stickers including polls and Q&As.

The most important thing to keep in mind is Instagram Story dimensions. The best Instagram video size or Instagram photo size for Stories is 1080×1920. The minimum size is 600×1067, and there is no maximum, but larger files will increase upload time.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Posted in Social Media Marketing News, Social Media Platforms