Vegan Influencers: The Top Vegan Influencers for Veganuary 2023

December 8th, 2022 by

Veganism.

A life-long debate. 

It is no longer just a trendy term for social media likes, it has become a popular lifestyle choice for a lot of people and vegan influencers have emerged to show you just how to become one yourself.

Founded in 2014, Veganuary has become recognised nationwide and may even play a larger role in 2% of the UK’s population being vegan as of July 2022, thank we think. 

January is a time for new beginnings and maybe Veganuary is what leads you to yours.

We know veganism isn’t for everyone. That’s why, through this blog, our only aim is to inspire and educate people about this lifestyle choice and the vegan Instagram influencers behind it. 

Vegan fitness influencers

When we think of veganism, we tend to think of health and fitness. 

If you’re a fitness fanatic looking to branch out into the world of veganism, here are the top vegan fitness influencers to look out for:

Stefanie – @naturallystefanie

On Stefanie’s page you will find heaps of workouts, vegan food recipes and daily vlogs.

 

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A post shared by STEFANIE 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (@naturallystefanie)

Nimai – @nimai_delgado

Hailed one of the frontrunners of vegan fitness, Nimai’s profile aims to educate viewers on how to body build on a vegan diet. 

 

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A post shared by Nimai Delgado | Vegan Fitness Coach (@nimai_delgado)

Natalie – @fitveganchef

Natalie is a former IFBB pro who shares her love for vegan food and travelling with her audience on Instagram.

 

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A post shared by Natalie Matthews IFBB PRO (@fitveganchef)

Layla – @laylaluciano

Layla is a vegan coach, athlete and martial artist who shares her workouts with her followers.

 

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A post shared by LAYLA • Vegan Athlete and Trainer (@laylaluciano)

@lifting_vegan_logic

Lifting Vegan Logic is a vegan activist and fitness enthusiast who posts many thought-provoking Instagram posts.

 

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A post shared by Lifting Vegan Logic (@lifting_vegan_logic)

Vanessa – @plantbasedmuscle

Vanessa is a vegan trainer and nutrition coach. Her profile is packed with workouts and nutritious recipes.

 

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A post shared by Vanessa Espinoza (@plantbasedmuscle)

Black vegan influencers

These talented black vegan influencers are guaranteed to get you to stop scrolling with their delicious recipes, inspiring activism and tips and tricks.

Tabitha – @iamtabithabrown

She stole our hearts on TikTok during the lockdown and now she’s taken Instagram by storm with 4.2M followers. Tabitha shares with us her favourite vegan recipes and a whole lotta positivity!

 

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A post shared by Tabitha Brown (@iamtabithabrown)

Torre – @torre.washington

Torre is a former IBFF pro who uses his profile to advocate for veganism. 

 

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A post shared by Torre Washington IFBB Pro (@torre.washington)

Tracye – @byanygreens

Tracye has been vegan for 35 years and uses her expertise on the lifestyle choice to inform others – particularly black women – on how to get started with their own journey to veganism.

 

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A post shared by Tracye McQuirter, MPH (@byanygreens)

Todd – @turnipvegan

Todd is your go-to-guy for yummy vegan recipes. With a particular knowledge of mushrooms and how to incorporate them into his food, Todd has an impressive 343k followers on Instagram.

 

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A post shared by Todd Anderson (@turnipvegan)

Rachel – @rachelama_

Rachel is one of the UK’s most adored vegan chefs. She uses her platform to promote her cookbook titled ‘One Pot Three Ways’ and share her love of vegan food.

 

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A post shared by Rachel Ama (@rachelama_)

Will – @willedmond

Will is a vegan chef and travel host who teaches his followers how to cook vegan meals and travel better. 

 

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A post shared by Will Edmond 🇺🇸🌱 Vegan Chef + Travel Host (@willedmond)

Raw vegan influencers

There’s veganism. 

And then there’s VEGANISM.

Those who fall under the latter prefer to pull their food directly from nature. This is classed as raw veganism.

Kristina – @fullyrawkristina

Kristina is the frontrunner in raw veganism on Instagram. She has been a fully raw vegan for 17 years and shares all her tips and tricks for raw vegan meal prep with her followers. Her colourful, bright and inspiring profile is bound to stop you in your tracks. 

 

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A post shared by Kristina Carrillo-Bucaram (@fullyrawkristina)

Lissa – @rawfoodromance

Lissa has been a fully raw vegan for 8 years and shares her recipes with her 123K followers on Instagram.

 

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A post shared by Raw Food Romance (@rawfoodromance)

Anya & Masha – @golubkakitchen

Golubkakitchen is all about sharing a passion for cooking quirky, vegan food!

 

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A post shared by Anya Kassoff & Masha Sullivan (@golubkakitchen)

Top vegan influencers to follow

Looking to get started on your vegan journey? 

We have put together a list of the best vegan influencers out there to help get you on track!

Michelle – @michellecehn

Michelle shares with us how to balance a vegan lifestyle with a young family. She is the founder of worldofvegan.com and @Vegan.  

 

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A post shared by Michelle Cehn (@michellecehn)

Gaz – @gazoakley

Gaz is a vegan chef, author and founder of @nanaosrestaurant. He boasts an impressive 630K followers on Instagram, for whom he shares a multitude of tasty, vegan recipes.

 

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A post shared by Gaz Oakley 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@gazoakley)

Katie – @chocolatecoveredkatie

If any of you are dessert lovers like us, you will be doing yourself a disservice by not visiting this profile. Katie shares her healthy, vegan dessert recipes with 509K followers. 

 

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A post shared by Chocolate Covered Katie (@chocolatecoveredkatie)

Ed – @earthlinged

Ed is a bestselling author, Vegan educator and public speaker. He uses his platform to educate people on veganism and how the lifestyle change should be seriously considered by all.

 

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A post shared by Earthling Ed (@earthlinged)

Andrea – @earthyandy

Andrea is the author of bestseller ‘Plant Over Processed’ and shares her vegan life with her family on her Instagram page. Her posts mostly consist of her homemade smoothies and desserts.

 

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A post shared by Andrea Hannemann (@earthyandy)

Alexis – @blackforager

Foraging for food isn’t something we typically come into contact with, daily, but Alexis teaches her followers how to do exactly this. She turns her foraged foods into delicious vegan meals.

 

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A post shared by Alexis Nikole 🌾🍀 (@blackforager)

Elisa – @happyskinkitchen 

Elisa is a vegan recipe developer and, just by looking at her Instagram profile, you can see exactly why! She believes that healthy skin starts with what’s on your plate and posts delicious-looking food for her followers to gawk over.

 

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A post shared by Elisa 🌻Plantbased Food Blogger (@happyskinkitchen)

Rose – @cheaplazyvegan

For those of us who don’t quite have all the time in the world to prepare fancy vegan dishes, Rose has us covered. She shares her quick, easy and healthy vegan recipes with her followers; which are perfect for those who are new to vegan cooking. 

 

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A post shared by Rose 🌹 Cheap Lazy Vegan (@cheaplazyvegan)

Lauren – @hotforfood

Lauren is an LA-based, vegan chef who shares her mouthwatering recipes with 343K followers.

 

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A post shared by hot for food by Lauren Toyota (vegan chef) (@hotforfood)

Liz – @itslizmiu 

Liz is a vegan food blogger from Sydney. She loves to share her vegan food adventures with her Instagram followers, as well as sharing how she develops her recipes, too!

 

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A post shared by Liz Miu 苗可玉 🍜 Fun Planty Recipes (@itslizmiu)

FAQ’s

Who are the biggest vegan influencers?

@iamtabithabrown

@fullyrawkristina

@earthlinged

@rachelama_ 

What are the best vegan YouTube channels?

@pickuplimes 

@unnaturalvegan

@goodeatings 

@rainbowplantlife

What is the difference between a vegan and a vegetarian?

Vegans exclude all animal products from their diet, while vegetarians only exclude meat and fish. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Augmented Reality Marketing for Fashion

December 7th, 2022 by

Today’s markets are driven more and more by the needs of consumers and technological advancements. Augmented reality marketing has reached the meeting rooms of numerous industries, with the fashion industry being a leader. 

Augmented reality came to the attention of the tech industry a while ago now and marketers have since adopted it in pursuit of higher engagement and conversion rates. The fashion industry still very much resides within brick and mortar retail, but even they have begun implementing augmented reality marketing efforts. According to ABI Research, over 120.00 stores will be using AR smart glasses globally by 2022. 

While these figures promise a bright future for AR marketing in 2023, will it dominate the future of digital marketing, or is it simply another gimmick created by marketers?

Augmented reality vs. virtual reality

The terms augmented reality (AR) and virtual reality (VR) are often used interchangeably. While the two are similar, they both use different technologies. The main difference between them lies within how immersive they are. 

Virtual reality offers a fully immersive experience, through vision, hearing and sometimes other senses. A digital headset is typically used to create this.

Augmented reality provides a real-world experience as an overlay. The technology recreates realistic environments by layering videos, images and 3D content on top of real-world objects; hence the word ‘augmented’. AR is not limited to headsets, however. It can be deployed on smartphones with projectors and non-specialised hardware.

For example, in June 2019, fashion giant ASOS launched a virtual catwalk feature onto its app. This allowed users to point their phone at any flat surface to see a virtual model exhibiting the clothes on a catwalk. 

The advantages of augmented reality marketing in fashion

Studies show that people can retain up to 80% of what they see, in comparison to just 20% of what they read and 10% of what they hear. These statistics prove the importance of companies leveraging new technologies to create a more visually appealing experience for their customers.

Other benefits include:

Reduces returns

According to research firm Statista, product returns cost $550 billion in the year 2020. This was due to Covid lockdown restrictions prohibiting people from going into a store to try things on before buying; meaning customer expectations were not met. 

Augmented reality allows customers to experience products in an augmented world and let’s them see first-hand if they will like them. 

Increases revenue 

A customer who is given the chance to interact with an item before purchasing it, deepens their sense of ownership; increasing the likelihood of them following through with the purchase at the end. 

AR experiences aren’t limited to online stores. Brick and mortar locations can use technology in-store to enhance their customers’ shopping experience. They can then share these experiences online, encouraging new customers to come and visit the store and increasing the store’s revenue potential. 

This leads us onto our next point.

Potential to go viral

We think immersive experiences are worthy of being talked about. This alone gives it a shareability factor. If enough people share something, it has the potential to go viral. 

Going viral increases brand recognition and, in turn, encourages people to experience shopping with you themselves. 

Another benefit of going viral is that marketing costs are reduced, as customers are essentially promoting your product for you.

Creates a rich and immersive experience

Immersive experiences elicit emotion which is a significant factor in a consumer’s decision to purchase an item. 

A marketing report found that 47% of participants are more likely to engage with a product using immersive technologies if it provides personalised recommendations to suit their needs.  

Rather than expecting a consumer to be able to visualise what a product will look like, augmented reality in fashion allows them to actually experience it and base their opinions on something they have physically interacted with. 

Augmented reality marketing campaign examples

ASOS – See My Fit

ASOS is no stranger to mobile innovation through leveraging technological advancements. In fact, they’re so great at it that we’ve mentioned them twice now in this blog. 

Taking things up a notch, ASOS have used augmented reality to launch a virtual catwalk designed to help users visualise products on a model that more closely represents themselves. 

By solving the pressing issue of customers not following through with a purchase due to not being able to visualise what the item will look like on, ASOS are enhancing their customer experience and, in turn, driving sales.  

ASOS See My Fit

Gucci – virtual sneakers

One of the main reasons for why brands are beginning to heavily invest in launching augmented reality marketing campaigns is to help customers make better and more informed product decisions.

Gucci added an AR feature to its app that lets users ‘try on’ their sneakers. Allowing them to do so ensures a decrease in returns and an increase in customer satisfaction. 

More recently, the high-end retail giant released a pair of virtual sneakers which were designed to only be worn and shared online. The sneakers can be bought on the Gucci app for $17.99, making it an accessible way for consumers to get their hands on the luxury brand. 

Machine A – virtual concept store

Machine A is a London-based concept store known for showcasing contemporary fashion design. 

Due to Covid halting the fashion weeks of 2020, Machine A came up with a virtual boutique, which aimed to bring an immersive spin to a string of digital shows. 

Users were able to scan QR codes embedded onto pillars and phone boxes in and around London to enter the virtual boutique and explore the collections.

While this example is entirely about brand recognition and engagement, it hints at how AR could enhance the ecommerce experience in the future.

To bet or not to bet on AR

The bottom line is that augmented reality marketing is set to become huge and brands should begin considering it if they wish to beat the competition.

With AR advertising becoming a legitimate alternative to traditional advertising methods, like TV and print ads, the sooner brands get AR under their belts, the more opportunities they will see for growth. 

FAQ’s

How is augmented reality used in marketing?

AR allows marketers to add personal touches to mobile apps and other digital content. For example, shoppers can scan items they like the look of to learn more about them, virtually try them on, find out prices and view other clothes/accessories to pair with them.

What is an example of augmented reality marketing?

In November 2019 Adidas added a virtual try-on feature to its iOS app. The feature tracks foot movement, enabling users to see how the sneakers look on their feet in real time, with or without socks.

What is augmented reality advertising?

Augmented reality advertising allows technology to place a digital overlay – i.e., a virtual model or virtual infographic – on top of real world objects. 

Why is augmented reality important to marketers?

Augmented reality is important to marketers because it allows brands to stand out from the rest by offering an enhanced shopping experience; in turn, increasing customer satisfaction.

What are the benefits of augmented reality marketing?

  1. Reduces returns
  2. Increases revenue 
  3. Creates a rich, immersive shopping experience
  4. Boosts the potential to go viral

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Manchester Influencers in Fashion and Beauty

December 6th, 2022 by

It’s no secret that the social media-sphere is bursting at the seams with aspiring influencers across a range of niches. From fashion to food and beauty to business, we can assure you there’s no shortage of influencers to choose from. 

Knowing where to find them, however, is the real challenge. 

Manchester influencers have been making a name for themselves in recent years. With the city becoming increasingly media-driven, influencers here are not short of resources – and stunning scenery – to help capture their content for socials. 

To the brands out there looking to leverage Manchester-based influencers, we’ve got you covered. We’ll run through the most highly sought after influencers in Manchester.

Best practices for partnering with influencers

So, you’ve found a Manchester-based influencer you wish to work with. But what now?

The initial steps taken – from introducing yourself to your work proposition – are crucial if you want to secure certain creators. 

While we will run you through our top tips for reaching out to influencers, you can find more information in our How to Use Influencer Marketing blog.

1) Assure them that you will do the heavy lifting

By assuring your influencer that you will do all the heavy lifting, you’re essentially letting them know that their time commitment will be minimal; without hindering the level of exposure they will gain from partnering with you. Manchester influencers tend to work on multiple jobs at once, so offering them work that won’t eat into other project time is key.

2) Hold small, engaging events to build relationships

After all, a long-term relationship is what you are aiming to nurture with your chosen Manchester influencers. Influencers receive hundreds of emails and DMs every single day. By inviting them to an event, you are guaranteed their undivided attention and can physically make yourself known to them.

3) Follow influencers and interact with their content first

The authenticity must go both ways. They must be deemed authentic by you, and you by them. You can prove this by following them on social media and interacting with content of theirs you find interesting. Jumping straight into their DMs with a sales pitch is almost guaranteed to put them off. 

4) Keep initial pitches short and sweet

The goal isn’t to overwhelm them with lots of information at once. By keeping your initial pitch short, simple and, most importantly, transparent, you can spark their interest. If you have chosen a micro influencer, you can get away with sliding into their DMs with your pitch. However, for bigger Manchester influencers, check their socials to see if they are represented by a management team that you can reach out to.

5) Do a deep dive through their social media to understand their passions

Influencer outreach is not a one-size-fits-all approach. Each message you send out must be tailored to the individual. Do a scan of their social media profile to understand what they are passionate about and use these passions as talking points in your initial message to them.

Influencers from Manchester

Manchester fashion influencers

1) Molly Mae Hague

Manchester-based influencer, Molly-Mae, has fast become a household name. Donned as “more than just an influencer”, Molly-Mae’s appearance on Love Island has paved the way for her new role as Creative Director for PrettyLittleThing and founder of the fake tan brand, Filter. 

Boasting an impressive 6.8M followers on Instagram alone, Molly-Mae is considered a mega influencer in marketing terms and so collaborations will typically be reserved for the brands with larger budgets. 

 

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A post shared by Molly-Mae Hague (@mollymae)

2) Lauren Cokguler

Manchester-based influencer Lauren falls within the fashion marketing realm. Her #outfitinspo and #minimaloutfit posts, paired with a neutral Instagram feed aesthetic, make her a go-to for many fashion-lovers. 

 

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A post shared by Lauren Çokgüler (@lauren.cokguler)

3) Onyi Moss

Onyi is a vintage-fashion-brand’s dream collaboration. With 163K followers and an average engagement rate of 3.20%, she is one of the most sought after Manchester influencers

Onyi is the perfect example of collaborating with influencers whose niche is related to your brand’s, so make sure you have a foot in the door of vintage fashion if you wish to reach out!

 

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A post shared by Onyi Moss (@mossonyi)

Manchester beauty influencers

1) Amelia Olivia

Amelia’s beauty influencer journey began on TikTok, where she now has an impressive 1.2M followers. Known for her pink blush and flawless skin, she has gone on to collaborate with leading brands such as The Beauty Crop and Made by Mitchell. 

As far as rising Manchester influencers go, Amelia is certainly one to look out for!

 

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A post shared by Amelia Olivia 🤍 (@amelia0livia)


2) Mitchell Halliday

Our list of Manchester influencers in beauty would not be complete without Mitchell. His brand Made by Mitchell has taken TikTok shop by storm and now has 278K followers; with his own personal Instagram account sitting at 1.1M. 

Despite his mega influencer status, Mitchell devotes his time to supporting small businesses and giving aspiring beauty influencers a foot-in-the-door by inviting them to join his live streams and collaborating with them on Made by Mitchell bundles. 

 

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A post shared by mitchell (@mmmmitchell)


3) Muskaan

Better known as missmoosegoose on TikTok, Muskaan has an impressive 33K followers. Her beauty reviews and first impressions are essential to any aspiring makeup artist. Her micro influencer status gives her a noteworthy engagement rate; making her a dream collaboration for any beauty brand!

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Interactive Post Ideas for Valentine’s Day

December 2nd, 2022 by

Are you a brand looking to maximise your engagement on social media? Leveraging interactive posts might just be the key to your success.

Today, consumers crave interaction. They crave a personalised experience when using social media. Brands who understand this can lean into the power of interactive posts to create a two way conversation between them and their followers. Once this conversation is opened up, engagement will increase. 

Your interactive post ideas can be tailored to suit your brand’s image and tone of voice. This way, you’re guaranteed to be putting something out there that you know your existing audience will love and be rewarded with their engagement, in return.

Ready to get started? Follow this short guide for all there is to know about creating and publishing your own interactive posts.

What is an interactive post?

Interactive posts add a whole new dimension to the social media consumer experience. They actively encourage users to interact with the posts they see in exchange for personalised results they care about and to move everything forward.

Put simply, an interactive post is social media content – whether it be an image, video, Reel etc. – on which users can click, swipe, tap, key press or any other action their device can register.

Here’s an example of what an interactive post looks like:

What is an interactive post

ThredUp’s online Fashion Footprint Calculator has had over 44k social interactions. Here, the interactive element of the content is the ‘calculate your impact button’ which users can click on to participate in a quiz. 

Interactive posts come in many different forms. Here are some of the most common types you should be familiarising yourself with:

1) Interactive Calculators:

If using an interactive calculator as your chosen interactive content, you must know how to do it correctly. 

Your post should address a customer problem that you have noticed arising and want to tackle. From here, you can prove your willingness to help by offering a free calculator to your customers to solve the problem. 

A great example of an interactive calculator can be found on Third Love’s website. 

Interactive Calculators

For this, consumers need to answer a series of questions to receive the results via email. 

This is the perfect example of a win-win situation, as the customer overcomes a problem encountered during the shopping process while Third Love expands its reach to a wider audience, generates new leads and, ultimately, gains more customers.

2) Instagram and Facebook polls

Polls make for great interactive content.

They are also extremely accessible and easy to create/run on both Facebook and Instagram, which makes them great for spontaneous postings and gaining insight into your audience’s minds.

The first step is to choose an interesting poll topic. The most popular are:

  1. Satisfaction polls – these help businesses understand what their customers think of their products or services.
  2. Finding out what products/services your customers like the most.
  3. Discovering your audience’s opinion on pressing matters.
  4. Involving your audience in the decision-making process.

Polls also are the best way to generate an increase in engagement, as they require users to click on them to record their input. 

3) Quizzes

These are a fun and engaging way to entertain your audience and are readily available on the likes on LinkedIn, Instagram, Snapchat and Facebook. 

An interactive post that incorporates a quiz can either reveal something about your audience or test their knowledge with industry-related questions. 

4) Games

A more simple strategy is to transform images and video content into an interactive post. After all, everyone likes to have fun, so why not do this while using social media?

This option requires nothing more than a little imagination and creativity.

5) Giveaways and Contests

Perhaps the most popular interactive post option, giveaways and contests have proven to land brands copious amounts of engagement. This is simply because they offer audiences something that is worth their while – a prize – in exchange for their clicks, swipes, taps etc.

In order to maximise your engagement opportunity, here are a few rules you could implement into your giveaways and contests:

For example:

 

View this post on Instagram

 

A post shared by OH POLLY (@ohpolly)

6) Fill-in-the-blank posts

With fill-in-the-blank posts you can quickly kindle interactions and put your comment section to good use. 

Here are some ideas your audience might enjoy:

  1. One item I can’t live without is _______
  2. I could listen to _____ every day and never get tired of it.
  3. My dream holiday would be to _____

7) Feedback requests

Show your followers that you value their input by using your social media platforms to gather feedback and brainstorm new initiatives.

Remember: social media interactions can be both fun and productive at the same time, so involve your followers by sharing specific questions that will get them talking and debating in the comments section of your interactive post.

The benefits of implementing interactive social media posts into your strategy 

Boosts engagement

Above everything else, interactive posts help boost engagement. 

Interactive content provides users with an opportunity to share their opinion. Creating posts that interest them will not only encourage them to interact with what you are putting out, but might also lead them to share it too.

Increases brand loyalty

As we mentioned earlier, social media users love a personalised experience. By offering one through your interactive content, it keeps them coming back for more. This will also help set your brand apart from your competitors, as you will be able to offer your audience something others can’t. In fact, according to Demand Gen Report, 88% of marketers said that interactive content is effective in differentiating their brand from their competitors.

Helps capture valuable data

The most important benefit of implementing interactive social media posts is that it helps in lead generation. 

Through polls and feedback requests, you can easily capture user data that can further guide your marketing efforts. 

Interactive post ideas for Valentine’s Day

With 81% of marketers agreeing that interactive content grabs attention more effectively than static content, more and more brands are turning to interactive posts to win their customers over this upcoming Valentine’s Day.

If you are looking to become one of them, here are some inspiring ideas to kickstart your creations.

1) Interactive greeting cards

Greeting cards are the second most common gift given on Valentine’s Day. 

Create an interactive experience where users can easily design, add their message and send Valentine’s greetings to their loved ones through you. 

2) Interactive quiz

Not sure which products to promote for Valentine’s Day? By asking a series of questions targeted towards your products, you can gain insight into which items are more desirable for customers to purchase for the big day.

As explored earlier, quizzes can be run on multiple social media platforms and, if you are present on all of them, why not run the quiz everywhere?

Interactive quiz

3) Gift finder

Start by deciding which items you want to promote for Valentine’s Day and create a short questionnaire of a few questions to help your customers find the perfect gift for their loved ones.

Through this, you can learn a lot about your customers’ preferences and use this later for retargeting purposes.

Implementing interactive posts into your social media marketing strategies for Valentine’s Day and beyond is a way to stay current, in-tune with your customers and fun! The great thing about them is that they are not industry-specific. Anyone can take an interactive post idea and tailor it according to their industry; whether it be beauty, consumer tech or beverages. 

FAQ’s

What is an interactive post?

An interactive post is social media content on which users can tap, swipe, click or perform any other action their device allows them to. 

How do I create an interactive post?

On Facebook, for example, you can:

  1. Run a poll 
  2. Host a giveaway
  3. Run a quiz
  4. Ask a question
  5. Ask for feedback
  6. Create or participate in a challenge

On Instagram you can:

  1. Post memes
  2. Invite users to fill-in-the-blank
  3. Ask questions
  4. Create a poll
  5. Create interactive Instagram stories

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If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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YouTube Hashtags for Fashion Creators

November 30th, 2022 by

We know hashtags are typically associated with the likes of Twitter and Instagram, but have you ever thought about how YouTube hashtags can contribute to boosting your profile’s visibility and reach?

Hashtags are to social media what keywords are to Google. They help categorise content so that users can find what they are looking for more easily. 

YouTube hashtags do exactly this, too. 

By clicking on a hashtag, users can then see all YouTube videos under that hashtag. For creators, leveraging hashtags relevant to your niche is a great way to reach your desired audience.

If you’re a fashion creator looking to boost your YouTube page’s visibility and gain subscribers, or you simply want to know more about YouTube hashtags, then keep reading.

Why should you use YouTube hashtags?

With 51 million active accounts on YouTube, it’s easy to get lost in the sea of creators. Implementing YouTube hashtags into your title/description box is an opportunistic way to, if not completely stand out, at least categorise your videos so that they are viewed by those actively looking for that hashtag. 

As well as this:

  1. Hashtags help YouTube understand what your video is about – these give YouTube more information about your video, which can then determine which search results you appear in.
  2. Hashtags help more users find your content – if your video is appearing in search results, your view counts are likely to increase; and hopefully your subscriber count will follow.
  3. Hashtags can help you categorise your videos – they can help you categorise your content by theme or topic; which you can then create playlists for.

Best YouTube hashtags for fashion creators

Where to find them

Looking for the best hashtags for YouTube fashion videos?

We’ve got you covered.

Remember: hashtags aren’t to be used just for decoration. Each one must be carefully chosen and have meaning, otherwise your title/description box runs the risk of becoming “spammy”. YouTube hashtags are there to improve the discoverability of your videos and to attract new viewers and subscribers, so keep this in mind when searching for them!

1) Get inspiration from trending/popular videos:

Videos that are trending within your niche can guide your YouTube hashtag strategy. 

Simply going to YouTube’s trending page will not be enough in this instance, as it will be full of videos that are not related to your niche at all. Instead, choose from one of the suggested topics at the top of your homepage.

Get inspiration from trending popular videos

After a while, these topics become customised based on your interests and viewing history. YouTube will provide you with the most popular videos within each of these topics. Go through them and make note of the hashtags being used to see if your content could benefit from them in any way.

2)  Get inspiration from your competitors:

Your top competitors should be your biggest source of inspiration for YouTube hashtags. These fashion creators are most likely leaders within your niche and, therefore, will have a plethora of YouTube videos from which to take your hashtags. 

Go to the Videos section of your competitor’s YouTube channel. Click the ‘Popular’ button that appears above the video selection. These are the videos that have received the most views and there is a high chance that the hashtags attached to them could have contributed to its popularity.

Get inspiration from your competitors

3) Make use of YouTube’s Auto-Suggest feature:

If you type the hashtag symbol into the search bar, a list of the current most frequently searched for hashtags on the platform will appear. See if anything stands out that you can use in one of your videos.

How to add hashtags to a YouTube video

There are two ways to incorporate YouTube hashtags to your videos.

In the title:

Or in

How to add hashtags to a YouTube video

Or in the description box:

Or in the description box

Top YouTube hashtags

Here are some of the most popular hashtags on YouTube for beauty and fashion creators:

#fashionstyle

#lifestyle

#makeupvideo

#makeuptutorial

#jeffreestarcosmetics

#art

#fashion

#beautytips

#fashiondiaries

#fashionaddict

#fashionweek

#beauty

There are also a number of more generic YouTube hashtags that you can add to your videos to boost viewership and attract more subscribers (if they suit your content, of course):

#subscribe

#subscriber

#newvideo

#video

#youtube

#youtuber

#youtubechannel

#youtubecommunity

#youtubecontent

#youtubeguru

#youtubevideo

#youtubeislife

#shorts

#like

#viral

#follow

#trending

#news

#tbt

Follow the rules

YouTube has a clearly-laid-out set of guidelines for video uploads to the platform, so it only makes sense that they devise a similar set for YouTube hashtags.

If your hashtags violate any of the platform’s policies they will not be displayed under your video’s title and could even be removed.

  1. Don’t add spaces between words unless you want to create an entirely new hashtag – ie, home decor should be written as #homedecor, even though it is two separate words.
  2. Avoid overusing hashtags – this will turn viewers away from your video and YouTube will ignore all hashtags in your video if you use over 60 of them.
  3. Avoid using hashtags that aren’t directly related to the video – YouTube could remove your entire video if you attach misleading or unrelated hashtags.
  4. YouTube prohibits the inclusion of hashtags that promote hatred or violence against an individual or group – these also include racist or sexist language or other slurs.
  5. YouTube prohibits hashtags intended to harass, threaten, humiliate, intimidate or expose.
  6. Avoid including ordinary descriptive hashtags or hashtags that contain repetitive sentences.

FAQ’s

Which hashtags are best for fashion creators on YouTube?

The best fashion-related hashtags on YouTube include:

#fashion

#fashionaddict

#fashionstyle

#fashiondiaries

#fashionweek

Do hashtags work on YouTube?

If used correctly, hashtags are a great way to connect creators to their audience and boost their discoverability.

How do I choose the best YouTube hashtags?

  1. Look to competitors for inspiration
  2. Look to trending/popular videos within your niche for inspiration
  3. Keep up-to-date with the most frequently searched hashtags on the platform

Why do I need YouTube hashtags?

  1. They help YouTube understand what your video is about
  2. They help more users find your content
  3. They help categorise your videos

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Black Friday Captions for Instagram

November 28th, 2022 by

Captioning your Instagram posts in general can often feel like such a strenuous task, and now that the Black Friday holiday is upon us, brands are really feeling the heat.

While a good caption has the ability to stop a scroller in their tracks, a great caption will make them willingly engage with your post. 

What’s more, captions are a great way to build a stronger relationship with your audience.

Captions are a powerful tool that can be used to encourage likes, shares and comments and, for Black Friday, this is exactly what you want to be aiming for. 

Not sure where to begin?

We’ll guide you through the development process of your Black Friday captions to boost your engagement and increase conversion rates.

How to write a good caption

In its simplest form, a good caption is one that provides context, adds personality and inspires your followers to take action.

However, creative burnout and writer’s block are real. After spending time perfecting your Instagram posts, writing captions to accompany them can sometimes feel like extra work that you don’t have time for.

To ease your worries, we have curated a list of the top caption-writing tips to make your Black Friday captions a success!

Write a killer first line

An engaging opening line is what will determine the amount of time a user spends viewing the rest of your post.

Instagram often cuts off a caption after 125 characters, making it even more vital to deliver something that is punchy and attention-grabbing without the user having to “see more” to understand what you’re on about.

You could spark their curiosity with an intriguing statement, capture their attention with some hard-hitting statistics, trigger an emotional response or share an exclusive offer. 

British Vogue’s opening line does this perfectly by evoking intrigue:

 

View this post on Instagram

 

A post shared by British Vogue (@britishvogue)

Add a call-to-action 

Black Friday captions are all about inspiring a user to follow through to your website and interact with your Black Friday deals. 

You can use CTAs to do the following:

1.) Drive engagement

 

View this post on Instagram

 

A post shared by Supergoop! (@supergoop)


If running a contest, it’s a good idea to begin the caption with ‘CONTEST’ or ‘GIVEAWAY’ to really grab your followers’ attention.

2.) To divert traffic to your site 

If you have over 10k followers, you can add direct links to your Instagram Stories, calling viewers to ‘swipe up’ for access to your site.

It can be a little trickier to direct your followers to your site from your Black Friday captions, so encouraging them to ‘click the link in bio’ or visit a specific URL is a way round this.

Let’s look at how OUIA haircare does this:

 

View this post on Instagram

 

A post shared by OUAI (@theouai)

Use a consistent brand voice

With it being Black Friday, it’s very easy to slip into “sales mode” and run the risk of sounding pushy. 

Younger audiences in particular tend to steer clear of brands who do just this, so it’s even more important to keep your tone of voice consistent with your brand around this holiday season to encourage as many followers to shop with you as possible.

Top Tip: read your captions out loud. If it doesn’t sound how you’d normally speak, it might be wise to go back to the drawing board. 

Include eye catching emojis

As well as using emojis to attract attention to your CTA, you can use them to add personality to your Black Friday captions

These can be added to the start of your caption to attract your followers with some colour or you can replace whole words with emojis.

Even if excessive use of emojis isn’t on-brand for your business, just adding one somewhere in your Black Friday captions is a lot more inviting.

 

View this post on Instagram

 

A post shared by Later: Social Media Marketing (@latermedia)

Disclose sponsored posts

Black Friday is the perfect time to collaborate with influencers to promote your Black Friday deals.

However, with that comes the importance of being transparent about whether their posts are paid content or not. 

If you are a brand working with an influencer at this time, double check that the Black Friday captions your influencers send you include the hashtags #sponsored and #ad. 

Use hashtags to boost your discoverabilit

Hashtags are a great way to connect with new and existing customers this Black Friday.

Hashtags help categorise and organise Instagram photos and videos, meaning the platform knows when to show your post to users who have searched for that specific hashtag.

In order to be successful with your hashtags, it’s important to be strategic about them.

Don’t just use the most popular hashtags on the platform, as you will find yourself lost among the billions of other accounts who do the same. Instead, use hashtags that have an engaging community behind them and those which are specific to your brand. 

Let’s take a look at how weareaube uses niche hashtags to tap into their engaged community:

 

View this post on Instagram

 

A post shared by AUBE (@weareaube)

Branded hashtags are perfect for Black Friday. They are a great way to start a conversation with your followers and increase your reach. 

Top Tip: too many hashtags can look messy and uninviting. Select up to 10 of the best hashtags for that post and keep them towards the end of your caption. Keeping your hashtags clean will elevate your brand’s aesthetic. 

Best Black Friday captions 

BMW

 

View this post on Instagram

 

A post shared by BMW (@bmw)

GoPro

 

View this post on Instagram

 

A post shared by GoPro (@gopro)

Anastasia Beverly Hills

 

View this post on Instagram

 

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills)

ASOS

 

View this post on Instagram

 

A post shared by ASOS (@asos)


ColourPop Cosmetics

 

View this post on Instagram

 

A post shared by ColourPop Cosmetics (@colourpopcosmetics)


theBalm Cosmetics

 

View this post on Instagram

 

A post shared by theBalm Cosmetics (@thebalm)


Nintendo of America


M-A-C Cosmetics UK & Ireland

 

View this post on Instagram

 

A post shared by M·A·C Cosmetics UK & Ireland (@maccosmeticsuk)


Studio

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Cyber Monday Marketing Ideas and Strategies to Boost Sales

November 28th, 2022 by

The busiest sales events of the year have rolled back around and, this time, Cyber Monday is taking centre stage. 

Post-covid shopping preferences have led to a 37% increase in online shoppers this year, making Cyber Monday the preferred shopping date for a lot of shoppers due to its online presence.

By now, a lot of shoppers have their wish lists ready and waiting. But, with so many shoppers willing to spend their hard earned money, there are still brands out there asking themselves how they can leverage this opportunity.

If you think this sounds a lot like you, then we’ve got you covered. This blog will outline the most effective Cyber Monday marketing ideas and strategies to help increase your online presence and, more importantly, boost your sales this holiday season.

Planning your Cyber Monday campaign

During this pre-promotional stage, it is important to focus on the following to help your Cyber Monday campaign succeed:

  1. Build up your customer database: the best way to reach a wider audience is to create more contacts. Encourage social media followers, website visitors and in-person shoppers to sign up to your mailing list.
  2. Develop a lead-generating page: make it easy for these people to sign up to your mailing list by directing them to a stand-alone webpage which collects key contact information. 
  3. Implement the right marketing infrastructure: young shoppers in particular prefer personalised shopping experiences over mass messaging. Ensure you have access to a marketing platform that can help automate, integrate and analyse customer data for your business, to achieve this.
  4. Create a Cyber Monday marketing calendar: be aware of when exactly you will be sending out key promotional messages to generate traffic. It will take more than just a few emails or social media posts to do so. You should also still be communicating with your mailing list during and after the Cyber Monday event, so schedule time for this too.

Cyber Monday marketing ideas

Idea #1: Sell your products in bundles

Bundling your products together for a limited time is a sure way to grab your shoppers’ attention and make them feel as though they are getting a great deal. After all, isn’t that what Cyber Monday is all about?

Selling bundles is also a good way to increase the average order value and upsell shoppers to a slightly higher price than they’d normally go for.

For example:

Sell your products in bundles

Idea #2: Reveal exclusive offers

When it comes to Cyber Monday, shoppers are looking for deals that can give them maximum value for their money. 

You should create offers that make them feel like they’re getting so much more than what they are paying for. 

But how do you do this?

Run flash sales with limited-time offers, short-term discounts and promotions. This can be a ‘one-day deal’, a ‘a deal of the day’ or even a ‘1 hour deal’ on whichever items you choose.

The fear of missing out will encourage people to buy and increase the rate of impulse buying.

Idea #3: Create a gift guide

Your Cyber Monday marketing ideas can really be as simple as this, while still being effective.

Create gift guides for different segments of your target audience to point to where they can find cool gifts or your best-selling products.

Why is this important?

During the Black Friday and Cyber Monday holiday season, it is very easy to feel overwhelmed by the vast number of deals out there. By narrowing them down for your shoppers, you will make it easier for them to discover, choose and buy one of your products.

Idea #4: Partner with influencers and content creators

On days like Cyber Monday, it can feel like everyone on planet earth is trying to grab your attention, with people throwing ads at you from all angles. 

This often leads to shoppers ignoring a lot of ads they come across. 

Partnering with influencers is a great way to grab the attention of younger shoppers in particular, as seeing their favourite influencers and content creators in your ad means they’ll be more inclined to stop, watch and buy from you. 

Nowadays, your Cyber Monday marketing ideas should automatically be implementing influencers and content creators to appeal to the change in consumer behaviour. 

Check out the example below:

 

View this post on Instagram

 

A post shared by MISS MOLLY 🪩🍒 (@molly.mcfarlane)

Idea #5: Provide tailored customer service

In comparison to physical stores, online stores are always open. This means that customer queries can pop up at all hours of the day. 

What should you do?

Open your customer support services for even longer over the holiday season and make these visible to all customers who enter your site. If they know they will receive an immediate, tailored customer service experience they will feel as though they are in safe hands and will feel more inclined to shop with you.

Idea #6: Offer free shipping

A BigCommerce survey revealed that 77% of global respondents have abandoned purchases due to unsatisfactory shipping options. A prominent one being expensive shipping fees.

Offering free shipping is a way to encourage customers to follow through with their purchase. 

As well as this, Cyber Monday shoppers are all about looking for a bargain. Adding free shipping on top of the discount they will receive is a sure way to keep them satisfied.

Cyber Monday marketing ideas: round up 

We hope that this guide has inspired your pending Cyber Monday marketing ideas. 

Remember, it is important that you start preparations early in order to reach more shoppers and get the Cyber Monday sales rolling in. 

FAQ’s

How do you tease Cyber Monday sales?

You can create sneak peeks by:

  1. Adding it into your newsletter
  2. Sending it out via email
  3. Promoting it on social media
  4. Add pop-ups on your website
  5. Create TV and billboard ads

You can also:

  1. Notify shoppers that you will be unveiling a new product
  2. Offer a VIP early-bird discount
  3. Create a countdown promo video
  4. Create a Cyber Monday exclusive post

When should Cyber Monday emails be sent?

You should be sending Cyber Monday emails out well in advance, during the sale and after. 

How do you write an email for Cyber Monday?

  1. Create a catchy colour scheme
  2. Add in some animation, rotating items or video if you can
  3. Create an eye-catching Cyber Monday subject line
  4. Know what your audience want
  5. Give it a human touch and have fun with it! 

How do you market a Cyber Monday sale?

You can do any of the following: 

  1. Sell your products in bundles
  2. Reveal exclusive offers
  3. Create a gift guide
  4. Partner with influencers and content creators
  5. Provide a tailored customer service
  6. Offer free shipping

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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How To Run Your Black Friday Ecommerce Store

November 24th, 2022 by

The dawn of ecommerce birthed the sister event to Black Friday known as Cyber Monday; a second sales event which pushes online retailers to give up their best deals/offers. 

Though Cyber Monday doesn’t have the traditional backing that Black Friday does, its numbers are not to be underestimated. The huge sales figures in previous years translate into a lot of potential traffic for your ecommerce store this year, so you’ll want to prepare yourself with a solid Black Friday ecommerce strategy. 

Not sure where to begin? We’ve got you covered! 

Keep reading for the best tips and tricks for making your Black Friday ecommerce store and strategy bulletproof.

Prepare your store

The number of people expected to shop online for deals this Black Friday sits at 69%; a 37% increase from 2021. Whether you’re a large retailer or a small ecommerce store, you should expect to see a spike in traffic. While this is all well and good, a dramatic increase in traffic to your site can lead to poor site performance should you not have the right ecommerce platform – such as Shopify – to support your business. 

It’s crucial for businesses to have their sites prepared. Here’s what you can do to ensure that it is:

Plan early

Here are some of the things you should be planning ahead:

  1. An intuitive user interface
  2. A strategic plan centering around a user’s experience
  3. A seamless checkout experience that offers multiple payment options
  4. A high level of mobile functionality

Check your site speed

As you can probably imagine, the biggest sales events of the year can be pretty stressful. We’d like to avoid adding to that stress with a slow website, at all costs. Having slow site speed also runs the risk of ruining credibility with customers.

You can use Google PageSpeed Insights to help with this.

Audit your checkout process

The point we just mentioned about avoiding stress-inducing activities for customers…the same applies here. 

Customers are expecting a smooth, fast and efficient checkout process. 

Test your checkout process for yourself before the chaos ensues. 

Here are some ways you can improve your checkout process:

  1. Whittle your checkout down to one page
  2. Offer multiple payment options (Apple Wallet, Paypal etc)
  3. Enable automated cart abandonment notifications

Get support on-deck

Customer service is an important part of running a successful Black Friday ecommerce store. 

Because so many online sales will be expected, you should prepare for an increase in customer service requests. 

Make sure the way in which your customers can reach you for queries is clearly identified throughout your website and have support on standby, to make this process as efficient as possible.

Black Friday ecommerce marketing strategy ideas

Black Friday boasts the perfect opportunity to experiment with new marketing and advertising tactics. To help you, here are some Black Friday ecommerce ideas you can use to boost traffic and sales through your store.

Start advertising early

Running ads earlier gives ad buyers time to test and learn to figure out which creative assets work best, before going full throttle on the four-day shopping weekend.

  1. Buy traffic early to build social audiences
  2. Remarket frequently
  3. Narrow your Google Ads targeting to high purchase intent keywords such as “buy ___” and “best deal on ___”

Create a master plan for Black November

Going hand-in-hand with the aforementioned point, many retailers begin promoting their sales a month or so before Black Friday. To ensure that you’re ahead of the game you’ll need to pace your promos throughout what is now known as “Black November”. 

Your Black November plan should include:

  1. A Black Friday buzz-building campaign – with a countdown, deals and specials using ads, email and social media leading up to the big day.
  2. Sneak peeks on door crashers – and other sales that will go live.
  3. A coordinated promotional strategy – across all websites, emails and socials to maximise impact on the day of the sales.
  4. An influencer engagement strategy – to boost word of mouth.
  5. Post-Cyber Monday deals – eg, extended sale offers, emphasising shipping dates and gift wrapping throughout December.

Segment your emails 

Email is still very much a staple for Black Friday and Cyber Monday sales.

The more segmented these are, the higher revenue per recipient you’ll generate, as well as higher open rates and click through rates.

Here are 10 email segments you can use to generate sales:

  1. Seasonal shoppers
  2. Recent openers
  3. VIP customers
  4. Product browsers
  5. Product category buyers
  6. Hasn’t purchased (but is engaged)
  7. Email ignorers
  8. Almost purchasers
  9. Geographic targets
  10. Gift givers

Launch new products

Black Friday is a great time to introduce a new product, however, to ensure its success, you will need to create excitement to engage new and existing customers.

To increase awareness, use your blog, store promotions or partner with influencers. 

New product launches draw attention to your brand and what better time to have the spotlight shining on you, than during the Black Friday sales!

Add a touch of personalisation in everything you do

Younger audiences in particular see right through emotionless advertising. They want to know they are valued by you. 

Sending out personalised messages to your customers as a Black Friday ecommerce strategy is a great way to boost sales and increase conversion rates.

Here are some ways you can offer a personalised experience:

  1. Offer different deals to different customer groups (ie, VIPS)
  2. On product pages, include recommendations based on what other customers bought

You can also create this experience by featuring your top-selling products on your Black Friday ecommerce landing page on your website.

Black Friday ecommerce round up

With a little preparation you can put yourself in perfect alignment to gain some new customers this holiday season. People will be turning out in full force, just as they have done year after year.

The only difference this year is one that benefits you. Customers are leaning towards online shopping more than ever before, making this the perfect time to run a Black Friday ecommerce store.

As long as your website is optimised for mobile and has been prepped to perfection, the customers will come rolling in thick and fast. 

Remember, stick to your plan, be there for your customers and don’t forget to breathe!

FAQs

How do I prepare my Black Friday ecommerce store?

  1. Plan early
  2. Check your site speed
  3. Audit your checkout process
  4. Optimise your website for mobile use

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Black Friday Blogs

Black Friday vs. Cyber Monday | Black Friday Campaigns | Black Friday Hashtags

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Black Friday vs. Cyber Monday

November 23rd, 2022 by

Year after year, Black Friday and Cyber Monday fuel the fires of the world’s shopaholics and bargain-grabbers by offering insane discounts on the most sought after items. Electrical goods, beauty items, clothing and much more are often sold for a fraction of their original price and other purchasing opportunities are offered. 

It’s no wonder this is the most highly anticipated event of the year. 

With Cyber Monday being introduced a little bit later than its counterpart, there is an ongoing debate surrounding Black Friday vs. Cyber Monday and which day offers the best deals. 

We’re here to join that debate and guide you bargain-lovers and shopping enthusiasts towards making informed decisions about which day you should be focusing on to get the best Black Friday vs. Cyber Monday deals.

Black Friday vs. Cyber Monday: what’s the difference?

Aside from the obvious differences being the days they fall on, these two major, annual shopping events offer two entirely different experiences; with one being in-store and the other online. 

Traditionally, Black Friday is reserved for the big-ticket items; typically the big electronics. This is why you will often see people camping outside stores to ensure they get the specific tablet they want.

Cyber Monday is more associated with smaller items that are shoppable online due to being more economical to ship and return. This day is also geared towards more impulse buys. Think toys, books and gift cards. 

Before Covid turned the world of in-store shopping on its head, Black Friday being reserved for in-store purchases had always been the case. However, now that the preference of most Brits (and probably most of the Western world) is to shop online, the traditions of Black Friday are going digital to join its cyber counterpart. 

Black Friday vs. Cyber Monday: which day has the best deals?

Trying to figure out which day you will get better deals on is a lot like trying to guess the week’s lottery numbers. It’s near impossible, due to the fact that brands don’t give you a heads up on what to expect; and even if you are given a heads up, brands like to change the discount they’re offering, last minute. 

While predicting which day will leave you more prosperous in your findings is a difficult task, there are steps you can take to increase your chances.

The key is to devise a Black Friday battle plan.

Make a list of what you want to buy, where you can buy it from and what its retail price is before the sale price is announced. If you spot something on your list that is available for a lower price than you anticipated, it will then be a gamble whether you buy it on-the-spot or wait for a further discount. Ultimately, this will be determined by how much you need the item. 

Early Black Friday deals

Sony DualSense (Midnight Black) for £40 (£20 off)

Anker Soundcore 3 for £37 (£18 off)

Google Pixel 6a for £299 (£30 off)

Asus Vivobook 15 for £330 (£220 off)

Sonos Roam SL for £119 (£39 off)

Garmin Fenix 6 Pro for £299 (£151 off)

43-inch Hisense 4K TV for £249 (£60 off)

Roku Express HD for £14 (£15 off)

Lenovo Legion 5 for £1099 (£200 off)

Sony WH-1000XM5 for £296 (£34 off)

Apple Airpods Pro 2022 for £239 (£10 off)

Samsung Galaxy Book2 360 for £599 (£400 off)

Sony WF-1000XM4 for £159 (£91)

Anker PowerCore Slim 10K for £19 (£4 off)

Dyson V12 Vacuum cleaner for £400 (£130 off)

Bang & Olufsen Beosound A1 (2nd Gen) for £179 (£60 off)

55-inch Sony Bravia A80J for £998) (£301 off)

Nespresso Vertuo Next £79 (£71 off)

Early Cyber Monday deals

Fire TV Stick 4K with Alexa Voice Remote for £24.99 (£20 off)

Apple iPad 10.2 2021 (64GB) for £299 (£100 off)

Echo Dot (3rd Gen) Smart Speaker for £17.99 (£32 off)

Black Friday vs. Cyber Monday: round up 

The most anticipated sales events of the year are fast approaching. To make sure you don’t miss out this year, arm yourself with a pre-planned list of wants/needs and where you think you might purchase them from. 

It is also important to remember that, even though it is easy to get caught up in the chaos of Black Friday and Cyber Monday, you are not required to buy anything just because you feel you are missing out. Living expenses are at an all time high, so if the item you have your eye on isn’t a necessity or a long-term desire then think twice before spending your hard earned money. There will always be next year!

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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Friday Ecommerce Store |  Black Friday Campaigns | Black Friday Hashtags

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Black Friday Hashtags

November 22nd, 2022 by

What with Black Friday right around the corner, you’re probably beginning to put together your social media strategies for the occasion. If not, you might not have time to build up as much anticipation among your audience as you would ideally like.

Black Friday campaigns largely come down to the deals you plan to offer, whether it be discounts, free shipping or added products to purchases. Whatever it may be, you must make sure that you get your campaign in front of large groups of people.

This is where Black Friday hashtags come into play. 

Optimise your reach by using these season-specific hashtags that will make your deals visible to a particularly valuable group of users. Don’t forget to keep a close eye on the Black Friday hashtags from your competitors for inspiration too!

Hashtagging tips

When done correctly, hashtags can make your content easily discoverable and can propel it to reach more people. When done incorrectly – or not at all – your Black Friday marketing campaigns will be hard to find, resulting in a lack of engagement and, thus, sales. 

These guidelines will help you ensure that your Black Friday hashtags are being used efficiently and get you the most results. 

Keep it simple and relevant

Using a hashtag that is long and difficult to spell or pronounce will probably not give you a good result. As well as this, an unclear, never-used or generic hashtag will also not land you the results you’re looking for.

Your hashtag should be short, precise, easy to spell and give your audience a clear idea about the topic/conversation.

Utilise trending hashtags

Using a trending hashtag in your content updates can get you across to a much larger audience. 

Trending hashtags are also a great way to increase your brand’s visibility. Before you post a Black Friday hashtag, make sure it adds value to your existing conversation.

To find trending hashtags, check Instagram or Twitter or hashtag analytic sites such as hashtags.org and trendmaps. 

Don’t overuse hashtags

Hashtags give your brand more exposure so you can spread the word about your Black Friday deal to a wider audience. 

The general rule of thumb is that posts should include no more than 10 hashtags. Anything over this is likely to reduce engagement by 68.2%.

Twitter: 2 hashtags

Facebook: 2 hashtags (1 custom, 1 generic)

Instagram: 9 hashtags

LinkedIn: 5 hashtags (any more will be classed as spam)

Pinterest: 2 hashtags

TikTok: 4-5 hashtags to boost your reach

Search the hashtag before you use it

First, check that your hashtag isn’t being used for the wrong reason. On the same note, make sure you don’t use a hashtag that can be interpreted negatively.

Once you think you’ve found your perfect Black Friday hashtags, you can use tools such as Twitter analytics to determine which work best.

Be specific and unique

As a marketer, you want to reach your community during Black Friday by using hashtags. However, to attract new users, you’ll want this hashtag to be unique. You can’t use generic hashtags such as #SEO or #marketing and expect people to repost your content.

Create brand engagement

Use of the right hashtags will drive new viewers to your social media and allow you to interact with them. The more comfortable your followers feel with the brand, the more likely they are to interact with you on social media.

It is important to note that you should be including hashtags in your customer dialogue.

Adding keywords within your hashtags simply isn’t enough to enhance your online presence. You need to ensure they are conversational and unique. Growing also requires consistency. 

Create brand engagement

Here are the top 10 Black Friday sale hashtags, popular on Instagram, Twitter, Facebook and TikTok:

#blackfriday

#blackfridaysale

#sale

#cybermonday

#promo

#blackfridaydeals

#fashion

#christmas

#shopping

Other popular Black Friday hashtags that have the most posts are:

#shopping – 143,208,337 posts

#bhfyp – 124,074,762 posts

#sale – 87,995,076 posts

#brasil – 85,467,273 posts

#onlineshopping – 68,945,589 posts

#smallbusiness – 67,009,666 posts

#shop – 62,163,221 posts

#estilo – 49,499,593 posts

#lookdodia – 34,764,405 posts

#promo – 29,744,029

FAQ’s

What is a good hashtag for Black Friday?

Any hashtag that is simple, precise and relevant to your campaign will be successful. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

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Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Black Friday Blogs

Friday Ecommerce Store | Black Friday vs. Cyber Monday | Black Friday Campaigns

Posted in Social Media Platforms