The Battle for Ears: The Importance of Audio

November 24th, 2021 by

Audio experiences are huge parts of consumers’ lives. Consider the rise in popularity of podcasts—in the past decade, we have seen a steady increase in regular podcast listeners; 56% of consumers under the age of 35 listen to podcasts at least once a month. Combining this with the impact of TikTok audio (88% of users said that audio was a crucial part of the TikTok experience), it’s understandable that major social and commerce platforms want a piece of the audio pie. 

But who’s getting involved? And what are they doing to differentiate and stand out? 

The Battle for Ears

Amazon reinvents radio

Amazon is preparing for the battle for ears by developing a new audio app. Codenamed “Project Mic”, the app will give anyone the chance to make and distribute a live radio show, complete with selected music. Initially focused on the US, the app aims to democratise and reinvent radio. 

Listeners can tune in through the app, Audible, Amazon Music, Twitch and any Alexa-enabled devices. Through Alexa devices, listeners can interact with their favourite shows using just their voice. The app will be optimised for driving, leaning into Amazon’s idea of reinventing the radio. 

To arrange their own program, users can pull any music available within Amazon’s music catalogue. To launch the app, Amazon is planning to use celebrity talent and smaller artists. Although the app will be primarily music-focused, programming will also focus on pop culture, comedy and sports. It is also rumoured that Amazon is working with big-name record labels to coordinate live events with artists. 

Amazon-reinvents-radio

YouTube gets serious about podcasts

Presently, podcasters looking to publish audio-focused content to YouTube have access to a large distribution platform and traditional RSS feeds. However, the experience for listeners isn’t ideal and the video feed doesn’t really contribute to the podcast discussions. So, in hope to increase its competitiveness in the podcast industry, YouTube has hired someone to lead its podcasting efforts. 

The position has been filled by Kai Chuk, who has been at YouTube for nearly 10 years focusing on media partnerships. It’s not yet clear exactly what his role will entail or what YouTube has in store for its podcasting developments. 

YouTube is a Google company, and Google already has its own podcasting feature (aptly named Google Podcasts). Podcasters already upload and host videos on Google’s servers, and Google monetizes those videos for them based on user data. While YouTube could directly enter the audio-only podcasting space, that’s not what the platform has historically been used for. YouTube does have its own music streaming service that offers ad spaces for businesses and could be looking to expand this service to replicate Spotify or Apple Music by offering podcasts—and even more ad spaces. 

This could be beneficial for podcasters already uploading to YouTube. They would have access to a service designed specifically for audio-only entertainment and could—potentially—still have access to and promote to their pre-existing subscribers. 

Twitter lets hosts record Spaces 

Twitter has rolled out recording and resharing to its Spaces users, allowing users to listen to Spaces after they air. The decision has allowed hosts to extend the value of their work and reach audiences that can’t always keep an eye out for live conversations—especially considering the global timezone differences on the platform. 

Spaces hosts that have access to the recording feature have to actively toggle on “Record Space” before they launch a new conversation. While the Space is ongoing, a recording icon will be visible to everyone—cohosts and listeners. Hosts have access to the recording for 30 days following the initial broadcast and can share and tweet it to their followers to check out if they missed it. Listeners can play back recordings directly within their timelines and can share them to their own followers. 

In adding a recording and reshare feature, Twitter has essentially created its own limited-edition podcasts. The main drawback to live-conversion features is that there is limited reach for the host’s efforts—they can only access the people within the conversation at the time. If a creator has an audience majority that lives in a different time zone, they may not be able to cater their Spaces for them. By having the record and reshare option, creators can still offer semi-exclusive content to their audiences. 

Twitter-lets-hosts-record-Spaces

Spotify launches Clubhouse clone ‘Greenroom’ and works on video podcasting

In summer, Spotify acquired sports-focused audio app Locker Room to help speed its entry into the live audio market. Relaunching the platform as Greenroom, Spotify suddenly had its own Clubhouse clone that operated in, pretty much, the exact same way. 

However, Spotify Greenroom has created six new podcast shows that are focused on music and pop-culture and inspired by popular Spotify playlists. The podcasts air at a set time and are live conversations, similar to a radio show. Due to demand, many of the shows are being published on-demand after the livestream has aired. 

Spotify-launches-Clubhouse-clone-_Greenroom_-and-works-on-video-podcasting

Not only has Spotify been busy creating its own podcast-radio shows, it has also been looking into video podcasting. It announced that it will be providing access to a new tool that will allow creators to publish video podcasts to its service. Provided by the company’s podcast creation platform Anchor, it expands on the global launch of video podcasts in 2020, which was only offered to a select group of creators. 

Now, creators on Spotify can upload their video podcast content in the same way they would upload audio content. Fans can listen and watch the video podcasts across all platforms Spotify is available on. Creators are also able to monetize their content by using subscriptions, similar to how they can with audio podcasts. 

Video podcasts aren’t yet available to all podcasters on the platform—there’s a pretty hefty waiting list to gain access to the feature. The feature is already available to Spotify Originals and Exclusives podcasts, including The Joe Rogan Experience and The Philip DeFranco Show. 

Considering the introduction of these two new features, we can’t help but wonder whether we’ll see videoed live conversations, changing the inspiration from a morning radio show to a morning TV-show. Video podcasting has been available on Apple Podcasts for some time, and with YouTube entering the podcasting space, Spotify should focus on rolling out its video feature as quickly as possible or risk losing out on its share of the pie. 

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Why does Twitter’s Spaces work?

November 23rd, 2021 by

While visual content has dominated social media since its conception, audio content is gaining momentum. As video begins to take precedence over static content, the importance of audio has increased, with many social media platforms introducing their own drop-in audio features. 

Following the initial success of Clubhouse, Twitter began testing its Twitter Spaces to selected users in November 2020, before rolling it out to users with 700+ followers in May 2021. Since then, it has begun rolling out a dedicated Spaces tab, in addition to the Spaces header (where Fleets used to live). 

How does Spaces work?

Twitter describes Spaces as the place “where live audio conversations happen.” Initially described as “a small experiment focused on the intimacy of the human voice,” Spaces follows the once-popular format of Clubhouse where users can get together with another person or group of users to host live conversations. 

When someone you follow on Twitter starts or speaks in a Space, it will appear at the top of your timeline (where Fleets used to live) in a purple bubble for as long as it is active. If you join a Space as a listener, you can react to what is said with emojis, tweets and DMs within the Space or request to speak.  

Twitter has begun rolling out monetization methods for Spaces through Ticketed Spaces and its “Spark” program for creators. 

Ticketed Spaces is a way users can support creators on Twitter and thank them for their time and effort hosting, speaking and moderating the public conversations. Hosts can decide the ticket prices and how many tickets to be sold; hosts will earn the majority of the revenue from purchased Tickets, but Twitter will keep a “small amount”. 

Twitter creators can use Ticketed Spaces to host workshops, conversations or meet-and-greets with their biggest fans. 

Twitter has also introduced a three-month accelerator initiative, designed to discover and reward the best Spaces on Twitter with financial, technical and marketing support. The Twitter Spaces Spark program will give participants $2500 per month, in addition to ad credits and customised Spaces swag. Participants will also receive opportunities for “prioritised in-app discoverability” for their best-performing Spaces, meaning Twitter will highlight these conversations at the top of the Spaces tab, helping creators build their audience. 

Why does Twitter Spaces work? 

Twitter Spaces has gained popularity since it was rolled out to all users globally. The audio feature can be directly compared to the once-popular audio platform Clubhouse, which has since fallen into irrelevancy. But why has Twitter Spaces succeeded? 

While the concept of Clubhouse and Twitter Spaces are essentially the same, the way the platforms are used differs. People use Twitter for specific reasons including hyper-local engagement, niche community engagement, celebrity and influencer commentary, trending news, brand interactions and public venting. What do these all have in common? They are time sensitive. 

Twitter is a social platform for the “now”. It’s where many users go to find trending news and updates relevant to their interests. This means when a big event is happening, users are already actively searching for the latest news on Twitter; Spaces lends itself to acting as an instant-reaction podcast to users. 

Twitter users actively follow other users within their interests, so if they see a Space is active, it’s likely to be on a topic they are interested in and have an opinion on. Opinions run rife on Twitter, but the limited word capacity results in multiple-tweet threads to address an issue or topic. With Spaces, users can share their thoughts easily and verbally, but still receive the same engagement through Spaces’ built-in features. 

Notably, Twitter Spaces has been particularly popular within the sports and gaming communities and is used as an instant-reaction podcast. Prominent figures within sports, gaming and esports have been organic hosts or selected by sports teams/brands to host. As events are taking place, hosts can offer expert, unbiased and uncensored commentary on the state of play. 

This use for Spaces is more engaging that listening to an official broadcast on a TV or radio station as users can respond to commentary in real-time and receive a response in the moment. It creates a sense of momentary community as users of the same interest gather in the same place for a specific event. 

It’s for this particular use that Spaces will have succeeded where Clubhouse didn’t. Although created for similar reasons, Clubhouse was quickly invaded by business-professionals and entrepreneurs that are keen to share their experiences and knowledge to others; it became too formal and censored. 

Spaces also present brands with more opportunities to connect with pre-existing audiences. Brands that have already built a following on the platform can collaborate with relevant creators to host launches, Q&As or use their own employees to host Spaces for relevant cultural events and offer a brand perspective. 

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Top 10 Gaming Discord Servers

October 20th, 2021 by

Discord is a free voice, video and text chat app that’s used by millions of people all over the world to virtually hang out with their friends and communities. Discord users can download the app on their mobile devices or PCs to keep conversations going on the move. 

Discord was designed specifically for the gaming community. For the gaming community, Discord allows users to keep in touch with their teams and strategize mid-game thanks to the voice calling and chat capabilities. The platform benefited hugely from the surge in online, team-based video games (think your Fortnite Battle Royales and Overwatches), and now plays host to thousands of online communities—both gaming and not. 

Gaming Discord servers have become online and active hubs for gaming fans. With over 100 million daily active users, Discord users have access to a plethora of public and private gaming Discord servers where they can interact with others who share their passion for gaming. Users have access to general gaming Discord servers or servers created for a specific game. 

So, what are the best public mobile and PC gaming Discord server names you should be aware of?

Best gaming Discord servers

1. Minecraft Official Discord Server

Minecraft Official Discord Server - gaming discord servers

Minecraft is one of the most popular games within the gaming community and has won many awards hailing it as one of the greatest video games of all time. 

Minecraft’s official server is one of the most popular gaming Discord servers on the platform. Members can discuss the latest Minecraft news and updates, share their own creations and connect with other Minecraft fans. It has a wide range of channels including Survival Discussion, Bedrock Mechanics, Java Mechanics and more. 

2. VALORANT Discord Server

VALORANT Discord Server

Riot Games-owned VALORANT has one of the most active gaming Discord servers on the platform. With just under 800,000 members, it can be tricky to access this server at peak times. But, with a little patience, you can access a global hub of all-things VALORANT. 

There are a range of channels within the VALORANT server including news channels (game news, event news and server news), discussion channels (gameplay discussion, strategy discussion and agent discussion), group-searching channels (grouped by region and type of player) and many more.

3. Official Fortnite Discord Server

Official Fortnite Discord Server - gaming discord servers

Fortnite was released in 2017 and quickly became one of the most popular games in the world. The Official Fortnite server has just under 782,000 members and is split into the following channel categories: Discord Information, Fortnite News, General Community, Battle Royale, Creative, Save the World, How Do I, Imposters, Bug Reporting, Homebase Broadcast and Weatherman Broadcasts. 

All active channels have their own sub-categories that users frequently chat in. 

4. MrBeast Gaming Discord Server

MrBeast Gaming Discord Server

The MrBeast Gaming Discord server is the official server for MrBeast (AKA Jimmy Donaldson) and his crew, who are incredibly popular on YouTube. The MrBeast Gaming Discord server is one of the most in-demand gaming Discord servers as it is only accessible when MrBeast gives announcements or information when filming a video on the MrBeast Gaming channel. 

The server doesn’t include a chat room because of the size of its support base. 

5. TommyInnit’s Discord

TommyInnit's Discord - gaming discord servers

TommyInnit is an English gamer, popular on YouTube and Twitch. He frequently shares Minecraft-related streams and videos, particularly in the Dream SMP, private, whitelisted survival multiplayer (SMP) Minecraft server.

TommyInnit uses his gaming Discord server to inform members when he is going live on Twitch or to let them know he has uploaded a new gaming YouTube video.

6.Animal Crossing: New Horizons 

Animal Crossing New Horizons

The Animal Crossing: New Horizons is the largest Discord-partnered server on the platform that also acts as the official gaming Discord server for the subreddit r/AC_NewHorizons. Its channels are separated into various categories, including Nook Inc, events, Island Life, Game guides and Help, Museum, Able Sisters, Marketplace, Campsite, Stalk Market, Dodo Airlines, Unrestricted Play, and Other topics.

7. r/leagueoflegends

r/leagueoflegends - gaming discord servers

r/leagueoflegends is one of the biggest gaming Discord servers run by its community. Rather than an official server, the r/leagueoflegends was created for the subreddit group. League of Legends is often cited as the world’s largest eSport game with an international competitive scene made up of 12 leagues.

8. Nookazon

Nookazon

Nookazon is one of the unofficial Animal Crossing: New Horizons gaming Discord servers. The server was created as a marketplace to trade Animal Crossing: New Horizons items and more; you can buy and sell items for the game. These are items like art, bushes, clothing, DIY recipes, flowers, fossils, fruits, furniture, materials, NPC, photos, posters, services, songs, tools, and villagers.

9. Games Fanatics Centra

Games Fanatics Centra - gaming discord servers

Games Fanatic Central is one of the gaming Discord servers that has channels for different games. Supporting a range of console and mobile apps, fans come together and share their wins and memorable gameplays. They have channels for Marvel Contest of Champions, War Dragons, Dragon Village M, Star Wars – Galaxy of Heroes, Zelda, Pokémon, and Animal Crossing.

10. Multiplatform Gaming

Multiplatform Gaming

MultiplatformGaming is the Discord server for the website Multiplatform Gaming, which was established in 2016. The community started as a hangout joint for a common group of friends but grew into a home for gamers. The community has amazing perks, game servers, tournaments, stream teams, and giveaways.

FAQs

What is the best gaming Discord server?

The Fortnite Discord server has the most members, so it could be argued that it is the best gaming Discord server. 

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10 TikTok Statistics You Need to Know in 2021

October 8th, 2021 by

TikTok took the world by storm in 2020 and has continually broken user and download records thanks to its binge worthy video content. Its user base continues to grow rapidly and has finally dethroned Facebook as the world’s most downloaded social app. Now boasting over 1 billion monthly active users, TikTok’s growth isn’t set to slow down anytime soon. 

With TikTok’s popularity, it’s important to understand the TikTok statistics that make it so influential. Understanding TikTok marketing statistics will assist brands in creating relevant TikTok campaigns that target and entertain the right audience. 

TikTok user statistics 2021

Given TikTok’s obvious popularity, what are the TikTok user stats you should know?

TikTok has over 1 billion monthly active users

We’ll start with one of the most impressive TikTok statistics: in September 2021, TikTok announced that it now has over 1 billion monthly active users. This is a 45% increase in monthly users since July 2020. In addition, TikTok became the first non-Facebook owned app to reach 3 billion global downloads. 

Users spend 52 minutes per day on the app

TikTok users open the app on average 8 times a day and spend 52 minutes scrolling through videos every day. A new study has shown that this number is even higher for users aged between 4 and 15 who spend an average of 80 minutes per day on the app. 

60% of users are Gen Z

Gen Z is coming up to be the latest generation of people in the world, so it makes sense that the majority of users are from this generation. This is followed by Millennials. 

The majority of users are female

Globally, the platform is dominated by female users, counting for just over 53% of total users. 

TikTok Marketing statistics 

Now you know who’s using the platform, what are the TikTok statistics 2021 that make the platform so good for marketing?

TikTok has the highest engagement rates per post

Posts on TikTok have higher engagement rates than posts on Instagram and YouTube. The average engagement rate on TikTok for micro influencers is just under 18% compared to 4% on Instagram and 1.6% on YouTube. For mega influencers, TikTok has an engagement rate of 5% compared to 1.2% on Instagram and 0.4% on YouTube. 

50% of TikTok’s best performing ads are emotional 

Nearly half of TikTok’s top auction ads appeal to a specific emotion. Emotion-based marketing helps users connect more with the ad they are seeing, making them more likely to take action on any CTAs. 

Vertical TikTok videos have a higher watch-through rate

When creating content for TikTok, make sure it is filmed vertically. Vertical TikToks have a 25% higher 6-second watch-through rate.

A third of top performing ads break the fourth wall

TikTok data has shown that 1 in 3 ads that break the fourth wall have the highest view-through rate. Breaking the fourth wall in a TikTok means directly talking to the audience. 

TopView is the most popular ad format

In a survey by Kantar, nearly three quarters of respondents said that TopView was the preferred ad format. Respondents said the reason for its preference is the more natural placement of the ad. In addition, TopView ads had the lowest skip rate, annoyance level and highest attention lebel. 

Ads with the highest click through rate have their message upfront

The first 3 seconds of any video are the most critical. TikTok research has shown that more than 63% of ads that have a product or message in the first 3 seconds receive the most clicks. 

FAQs

How do I check my TikTok stats?

To view your TikTok statistics, you need to have a Business or Creator account. 

To see your TikTok statistics for a particular video you need to:

  1. Go to your profile
  2. Click the video you wish to check
  3. Press the three dots in the bottom right
  4. Tap the Analytics button at the bottom left of the screen 

Video TikTok statistics will show you the video’s average watch time, how many times it was played and where the video’s traffic came from. 

To see the TikTok statistics for your whole account you must:

  1. Go to your profile
  2. Tap the three dots at the top right of the screen 
  3. Go to Creator Tools > Analytics 

What are the main TikTok demographic stats?

The main TikTok demographic stats are that the majority of users are members of Gen Z. In addition, the majority of users are female. 

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The Beauty YouTubers You Should Be Following Now

October 1st, 2021 by

YouTube and the beauty community go together hand-in-hand. For a long time, YouTube was the go-to platform for beauty fans to find all their beauty needs. Whether you wanted to pass time watching a beauty YouTuber or to find out how to create the perfect smokey eye and red lip combo, YouTube would have you covered. 

While the beauty community and beauty gurus have expanded into other platforms, YouTube still remains the main platform for beauty content. Some of the most popular beauty YouTubers have been able to create collaborations with some of the most popular beauty brands in the business, and others have even created their own makeup brands. 

Famous beauty YouTubers have become celebrities in their own right, with many even attending coveted events such as the Met Gala. Working with some of the best beauty YouTubers can give brands an exceptional amount of exposure to die-hard and engaged audiences. 

So, without further ado, here are the biggest beauty YouTubers you should be subscribed to. 

The top beauty YouTubers

1. Nikkie de Jager

Best known by her channel name NikkieTutorials, Nikkie is one of the most famous beauty YouTubers in the world. Starting her YouTube channel in 2008, Nikkie’s channel grew tremendously thanks to her 2015 video titled “The Power of Makeup” which encouraged people to feel comfortable in their own skin. 

Nikkie’s channel currently stands at a whopping 13.8 million subscribers. She regularly collaborates with well-known and loved celebrities including Kim Kardashian and Megan Thee Stallion. Nikkie is currently going from strength to strength, having just launched her own makeup brand and attending the Met Gala in New York. 

2. Nyma Tang

Nyma Tang is one of the top beauty YouTubers on the scene. Nyma grew in popularity from her beauty videos that called out brands for not providing enough foundation and concealer colours for people of colour. Her series “The Darkest Shade” tests out  the darkest complexion shades to highlight inclusive ranges and help her audience find the right shade matches. 

Nyma’s videos have caused big changes in the beauty industry, with some brands even consulting with her on how to create inclusive ranges. She was recently appointed the position of Beauty Inclusivity Consultant by CVS—a brand Nyma has partnered with since 2018, following the success of her series. Nyma has also created product collaborations with MAC Cosmetics and Dose of Colors, which sold out incredibly fast. 

3. Victoria Magrath

Better known as InTheFrow, Victoria is well known for her luxury beauty and fashion videos. Victoria began her beauty career with her blog and grew in popularity fast when she transitioned onto YouTube. This beauty YouTuber is an ambassador for many luxury beauty brands including Armani, Dior and Dyson to name a few. 

Victoria uses her YouTube channel to share her favourite high-end beauty products, “GRWMs”, makeup must-haves and tutorials. 

4. Hannah Mussette

If you’re looking for skincare and haircare advice, Hannah is one of the best beauty YouTubers to watch. Hannah’s content encourages viewers to embrace natural beauty by informing them on the best way to care for super curly hair and providing hairstyle inspiration to enhance and protect the curls. 

Hannah also shares her skincare and beauty routines in fun, relatable and easy-to-watch videos. She supports independent Black-owned businesses and has collaborated with luxury and high-street beauty brands. 

5. Hyram Yarbro

Hyram became one of the most subscribed beauty YouTubers throughout 2020 and 2021 thanks to the pandemic-inspired skincare craze. His videos are based on simple skincare tips and tricks, dos and don’t and the best beauty brands for your skin (and buck). 

Hyram’s videos make skincare and beauty simple. He breaks down celebrities skincare routines and informs his viewers about which ingredients they should watch out for. This beauty YouTuber’s success has allowed him to create his own skincare brand to share with his fans. 

6. Wayne Goss

Wayne Goss is one of the most popular beauty YouTubers in the industry. He started his channel in 2008 with videos about makeup tips and tricks. His content has remained consistent over the years, although his content now focuses on anti-aging makeup hacks.

Wayne’s content is easy to understand and follow. His reviews are unbiased and he informs viewers of the best makeup for different occasions and skin types. He has created his own beauty line of makeup and tools that is well-loved by the beauty community. 

FAQs

Who is the most popular beauty Youtuber?

The most popular beauty YouTuber is NikkieTutorials. She has built her success with honest makeup advice and fun tutorials, while managing to avoid controversy. She is well-loved by many brands and the beauty community. 

Who is the biggest beauty influencer?

The most subscribed beauty YouTuber on the platform is Mexican beauty YouTuber Yuya with 24.9 million subscribers.

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6 Steps to an Effective Facebook Marketing Strategy

October 1st, 2021 by

With over 2 billion global users, Facebook is the most mainstream social media network in the world. The vast majority of Facebook users are on the platform daily, giving brands a wide range of opportunities to reach their target audience. 

Marketing on Facebook can be complicated. Setting up an effective Facebook marketing strategy can ensure that you are making the most of your Facebook marketing budget. We’ve pulled together our top tips to help you create the best B2B Facebook marketing strategy or B2C Facebook marketing strategy.

How to create an effective Facebook marketing strategy

Step 1: Define your goals for Facebook

The best Facebook marketing strategies are well defined by clear goals and objectives. Going into a Facebook marketing strategy without having any set goals is a complete waste of time. 

You need to know the motivation behind your Facebook marketing campaign. Do you want to build awareness? Or would you rather advertise your products? You could want to do both. 

Facebook can help you generate qualified leads, which is helpful for boosting conversions. Facebook marketing allows brands to target audiences specifically, meaning your campaign will reach people that are genuinely interested in your contributions. 

Your Facebook marketing strategy could be designed to help you build a community on Facebook. Facebook is a prime location to build a community thanks to its various Groups and Pages options. You can directly speak to and interact with your community members.

Step 2: Know your audience

Understanding your audience is necessary to deciding how to deploy your Facebook marketing strategy. You need to know the key demographics of exactly who you want to reach and speak to. 

Where are they based? What is their job? How much disposable income do they have? What are their hobbies? 

All these little details will help you create an accurate strategy that is more likely to engage your target audience.

Step 3: Engage with your audience

Your audience on Facebook wants to hear from you. Facebook users are more likely to invest their time, energy and money in brands that actively provide value to them. 

By responding to organic comments or posts from your audience, you can create loyalty. Finding the best time to post on Facebook will increase the engagement you receive on your posts. 

You can help create a community by asking direct questions to your audience. From this, you can actually gather data about what your audience really thinks of your brand and products.

Step 4: Pre-schedule Facebook content

A tricky thing about creating a Facebook marketing strategy is that most social media users are online outside of working hours. Pre-scheduling your Facebook content means you can speak to and engage with your audience when they are most likely to be online in the evenings and weekends. 

In addition, pre-scheduling content can save you time in the long run. You can create content at one time, schedule it, and monitor results.

Step 5: Determine your advertising strategy

The Facebook algorithm can be tricky to navigate, so using paid ads is one of the best ways to target audiences on Facebook. With paid ads you need to ensure your content is branded. Does it accurately reflect who your brand is—visually and with messaging? 

When being advertised to, consumers don’t want to feel like they’re being advertised to. To avoid this, they should be offered some form of reward. This could be a discount, exclusive content or industry guide. It needs to be compelling enough for the viewer to take action.

Step 6: Track and analyse your results

Of all our Facebook marketing strategy examples, this is potentially the most important step. Tracking and analysing your results will show you where you are performing well and where you need to improve. One of the most important things to calculate is your ROI. 

Analysing your results will always ensure you can improve. As you continue with your Facebook marketing, you will have more data to analyse and improve on.

FAQs

What is a Facebook marketing strategy?

A Facebook marketing strategy is a marketing plan that is specific for Facebook.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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The TikTok Algorithm Explained: What it Is and How it Works

September 21st, 2021 by

The TikTok algorithm is the reason the platform has been so successful and popular with users. The algorithm ensures every TikTok user’s experience is highly personalized, which is what makes it so addictive. The hashtags used, location, music used and TikToks liked all contribute to what is shown to users.

So how can brands harness the TikTok algorithm to ensure success? Keep reading to see the TikTok algorithm explained. 

What is the tiktok algorithm 2021?

The TikTok algorithm determines the TikTok videos that appear on a user’s For You Page. The stream of recommended videos is completely unique to each user. The types of TikToks shown to a user will change over time based on viewing preferences. 

TikTok defines the TikTok algorithm as: 

“A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”

The TikTok algorithm explained

Typically, social media networks like to keep an air of mystery around the inner workings of their algorithms. Algorithms are the reason why users become addicted to particular platforms—if platforms reveal how their algorithms work, it could result in people spamming the algorithm with irrelevant content.  

However, TikTok has revealed key ranking signals for the new TikTok algorithm and how it identifies relevant content for each user.

User interactions

The TikTok algorithm uses a user’s interactions with content on the platform to recommend videos. These interactions include: 

  1. The accounts you follow
  2. Creators you have hidden
  3. Comments you have posted
  4. Videos you have likes and shared 
  5. Videos you have favourited 
  6. Videos you have marked as “Not Interested”
  7. Videos you have reported
  8. Videos you have watched to the end 
  9. Content you have created yourself

Video information

Interaction signals are directly based on interactions with other users on the app. Video information signals are based on the content users seek out through the Discover tab. These include: 

  1. Captions
  2. Sounds
  3. Hashtags
  4. Effects
  5. Trending topics

Device and account settings

The TikTok algorithm uses device and account settings to optimise performance. These are based on one-time settings choices rather than consistent engagements, so they don’t carry as much weight as the other signals. Device and account settings monitored by the TikTok algorithm update include: 

  1. Language preference
  2. Country setting (you may be more likely to see content from people in your own country)
  3. Type of device
  4. Categories of interest selected as a new user

What’s not included in the TikTok algorithm

Now we’ve discussed the key signals for the TikTok algorithm, the following signals are not recommended or monitored by the TikTok algorithm: 

  1. Duplicated content
  2. Content you’ve already seen
  3. Content the algorithm flags as spam
  4. Potentially upsetting content

In addition to this, the number of followers a TikTok account has does not influence the TikTok algorithm. The TikTok algorithm treats every account and video created as an individual recommendation. Accounts with higher followers will naturally receive more views, but you still have a chance of going viral if you have just started a TikTok account

Understanding tiktok’s algorithm

Understanding TikTok’s algorithm can help your brand grow on the platform and be found by relevant audiences. We’ve pulled together some top tips to help make the TikTok algorithm work for your brand’s TikTok account.

Use a TikTok Pro account

There are two types of TikTok Pro accounts: one for creators and another for businesses. Having a pro account won’t immediately put you on the For You Page, but it will help you better understand which videos align with the TikTok algorithm. 

 TikTok Pro accounts give you access to TikTok metrics and insights that can inform your TikTok strategy. It can help you further understand and identify your key audience by showing when they are most active, what content they enjoy and what they will engage with—all things important to the TikTok algorithm.

To convert to a TikTok Business account, complete the following steps:

  1. From your profile page, tap the three dots icon at the top right of the screen.
  2. Tap Manage account.
  3. Select Switch to Business Account and choose the best category for your business.

Find your TikTok niche

There are countless different communities available on TikTok, but rather than engaging with accounts they follow, these communities spend most of their time on the For You Page. If you are able to tap into these communities, you will be amplified to your target audience. 

Understanding TikTok niches and subcultures can help you create authentic content with relevant TikTok stars, creating greater credibility, exposure and brand loyalty. 

Most niches are discoverable through dedicated hashtags. For example, those interested in finance can be found under #MoneyTok or #FinTok (Finance-TikTok).

Write an engaging caption

You only get 150 characters per TikTok caption, so you need to make it count. Your caption should tell readers why they should watch your video or ask a question that prompts a comment. This increases engagement and video completion, which are both important signals to the TikTok algorithm.  

Find the best time to post on TikTok

Finding the best time to post on TikTok means your content will be seen by more users from the moment you post it. The more people that see it, the more engagement you can receive. The analytics within your Pro Business account will be able to tell you the ideal time to post.

Actively engage with others on the platform

You can quickly build a connection with your audience by engaging with them in comment sections. Keep an eye on  your own comment sections, but also the comment sections of videos about your brand. 

Other ways to engage with your audience is by Duetting, Stitching or video replying to a comment.

Use the right hashtags

Using the right hashtags is important to discovery. We’ve already mentioned how TikTok communities can be found through using specific hashtags, but it’s also important to keep an eye on trending hashtags on the Discover page. Keep an eye out for popular hashtag challenges or topics you can discuss. 

FAQs

What is the TikTok algorithm?

The TikTok algorithm determines the TikTok videos that appear on a user’s For You Page. The stream of recommended videos is completely unique to each user. The types of TikToks shown to a user will change over time based on viewing preferences.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

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How to Schedule Instagram Posts: A Simple Step-By-Step Guide

September 21st, 2021 by

Learning to auto schedule Instagram posts is a great way to save yourself time when creating content. Consistent and high-quality content is easier to ideate, create and share when a load of the work is assisted by automation. Using different tools to pre schedule Instagram posts gives you more time to focus on your greater goals. 

Can you schedule Instagram posts?

Instagram allows users to schedule Instagram posts. Users can schedule Instagram feed posts, Instagram Stories, Instagram Carousels and IGTVs.

Different scheduling tools are recommended for each post. Instagram feed posts (including Carousels) can be posted using either Hootsuite or Creator Studio. Instagram Stories can be scheduled using Hootsuite. IGTVs can be scheduled using Creator Studio. 

Why you should Schedule Instagram Posts

Time is money. You can save valuable time by finding a way to schedule Instagram posts. Instead of spending everyday scouring through branded images, you can create a content calendar and pre schedule Instagram posts. This may initially take more time, but it saves you hours in the long run. 

With your saved time you can consider a hashtag strategy, compelling captions or analyse past post performance to see the types of posts you should schedule in future. 

How to schedule Instagram posts for Business accounts


Step 1: Make your account a Business profile

The first step is to ensure you have a business profile. To do so:

  1. Tap Settings
  2. Tap Account
  3. Tap Switch to Professional Account
  4. Select Business
  5. Connect your Facebook business page to Hootsuite. Even if you aren’t planning to post on Facebook, doing this will give you access to the useful business features including analytics, ads, and scheduling.
  6. Add your business’s public contact information
  7. Tap Done.

Step 2: Create and curate your Instagram content

If you are creating your own content for Instagram, it’s a good idea to have set content creation days. This could involve a shoot day or a day designing graphic content, but you will make most of your upcoming content on a single day. Thinking ahead will give your Instagram feed more flow and will let you see if you’re providing your audience with enough content variety. 

Step 3: Add your Instagram business profile to your chosen social media management platform

We’ll be using Hootsuite as an example for the social media management platform. 

  1. Click your profile picture
  2. Select “Social Networks and Teams”
  3. Click “+ Private Network”
  4. Select Instagram and click “Connect with Instagram”
  5. Confirm your account details

Add your Instagram business profile to your chosen social media management platform - schedule instagram post

Step 4: Find the best time to post on Instagram

Finding the best time to post on Instagram will help you navigate Instagram’s algorithm. You want to schedule Instagram posts for when your audience is online. 

Check out your previous posts to see which performed the best, and look at your Instagram analytics to see when your followers are most active. This is the best time to schedule Instagram posts for. 

Step 5: Compose your Instagram post in your chosen social media management platform

In the Hootsuite dashboard, click “Create”, then “Post.”

In the Post To section, choose your Business Instagram account.

Upload your content visuals, write an engaging caption, add hashtags and location and tag relevant accounts.

Step 6: Schedule your content

Click “Schedule” in the bottom right corner and then select the date and time you want to schedule Instagram posts to go live. You can still edit your posts once you have scheduled them.

Schedule your content - schedule instagram post

FAQs

Does Instagram allow scheduled posts?

Instagram does allow users to pre schedule Instagram posts. You can schedule Instagram feed posts, Instagram Stories, Instagram Carousels and IGTVs. 

Can you schedule an Instagram post 2021?

Yes. You can schedule an Instagram post for your feed through Hootsuite or Creator Studio.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

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15 Inspiring Brands on TikTok to Fuel Your Creative Strategy

September 20th, 2021 by

TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok users and ever-changing trends, it’s almost certain that brands can find a strong space on the platform. Pairing these with the best time to post on TikTok, you are in for a winner. 

Don’t know where to start? No worries. Keep reading to find out who the best and most followed brands on TikTok are. 

The 15 most inspiring brands on TikTok

1.  Ryanair

In an unlikely turn of events, Ryanair is one of the most active and successful brands on TikTok. By using humour and TikTok trends, Ryanair has increased engagement and its brand presence on TikTok. It’s consistent tone and posting has resulted in many viral videos, assisting its growth to 1.1 million followers. 

@ryanairThat better be your answer😃!! ##ryanair♬ original sound – Bear

@ryanairMy prices got yous acting up🥵😩 ##ryanair♬ excuse me mommy – tim

Ryanair mainly uses images and footage of its planes while using a TikTok  filter designed to superimpose human facial features onto any background, resulting in an almost-personified mascot. While using trending sounds and memes, Ryanair successfully gets its message of cheap European flights across to viewers. 

2. Little Moons

Little Moons Mochi’s TikTok fame began when the brand went viral as younger TikTok users discovered its products. The brand gained two organic hashtags for the content users were creating: #littlemoons and #littlemoonsmochi. The 15 thousand Little Moons themes videos racked up over 500 million views, resulting in a 2,000% sales increase. 

@littlemoonsmochiThat main character energy when you come home with Little Moons…🍡 ##littlemoonsmochi ##littlemoons ##fyp ##sainsburys ##mochi♬ Stromae Alors on Danse – ᴍᴇɢᴜᴍɪ & ᴋʏᴏ 🦋

@littlemoonsmochiTrue story… ##littlemoons ##littlemoonsmochi ##mochi ##icecream ##fyp ##nobodynobodynobody♬ original sound – ariana

Since then, Little Moons has begun joining in on trending sounds, filters and videos on TikTok to further grow its presence. It currently has over 250K followers on TikTok and more than 3.5 million likes. 

3. Innocent Drinks

Innocent Drinks is one of the best brands on TikTok in terms of humour and engagement. It follows a similar strategy to Ryanair and drives engagement with humour and relatable topics. The account regularly pokes fun at its own TikTok strategy which helps personify the brand and make it more relatable. 

@innocentdrinksAnd yes, we know the B looks like an 8. You try and do better with bottles. ##buysmoothies ##marketingprofessionals ##foryoupage♬ original sound – Kwame Sarfo

@innocentdrinksWe’re not sure what our real job actually is at this point. ##buysmoothies ##foryoupage ##worklife♬ original sound – Jennifer Louise Emma

Innocent Drinks uses the popular “I’m Lost” filter and trending TikTok sounds, which has helped it gain many viral videos. The brand also engages with organic comments by responding in an approachable and witty tone of voice, reminding marketers that great content will only get you so far. 

4. Warner Bros UK

Warner Bros’ typical TikTok strategy includes using trending music and sounds on TikTok and pairing them with clips from its most popular TV shows and films. In doing so, it is able to appeal to fans of these series and films while staying relevant and funny on the platform 

@warnerbrosukkendall is quaking right now ##prettylittleliars ##kendalljenner ##dance♬ original sound – E! Entertainment

@warnerbrosukgeorgie’s no.1 fan ##IT ##pennywise ##johnmayer ##kourtneykardashian♬ Why is everyone using this audio – zineb🧋🤎

Warner Bros also uses TikTok to tease and hype up new film or series releases. Since TikTok is relatively easy to go viral on, it is able to create a large buzz for release days. 

5. Gymshark

Gymshark is consistent with its tone of voice and messaging across all platforms, which is why it has been able to become one of the top brands on TikTok. It has a clear purpose to help its followers stay active and realise their potential. 

@gymsharkYou’re not defined by your aptitude, you’re defined by your attitude 💪 ##Gymshark ##InspirationalStory ##Swimming ##Paralympics♬ original sound – Gymshark

@gymshark😳💀 @garrettcurto @amberysuh ##Gymshark ##Fitgirl ##Gymtok♬ original sound – Gymshark

Gymshark regularly reposts content from its influencer ambassadors that include workout tips and sets, product try-ons and fitness and gym skits. By repurposing influencer content it gives itself social proof as a reliable brand and doesn’t need to use its own resources. 

6. Elf Cosmetics

Elf Cosmetics is one of the most successful brands on TikTok thanks to its TikTok campaign efforts. Elf commissioned an original song to be used as part of a hashtag campaign called Eyes Lips Face. The brand worked with a few influencers to kick off the campaign but it soon became a viral trend on the platform. The hashtag #eyeslipsface currently has over 8 billion views. 

@elfyeahOur e.l.f. mama @kellyrosesarno is throwing it back to the year 2000 😙 That EYESHADOW 🔥 ##y2k ##2000 ##y2kmakeup♬ original sound – elfyeah

@elfyeahAlllways have $ for e.l.f. with these affordable prices 😉💰 ##affordable ##elfcosmetics♬ Candles – Joshua Long

Elf’s TikTok strategy now uses influencers on the regular and also trending sounds that show off its products. It also uses the popular “I’m Lost” filter to superimpose eyes and lips onto products. 

7. Amazon

Amazon has five official TikTok accounts: @amazonprimevideo, @amazonfashion, @amazonmusic, @primestudent, and @amazon; amongst which Amazon Prime Video is the most popular. 

@amazonprimevideoWe love to ✨hear✨ it! @joshplaysdrums x @funnyasiandude ##jimmyoyang ##gooddeal ##primevideo ##apvcreator ##gooddealapv♬ original sound – Amazon Prime Video

@amazonfashionGoodbye, “Where’d you get that outfit?”! Hello, ##StyleSnap! Amazon app to try it now 📷♬ original sound – Amazon Fashion

Amazon uses TikTok to launch hashtag challenges and recognises the importance of TikTo influencers—both micro and mega. The #amazonpartner has over 75 million views. Content on Amazon’s Fashion account consists of ambassador content and reposts of organic TikTok trends like #amazonfinds which has over 12.4B views

8. Crocs

Crocs launched a TikTok account to reach Gen Z consumers and within a week its TikTok account had more followers than its Twitter. Crocs launched a challenge camp;aign with Post Malone called #ThousandDollarCrocs. The hashtag has amassed over 3 billion views. 

@crocsIt’s Dad vs. Daughter IN Crocs! ⚽️⚾️🏈 On and off the field, our NEW Bubble Block pattern was never meant to hide! @jackmitrani ##CrocTok♬ original sound – Crocs

@crocsComfort👏 Without👏 Carbon👏 We’re fully committed to our goal of Net Zero by 2030! Let’s make our world a more comfortable place💚 See bio for more!♬ 오리지널 사운드 – Crocs

Crocs regularly uses influencers and celebrity ambassadors to announce new products or initiatives. The content is colourful and fun, much like the Crocs products. 

9. Fortnite

Fortnite is still relatively new to TikTok, it has already gained over 6.2 million followers. TikTok has used influencer marketing and hashtag challenges to establish its presence on the platform. 

@fortnite…Strange things have been happening on the Island while you were asleep.♬ original sound – Fortnite Official

@fortniteYou’ll only see plays like this in the FNCS. Speaking of which you can catch broadcasted on TikTok this weekend!!🎮 ##fncs ##ch2s7♬ original sound – Fortnite Official

Its videos regularly receive over 1 million views, and it posts a mix of in-game content and streamer play-throughs. 

10. American Eagle

American Eagle has had a huge influencer push on TikTok and has made Addison Rae a brand ambassador. American Eagle regularly uses influencer campaigns to show how versatile its jeans are. 

@americaneaglePassing the phone to our “Future Together” cast 👀📱Campaign + new collection drop tomorrow! ##reveal ##AEJeans♬ original sound – American Eagle

@americaneagleWe put @therealcalebmclaughlin under the Q&A while on set. ##FYP ##behindthescenes ##backtoschool ##fitcheck ##aejeans ##strangerthings ##calebmclaughlin♬ Lazy Sunday – Official Sound Studio

Its other TikTok brand ambassadors regularly feature on the brand’s TikTok page in Q&As or behind the scenes moments—these videos tend to perform the best. 

11. Adult Swim

Adult Swim recently went viral on the platform as a result of an organic trend. Users would create their own TikToks that mimicked the style of an Adult Swim advert. Adult Swim encouraged users to create more by creating their own and joining in. 

@blackquarterzip#vano3000 #adultswim♬ Running Away – VANO 3000 & BADBADNOTGOOD & Samuel T. Herring

@adultswimMorty-ish collaboration with @seanmcverry ##rickandmorty♬ original sound – [adult swim]

Adult Swim posts clips from its popular series and reposts organic content from fans of the channel and influencers. 

12. Revolution Beauty

Revolution Beauty is one of the most successful brands on TikTok. With many viral hashtag challenges and successful paid-ad campaigns, TikTok is paving the way by its early adoption for TikTok shopping. Its content is primarily reposted influencer content, but it also reveals new product launches. 

@makeuprevolutionA colour for every occasion💋 @abbyroberts Revolution Matte Bomb Liquid Lipsticks 💄❤️ ##makeuprevolution ##liquidlipstick ##abbyroberts♬ GET YOU SOME – Gibbz

@makeuprevolutionCONGRATULATIONS to our Final 15 moving onto Challenge 2!🤩🌈##CreatorRevolution ##makeuprevolution ##final15 ##creator♬ Creator Revolution – Makeup Revolution

Revolution engages TikTok users organically by hosting regular creator challenges. The beauty brand sets a theme and hashtag and then encourages users to create their own looks and post them under the hashtag. 

13. Hissy Fit Clothing

Hissy Fit Closing is one of the most popular small clothing brands on TikTok. It recently went viral organically thanks to global fashion weeks.

@hissyfitclothingReply to @butterflyheaveng Phoebe Buffay 🌞🔮🐈‍⬛ inspired fits featuring our new midi skirts! Dropping at 6pm today 🌟♬ original sound – hissy fit

@hissyfitclothingDidnt stick to the theme AT ALL lol but new midi skirts have just dropped on site 🌟❤️ Use code ‘TIKTOK10’ for 10% off ✨♬ Deceptacon – LE TIGRE

The brand shows off its products by showing different ways they can be worn on the founder. By using popular music tracks and joining in trends within FashionTok, the brand has grown its audience significantly and quickly. 

14. Marvel

Marvel has an incredibly engaged and active fanbase that is present on the platform. Marvel encourages these creators to continue making theories and organic content by reposting and featuring key Marvel creators on their TikTok. Marvel creators are well-respected in the Marvel community, and by reposting their content, Marvel solidifies their position. 

@marvelListen to @theoriesbyt , and download the ##MarvelUnlimited app now! 📲 ##MarvelComics♬ original sound – Marvel Entertainment

@marvelMarvel Studios’ ##ShangChi and The Legend of The Ten Rings is playing in theaters NOW! Who’s seeing it this weekend? 🎟 ##MCU @simuliu @awkwafina♬ original sound – Marvel Entertainment

Marvel also shares trailers, interviews and behind the scenes footage of upcoming films, series or comics. It also joins in on generic trends on TikTok to appeal to a wider audience. 

15. Zara

Zara has used TikTok to dip its toe into the world of AR. By creating a series of videos showcasing products that were produced by Zara Creators, Zara has been able to keep users engaged for longer when scrolling through TikTok. By offering a unique video viewing, Zara has positioned itself as an aspirational brand. 

@zaraDecompress to discover ##zaranewin ##zara♬ original sound – ZARA

@zaraPress for pink ##zara ##zaracreators ##asmr Thank you @marblemannequin♬ original sound – ZARA

The AR videos are reminiscent of luxury brands—especially relevant at the moment given the sheer number that are entering the crypto market and the Metaverse. 

FAQs


What brands work with TikTok?

There are countless brands on TikTok. It has become a go-to marketing strategy for many brands, but mainly those hoping to attract younger audiences. 

What are the best brands on TikTok?

The best brands on TikTok are: 

  1. Ryanair
  2. Little Moons 
  3. Innocent Drinks
  4. Warner Bros
  5. Gymshark 
  6. Elf Cosmetics
  7. Amazon
  8. Crocs
  9. Fortnite
  10. American Eagle
  11. Adult Swim
  12. Revolution
  13. Hissy Fit Clothing
  14. Marvel 
  15. Zara

What luxury brands are on TikTok?

Some luxury brands on TikTok include Prada, YSL, Gucci, Ralph Lauren, Dior and Louis Vuitton. Luxury brands join TikTok in hope of targeting younger audiences and to make themselves culturally relevant. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

 

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Posted in Social Media Marketing News, Social Media Platforms

How to Jumpstart Your LinkedIn Lead Generation Strategy

September 16th, 2021 by

LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook. 

To attract new customers, you need to perfect your LinkedIn lead generation funnel. This won’t happen overnight. Rapid growth of LinkedIn has created a fierce competitive environment for businesses. But, don’t worry, we’ve pulled together our top tips to help jumpstart your LinkedIn lead generation strategy. 

6 tips to jumpstart your linkedin lead generation strategy

1. Have a completed and branded LinkedIn business page

Looking professional is a top priority for LinkedIn. Through your LinkedIn page you can clearly show your business’ highlights and accomplishments. The more complete your profile, the more optimised you are to be found by relevant leads. 

You should ensure your LinkedIn profile has a clear and branded profile image and header and a standout written About section. Your About section should be like an elevator pitch—key points, relevant and memorable.

2. Make sure your executives and relevant employees have a strong LinkedIn presence

When looking to build your leads, consider who the leaders of your business are already connected with. It is highly likely they will have already built good relationships with others relevant to your niche. 

You should also encourage other employees to build connections with relevant people on LinkedIn—if you have a business development team or business outreach team, make sure their profiles are brand-safe and help them build their presences too. 

Make sure you aren’t just connecting with anyone, you need to make relevant connections that will have an impact on your business. Reach out to industry and thought leaders. 

3. Post relevant updates and content

You should post a variety of content to your LinkedIn page, including topics and types. Create videos, text posts, images and more to establish yourself as a reliable and credible source. Establishing yourself as a valuable source will help pull in relevant leads.

4. Join relevant LinkedIn groups for your customers and clients

You can join LinkedIn groups where your customers are active. Post insightful conversation starters, join in organic conversations and participate in group events. You still need to post relevant content within these groups, but you can be more brand-specific or industry-specific—show off what you offer or show off your industry knowledge. 

This will result in more people interacting with your content, meaning it will be shown to countless others thanks to LinkedIn’s algorithm. 

5. Use LinkedIn ads

LinkedIn offers native ad management, and considering the sheer volume of businesses and potential audience members on LinkedIn, it’s a wise choice to spend some of your marketing budgets here. Paid ads will help you be seen by super targeted audiences, helping with your LinkedIn lead generation campaign.

6. Maintain a consistent presence on LinkedIn

As with any social media platform, consistency is key. You need to prove to leads that you are a reliable source of information and content. This could mean posting every day or three times a week. It could also mean posting a weekly newsletter or news update. 

You also need to be consistent when directly engaging with leads. Disappearing mid-conversation is a bad look and is guaranteed to push leads away from your business. 

FAQs


What is lead generation in LinkedIn?

LinkedIn lead generation encompasses all LinkedIn activities relating to identifying and cultivating potential customers and clients. The lead generation strategy for B2C and B2B varies slightly; a B2B lead generation strategy tends to be more targeted. 

How do you generate leads on LinkedIn?

There are 6 key steps you need in your LinkedIn lead generation funnel to take to help generate consistent leads.

  1. Ensure you have a completed and branded LinkedIn business page. 
  2. Make sure your executives and relevant employees have a strong LinkedIn presence
  3. Post relevant updates and content
  4. Join relevant LinkedIn groups for your customers and clients
  5. Use LinkedIn ads
  6. Maintain a consistent presence on LinkedIn

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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