How to Jumpstart Your LinkedIn Lead Generation Strategy

September 16th, 2021 by

LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook. 

To attract new customers, you need to perfect your LinkedIn lead generation funnel. This won’t happen overnight. Rapid growth of LinkedIn has created a fierce competitive environment for businesses. But, don’t worry, we’ve pulled together our top tips to help jumpstart your LinkedIn lead generation strategy. 

6 tips to jumpstart your linkedin lead generation strategy

1. Have a completed and branded LinkedIn business page

Looking professional is a top priority for LinkedIn. Through your LinkedIn page you can clearly show your business’ highlights and accomplishments. The more complete your profile, the more optimised you are to be found by relevant leads. 

You should ensure your LinkedIn profile has a clear and branded profile image and header and a standout written About section. Your About section should be like an elevator pitch—key points, relevant and memorable.

2. Make sure your executives and relevant employees have a strong LinkedIn presence

When looking to build your leads, consider who the leaders of your business are already connected with. It is highly likely they will have already built good relationships with others relevant to your niche. 

You should also encourage other employees to build connections with relevant people on LinkedIn—if you have a business development team or business outreach team, make sure their profiles are brand-safe and help them build their presences too. 

Make sure you aren’t just connecting with anyone, you need to make relevant connections that will have an impact on your business. Reach out to industry and thought leaders. 

3. Post relevant updates and content

You should post a variety of content to your LinkedIn page, including topics and types. Create videos, text posts, images and more to establish yourself as a reliable and credible source. Establishing yourself as a valuable source will help pull in relevant leads.

4. Join relevant LinkedIn groups for your customers and clients

You can join LinkedIn groups where your customers are active. Post insightful conversation starters, join in organic conversations and participate in group events. You still need to post relevant content within these groups, but you can be more brand-specific or industry-specific—show off what you offer or show off your industry knowledge. 

This will result in more people interacting with your content, meaning it will be shown to countless others thanks to LinkedIn’s algorithm. 

5. Use LinkedIn ads

LinkedIn offers native ad management, and considering the sheer volume of businesses and potential audience members on LinkedIn, it’s a wise choice to spend some of your marketing budgets here. Paid ads will help you be seen by super targeted audiences, helping with your LinkedIn lead generation campaign.

6. Maintain a consistent presence on LinkedIn

As with any social media platform, consistency is key. You need to prove to leads that you are a reliable source of information and content. This could mean posting every day or three times a week. It could also mean posting a weekly newsletter or news update. 

You also need to be consistent when directly engaging with leads. Disappearing mid-conversation is a bad look and is guaranteed to push leads away from your business. 

FAQs


What is lead generation in LinkedIn?

LinkedIn lead generation encompasses all LinkedIn activities relating to identifying and cultivating potential customers and clients. The lead generation strategy for B2C and B2B varies slightly; a B2B lead generation strategy tends to be more targeted. 

How do you generate leads on LinkedIn?

There are 6 key steps you need in your LinkedIn lead generation funnel to take to help generate consistent leads.

  1. Ensure you have a completed and branded LinkedIn business page. 
  2. Make sure your executives and relevant employees have a strong LinkedIn presence
  3. Post relevant updates and content
  4. Join relevant LinkedIn groups for your customers and clients
  5. Use LinkedIn ads
  6. Maintain a consistent presence on LinkedIn

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Social Media Marketing News, Social Media Platforms

Instagram Reels Vs TikTok: What’s the Difference?

September 13th, 2021 by

In the beginning of 2020, TikTok’s popularity soared. Its short-form video content provided those in quarantine and lockdown with continuous and snackable entertainment that is tailored specifically to each user. Its success began with Gen Z before spreading to a variety of other age groups. In response to this, Instagram launched Instagram Reels in August 2020. But what is the difference between TikTok and Reels? Before we get into the TikTok vs Reels debate, let’s get into each platform first. 

What is TikTok?

TikTok is a social media platform that is used to share up to 3-minute long videos. TikTok creators can leverage the platform’s vast catalogue of audios, music, filters and effects to create entertaining and snackable content. Users can find any type of video on the platform from music covers, tutorials, reviews, memes, gaming and more. 

What are Reels?

Instagram Reels were launched to directly compete with TikTok. Reels allow Instagram users to create up to 60-second videos that can be made with music or a custom audio and have filters and effects applied. Reels can be shared to the Explore feed by using the right Instagram Reels hashtags, news feeds, the dedicated Reels tab and Instagram Stories.

Reels are a creative content format if you’re struggling with Instagram post ideas; many Instagram trends have been born from Reels. Reels can help content creators grow by engaging new and existing audiences. If you’re wondering how to gain followers on Instagram, Reels is a good place to start. Instagram has been well loved by top Instagram fashion influencers, travel influencers, musicians and more. 

Instagram Reels vs TikTok: Views and Engagement

Insights from Reels’ launch revealed that Instagram’s short-form video content was working. 61% of TikTok users claimed they would use Reels and spend more time on Instagram as the features were so similar. In addition, on average, the two platforms had around the same video views, with Reels at 1.2 million and TikTok at 1.92 million views. However, TikTok pips Reels to the post when it comes to engagement—the average TikTok receives an average of over 200,000 likes and 2,000 comments, compared to Reels’ 100,000 likes and 800 comments. 

Instagram Reels vs TikTok: Video Content

Both Instagram Reels and TikTok began with 15-second videos before expanding. At the time of writing, TikTok offers users 3 minute videos compared to Reels’ one minute. In addition to this, TikTok recently added a scroll feature to some of its videos, allowing users to skip through parts of a TikTok. 

The style of video content differs on each platform. Instagram Reels content is polished and produced to a  very high-quality, which can help with Instagram monetisation. TikTok lends itself to raw, authentic content. 

Instagram Reels vs TikTok: Audio

TikTok has a vast sound library that includes, but is not limited to, chart music. Users frequently create their own sounds that often become new trends and have helped indie artists make their way into the charts. Music and audio trends on TikTok are one of the fastest ways to achieve a viral hit. 

Reels has a wide range of audios available, but it is not as extensive as the TikTok library. Most audios are brought across from TikTok. As Instagram isn’t a music-based platform, it has tighter copyright restrictions because it is based around artists sharing their original work. 

Instagram Reels vs TikTok: In-app Editing

TikTok offers a wide range of editing capabilities. Many TikTok trends stem from specific video effects and the platform has recently launched a new TikTok Effect Studio that provides users with the tools needed to create their own AR effects. 

Reels only offers users filters used in Instagram Stories and doesn’t have anywhere near the amount TikTok has. Also within Reels, users can only pick one filter, whereas on TikTok they can have multiple within the same video. 

TikTok also offers more general editing capabilities than Reels, such as voiceovers and the ability to rearrange clips to build a finished video.

Instagram Reels vs TikTok: Analytics

Instagram has a notoriously tricky algorithm to navigate, and it is still undetermined how the Reels algorithm works. It is likely that using the most popular Instagram hashtags will help users be discovered. TikTok’s main appeal is that it is easy to achieve a viral video as all videos stand a chance at making the For You Page. TikTok also offers in-depth insights to creators and brands to help them understand who their audience is and the most suitable way to target them. 

Instagram Reels vs TikTok: Advertising

Apart from partnering with influencers on TikTok, there are various other ways brands can advertise on the platform. The cost of advertising on TikTok has dropped since 2020 and the platform offers several standard advertising features, including targeted advertising. The other common types include: 

  1. Brand Takeover Ads
  2. Top-View Ads
  3. In-feed Ads
  4. Hashtag Challenges
  5. Branded Effects

Instagram advertising is powered by Facebook. Reels now offers to advertise, though it is still new. The ads run full-screen and in between Reels, similar to Instagram Stories. Reels ads appear in the Reels tab, the Explore page and natively in-feed. 

FAQs

Will Instagram Reels replace TikTok?

While Instagram Reels have been shown to improve Instagram growth, TikTok remains superior. TikTok’s remains the most downloaded application in app stores—a title it has defended for over a year. 

Is Reels similar to TikTok?

Instagram Reels is similar to TikTok. They are both short-form video formats that include an infinity-scroll and tailored algorithm. The Instagram demographic aligns with TikTok’s demographic which is likely why they are such fierce competitors. 

Can Reels beat TikTok?

While Instagram Reels is popular with Instagram users, TikTok is globally more popular. It is unlikely Reels will win the TikTok vs Reels debate.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Social Media Marketing News, Social Media Platforms

Facebook Reach: What It Is and How to Increase Yours

September 13th, 2021 by

The term “reach” is often thrown about in conversations relating to marketing, but what does it mean? Facebook reach refers to the amount of unique people that have viewed your page or post. When using Facebook marketing as a key social media strategy, you want an organic Facebook reach that is as high as possible. 

It is possible to set a Facebook reach objective to ensure monitoring your reach is a regular process. Growing your organic ready is possible, although notoriously difficult thanks to Facebook’s algorithm. In this blog we will cover exactly what Facebook reach is, the difference between Facebook reach and impressions, and some tips on how you can grow your Facebook reach. 

What is Facebook reach?

As we mentioned, Facebook reach is the number of unique people that have seen your Facebook page or post. If you publish a post and 500 people look at it, your Facebook reach is 500. Facebook reach should always be measured within a time frame—there is no “overall” reach. 

Facebook tracks how many unique screens your post is displayed on. It also tracks page reach and post reach separately. Your Page reach is how many unique users are viewing your page, your post reach is how many unique users view a specific post. These reaches will vary from one another. 

Facebook reach is influenced by a number of factors including: 

  1. Engagement and interactions from both followers and non-followers
  2. Content-type and optimization factors (video vs. text posts, captions, timing etc.)
  3. Paid ads versus organic posts.

The Types of Facebook Reach

So what are the different types of Facebook reach?

Facebook organic reach

When discussing Facebook reach, typically people mean organic reach. Organic reach refers to how many people have seen your non-sponsored posts. 

Organic Facebook reach is the hardest to earn as it relies solely on the Facebook algorithm. With touch competition from ads, viral posts and other popular accounts, organic reach has been slowing down. 

Facebook viral reach

Viral reach is how many people have seen your content as a result of someone else engaging with it by liking, commenting or sharing. It is based on interaction from those that follow you and those that don’t. 

Facebook ad reach

If you want to launch a Facebook reach campaign, you should focus on ad reach. Ad reach is the number of people that have seen your ads at least once. It is based on budgeting and audience targeting; it shows you how well your ads performed and whether you managed to target your audience. 

Facebook reach, engagement and impressions

Now we’ve covered Facebook reach, we will explain the difference between the other key metrics. 

Reach measures how many unique users have seen your content. 

Impressions measure the number of views on a piece of content—this counts multiple views from the same user. Impressions will always be higher than reach. 

Engagement measures the individual interactions on your posts including reactions, comments and shares. 

How to boost your Facebook Reach

Schedule your posts

Posting consistently on Facebook will help increase your reach. If you plan to post every other day, schedule posts in advance to alleviate stress. This also avoids having to post on weekends and holidays when you’re out of the office. 

Post at the right time

Finding the right time to post on Facebook is important. It increases your chances of being seen by the majority of your audience at the same time. This will also help it be seen by those who don’t follow you, but are connected with someone who has engaged with your post. 

Use videos

One of the best Facebook trends at the moment is video content. Videos keep people engaged for longer, and with the success of TikTok and Reels, users are actively seeking video content. 

Create Facebook Ads

The fall in organic reach is a direct result of the rise of ad reach. Paying for ads pays for you to be seen by hyper-relevant audiences. 

Use hashtags

Using hashtags on Facebook increases your chances of being seen and discovered by new audiences, thus increasing your reach. 

FAQs

What is a good Facebook reach?

At the beginning of 2021, the average organic reach was at 5.2%—which is a decrease from the end of 2019 at 5.5%. Any Facebook reach around or above 5.2% can be considered good—the exact figure depends on your audience base. 

Is Facebook reach important?

Facebook reach is arguably the most important metric. Facebook reach is the number of people that have seen your content and influences every other metric including Facebook engagement, likes, comments, clicks and negative feedback. There are different kinds of reach: post, page, organic, viral and paid.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us
 

 

Posted in Social Media Marketing News, Social Media Platforms

The Instagram Demographics and Social Media Demographics to Know in 2021

September 6th, 2021 by

Social media platform demographics allow marketers to identify the exact online locations they need to focus on in order to reach their target users. The demographics of social media users identify age, location, disposable income, interests, online activities and so much more. Social media demographics are constantly changing as generations move and more adapt to a social-first online environment. It’s important that marketers keep up to date with all social media platform demographics so they can adjust their social media marketing plans accordingly. Facebook demographics are different to Instagram demographics, and Instagram demographics are different to TikTok demographics. 

General Social Media Demographics to know

Facebook is King

Despite new competition from emerging platforms, Facebook still remains the most-used and engaged-with social platform.

56.8% of the world’s population is active on social media

4.48 billion people use social media worldwide, 93.33% of which are active users.

Globally, the average social media users has 8 different accounts

The average number of social media accounts a millennial or Gen Z has is 8.4.

Almost half of internet users use social media for work

40% of all internet users globally use social media for work purposes.

On a global average, more men use social media

The current global average gender split of social media users is 54% men versus 46% women. However, this varies from country to country. In North America, the split is 54% female vs 46% male. In Western Europe, the split between genders is 50/50.

Instagram demographics you need to know

Instagram marketing is one of the most popular social media marketing tactics for brands. From the abundance of Instagram influencers to work with to the content formats available and paid advertising, there is something for every brand on Instagram. However, understanding Instagram demographics can help marketers understand exactly what their audience on that platform is doing and how they use the platform. 

But what are the key Instagram demographics marketers need to know? 

General Instagram user demographics

  1. There are 1.2 billion unique visitors active on Instagram as of October 2020. 
  2. Over 500 million accounts view Instagram Stories every day, making Stories one of the most popular Instagram features
  3. There are potentially 1.16 billion audience members advertisers can reach on Instagram. 
  4. 90 million Instagram users tap on Instagram product tags each month.
  5. 9 out of 10 people on Instagram follow a business account.
  6. The gender split on Instagram is 57% female to 43% male.

Instagram age demographics

  1. The 25-34 age group represents the largest advertising audience on Instagram, followed closely by the 18-24-year old age group.
  2. Men slightly outnumber women in these younger age groups. However, for those 35+, women outnumber men. 
  3. The younger an Instagram user is, the more frequently they open the app per day. 67% of those aged between 18 and 24 open the platform more than once a day, followed by 60% of 25 to 34 year olds and 49% of 35 to 44 year olds. 
  4. 11% of parents say their 9 to 11 year-olds use Instagram, despite the minimum age being 13.

Instagram location demographics

  1. Countries with the largest audience on Instagram are the US, India, Brazil, Indonesia and Russia. 
  2. Instagram has been blocked in China since 2014. 
  3. Instagram’s average revenue per user is 11 times higher in the US and Canada compared to the Asia-Pacific region.

FAQs

What is Instagram’s demographic?

  1. There are 1.2 billion unique visitors active on Instagram as of October 2020. 
  2. Over 500 million accounts view Instagram Stories every day. 
  3. There are potentially 1.16 billion audience members advertisers can reach on Instagram. 
  4. The largest age demographic is 25-34-year-olds.

What is the main demographic of Instagram?

As of July 2021, Instagram has just under 30 million users in the UK. The largest age demographic is those between 24 and 34. 

What is the age demographic of Instagram users?

The largest age demographic is 25-34-year-olds. This is followed by those aged between 18 and 24. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Social Media Marketing News, Social Media Platforms

The Complete Guide to Using Facebook Stories for Business

September 3rd, 2021 by

Facebook marketing has been a preferred marketing channel for many brands for the best part of a decade. With nearly 3 billion monthly active users, Facebook gives brands access to a seemingly endless audience. Although Facebook Stories were only introduced in 2016, the feature has already become a major hit with Facebook users. Facebook Stories creation and consumption has increased by 842% since they launched and have a staggering 500 million daily active users—a number that’s only set to rise. 

Facebook Stories are easy to use, have a prime viewing location and present brands with many opportunities to promote themselves to new audiences. Using Facebook Stories for business will be a game changer for your brand. 

What are Facebook Stories?

Facebook Stories is a feature that allows users to share images and videos to their profile pages for 24 hours; it is the same concept as Instagram Stories or Snapchat Stories. 

Different from a typical Facebook post, users can’t like or comment on Facebook Stories. If users want to engage with a Story, they can reply to the post and a conversation will start in Facebook Messenger. 

Facebook Stories are housed in two locations on mobile devices. The first is at the very top of the Facebook app, and the second is at the top of Facebook Messenger. If you are using Facebook desktop, Stories can be found in the top right corner. To view a Story, users must tap on the circled profile picture. 

Why you should use Facebook Stories for business

The Facebook algorithm can be notoriously tricky to manage to gain organic reach. However, Stories are poised at the very top of the platform, meaning the Facebook engagement on Stories is high; 500 million daily active users high. 

Facebook Stories are a good way to humanise your brand. Through a more informal content format, you can connect with audiences on an emotional level by giving some insight into your brand and employees. One of the most prominent Facebook trends is authenticity from businesses, and Stories allow brands to offer this to their followers. 

Facebook Stories can also be used as paid ads. Facebook as a marketing tool is used by the majority of marketers because it always provides results. It also helps override Facebook’s algorithm so the ROI is worth it. 

Post Ideas for Facebook Stories

There are countless Facebook post ideas available, but you will want to create story content that engages. Once you have found the best time to post on Facebook for your business, consider the following ideas to increase engagement. 

Create exciting content

Facebook Stories that have an “urgency factor” are why Stories became such a popular feature. You should take advantage of the limited-time availability of Stories to create content that builds excitement.

You could share early bird offers, a 24 hour discount code, announce an upcoming event or encourage users to sign up for an event. 

Make your Stories interactive

Facebook Stories can bring in large audiences, and you can engage with them by using interactive tools like voting stickers and polls. You can ask your audience questions or give them prompts to engage with. 

When using Facebook Stories for business, you can also add custom link buttons to encourage a call to action and drive more engagement. 

Share external content

You can use Stories to share relevant content that your business hasn’t created. This could be from a prevalent Facebook influencer or user-generated content. This method can give you social proof and solidify your position as a thought leader within your industry.

FAQs

What are Facebook Stories for business?

Facebook Stories for business is a feature that allows brands to share images and videos to their business profile pages for 24 hours; it is the same concept as Instagram Stories or Snapchat Stories. 

How do you add a Story to your Facebook business page?

Creating a Facebook Story for business pages is easy. 

First of all, you need to have a Facebook business page. We recommend getting set up with Facebook Business Manager to help you keep track of your Story assets. 

Click the “+” button on your Facebook business page’s profile picture and select “Create story.”

Select the type of story you want to create; you can create a Story from scratch within the platform or upload an image or video from your camera roll. If you want to upload a Facebook Story video, please note that Facebook Story videos are only 20 seconds long. 

Afterwards, you can customise your Facebook Stories. You can draw, add text or animations and apply stickers.

When using Facebook Stories for business, you are given an extra option compared to a personal page. Within Facebook Stories for business, you can add custom links and buttons urging a call to action. 

How do you add a Story to your Facebook business page? - facebook stories

Once you are happy, click “Share Now.” 

What’s the difference between a Facebook Story and post?

The main difference between a Facebook Story and a Facebook post is that Stories are only available for a 24 hour period. A Facebook post is available on a user’s profile permanently (or until they decide to delete it). 

Another difference between Facebook Stories and posts is that users cannot like or comment on Stories; they can only start a conversation in Facebook Messenger.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Social Media Marketing News, Social Media Platforms

Top 10 Facebook Best Practices for your Business in 2021

September 3rd, 2021 by

Facebook allows more than 80 million businesses to potentially connect with over 2 billion monthly active users. That’s a lot of people. 74% of all Facebook users follow at least one business and Facebook users are more likely to make a purchase from a brand they follow on Facebook than any other platform. 

Following Facebook best practices will help your business stand out from the rest of the 80 million on the platform. Brands that aren’t making the most of Facebook best practices in 2021 won’t be reaping the most rewards possible. 

In this blog we will cover the top Facebook Business best practices, Facebook video best practices and Facebook ads best practices. 

Facebook Business best practices

Facebook has been a go-to for businesses to reach their target audiences for years. Facebook is constantly evolving the analytics and measurement tools offered to brands to ensure a more effective experience. 

Use Facebook Business Manager

Facebook Business Manager is a tool that allows businesses to manage multiple Facebook Pages, business assets and ad accounts in addition to Instagram accounts and product catalogs. It is a place where you can manage all of your Facebook marketing and Facebook advertising activities. 

Use Facebook hashtags

Using hashtags on Facebook makes your content easier to discover. By using relevant hashtags to your niche and audience, you can be discovered by a relevant audience. Using trending Facebook hashtags will put your content in front of a wider audience.

Use Facebook Stories

Using Facebook Stories allows brands to “skip the line” of the Facebook algorithm. The Facebook algorithm is notoriously tricky to navigate, but Stories are located in a prime position to be seen by Facebook users. Finding the best time to post on Facebook Stories will remind Facebook users of your brand, offerings and campaigns.

Use Facebook influencer marketing

Facebook influencers give your brand a higher chance of being seen by an audience that is interested in the product or service. Furthermore, this audience is more likely to trust a recommendation from an influencer they like than from the brand itself.

Facebook Video best practices

Video has become one of the most popular content formats available and is one of the best Facebook trends out there. Consumers are watching more and more bite-sized videos and the engagement rate is higher. The top Facebook best practices in 2021 for video content are: 

Make sure your video is the right size

The recommended size for a Facebook video post is at least 1080 x 1080 pixels. The ratios should be 1:1 (for desktop or mobile) or 9:16 (for mobile only). 

The recommended size for Facebook Story video content is 1080×1920 px as Stories take up the whole page. 

Use sound and captions

By using sound and captioning your Facebook video, you are making your video content accessible to more people. Some listen with sound, but others who are hard of hearing or not in a sound-safe environment can also enjoy it. 

Don’t be offensive

This goes for any type of content, but specifically video content. Being offensive or misleading will go against Facebook’s guidelines and your video will be removed from the platform. 

Facebook ads best practices

Facebook marketing is incredibly efficient. The platform allows businesses to guarantee relevant Facebook engagement from the exact audiences they want to target. As with any form of paid advertising, it can often be the case of trial and error to find out what really works for you. However, these Facebook ads best practices are a good place to start. 

Keep it targeted and relevant

While Facebook ads can increase your reach exponentially, it is important to keep your content targeted and relevant to your target audience. This way, you can guarantee you have done what you can to pull new audiences in.

Make it visually appealing

This is one of the most important Facebook creative best practices. The more visually appealing your ad, the more people will stop and look at it. The more time users spend looking at your ad, the more likely they are to take action from it

Include a call to action

With all ads you create, you need to remind viewers they need to take action. This could be asking them to follow you, like, comment, share or click a link

FAQs

What are the best practices for posting on Facebook?

The top 5 Facebook best practices are: 

  1. Use the correct size Facebook banner and Facebook profile picture
  2. Claim a URL relevant to your business
  3. Utilise a “Call to Action” button
  4. Post a variety of Facebook post ideas consistently 
  5. Actively engage with your Facebook audience 

What are some tips for making effective Facebook ads?

3 top tips for effective Facebook ads are:

  1. Keep ads targeted and relevant 
  2. Make ads visually appealing 
  3. Include a clear call to action

How do I get more engaging posts on Facebook?

To boost your Facebook engagement you could create some of the following Facebook post ideas:

  1. Join in on Facebook trends
  2. Show behind the scenes 
  3. Tell your brand’s story
  4. Create infographics 
  5. Product/service photos 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Social Media Marketing News, Social Media Platforms

The Ultimate Guide to Using Instagram Stories

September 1st, 2021 by

Instagram Stories are arguably one of the most popular Instagram features available. With more than 500 million Stories created every day, Instagram users are keen to view and interact with the feature. Nearly 60% of Instagram users say they have become interested in a brand or product after seeing an Instagram Story, and 50% say they’ve taken additional action (such as visiting a website) to purchase a product featured in a Story. 

While Instagram Stories only officially last for 24 hours, they can be immortalised through Instagram Highlights. This means that any important updates or key engagement Stories can be viewed time and time again by new followers, giving you the maximum reward. Instagram Highlights were particularly useful for Instagram influencers and brands showing an Instagram “Swipe Up” Story, however, these have now been replaced with a link Sticker. 

Why you should use Instagram Stories

IG Stories are one of the easiest and fastest ways to increase Instagram growth and Instagram engagement. Instagram Stories put you at the centre of your followers’ feeds. Accounts that have most recently posted a Story are typically hosted within the first few Instagram Stories at the top of the homepage feed. The best time to post on Instagram Stories is likely to be a similar time to when you would be posting a main-feed post. 

Why you should use Instagram Stories - Instagram stories

Instagram Stories are one of the best engagement tools on the platform. Thanks to Stickers, users can directly engage and comment on Stories. Not only does this allow brands to receive direct feedback from their audiences, but it also identifies who the most engaged audience members are. By knowing this, you can edit your Instagram content to be more relevant to your engaged audience, further building a good relationship. 

Instagram Stories are a great way to humanize your brand. They are temporary and can be informal, so if there are Instagram trends you want to get involved in but they aren’t 100% relevant to your brand, using Stories is a way to get involved. 

Instagram Stories are also a key discovery method. You are able to put hashtags, location tags and mentions within your Stories. New audiences can discover your Stories by viewing a location or hashtag Story. By using the most popular Instagram hashtags, you are increasing your Instagram reach. 

Instagram Story Post Ideas

The possibilities with Instagram Stories really are endless and that can be a daunting thought when first figuring out what type of Instagram Story content you should make.

Create a tutorial series

Instagram Stories are almost like a presentation, so they lend themselves nicely to a step-by-step tutorial. This tutorial could be about how to use a specific product from your brand or for something relating to your brand. From  baking and cocktail recipes to beauty tutorials and yoga instructions, you can make a tutorial for anything.

Host quizzes, polls and Q&As

Using the Quiz, Poll and Q&A Stickers within the Instagram Story menu, you can create an entertaining and engaging Story. You could host a general quiz on what’s been happening within the last week or ask your audience their opinions on which of your products are their favourite.

Make announcements

Instagram Stories are a great place to host teasers for announcements and are even better for reminding followers about a new launch. By creating a series of posts (you could even use the Countdown Sticker), you can create a buzz around a new announcement. You can remind your followers by creating a Stories Highlight on your profile.

Share relevant content

Instagram makes it very easy to share other creator’s content through Instagram Stories. By adding another creator’s work to your profile, you are showing your dedication to your industry and potentially building a new relationship with an influencer. 

In addition, with this method, you can also share user-generated content. This will not only give you social proof from real customers but encourage new customers to share their experiences in hopes of being reposted.

FAQs

How do Stories work on Instagram?

Instagram Stories are a feed of photos or videos that disappear from your profile after a 24 hour period. Users can upload Instagram Stories from their camera rolls, create an Instagram Story within the app, or reshare existing posts to their Instagram Stories. Users can view Instagram Stories online or on the app. 

How long does an Instagram Story last?

Technically, IG Stories last for 24 hours on the platform. However, users can add Instagram Stories to a Highlight, which keeps the Story on a profile until it is actively removed. Once 24 hours have passed, users can no longer use any engagement Stickers on Stories.

How do I make my Instagram Stories attractive?

Making an Instagram Story attractive depends on your branding; you need to find the right look and layout of Stories that engage your followers but also convey your messaging. Some of the best Instagram Stories use Instagram Stickers including polls and Q&As.

The most important thing to keep in mind is Instagram Story dimensions. The best Instagram video size or Instagram photo size for Stories is 1080×1920. The minimum size is 600×1067, and there is no maximum, but larger files will increase upload time.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Social Media Marketing News, Social Media Platforms

How to Gain Followers on Instagram for Free (the Real Way)

August 27th, 2021 by

Instagram has become a go-to for many brands looking to grow their online presence and connect with new audiences. Instagram can help brands drive relevant traffic, increase conversions and build a loyal community. 

While some social media accounts have opted to gain followers on Instagram by buying followers, this is one of the worst things you can do for yourself. You are filling your audience with inactive accounts, meaning your engagement rate will be significantly lower than it will actually be. The only followers you need to worry about are the ones who really care about our brand and the content you post.

 If you’re asking yourself “How can I gain followers on Instagram?” and looking into how to gain followers on Instagram quickly, you’ve come to the right blog.

How to gain followers on Instagram

So, how do you gain followers on Instagram? We’ve pulled together our top 10 tips to help you gain followers on Instagram naturally. 

Define your audience

Before you start figuring out the logistics of how to gain followers on Instagram, you need to know who your followers will be. Ask yourself:

  1. How old are your target audience?
  2. Where do they live?
  3. What do they do for work? How much disposable income do they have?
  4. When and how do they use Instagram?

By answering these questions you will give yourself a good starting point of the types of content you need to make and when you should be posting. 

Create a consistent brand story and theme

Consumers crave authenticity. By showing your brand story through your Instagram posts, you are being transparent with your potential audience. Sharing your brand story can help humanise your brand, helping your followers connect with you on a deeper level. 

While offering transparency to your audience, you should maintain a branded theme that is instantly recognizable as your brand. You should consider your Instagram grid as a cohesive unit; posts shouldn’t be competing against each other. 

Having a consistent theme makes your content more recognisable to audiences when seen outside of your profile. If your content makes it onto the Explore page, you want viewers to know it is from your brand. 

Use relevant hashtags

Using relevant and considered hashtags can help you gain followers on Instagram quickly and for free. Hashtags have served as an essential discovery tool for years and allow brands to expand their reach. 

You should use hashtags that aren’t over populated with content. Using an overused hashtag will just result in your content getting lost in the crowd. Using hashtags that your audience are more likely to check will result in audiences making a connection and following your account. 

You could even make a branded hashtag to group your posts together around hyper relevant content to your brand and campaigns. 

Pin top comments

Pinning comments is one of Instagram’s lesser-known features; you can pin up to three comments on each post. This option is really helpful if your Instagram caption goes over the 2,200 word limit. By pinning the rest of your caption in the comments, you can offer users an in-depth story. 

Pin top comments - how to gain followers on Instagram

Another option is to help increase engagement. By pinning the best performing or funniest comments, you are encouraging more Instagram users to comment on your posts in hopes of getting pinned. This helps develop your Instagram community. 

Post re-shareable content

When thinking about which content to create, consider making content that other people will want to share. This might be an insightful Instagram carousel, a mini infographic or a weekly news roundup. This is the type of content users will want to reshare to their own Instagram Stories. 

Engage with existing communities

There are many hyper-active communities available on Instagram; it’s highly likely that there is already a community relevant to your industry on the platform. You can engage with these communities by liking, commenting on and sharing content created by members. 

This not only makes you discoverable through comment sections, but gives users notifications that you have interacted with their content.

Work with influencers in your niche

Influencer marketing is one of the most effective ways of gaining new followers; over 60% of consumers say they would follow a brand on Instagram after seeing it promoted by an influencer they trust. 

Using micro and nano influencers is a great way to gain hyper-engaged and relevant followers. Smaller influencers have very high engagement rates and incredibly engaged audiences. These audiences trust smaller influencers and will be likely to support brands they recommend.

Make interactive Stories

Over 500 million Instagram users create and watch Stories everyday, so it’s in your best interest to use them too. People that use Instagram Stories are highly engaged; one in three Stories result in a direct message. 

Make interactive Stories - how to gain followers on instagram

Instagram Stories offer interactive features that can get users engaged including polls, questions and chat stickers. If an Instagram user has found your Story through a hashtag or location page, you are giving them the chance to immediately engage with you, increasing the likelihood of a follow. 

Use Instagram Reels

Instagram has announced it is going to be focusing on promoting video content over static content. Reels are Instagram’s answer to TikTok’s short-form video content and have become increasingly popular on the platform. Reels are easy to make and post, and can make a brand discoverable through the dedicated Reels tab and through a user’s main Instagram feed. 

Reels allow brands to show their personality in a digestible and engaging way. In addition, since Instagram is moving to focus on video content, you are more likely to reach the Instagram Explore page. 

Be consistent 

Consistency is key when posting on Instagram, especially if you’re just starting out. Find the best time to post on Instagram for your audience and stick to it. Keeping a consistent posting schedule will remind your followers why they followed you in the first place. 

When growing your account, it’s a good idea to post everyday. Through trial and error you can find out which types of content perform best on which days. Once you have analysed the Instagram analytics for these posts, you will be able to create a varied content calendar that will always provide value to your audience.

FAQs

How can I get 1000 followers on Instagram?

The best way to gain followers on Instagram is by doing so organically. The majority of large Instagram accounts have taken a while to generate their followers, unless they purchased fake followers or scored a viral post. 

To generate your first 1000 followers, you should begin by interacting with accounts that post similar content by leaving thoughtful comments. This will make people who are interested in your content aware of your growing Instagram account. In addition, this will also help you figure out the types of posts your target audience are most interested in. 

To make your content easy to find, use relevant and popular hashtags within your niche. Use slightly different hashtags for each post to ensure you are reaching every corner of your niche.

How do I grow my Instagram following naturally?

The best ways to gain followers on Instagram include ensuring your Instagram profile page is complete and optimised, keeping a consistent content schedule and engaging with audiences. 

A finished Instagram profile will give users a better first impression and understanding of who your brand is; a complete account is much more appealing than a half-finished one. 

A consistent content schedule gives potential audience members something to look forward to. If you have a weekly round up of the best news events for that week posted every Friday, Instagram users will know to follow you for updates. A content schedule allows you to keep track of the topics you are posting to ensure variety. 

Engaging with your audience will keep them coming back for more. By being active in conversations, you are helping develop an emotional connection between your brand and audience. This increases brand loyalty.

How do I grow my Instagram 2021?

If you’re wondering how to gain followers on Instagram fast, a top tip is to make sure you use as many content features Instagram offers. Instagram Reels are rising in popularity with Instagram users, so creating Reels content will introduce you to new followers. 

You could also create an IGTV series. IGTV content is becoming more popular on the platform and gives users a different style of content to consume. You can go into more detail about a trending topic within your industry to position yourself as an industry expert. 

How do you attract followers?

One of the best ways to gain followers on Instagram is to work with influencers. Working with influencers increases your reach drastically and also positions you as an industry leader. Influencers already have a trusting relationship with their audiences, so by working with an influencer, you are tapping into this trust. 

How do Instagrams go viral?

Viral content on Instagram gets significantly more engagement than average posts. A viral Instagram post will have 100K+ likes and views and thousands of comments. Going viral isn’t easy, and there’s no real formula to achieving a viral post. 

One way to achieve a viral post is to put your twist onto a previously viral post. Recreating a viral post is relatively easy as you don’t have to spend time coming up with an idea from scratch. If the viral post is relating to a particular social media trend, you will also help yourself appear culturally relevant. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Influencer News, Social Media Platforms

23 Famous YouTube Podcasts You Never Knew Existed

August 27th, 2021 by

Over a decade ago, only 23% of consumers had ever listened to a podcast before. As of 2021, around 60% of consumers over the age of 12 have listened to at least one podcast. There are now over 2 million podcasts available to listen to and 48 million podcast episodes. That’s a staggering increase from the 500,000 active podcasts from 2018. 

The majority of podcast listeners tune into their favourite shows using a mobile device. As many as 65% of listeners use a smartphone or tablet to listen to podcasts. Just one quarter of podcast fans listen to podcasts on computers or laptops through web browsers. 

As a result of the rise of podcasts, many YouTubers have started creating their own podcasts. Making the move from YouTube to podcast is relatively easy considering many influencers already have a loyal audience built from their YouTube content. Some YouTuber podcasts have climbed their way to the top of numerous podcast charts, suggesting it is a lucrative and successful transition for many creators. 

YouTube podcasts offer YouTubers a deeper connection with their fans. Audio content is one of the most personal forms of communication that results in listeners perceiving the hosts as authentic and transparent. Podcasts allow listeners and hosts to immerse themselves in specific passion points at a greater depth. This results in fostering loyal communities around particular YouTube podcasts. 

So, what are the top YouTube podcasts available to listen to?

The Top YouTube Podcasts

1.  Podcast

We’ll kick off our YouTube podcasts list with the H3 Podcast. The H3 Podcast is one of the most popular and best YouTuber podcasts available. Hosted by Hila and Ethan Klein, the podcast covers discussions on politics, films, music, writers, other YouTubers and comedians. The podcast typically lasts between two and three hours. 

2. Ear Biscuits

Hosted by Rhett and Link from Good Mythical Morning, Ear Biscuits is one of the most popular YouTube podcasts available. Full of personal stories, offbeat anecdotes and pop-culture commentary, Ear Biscuits is a feel good, funny podcast hosted by two childhood friends. 

3. Dear Hank & John

Dear Hank & John - Youtube Podcast

Dear Hank & John is hosted by brothers Hank and John Green. Starting on YouTube back in 2015, the podcast sees the brothers give their personal advice on life’s big and small questions sent in from listeners while offering the latest news on two of their passion points: Mars and AFC Wimbledon. 

4. Psychobabble

Psychobabble - youtube podcast

Psychobabble is the YouTuber podcast hosted by YouTube sensation Tyler Oakley and his best friend Korey Kuhl. The podcast features exclusive personal stories, major gossip sessions and pop culture scrutiny. 

5. Impaulsive

Impaulsive is the outrageous weekly YouTube podcast hosted by Logan Paul. Listeners can expect to hear Logan and friends discuss all sorts of topics from WWE, boxing, other YouTubers and general pop culture.

6. The Girl’s BathroomThe Girl’s Bathroom - youtube podcast

The Girls Bathroom, hosted by YouTubers Sophia and Cinzia, aims to create a safe, friendly space for listeners. Inspired by conversations that happen in girls’ bathrooms in bars and clubs, Sophia and Cinzia discuss topics including boyfriends, girlfriends, work and money, friendship and all sorts of “girl stuff”. 

The girls often invite guests from the influencer world to share their thoughts and experiences including YouTuber The Persian Babe and Made in Chelsea’s Jamie Laing. The welcoming environment has made The Girls Bathroom one of the most popular podcasts in 2021.

7. What I Know Now

What I Know Now - Amelia Liana - Youtube podcast

What I Know Now is the popular YouTube podcast from Amelia Liana. Sharing insight and advice from her love life, relationships and breakups, Amelia guides her listeners through some hard times. What I Know Now is a relatable podcast for anyone looking for relationship guidance after a breakup. 

8. Adventures in Roommating

Meghan and Keith - Adventures in Roommating - Youtube podcast

Hosted by Meghan and Keith, Adventures in Roommating is a podcast about two friends navigating the world of life, love and film. The podcast follows the two friends as they experience different adventures in LA. 

9. Welcome to Our Podcast

Welcome to Our Podcast -Mike Falzone and Coffee Girl - Youtube podcast

Welcome to OUR Podcast is hosted by Mike Falzone and CoffeeGirl. The podcast discusses the hosts lives including exciting trips, funny experiences and history and answers questions sent in from the podcast’s listeners. 

10. Jenna & Julien Podcast

Hosted by arguably one of the most famous YouTube creators of all time, the Jenna & Julien Podcast follows Jenna Marbles and Julien Solomita through random conversations. In their words, “If you are looking for your everyday, normal, by the book podcast, then you’re in the wrong place.”

11. Private Parts Unknown

Private Parts Unknown - youtube podcast

Private Parts Unknown (previously known as Reality Bytes) is a YouTube podcast that uncovers stories of love and sexuality from around the world. Best friends Courtney Kocak & Sofiya Alexandra bring listeners along as they travel from country to country exploring sex, relationships, dating & different types of food poisoning.

12. Just a Tip

Just a Tip hosted by Megan Batoon - Youtube podcast

Just a Tip is a quirky advice podcast hosted by Megan Batoon. Each episode features a new guest where they discuss questions sent in from the audience and Megan herself. The podcast is lighthearted but isn’t afraid to take listeners down a thought rabbit hole. 

13. The Inforium

The Inforium is a YouTube podcast about productivity, personal finance, entrepreneurship, careers and other interesting and thought-provoking topics. Hosted by Thomas Frank and Martin Boehme, listeners can learn how to study better, be a better job candidate and how to conquer a small European country. 

14. The Confidence Corner

The Confidence Corner by Callie Thorpe - youtube podcast

Self-love advocate and blogger Callie Thorpe uses her podcast, The Confidence Corner, to shine a light on the importance of confidence and self-esteem. Callie offers advice on the challenges of building and maintaining high levels of both while welcoming guests from all paths of life to share their stories and tips on confidence in careers, politics and wellbeing. 

15. The Gus & Eddy Podcast

Hosted by Gus Johbson and Eddy Burback, the Gus & Eddy Podcast is pure comedy. Gus and Eddy get together to discuss their lives, perform and make each other laugh. 

16. The Gurls Talk Podcast

The Gurls Talk Podcast - Adwoa Aboah

The Gurls Talk Podcast is hosted by model and influencer Adwoa Aboah. Covering fierce female discussions and tapping into topical issues in urban cultures, Adwoa has welcomed guests such as Ovie Soko and Ashley Walters to discuss toxic masculinity, mental health and rehab and recovery. 

17. Getting Lippy With

Getting Lippy With - Imogen Horton

Imogen Horton tackles daily struggles in a relaxed and relatable way to help listeners deal with issues they’re facing too. Getting Lippy With includes famous faces from the social media world. 

18. YouTuber News: The Podcast

The ultimate YouTube podcast, Benedict Townsend takes listeners through the latest headlines from the video platform. From beauty drama to Logan Paul’s antics, there are jokes, interviews and plenty of surprises. 

19. Pretty Basic

Pretty Basic - Social media stars Alisha Marie and Remi Cruz

Pretty Basic is a YouTube podcast hosted by social media stars Alisha Marie and Remi Cruz. Covering a range of topics from relationships, anxiety and insight into their own lifestyles, the girls create a welcoming and safe atmosphere. 

20. SuperMegaCast

The SuperMegaCast is a YouTube podcast hosted by Matt Watson and Ryan Magee. The YouTube podcast is a super relaxed listening experience where two friends discuss whatever pops into their heads. 

21. Pop Off Podcast

Pop Off Podcast - Lewys Ball

Pop Off is hosted by YouTube star Lewys Ball. Lewys dives into the week’s hottest pop culture debates. Alongside a different special guest per episode, Lewys covers the biggest pop and social media moments of the week.

22. Mum Made Me Do It

Influencer Saffron Barker and her mum Wendy

Hosted by YouTube influencer Saffron Barker and her mum Wendy, Mum Made Me Do It follows the mother and daughter duo discussing everything from relationships to body confidence, growing up on YouTube and general life advice. 

23. The Create Unknown

The Create Unknown is a YouTuber podcast about YouTube. Hosted by Vsauce2’s Kevin Lieber & Matt Tabor, the podcast interviews top YouTube creators such as Casey Neistat, Veritasium, and William Osman about their skills as well as tackles complex issues about YouTube as a platform and life as a creator. 

FAQs

What is the number 1 podcast on YouTube?

The H3 Podcast is one of the most popular and best YouTuber podcasts available. Hosted by Hila and Ethan Klein, the podcast covers discussions on politics, films, music, writers, other YouTubers and comedians. The podcast typically lasts between two and three hours. 

What influencers have podcasts?

There are many influencers that have podcasts. Some of the most notable include Joe Rogan, Logan Paul, Sophia and Cinzia, Estée Lalonde, Tyler Oakley, John and Hank Green and Jenna Marbles and Julien Solomita. 

Why are YouTubers doing podcasts?

One of the main reasons YouTuberstransition from YouTube to podcasts is because they give YouTubers a chance to connect with their fans for longer. They can discuss topics that are meaningful to them in depth, helping their listeners understand what motivates and inspires them. 

Using podcasts is a more personal way YouTubers can connect with their audience. 

What pays more YouTube or podcasts?

Interestingly, podcasts have a higher CPM than YouTube. On average you can between $18 and $50 CPM with podcasts and only between $2 and $10 on YouTube.

What YouTubers and TikTokers have podcasts?

A large portion of the most followed TikTok stars on the platform have created a podcast including the D’Amelio sisters, Addison Rae, Noah Beck, Jordyn Jones and Indiana Massara.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Social Media Marketing News, Social Media Platforms

What Are Social Networks Doing to Combat Trolls?

August 26th, 2021 by

The internet is home to many wonderful things: instant messaging, on-demand streaming, online communities and endless cat videos. The internet brought us social media and a new method of instant communication where users can connect with friends, family and others with similar interests in seconds. 

However, some internet users have used social media to communicate negatively by cyberbullying. Introducing: the internet troll. 

Internet trolls are anonymous internet users that deliberately provoke others online by being offensive and bullying other users. They are experts in making other users angry, frustrated and upset. The potential anonymity of social networking sites permits trolls to relentlessly bully others without facing any consequences in real life. 

Internet trolls are everywhere and they have no shame. Trolls will happily create multiple accounts to ensure their unwarranted opinions are heard multiple times. In recent months, many celebrities and football stars have been victims of foul online racism. Most noticeably on Instagram, the platform was unable to prevent these hateful comments and was called out by victims and allies for not doing enough to protect its users. 

Recently drafted was the Online Safety Bill which imposes a duty of care on social media companies. The bill gives Ofcom the power to block access to sites and fine companies that do not protect users from harmful content. While the bill was created to protect users, many have been vocal about the implication on free speech, specifically around comments that may be legal but harmful. However, a hateful comment is still harmful even if it is legal; free speech doesn’t mean hate speech.

So what are social media platforms doing to protect users from these bullies?

What Twitter is doing to protect its users

“Leave This Conversation” button

Twitter’s latest interaction management development is a new “Leave This Conversation” option which allows users to avoid negative discussions. Although currently in the proposal stage, the feature would allow users to untag themselves from a discussion and prevent themselves from being mentioned again within the same discussion. Users would not be given any further notifications about that specific thread. 

Twitter is the home of cancel culture, so the platform is giving its users power to avoid Twitter pile-ons based on a Tweet and to mute discussions causing them distress.

Unmention yourself

Twitter is experimenting with an “Unmention yourself” option. Users will be given an “Unmention yourself from this conversion” option in a tweet’s drop-down menu. Clicking this option will unlink your Twitter handle from the chat and original tweet; the text would remain, but users will not be able to visit your account through the tweet.

Twitter is experimenting with an “Unmention yourself” option

A similar option is already available for images on Twitter, where users can “Remove tag from photo” but unmentioning yourself gives users the chance to distance themselves from direct association within specific Twitter discussions. 

Furthermore, within the unmention yourself options, users can: 

  1. Prevent those that don’t follow them from mentioning them in tweets
  2. Proactively control and customise who can mention them for a dedicated amount of time
  3. Control mass mentions by pausing mentions for a certain amount of time.

Muting words, hashtags and accounts

Twitter gives users the ability to mute words, phrases, hashtags and accounts on the platform. Muting removes these tweets from notifications, push notifications, SMS, email notifications, timelines and tweet replies. 

Found within “Privacy and safety” users can view and edit their “Muted” words and accounts. In addition, under the “Notifications” tab, users can mute by advanced filter that includes those:

  1. You don’t follow 
  2. Who don’t follow you
  3. With a new account
  4. Who have a default profile picture
  5. Who haven’t confirmed their email
  6. Who haven’t confirmed their phone number

Offensive alerts

Twitter has recently rolled out an updated version of its potentially offensive prompts which utilises an improved detection algorithm. When tweeting or replying something potentially harmful, users will be presented with a pop-up that urges them to review the tweet before publishing. 

Offensive alerts from twitter

The pop up informs the users of the offensive words used and allows the users to tweet, edit or delete the tweet. The updated algorithm monitors the relationship between author and replier and includes a better detection of strong language. It also offers users the chance to offer direct feedback in case the platform got something wrong. 

What Instagram is doing to protect its users

Comment ‘Limits’

Instagram is a popular social media platform for internet trolls. Often being found in comment sections, Instagram has introduced an option for users to combat on-platform abuse. Limits is found within the Privacy settings and enables users to limit unwanted comments and messages from selected groups. 

Comments limit by instagram

Instagram suggests groups of accounts you may want to limit based on detected activity. Users can then hide interactions from these users unless they manually select to see them. You can limit interactions from accounts that don’t follow your or new followers, which can help reduce the impact from trolls or users jumping on the “cancel culture” train. 

Hidden words

Instagram’s hidden words feature directly combats hate speech on the platform. The new feature allows users to filter offensive words, phrases and emojis in comments and direct message requests. Users are given different options to filter hate speech. 

Automatically turned on is “hide comments” which prevents generic offensive content being shown on your profile to you and your followers. Users can opt to switch on “Hide more comments” and “Hide Message Requests” which moves potentially hateful messages to the hidden requests folder. 

Users are also able to create a custom word list. They can add specific words, phrases and emojis to these lists and request that they are hidden from comments or messages. The personalisation of hidden words means users are able to protect themselves from harmful messages that don’t break Instagram’s speech rules.

Content warning

Instagram introduced a comment warning feature a couple of years ago. The feature presents users with a warning before posting a potentially hateful and harmful comment in the hopes of appealing to the trolls’ humanity and preventing the comment ever being posted. 

Instagram introduced a comment warning feature

If this warning fails, Instagram has a feature that automatically hides comments similar to previously reported content. Rather than removing the comments completely, they are moved into a folder that is accessible by clicking “View Hidden Comments”. Users can reinstate comments if needed, but the platform wanted to be transparent about the types of comments it hides. 

Account privatisation

In a bid to protect underage users and children on the platform, Instagram makes under 16s’ accounts private by default. This means only approved followers can see posts, like and comment. Under 16s with pre-existing accounts will be sent a notification highlighting the benefits of switching to a private account. 

What Facebook is doing to protect its users

Hide posts and accounts

Facebook users can request to hide content from specific accounts, groups and general posts. Hiding posts stops all posts from that person or about a certain topic from appearing on a user’s timeline. The content will be hidden until the user decides to unhide the content.

Strike system

Facebook has a strike system that monitors the number of violations an account holds for posting content that goes against the Facebook Community Standards. Depending on which policy the content goes against, previous violation history and the number of strikes an account has, accounts can be restricted or disabled to prevent further posting. 

Strike system from facebook

Posts that go against Community Standards will be removed by Facebook. The user who posted the content will be informed of the removal and given the reason why it was removed. Strikes depend on the severity of the content and the context it was posted under. However, all strikes expire after one year. 

Warning screens

In order to create a safer online environment, Facebook includes a warning screen over potentially sensitive content. This includes violent or graphic imagery, posts that contain descriptions of bullying or harassment if shared to raise awareness and posts related to suicide. 

Facebook also issues a warning screen if a post shares false or misleading information.

Fact-checking

Facebook has a strategy to remove, reduce and inform on misinformation on the platform. The platform does remove misinformation but in limited cases. These include when:

  1. Misinformation has the potential to cause imminent physical harm
  2. Misinformation has the potential to interfere with or suppress voting
  3. Videos are manipulated to mislead the average person to believe a video said words they did not say

What TikTok is doing to protect its users

Filtered comments

TikTok has given creators the chance to “Filter All Comments”, where they can decide which comments will appear on their videos. When enabled, comments cannot be seen in the comment section unless the creator has approved them with the new comment management tool.

The filtered comments feature builds on the existing controls that allow creators to filter spam and offensive comments and specific keywords. 

For users aged between 13 and 15, the comments section is limited to “Friends” or “No one”. 

TikTok also offers a pop-up that urges users to consider before they comment when containing words that may be inappropriate or unkind. The prompt also contains a reminder about TikTok’s Community Guidelines and allows them to edit their comments before sharing. 

Limited Stitch and Duets

TikTok has limited the Stitch and Duets feature for younger TikTok users. For those aged between 13 and 15, the Stitch and Duet feature is completely removed, which limits who the younger users can interact with on the platform. 

For those aged between 16 and 17, the default Duet and Stitch setting is set to “Friends”.

Disable downloads

Users aged between 13 and 15 are unable to make their videos downloadable. For those aged between 16 and 17, the default for downloads will be set to Off, but they can enable this if they choose to. A pop up box will reconfirm their choice to make their videos downloadable, and remind users their videos could be shared to other platforms.

Disable download by tiktok

What YouTube is doing to protect its users

Comment alerts

YouTube has a feature that encourages users to reconsider hateful and offensive remarks before posting. The feature appears as someone is about to post an offensive comment and warns the users to “Keep comments respectful”. The popup then urges users to edit their comment. 

coments alret from youtube

Filtered comments

YouTube is testing giving creators the chance to hide offensive and hurtful comments that have been held for review. 

YouTube Studio users can choose to auto-moderate inappropriate comments that they can manually review and choose to review, hide or report. 

The video platform is currently developing an AI-powered system that should be able to detect offensive content based on content that is repeatedly flagged by users. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USAUKUAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

Contact us

Posted in Social Media Platforms, Social Trends