LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.
To attract new customers, you need to perfect your LinkedIn lead generation funnel. This won’t happen overnight. Rapid growth of LinkedIn has created a fierce competitive environment for businesses. But, don’t worry, we’ve pulled together our top tips to help jumpstart your LinkedIn lead generation strategy.
6 tips to jumpstart your linkedin lead generation strategy
1. Have a completed and branded LinkedIn business page
Looking professional is a top priority for LinkedIn. Through your LinkedIn page you can clearly show your business’ highlights and accomplishments. The more complete your profile, the more optimised you are to be found by relevant leads.
You should ensure your LinkedIn profile has a clear and branded profile image and header and a standout written About section. Your About section should be like an elevator pitch—key points, relevant and memorable.
2. Make sure your executives and relevant employees have a strong LinkedIn presence
When looking to build your leads, consider who the leaders of your business are already connected with. It is highly likely they will have already built good relationships with others relevant to your niche.
You should also encourage other employees to build connections with relevant people on LinkedIn—if you have a business development team or business outreach team, make sure their profiles are brand-safe and help them build their presences too.
Make sure you aren’t just connecting with anyone, you need to make relevant connections that will have an impact on your business. Reach out to industry and thought leaders.
3. Post relevant updates and content
You should post a variety of content to your LinkedIn page, including topics and types. Create videos, text posts, images and more to establish yourself as a reliable and credible source. Establishing yourself as a valuable source will help pull in relevant leads.
4. Join relevant LinkedIn groups for your customers and clients
You can join LinkedIn groups where your customers are active. Post insightful conversation starters, join in organic conversations and participate in group events. You still need to post relevant content within these groups, but you can be more brand-specific or industry-specific—show off what you offer or show off your industry knowledge.
This will result in more people interacting with your content, meaning it will be shown to countless others thanks to LinkedIn’s algorithm.
5. Use LinkedIn ads
LinkedIn offers native ad management, and considering the sheer volume of businesses and potential audience members on LinkedIn, it’s a wise choice to spend some of your marketing budgets here. Paid ads will help you be seen by super targeted audiences, helping with your LinkedIn lead generation campaign.
6. Maintain a consistent presence on LinkedIn
As with any social media platform, consistency is key. You need to prove to leads that you are a reliable source of information and content. This could mean posting every day or three times a week. It could also mean posting a weekly newsletter or news update.
You also need to be consistent when directly engaging with leads. Disappearing mid-conversation is a bad look and is guaranteed to push leads away from your business.
What is lead generation in LinkedIn?
LinkedIn lead generation encompasses all LinkedIn activities relating to identifying and cultivating potential customers and clients. The lead generation strategy for B2C and B2B varies slightly; a B2B lead generation strategy tends to be more targeted.
How do you generate leads on LinkedIn?
There are 6 key steps you need in your LinkedIn lead generation funnel to take to help generate consistent leads.
- Ensure you have a completed and branded LinkedIn business page.
- Make sure your executives and relevant employees have a strong LinkedIn presence
- Post relevant updates and content
- Join relevant LinkedIn groups for your customers and clients
- Use LinkedIn ads
- Maintain a consistent presence on LinkedIn
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