What is On-Page SEO?
On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO factors include optimising title tags, keyworded content, internal links and URLs. On-page SEO activity hopes to improve site rankings and gain more relevant traffic from search engines. SEO techniques involve optimising the content and HTML source code of a page. You should use white-hat SEO techniques when optimising your on-page content.
Why is On-Page SEO important?
The benefits of SEO are huge and can still make a big difference in 2021.
On-page SEO assists search engines to analyse your website and its content so they can identify whether a searcher’s query is relevant for your site. Google is constantly evolving its algorithm so it can better understand a searcher’s need and deliver search results that cater. As search engines develop their algorithms, you should develop your website.
You must ensure that your website and content, including what is visible to search engines (meta data, HTML) and what is visible to users (media, content, images) are optimised to the most up-to-date algorithms used by big search engines. This means they will be easily able to understand your website, further improving your rankings.
But what are the top benefits of on-page SEO?
1. Rank higher in search engine results pages (SERPs)
Having unique and high-quality content that is optimised by using on-page SEO elements can help your web page rank higher in SERPs. This means you will have more users finding your website and you will be more relevant to user queries.
2. Advanced crawl rate
Optimised on-page SEO will help your website be noticed and crawled by search engine bots. Effective on-page SEO can help web analytic tools and crawlers better understand what your page is offering and in what context it must reflect and rank on the search engine result pages.
3. Improved local search
On-page SEO is a must-do for small, local businesses. Using unique and relevant keywords for an area will bring local visibility and reach, and leads and sales to local companies that have a developing online presence.
4. Boosted organic traffic
By optimising content to achieve higher rankings, better crawl rates and frequent click-through rates, your website will attract more organic traffic than if you were to spend money on marketing and advertising to promote your page.
5. Increased brand awareness
Higher SERP rankings will lead to a substantial increase in brand awareness and value. The higher and more frequently your page ranks in Google and other search engines, the more brand awareness it builds.
What are On-Page SEO Ranking Factors?
There are various on-page SEO factors to consider when wanting to improve your search engine ranking. These on-page SEO factors can have a big impact on your page’s ranking ability if properly optimised.
The content of a page
The content of a page is arguably the most important on-page SEO factor to develop as it is what makes your page worthy of a ranking. Your content is what users come to see, thus making it important to search engines. This means it is vital you create good content. But what makes good content? In terms of SEO, it means supplying a demand and being linkable.
The most successful content is able to supply the largest demand. The content can be a video, image, sound or text, but it needs to supply a demand to be considered good content. If you are unsure of what content supplies a demand, you should consider using an agency that offers SEO services.
For SEO optimisation, there is no difference between content of the highest and lowest quality if the content is not linkable. If people are unable to link to the content, search engines will be unlikely to rank it. Unlinkable content includes content that can’t be reproduced or shared or is only accessible after logging in.
A title tag is an HTML element that tells users the title of a webpage. Title tags are displayed on SERPs as the clickable headline and are important for usability, SEO and sharing. Titles need to be a concise summary of the content created.
Google typically displays the first 50-60 characters of a title tag. Your title determines your display title in SERPs and is the first-impression of your website to users. Just because your website is ranking well, it doesn’t guarantee that users will click on your page. Titles can be make-or-break factors on whether someone clicks or not.
On-page SEO includes ensuring your website’s content is reflected in URLs. Good URLs clearly show the hierarchy of information on a page. This information can be used to identify the relevancy of the web page by search engines.
What is on-page SEO?
On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO aims to optimise individual web-pages to rank higher and gain more traffic in search engines through keywording, relevant content, domain authority, hashtags and on-site content.
What does on-page SEO focus on?
On-page SEO focuses on improving the ranking of your website in SERPs by creating high-quality and unique content, user-friendly interface, mobile optimised content, relevant titles and URLs and linkable content.
What is the difference between on-page and off-page SEO?
On-page SEO refers to the content and HTML source code of a page that can be optimised. Off-page SEO refers to links and other external signals, including social reputation and customer’s vouching for your brand online.
What is a good on-page SEO score?
An SEO score is a measure of how well the user-facing and technical aspects of your website contribute to SEO and high rankings. There are many different ways of measuring SEO scores, but most look for the same key details.
Good SEO scores always include: search engine and user friendly URLs, technical quality, server responsiveness, indexability, user content quality, unique content, indexable meta-content, user friendly navigation, user friendly visuals and mobile optimisation.
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