In marketing this week: Travis Scott x McDonalds, Pret launches subscription service, Volvo encourages people to be late for work, Joe Biden takes over a 15-year old’s Instagram account and more!
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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…
BRAND DOING COOL THING –
1. Travis Scott x McDonalds collection finally revealed!
After McDonald’s introduced the “Cactus Jack” meal this week, Travis Scott finally shared the first merch drop issued from this collab featuring a vast range of clothing as well as accessories including: a lunchbox, a life-size cardboard cutout of Travis Scott himself, a selection of rugs for your house, and a giant Chicken McNugget body pillow. Via WeRSM.
IMPORTANT COFFEE NEWS –
2. Pret offers five coffees a day for £20 a month in move to boost sales
Pret a Manger is to launch a monthly subscription service ‘YourPret Barista’ offering up to five drinks a day in a bid to get customers back to stores following a sales slump due to the pandemic. The company has also opened its first “dark kitchen” for delivery only and is developing a hot dinner menu targeting customers at home. Via The Guardian.
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3. Volvo implores drivers to be late for work on the first day of school
With schools resuming last week, Volvo Belgium made a general appeal to allow all Belgian drivers to be late for work on the first day of school, as part of a road safety initiative. The ‘Be Safe, Be Late’ campaign is a reaction to the results of a survey on national road safety which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents. Via AdAge ($$$).
INDUSTRY NEWS –
4. Biden campaign enlists teen’s Instagram account for online organizing
The Joe Biden campaign is taking over a popular Instagram account from a 15-year old supporter, who built a huge following over their summer break. Formerly a fan account, @VoteJoe account will now serve as the campaign’s primary point of grassroots outreach on Instagram, supplementing Biden’s personal account. Via The Verge.
BREAKING NEWS –
5. ‘Keeping Up With the Kardashians’ ending after 20 Seasons on E!
After 20 seasons, “Keeping Up With the Kardashians” will be coming to an end with the final season airing in early 2021. The decision to end the show was made by the Kardashian-Jenner family and announced on Tuesday. Via Variety.
INDUSTRY NEWS –
6. Dettol gets itself in a mess after commuters criticise ‘cringe’ back to office ad
Dettol may have some cleaning up to do after its latest ad about getting back to the office left a bad taste in commuters’ mouths, with people feeling the company failed to “read the room” by conjuring up an idealised version of an office that doesn’t exist. Via The Drum.
7. Facebook Watch now has over 1.25 Billion monthly visitors
Facebook introduced video destination Facebook Watch – a new seperate tab for YouTube-style original video content – in August 2017 and the social network said last week that over 1.25 billion people are visiting it every month. Via Adweek.
AND FINALLY –
8. What is Pipt?
The mysterious new company claims it is a “revolutionary digital platform without public feedback” and highly “curated bringing you first-hand insight into the worlds of selected individual’s.” The next big thing or a load of smartly-designed hot air? Only time will tell… Via Pipt.
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